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                                                                          Be the boss
                                                                         Generation Y is choosing enterprise over employment, writes Sally Brown
       ‘STARTING the school was about wanting to work for myself, not others’ . . . Julia Ham with three of her pupils and, inset, Toby Jenkins, left, and Adam Franklin of Bluewire Media.




       C
                    REATIVE freedom. Work/            or social status,’’ Russell-Bennett says.     (which she concedes is a significant           being able to implement your ideas,             tween us. We both have commerce
                    life balance. Spiritual fulfil-      Julia Ham, 26, started teaching            amount for a 19-year-old to fund from          whereas as an employee often your               degrees and shared the desire to run
                    ment. Instant gratification.      swimming part-time when she was 19,           their own savings).                            ideas aren’t appreciated or don’t go            our own business. And, of course, we




                                                                                                                                                                                                                                                Ed:FRST
                    These ideals are often cited      while she was swimming profession-               This included the cost of training          anywhere.’’                                     have great staff with the necessary IT
                    by Generation Y experts as        ally and studying commerce.                   courses to become a qualified instruc-            Bluewire Media directors Toby                and design expertise,’’ Franklin says.
       motivations for young entrepreneurs,              Today Hampton Swim School oper-            tor, equipment and initial advertising.        Jenkins and Adam Franklin, both 26,                But they have attracted business
       aged up to 27, to start their own              ates from three pools in Morningside,            She worked in the business herself          eschewed traditional career paths in            from a diverse range of organisations,
       business.                                      Norman Park and Bulimba, all on               to begin with (she now has others              the finance and pharmaceutical indus-           including Brisbane Advertising Associ-
          Oh, and profit and power — at least         Brisbane’s eastside, servicing about          instructing lessons and training               tries to start up their own web design          ation, No. 19 Men’s Day Spa and
       for women.                                     500 families.                                 squads), so there were few initial             business.                                       Australian Water Polo.
          New research from Queensland                                                              overheads.                                        ‘‘We both had lucrative job                                             Continued P34 »




                                                                                                                                                                                                                                                MAIN SHEET
       University of Technology reveals that                                                           Obviously she has more overheads            offers but we decided to back
       female entrepreneurs aged 18 to 27 are         ‘I don’t view the                             (instructors, administration staff) now-       ourselves with Bluewire rather
       more driven by money and power than            business as a job —                           adays, but she puts the profits back           than take the career path,’’
       their baby boomer (42 to 61) and                                                             into the business to fund its growth.          Franklin says.
       Generation X (28 to 41) counterparts.
          Researcher Dr Rebekah Russell-
                                                      it’s a passion’                                  Ham says she is driven and likes to
                                                                                                    be in control, attributes which Russell-
                                                                                                                                                      Before starting Bluewire
                                                                                                                                                   Media early last year, Jenkins
       Bennett says preliminary results from          Julia Ham                                     Bennett says are typical of emerging           and Franklin set aside several
       the study also showed that Gen Y                                                             female entrepreneurs.                          months to research a
       entrepreneurs are more likely to                                                                ‘‘What we are seeing is that young          number of different
       be university-educated, often with                 ‘‘Profit is always a consideration, but   women are much more empowered                  business ideas.


                                                                                                                                                                                                                                                Mon, Nov 27, 06
       business qualifications.                       starting the school was also about            and in control,’’ she says. ‘‘They are            Unlike Ham,
          ‘‘Whereas boomers tend to start             wanting to work for myself, not               confident and determined to achieve.’’         they didn’t have
       their own business because they have           others,’’ Ham says. ‘‘Running the                Jessica Kiely, co-director of The           experience in
       hit the glass ceiling or because they          business is like having water between         Frank Team, a company specialising in          their     chosen
       want family/work balance or more               my ears, but I don’t view it as a job —       enterprise education, believes that            industry.
       flexibility in their jobs, the younger         it’s a passion.’’                             entrepreneurship is the way forward               ‘‘Interesting-
       ones are starting up in business                   Ham says the start-up costs for her       for Generation Y, male and female.             ly, there’s no
       mainly for the motivation of profit            business were no more than $4000                 ‘‘It’s about being in control and           IT degree be-


        MY CHOICE                                                                                    from this shop. You won’t be just             collection of 30 artworks by this              Pde, or Arthur Davis Park, cnr Eagle


                                                        GO
        Camping: Camping has always been                                                             sending your wishes to a friend, you          Australian artistic legend. The                and Yunda Terraces. Call Doreen on
        a popular pastime, particularly in                                                           will be assisting local charity               exhibition brings together a                   3269 4313. If that’s too early, you
        the summer months, and one park                                                              groups to raise funds for their               selection of artworks from regional            could go to South Bank at 6am to
                                                                                                                                                                                                                                                COURIER-MAIL




        that seems to have the camping                                                               ongoing work throughout the year.             and private collections to highlight           Toscani’s Cafe Bar, Little Stanley
        concept well under control is at                                                             The shop supports 20 charities and            the significant contribution Olley             St, for a one-hour workout. Call Tom
        Alexandra Headland. Alexandra                                                                all the workers are volunteers. The           has made to Australian art. 10am-              on 3399 2107. For those who rise a
        Park has been run by the Uniting                                                             shop, which has been running for 22           4pm. Free. Redcliffe City Council              little later, there’s a 7am session for
        Church for 60 years, so they                   CECELIA MCNAMARA                              years, also sells gift packs and              Library/Gallery Complex, Oxley                 one hour at Centro Toombul Centre
        certainly know a thing or two about                                                          fancy notelets, novelties, calendars          Ave, Redcliffe. Info: 3883 2017.               Stage, Sandgate Rd. Call Gwen on
        boiling the billy and other such              Dorothy Gibson. 10am-3pm.                      and tea towels plus Australiana               FITNESS                                        3266 9261. If you prefer an
        camping-type activities. They are             Alexandra Park, Alexandra                      stationery. 9am-4pm. Ann St Foyer,            Health and Fitness: Get a healthy              afternoon session there is a
                                                                                                                                                                                                                                                                  NOTES:




        holding a celebration ‘‘Camping               Headland. Info: 1300 789 192.                  Brisbane City Hall. Info: 3210 0234.          workout with the Heart Foundation              5.50pm workout at Wynnum North
        with a Christian purpose’’ meeting;           CARDS                                          ART                                           at a number of venues. Earlybirds              in Green Park, Glenora St. Call
        all campers are invited to share              Combined Charities Card Shop:                  The Redcliffe City Art Collection             should head to Sandgate for the                Katrina on 3348 2010.
        lunch and memories, and renew                 Put a bit of personality into your             in perspective — the artwork of               4.50am to 6am workout at either                                  Send events listings to
        friendships. Special guest is                 Christmas cards this year by buying            Margaret Olley: This is a fabulous            the Sandgate Pool, 231 Flinders                        godirectory@qnp.newsltd.com.au

        CONTACT DETAILS Today editor Sandra Killen, 3666 6078, killens@qnp.newsltd.com.au. Fashion writer Anna Edwards, 3666 6012, edwardsa@qnp.newsltd.com.au. Designer Sean Callinan. Advertising Gail Kirkley, 3666 6312
+
FRST
       news.com.au/couriermail                                                                                                                                                           Monday, November 27, 2006 The Courier-Mail 33
                                         TODAY

                                        Be your own boss
NOTES:
         COURIER-MAIL Mon, Nov 27, 06




                                        »From P33                                        Jenkins says the NEIS grant was a
                                           ‘‘Through the business we are looking      tremendous help in starting the business.
                                        to maximise the opportunities in our             Financing is one aspect of Russell-
                                        working lives and to fund the lifestyles we   Bennett’s research that she is eager to
                                        wish to lead,’’ Jenkins says.                 investigate further.
                                           ‘‘One of the reasons we chose the web         ‘‘A number of women in the current
                                        design industry is the low capital start-up   sample indicated that getting finance
                                        cost involved.                                from the banks was really difficult,’’
                                           ‘‘We were able to finance our business     she says.
                                        using personal savings and a New                 ‘‘I think one of the reasons is that a lot
                                        Enterprise Incentive Scheme grant             of women start up businesses that aren’t
                                        (worth $10,000 each and paid in               capital intensive.
                                        increments over 12 months).’’                    ‘‘If you’ve got a service business, you’ve
                                           They registered the business name for      got a database and you’ve got contacts,
                                        $109, the domain name for about $100          but you don’t have a lot of machinery to
                                        and used existing equipment such as           sell if something happens to the business.
                                        computers and phones.                            ‘‘I don’t know if it’s because they’re
                                           Jenkins says the business and domain       women or if it’s the type of businesses
                                        names were the only outlays they had          they’re going into. But their responses
                                        before making sales.                          indicate that they think it’s because
                                           All other purchases, expenses and          they’re women.’’
                                        salaries have been funded by sales.              Russell-Bennett plans to research male
                                           To secure the grant, they had to pitch     entrepreneurs in a future study.
         MAIN SHEET




                                        their business plan to the NEIS Advisory         She is looking for businesswomen or            FAMILY affair . . . parents need to make time for each other, not just the kids.
                                        Committee, which then considered the          female entrepreneurs aged 18 or over to
                                        application and awarded the government        take part in the current study.
                                        grant on behalf of the Department of
                                        Education and Workplace Relations.
                                                                                        If you are interested in participating in the
                                                                                           study email rebekah.bennett@qut.edu.au

                                                                                                                                        Baby, let’s talk
                                                                                                                                        Children can change a couple’s relationship, writes Jane Barry
         Ed: FRST




                                                                                                                                        B
                                                                                                                                                     OOKS on parenting                                                                 home, she’s at work,’’ she says. ‘‘But
                                                                                                                                                     account for millions of        Fair parenting tips                                men who see their home time
                                                                                                                                                     dollars in sales — after                                                          as a chance to relax need to be
                                                                                                                                                     all, who doesn’t want to                                                          challenged on that; if not, the
                                                                                                                                                     be the best parent they                                                           relationship is going to remain very
                                                                                                                                        can be to their children?                    • Women need to accept that                       unbalanced.’’
                                                                                                                                           Most come in an instruction               if they want their partners to                       Osborne says the sight of women
                                                                                                                                        manual type of format, focusing              do more, they have to do less.                    huddled together complaining
                                                                                                                                        squarely on the child and its care.          • Women need to let go of                         about their partners’ lack of in-
                                                                                                                                           But chapters relating to nurtur-          needing to control everything                     volvement is common.
                                                                                                                                        ing the parents’ relationship are            to do with the house and the                         Although the immediate effect is
                                                                                                                                        either overlooked or pushed to a             children. Make sure each                          almost therapeutic and engenders a
                                                                                                                                        few pages at the end.                        parent has some time alone                        sense of sorority among the sister-
                                                                                                                                           According to Alison Osborne,              with the children regularly.                      hood, guilt soon follows.
                                                                                                                                        author of The Post Baby Conver-                                                                   Many men grieve for the inti-
                                                                                                                                        sation; What New Parents Need to             • Schedule couple time where
                                                                                                                                                                                                                                       macy of their partner’s conver-
                                                                                                                                        Say to Each Other, ‘‘Old habits and          you don’t talk about the
                                                                                                                                                                                                                                       sation, which is commonly re-
                                                                                                                                        communication patterns in the                children or work.
                                                                                                                                                                                                                                       directed to other women after
                                                                                                                                        relationship which may have                  • Sort out your financial goals                   children are born.
                                                                                                                                        worked well before the addition of           as a couple.                                         ‘‘He was the confidante and now
                                                                                                                                        children need to change if they are          • Make sure you acknowledge                       her girlfriends have taken his
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                                                                                                                                        to live happily.’’                           your partner’s contribution.                      place,’’ she says.
                                                                                                                                           As part of her research, Osborne                                                               Although this shift may not be
                                                                                                                                        interviewed couples in a range of                                                              something which is acknowledged
                                                                                                                                        professions and careers.                     But few women are ‘‘prepared for                  externally, it can further alienate
                                                                                                                                           She found that men are not as          the resulting emotional turmoil,                     him from understanding what his
                                                                                                                                        homogenous as women in their              loss of economic value, indepen-                     partner is experiencing.
         Couple: 8




                                                                                                                                        post-baby experience; they tend to        dence and freedom’’ which results                       Osborne says the secret is not for
                                                                                                                                        have more choice about where              in a life shift so strong ‘‘almost                   women to look to their partners as
                                                                                                                                        they’ll spend their time, whether it’s    every woman is left reeling for                      the problem or for the answers to
                                                                                                                                        in work, sport and recreation or          months or years’’, she says.                         their contentment, but to look
                                                                                                                                        with their family.                           Finding equality in parenting is                  inside themselves as having the
                                                                                                                                           Osborne says men’s parenting           impossible, Osborne says, because                    solutions.
                                                                                                                                        behaviour is determined ‘‘by their        the differences between women and                       ‘‘The key to post-baby happiness
                                                                                                                                        own upbringing and their intrinsic        men are too large.                                   is to regard our relationship and our
                                                                                                                                        belief in what a father is and what          Women tend to see what men do                     family as a place of our own
         2




                                                                                                                                        he does’’.                                not and this includes laundry,                       creation and design,’’ she says.
                                                                                                                                           Women, however, tend to be             cooking and household mess as
         4




                                                                                                                                        similar in terms of what they expect      tasks which need attention and that                            The Post Baby Conversation: What
                                                                                                                                                                                                                                                      New Parents Need To Say To
                                                                                                                                        to be doing after their children are      can’t be overlooked.                                              Each Other, by Alison Osborne,
         6




                                                                                                                                        born — that is, being the primary            ‘‘Both parents need to under-                                    (Rockpool Publishing, $27.95
                                                                                                                                        carer of the children.                    stand that when a mother is at                                   www.rockpoolpublishing.com.au)
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                                                                                                                                                                                 CENSORSHIP RATINGS
                                                                                                                                                                                 This film has advertising approval.   Recommended
                                                                                                                                                                          TBC    Check the classification closer to    for mature
                                                                                                                                                                                 the release date.                     audiences
         MP:




                                                                                                                                                                                                                       Not suitable for people
                                                                                                                                                                                                                       under 15. Under 15s
                                                                                                                                                                                           General                     must be accompanied
                                                                                                                                                                                                                       by a parent or adult
                                                                                                                                                                                                                       guardian



                                                                                                                                                                                           Parental guidance           Restricted to 18
                                                                                                                                                                                           recommended                 and over




                                        34 The Courier-Mail Monday, November 27, 2006                                                                                                                                                                      news.com.au/couriermail   FRST

				
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