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Classification of Tourists Do you stay in your bubble? Environmental bubble - Surrounded by similar living environment when travelling abroad What makes you feel comfortable and safe when travelling? Find the points in your travel leaflets! Brainstorm with your neighbour! Write down your findings inside the bubbles. Fly with a reputable airline. Time limit: 5 minutes Environmental bubble? • A coach with air-conditioning • Speak or read the same • Include travel insurance language • A comfortable hotel/ accommodation • Sufficient rest time • Choose a reputable travel • Breakfast at hotel agency • Buffet, choose your • Well planned itinerary own food • Eat Chinese food • Fastpass in theme park • Chinese-speaking tour guide • Special queue • Staff with professional training Cohen’s Classification Tourism combines curiosity to seek out new experiences with the need for security of familiar reminders of home Curiosity Security seek out new experience familiar reminder of home Drifter Explorer Individual Organized mass tourist mass tourist Cohen’s Classification Non-Institutionalized Institutionalized Tourists Tourists are dealt with in a routine way by are loosely attached to the tourist the tourist establishment establishment e.g. travel agencies, hotel chain expose to host community Individual Organized Explorer Drifter Mass Mass Tourist Tourist Where is the tourist? p.2 Spend most of the time inside/ always inside Go further away from it/ far away from Cohen’s Classification p.3 Organized Mass Tourist • least adventurous • spend most of their time in their comfortable “environmental bubble” throughout their trip • the itinerary is decided in advance • attractions are guided and well fixed • tourists have no decision on their trip Cohen’s Classification Individual Mass Tourist • similar to the organized mass tourist • the tour is not entirely fixed • have certain control over their time and itinerary • but all the major arrangements are still made through travel agencies Cohen’s Classification Explorer • arrange their trips alone • go somewhere unusual • look for comfortable accommodation and reliable transportation • retain some of the basic routines and comforts of their native way of life • try to mix with local people and speak their language • dare to leave their “environmental bubble” Cohen’s Classification Drifter • go further away from the “environmental bubble” • keep away from the accustomed ways of life in home countries • no fixed itinerary • plan trips wholly on their own • live with local people • often take odd-jobs to keep themselves going What type is it? p.2 What’s your travel personality? • Do the psychological test to know your travel personality at besttripchoices.com • Jot down your type and some keywords of your characteristics Plog’s Classification p.4 • Destination popularity VS traveller’s personality Your travel personality • Authentic = Psychocentric • Mid-authentic = Near psychocentric • Centric authentic = Mid-centric • Centric venturer = Mid-centric • Mid-venturer = Near allocentric • Venturer = Allocentric Plog’s Classification p.5 Allocentric Type • seek new experiences and adventure • outgoing and self-confident • enjoy meeting ppl from different cultures • explore an area • make own travel arrangements • choose activities and tourist attractions Plog’s Classification Psychocentric Type • conservative, inhibited and unadventurous • return to familiar destinations • want to relax • expect the type of food and activity • prefer heavily structured itinerary • safety and security are important Plog’s Classification Mid-centric Type • between allocentric and psychocentric • not particularly adventurous • receptive to new experience Plog’s Classification p.4 Can you classify the destinations into 5? • South Africa • Bangkok • Canada • Guangzhou • Kuala Lumpur • Czech Republic • Antarctica • Australia • Macau • South America • India • Congo • Singapore • Shenzhen • Russia • France • Cambodia • Vietnam • United Kingdom • USA Major points to study • Understand Cohen's classification • Understand Plog's classification • Give examples on each types of tourists • Identify the concerns and needs of different types of tourist
"Classification of Tourists"