Email Marketing Versus Personalized Direct Mail Marketing by aihaozhe2


									If you have owned your business for a long time or for a short time, you have
probably tried every single trick and tactic in the book as far as marketing goes.
Frankly, I believe there is a right way and an easy way and a wrong way and a hard
way. I don't know about you, but I would rather NOT do tings the wrong way or the
hard way. Not saying that marketing is simple because it's not. But if you can figure
out certain techniques to use for your specific industry, you could be making a killing
right now.

Are you making a killing or are you struggling? If you are struggling then you
probably have tried something like email marketing! I know this is an old school
technique, but for most of us, email marketing does not work. Not only doesn't it
work, but it's a lot OF work to do. The most strenuous aspect about email marketing is
that most of the time you have to "trick" your customers. Tricking your could-be
customers and leads is NOT good. In fact, a lot of people try this only to realize that
not everyone wants to be marketed!

If you try something like personalized direct mail, this is actually a proven way to
catch people's attention, get them interested in what you are saying - and it doesn't
involve being called a spammer. I've had this happen on lots of occasions with legit
customers and leads. They don't order from you in awhile, forget who you are, you
email them through a program and all the sudden you are a spammer! Also, email
marketing as far as personalizations go, takes a lot of time to do. It's especially hard if
you aren't good with html codes and all of that stuff.

Don't get me wrong there are programs out there you can use that do make it easier,
but it still takes a ton of time away from something else you could be doing! Whereas
with businesses that offer direct mail services, variable data printing, cross sell
marketing, personalized printing and one to one printing they do ALL the work for
you. All you have to do is give them what you want the letter or piece of mail to say,
add in a few custom touches like logos, letterheads, slogans or business name, change
fonts, and colors and your done. Actually this way is a lot more fun.

You can create a beautiful piece of mail that is actually going to create pizazz, capture
people's attention, and something that will make them WANT to contact you, without
actually doing the whole thing yourself! You could just as well buy your own
professional grade printer and paper, and do all this work yourself, but why?!? You
would have to spend a lot of money each month on ink and paper, and professional
grade printers are NOT inexpensive. On top of that, it goes back to time. Don't waste
the time you have! Use it wisely with things you really NEED to work on! Very useful,
very efficient and it works!

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