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Classification of Tourists

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									Classification of Tourists
  Do you stay in your bubble?

      Environmental bubble - Surrounded by
similar living environment when travelling abroad
What makes you feel comfortable
   and safe when travelling?

   Find the points in your travel leaflets!
      Brainstorm with your neighbour!
Write down your findings inside the bubbles.
Fly with a reputable airline.

       Time limit: 5 minutes
          Environmental bubble?
• A coach with air-conditioning
                                     • Speak or read the same
• Include travel insurance
• A comfortable hotel/
  accommodation                      • Sufficient rest time
• Choose a reputable travel          • Breakfast at hotel
  agency                             • Buffet, choose your
• Well planned itinerary               own food
• Eat Chinese food
                                     • Fastpass in theme park
• Chinese-speaking tour guide
                                     • Special queue
• Staff with professional training
           Cohen’s Classification
                        Tourism combines
             curiosity to seek out new experiences
                        with the need for
             security of familiar reminders of home
      Curiosity                                           Security
seek out new experience                        familiar reminder of home

       Drifter       Explorer    Individual          Organized
                                mass tourist         mass tourist
          Cohen’s Classification
   Non-Institutionalized              Institutionalized Tourists
                                      are dealt with in a routine way by
are loosely attached to the tourist       the tourist establishment
                                      e.g. travel agencies, hotel chain
     expose to host community

                                       Individual         Organized
  Explorer              Drifter           Mass              Mass
                                         Tourist           Tourist
Where is the tourist? p.2

              Spend most of the time
              inside/ always inside

 Go further away from
 it/ far away from
   Cohen’s Classification p.3
Organized Mass Tourist
• least adventurous
• spend most of their time in their comfortable
  “environmental bubble” throughout their
• the itinerary is decided in advance
• attractions are guided and well fixed
• tourists have no decision on their trip
     Cohen’s Classification
Individual Mass Tourist
• similar to the organized mass tourist
• the tour is not entirely fixed
• have certain control over their time and
• but all the major arrangements are still made
  through travel agencies
      Cohen’s Classification
• arrange their trips alone
• go somewhere unusual
• look for comfortable accommodation and
  reliable transportation
• retain some of the basic routines and comforts of
  their native way of life
• try to mix with local people and speak their
• dare to leave their “environmental bubble”
      Cohen’s Classification
• go further away from the “environmental bubble”
• keep away from the accustomed ways of life in
  home countries
• no fixed itinerary
• plan trips wholly on their own
• live with local people
• often take odd-jobs to keep themselves going
What type is it? p.2
 What’s your travel personality?

• Do the psychological test to know your
  travel personality at besttripchoices.com
• Jot down your type and some keywords of
  your characteristics
      Plog’s Classification p.4
• Destination popularity VS traveller’s personality
Your travel personality
• Authentic = Psychocentric
• Mid-authentic = Near psychocentric
• Centric authentic = Mid-centric
• Centric venturer = Mid-centric
• Mid-venturer = Near allocentric
• Venturer = Allocentric
Plog’s Classification p.5
      Allocentric Type
      • seek new experiences and
      • outgoing and self-confident
      • enjoy meeting ppl from different
      • explore an area
      • make own travel arrangements
      • choose activities and tourist
      Plog’s Classification
Psychocentric Type
• conservative, inhibited and unadventurous
• return to familiar destinations
• want to relax
• expect the type of food and activity
• prefer heavily structured itinerary
• safety and security are important
      Plog’s Classification
Mid-centric Type
• between allocentric and psychocentric
• not particularly adventurous
• receptive to new experience
Plog’s Classification p.4
    Can you classify the
    destinations into 5?
•   South Africa     •   Bangkok
•   Canada           •   Guangzhou
•   Kuala Lumpur     •   Czech Republic
•   Antarctica       •   Australia
•   Macau            •   South America
•   India            •   Congo
•   Singapore        •   Shenzhen
•   Russia           •   France
•   Cambodia         •   Vietnam
•   United Kingdom   •   USA
       Major points to study
•   Understand Cohen's classification
•   Understand Plog's classification
•   Give examples on each types of tourists
•   Identify the concerns and needs of different
    types of tourist

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