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          Perth County Pork Producers
    Beef Farmersʼ Association of Perth County

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    Town Hall Meeting
        Stratford Rotary Complex, Agriplex
             Friday, November 26, 2010
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     Sponsorship Proposal
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                                                     You are invited to support a
                                                      solution-seeking dialogue
                                                           learning, and business development with local and
                                                           Ontario farmers. Your support will also provide you
                                                           with an excellent marketing, networking and
         Sustainable Agriculture -                         communications opportunity.
         Turning Ideas into Action
                                                           Sponsorship recognition will allow you to reach your
The Perth County Pork Producers and the Beef               target market and position your company as a firm
Farmers’ Association of Perth County are proud to be       supporter of Ontarian and Canadian agriculture.
partners in delivering a unique and timely Farmers         Sponsorship of this timely event will deliver strong
Matter Town Hall Meeting on Friday, November 26,           brand awareness and positive exposure, providing
2010.                                                      longevity in your marketing messages not
                                                           experienced in traditional advertising.
This forum was established to examine some of the
more pressing issues facing the Ontario pork and beef      Key Town Hall Meeting discussion topics:
sectors today, with the purpose of this event to pull
together those who have a stake in building a                    1) Food safety/labeling: How government
sustainable pork and beef agricultural sector in                 and industry leaders can support new
Ontario.                                                         policies that will lead to improved food
                                                                 safety, which includes enforcing clear
The Town Hall Meeting has been strategically                     labeling of Canadian pork and beef products.
designed to provide a unique opportunity for dialogue
between provincial agricultural leaders, federal and             2) Domestic equality: Overcoming
provincial politicians, Ontario farmers and the private          provincial policy discrepancies that currently
sector.                                                          distort the flow of goods between provinces.

Your sponsorship will provide your company with the              3) Cost structure: How to support farmers
opportunity to be seen as a driving force behind an              who face short-term risks when our
event that is poised to interject optimism into the beef         fluctuating currency depresses product sale
and pork industries.                                             prices, while their input costs remain the
                                                                 same or increase.
Your brand will receive optimum exposure, as well as
multiple cross-promotional opportunities during pre-             4) Preparing for a sustainable future:
and post-event media promotion.                                  Improving support programs for new
                                                                 farmers, to ensure that a new generation is
We believe that sponsorship of this event will                   supported to take over agricultural
maximize your opportunities for networking,                      businesses as older farmers retire.
Ontario agricultural pork and beef producers recognize that a
high profile and targeted event which offers opportunities for
constructive dialogue can lead to the development of both
effective long-term policies, and immediate short-term
solutions to current challenges.

The Town Hall Meeting is designed to encourage an easy
dialogue. It will provide a welcome opportunity for agricultural
and pork /beef industry leaders, federal and provincial
politicians, and farmers to generate new ideas and strengthen
existing relationships.

We are inviting local, regional and provincial media to attend
and cover the farmers’ stories that have been the catalyst to the
creation of this event. The Town Hall Meeting details can be
found on the website created to complement the event:
www.farmersmatter.ca. We are also inviting CPAC and
Stratford’s local cable station to televise this unique
agricultural exchange.

Your sponsorship of this landmark opportunity will be
supported by a strategic media campaign that will strengthen
provincial awareness of the importance to building a
sustainable pork and beef agricultural industry in Ontario.

We are asking for your support to underwrite expenses to
stage this much-needed event that can help determine the
future of farming for Ontario’s dedicated and hard-
working farm families.

Sincerely,

Gerald Kolkman                     Murray Brodhagen
Gerald Kolkman                     Murray Brodhagen
President Perth County Pork        President Beef Farmers’
Producers Association              Association of Perth County




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                                             About Farmers Matter
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                                             Town Hall Meeting

 Farmers Matter was created in July 2010 as a platform through which Perth County beef and
  pork producers could voice their concerns and ideas for policy change that will support the
 sustainability of Ontario’s beef and pork sectors, as well as offer solutions to short-term risks
    currently affecting their respective industries. Furthermore, they are looking to develop
  symbiotic relationships with the consumers who purchase their products by ensuring a safe,
                affordable and consistent supply of Ontario grown beef and pork.


What:                                                Canadian economy, stakeholders are looking
The professionally moderated Farmers Matter          forward to constructive dialogue to explore
                                                     creative solutions.
Town Hall Meeting is a positive, solution-seeking
event that will take advantage of the current pre-
election political climate and engage leaders to     Where:
explore viable solutions as suggested by pork and    Stratford Rotary Complex, Agriplex,
beef producers, who are looking to ensure a          353 McCarthy Road, Stratford, Ontario.
sustainable future for Ontario farmers. The event
will also demonstrate the importance of Canadian     When:
agriculture to the general public.                   Friday, November 26th, 2010


Why:                                                 Audience:
The pork and beef sectors have been facing           Ontario farmers, specifically pork and beef
challenges unprecedented in Canadian history.        producers from across Ontario, general public.
Agriculture plays an important role to the
                         Sponsorship Benefits                                Gold   Silver   Bronze

                                                                             $3,000 $1,500   $500

NAME AND LOGO VISIBILITY                                                     X

Name and logo in all press releases and promotions                           X      X

Name and logo in first and last media releases                               X      X

Opportunity to speak to media directly at the event                          X      X

Company name/logo on event website hotlinked to your website                 X      X        X

ONSITE BRANDING

Banners displayed in venue (supplied by sponsor)                             3      2        1

Name/logo on stage backdrop                                                  X

Name/logo at registration booth                                              X      X        X

Name/logo in event program                                                   X      X        X

Promotional materials placed in media room                                   X      X

Viewing of corporate promotional film (supplied/company) dinner break only   X

Opportunity to supply promo material items for participant gift bags         X      X        X

EXHIBIT OPPORTUNITY

Exhibit in the Meeting Hall                                                  X      X

ADDITIONAL BENEFITS

Background piece on your company included in the Event program               X

Opportunity for a private meet and greet with event participants             X      X

VIP Parking                                                                  X

Thank You Certificate                                                        X      X        X

Corporate marketing materials to be placed at guest tables in the venue      X      X        X

RESERVED SEATS

VIP Seating at the Town Hall Meeting                                         10     5        3

Free VIP Seating Buffet Dinner/Dance with complementary drink ticket         10     6        4

Badge Identification                                                         X      X        X
        Agriculture
Sustainable
              Turning


                         Into Action
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                                        2010 Farmers Matter




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                                        Town Hall Meeting Agenda


9:00 a.m – 5:00 p.m.                   Agriculture Exhibits/Food Drive              Moderator
                                       Arts & Craft Sale
                                       Photography/Art Gallery                      Hugh Maynard
9:00 a.m – 1:00 p.m.                   Lunch Buffet/Beverage Stations               Panelists
                                       Courtesy of Stratford Agricultural Society   The Honourable Wayne Easter
                                                                                    Federal Liberal Agriculture Critic

12:00 p.m. – 12:55 p.m                 Participants Lunch Buffet/Reception          Representative
                                                                                    Green Party of Canada Agriculture Critic
9:00 p.m – 5:00 p.m.                   Media Room /Hospitality Suite                Ernie Hardeman
                                                                                    MPP, Ontario PC Agriculture Critic

1:00 p.m – 1:10 p.m.                   Opening Remarks, Welcome                     Howard Hampton
                                       Murray Brodhagen & Gerald Kolkman            MPP, Ontario NDP Agriculture Critic
                                                                                    Bette Jean Crews
1:10 p.m – 1:20 p.m.                   Welcome & Lord’s Prayer                      President, Ontario Federation of Agriculture
                                       His Worship Mayor of Stratford
                                                                                    Wilma Jeffray
1:20 p.m – 1:30 p.m.                   Introduction/Overview                        Chair, Ontario Pork
                                       Hugh Maynard                                 Curtis Royal !
                                                                                    President, Ontario Cattlemen's Association
1:30 p.m – 4:00p.m.                    Discussions//Videos/Audience/Breaks
                                                                                    Henry Stevens
                                                                                    President, Christian Farmers Federation of
4:00 p.m – 4 :30 p.m.                  Media Interviews                             Ontario
                                                                                    Murray Brodhagen
5:00 p.m – 6:00 p.m.                   Cocktail Reception                           President Beef Farmers’ Association of Perth
                                                                                    County
6:00 p.m – 7:30 p.m.                   Buffet Dinner                                Bill Jefferies, Beef Producer
                                                                                    Clare Schlegel, Pork Producer
6:00 p.m – 7:30 p.m.                   Sponsor Speeches/Videos
                                                                                    Stewart Skinner, Pork Producer
7:15 p.m – 7:30 p.m.                   Wrap Up Presentation                         Pending Response

7:45 p.m – 9:00 p.m.                   Bar/Dance                                    The Honourable John Wilkinson
                                                                                    MPP, Perth Wellington
7:45 p.m – 9:00 p.m.                   Opening Act/ DJ                              Senator Frank Mahovlich
                                                                                    Standing Committee On Agriculture and
9:00 p.m – 11:00 p.m.                  Shania Twin Concert                          Forestry
                                                                                    Senator Nicole C. Eaton
11:30 p.m – 12:30 a.m.                                                              Standing Committee On Agriculture and
                                       Closing Act/ DJ/ Karaoke                     Forestry
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       Perth County Pork Producers
Beef Farmersʼ Association of Perth County




FR IDAY NOVEMBER 26TH
          MATTER PRESENTS!
FARMERS

COCKTAIL HOUR,
BUFFET DINNER,
               T
 DANCE & CONCER

 $20 advance
 $25 at the door

 “I thought it was me for a moment ... She is the best one!”
Shania Twain, commenting on performance of Donna Huber
 Together, we can create a brighter
  future for Ontario farm families

For more information please contact;

Catherine Leal                                      sM
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Event Coordinator/Project Manager
Farmers Matter Town Hall Meeting
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(705)731-0719

catherine@farmersmatter.ca

www.farmersmatter.ca

				
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