An Introduction to Yatra.com

							An Introduction to Yatra.com
About Yatra Online Pvt. Ltd.


                        Catering to
  Started in 2006
                        domestic,
  with 3 members,
                        inbound &
  rose to 700+ in
                         outbound
        2008
                         travellers



                        100% YoY
                          growth.
      Approx. 5
                        Turnover of
  million travellers
                       Rs.507 Cr. in
   engaged with
                          2007, &
     the brand.
                       Rs.1000 Cr. in
                           2008.
What we bring to the table
                             Our services
 Information    Ticket/Invent                   Real time      Real time
                                Real time
(Search/Sug          ory                       booking/rese      ticket
                                 pricing
     gest)       availability                    rvation       issuance

   Online                         Travel
                  Booking                         Forex          Visa
cancellations                    advisory
                amendments                      assistance    assistance
 & refunds                       services

                Rich media –    Facilitating                   Corporate
 Destination
                Hotel videos      Travel        SME Tool         travel
management
                   & UGC        Insurance                       channel

  Affiliate     White label        B2B            Mobile      Luxury retail
  model          solutions      department       channel        lounges

Quick ticket                      Mobile         Inbound       Multiple
                 24x7 call
 counters                       application       Travel       payment
                  center
  (QTCs)                        for Dealers      channel        options
             One-stop-shop for all travel needs.
•       Airline bookings:
    •     Linked to ALL domestic carriers
    •     Provides bookings to most international destinations
    •     Inbound flights from UK & US


•       Railway bookings & info services:
    •     Bookings for all sectors
    •     Info services include route, availability, train info, etc


•       Hotel bookings:
    •     Direct contract with over 4000 hotels in India
    •     Linked to over 90,000 hotels overseas with real time access


•       Holiday packages:
    •     Customized holidays – Both domestic & International
    •     Both individual travellers & groups
Cont‟d…One stop shop for all travel needs

•       Holiday packages:
    •     Customized holidays – Both domestic & International
    •     Both individual travellers & groups


•       Bus ticketing


•       Car rentals




         SINGLE PROVIDER FOR THE ENTIRE BOUQUET OF TRAVEL
                   SERVICES FOR YOUR CUSTOMERS
            Accessibility – Distribution channels
•       Website (www.yatra.com):
    •     Over 2.1 million unique visitors per month
    •     17+ million page views in a month


•       24x7 Call centre:
    •     Over 300 experienced travel consultants


•       Retail outlets called ‘Yatra Holiday Lounges‟:
    •     Premium outlets to research & plan holidays at leisure
    •     Currently have outlets at 13 locations across India (Expanding to 20+ in 3 months)


•       Mobile phone:
    •     Travel fulfilment via WAP site, downloadable application, IVR & SMS


•       Offline travel agents:
    •     A robust B2B model + affiliate partners + white label solutions for greater reach
Cont‟d..Distribution Channels

•        Yatra Travel Express (Quick ticket counters)

     •     Small size retail outlets
     •     Looking at over 100 such outlets in the next 6 months in Tier-II towns




    WIDE EXPERIENCE IN SELLING THROUGH VARIOUS CHANNELS WILL
           HELP SYNERGIZE WITH PARTNERS‟ DISTRIBUTION
                         Site Information
 Registered user base : 1.7 million
 Number of users / month : 6 million
 Website page views / month : 24 million
 Av Time spent / visit : 7 minutes
 Air tickets / month : 3,50,000
 Hotel Room Nights / month : 20,000
 Av transaction size : Rs 8000 /-
 Filters available on the database :
 City wise – 80 % traffic from top 6 cities
Cont‟d…..

 Frequent flyers – transactions done twice in the last 3 months
 Credit Card – gold card, platinum card, titanium or any other
 Any other parameter that you think is sellable please feel free to ask
 User Base details captured :
   Name, e-mail ID, Mobile number, Residence / Office address.
                          Customer Profile

 Demographic Targeting:
     Professionally Qualified between the age group : 18 – 45 years
     Male : Female – 80 : 20
     Income Group: SEC A, B

 Psychographic Targeting:
     Is married or planning
     Watches news channels – both English & Hindi
     Reads TOI, ET, Mint & India Today

 Profile Targeting:
     Access to Computers / Internet / Mobile.
     English speaking, working in a MNC
     Active credit card user
     60% have traveled abroad
Customer Profile
Brands On Yatra
           Other initiatives in Travel domain

•   We own a destination management company, Yatra Exotic Routes providing
    services like Guides, Language experts, Ground support, Local transportation, etc
    to inbound travellers

•   Have a UGC website (www.raahi.com), providing travel information with features
    like Travel Guides, Hotel reviews, Travel Q&A, Travelogues, etc.

•   Also invested in Intech Hotel Solutions, a company engaged in providing
    technology solutions to small & mid-sized accommodation providers, thereby
    enabling real time inventory management & sales.




    THESE INITIATIVES PUT YATRA ON A HIGHER PEDESTAL VIS-À-VIS
     COMPETITION. GIVING US & THE CUSTOMERS A LOT SUPERIOR
                            EXPERIENCE
                        Technical expertise

•   A strong 75+ member in-house technology team has experience & expertise in
    developing Travel products for various distribution channels

•   Have successfully built & multiple partners are using our APIs/web services to
    integrate & sell Yatra products to their customers

•   Have a very strong & robust back-end infrastructure & technology to cater to most
    exceptions leading to near zero down-time

•   Believing in Mobile & other new media, we have invested in an in-house
    development team dedicated for future technologies.




      UNINTERRUPTED TECHNICAL SUPPORT & NEAR ZERO DOWN-TIME
                           Customer service
•   Yatra.com boasts over 300 experienced travel consultants with extensive
    knowledge & resources.

•   24x7 availability to cater to customers‟ need round the clock through a call center &
    facilitate help while travelling

•   Toll free helpline number for users to call without worrying about the call charges

•   The retail lounges provide on ground customer support in 13 cities with
    professionally trained travel experts

•   We have DMCs (Ground Staff) in all major cities cities who can be contacted
    directly by the customer anytime for any query/service




                             INSTANT SUPPORT 24x7
Understanding of Travel market & consumer insights
•       With the management team having 100+ years of combined experience in various
        functions of this business, we have the right insights to what customers are looking
        for & how to do it.

•       With the diversity of the customers we deal with for various products sold through
        different channels, we know the right ingredients to make a product successful at
        every level

•       Besides experience, Yatra.com has been constantly investing in technologies &
        market research exercises and surveys to get a deeper understanding, some of the
        findings are:
    •      Indians rely most on AC train, followed by air & private car hire
    •      4 in 10 would take an impulse holiday driven by cheaper fares & off-season hotel rates
    •      Children and their peer group are important influencers for destination selection
    •      Paid accommodations used 2x the rate of staying with family/friends




    THIS EXPERTISE ENABLES YATRA TO CUSTOMIZE THE OFFERINGS
      DEPENDING UPON YOUR CUSTOMERS‟ PROFILE, LEADING TO
                   GREATER A ACCEPTANCE RATE
                           Payment options

•   Offering all payment options – Credit Cards, Debit Cards, Net Banking (24 banks),
    Cash Cards, Bank Deposits (HDFC & AXIS), IVR for offline bookings, Cash

•   Support all kind of cards – Tie-ups with VISA, MasterCard, AMEX, etc.

•   For Credit Cards, we have tie-ups with all suppliers – ICICI, HDFC, Citibank & AXIS

•   Have very strong relationships with all banks – Both issuing banks & acquiring
    banks




     WIDEST CHOICE TO CUSTOMERS WITH FULL BACKUP FACLITY
                             Our Promoters

Reliance Capital Ltd.
   A member of reliance group headed by Anil Ambani

Network 18 (formerly known as TV18)

   India’s premier news broadcaster (CNBC,CNN IBN and Awaaz)

Norwest Venture Partners (NVP)
   Promod Haque’s leading venture capital firm

Intel Capital
   Promod Haque’s leading venture capital firm
                   Rewards & Recognitions

•   Brand Equity and Nielsen Company‟s survey ranked Yatra.com as the No.1 online
    travel service provider in 2010

•   Won the „Most Preferred Travel Portal‟ at CNBC Awaaz Travel Awards 2010

•   Recognized as Top Rated Online Travel site by Economic Times Travel Awards in
    September 2009

•   AC Neilsen findings show that Yatra.com has the Strongest franchise in the
    competitive set in their report - Measuring brand health in the OTA segment, August
    2009.

•   Yatra has the highest unaided brand recall among travel Web sites – India Travel
    Markeplace study by PhoCusWright, 2008.
Cont‟d…Rewards and Recognitions
•   Declared the „Best Online Travel Agency‟ of the year 2008 at the Galileo
    Express Travel World‟s awards

•   The only Indian travel company among the 2008 „Top 100 start ups in Asia‟
    awarded by Red Herring

•   Recognized as the „most used travel website‟ by Juxt Consult in their India
    Online Survey 2008
Industry potential
                         Market Sizing

Indian online leisure and unmanaged business travel market projected to triple
from US$1.75 billion in 2006 to $6 billion by the end of 2010
Online penetration reaching almost one quarter of total travel market:
  11% of all gross bookings made online in 2007, reaching 17% by 2010
  Total travel market in 2007 at $16 billion, reaching $26.1 billion in 2010


Supplier Web sites lead the online travel segment, representing 61% of all
online leisure and unmanaged business travel bookings         October - November




Air represents a disproportionate percentage of the online travel market due to
its accessibility and the simplicity of booking online (69% online versus 17% of
total market)
   One third (33%) of $3.6 billion domestic air market booked online in 2007;
     strong growth projected through 2010 when nearly 44% of domestic air
     revenues will be booked online
Cont‟d….Market Sizing
  Online penetration of hotel and bus/car segments far behind air at 3% each in
  2007
  Almost double digit (9%) online penetration of rail, which will see strong
  growth – to reach a quarter of rail revenues by 2010

  Indian-owned company dominance of the online travel agency market (98%)
  will continue as global companies crowd the marketplace
    Indian online agencies have gained significant market leadership in India
    Early days for global online intermediaries in India


  Suppliers and online travel agencies will maintain their shares over the course
  of the next three years
                    Consumer Insights

Trip habits vary by strata - metro residents are the most frequent, most
destination-diverse and longest-trip travelers

India comprised of varied traveling segments – no single “type” for target

Domestic travel accounts for greatest number of trips taken, but international
travel captures online buyer
   Children and their peer group are important influencers for destination
                                                                 October - November
    selection (Focus Groups)

Online researching is limited - travelers check just over 2 websites before
purchasing travel
             India Online Travel Market
           India Will be a $6 Billion Online Travel Market by the end of 2010



2010                                                                   $6,028


2009                                                 $4,209


2008                                   $2,823


2007                        $1,750


       0        1,000     2,000     3,000     4,000     5,000     6,000         7,000
                                  Market Size (US$M)
         India Online Travel Penetration
Nearly One Quarter of Total Travel Market by the End of 2010 will be Booked Online

    Online Leisure / Unmanaged        Total Travel Market      $26,107
    Business Travel Market
                                             $22,051
                        $18,696
    $15,950
                                                                     October - November
              India Online Travel Market
Online Travel Agencies in India Will Nearly Quadruple in Growth Between 2007-2010



   2010                                                   $1,748


   2009                                    $1,221


   2008                        $790


   2007                $477


          0          500          1,000         1,500        2,000
                         Yatra - Analytics

                               Visits – yatra.com
40,000,000                                                  38,080,015


35,000,000


30,000,000


25,000,000
                                               22,167,459
                              20,607,301
20,000,000
                                                            October - November
15,000,000


10,000,000


 5,000,000
             2,928,891


        -
              2006              2007             2008         2009
Cont‟d…. Yatra - Analytics
                            Page views – yatra.com
 250,000,000




 200,000,000                              193,345,604




 150,000,000
                                                        128,585,621


                            97,581,002
 100,000,000




  50,000,000


               15,645,065

          -
                 2006         2007           2008          2009
Strength of our brand
            Strength of our brand – Yatra.com
                                                                                 >5 – Very
                                                                                 strong
                                                                                 brands



                                                                                 >3 –Strong
                                                                                 brands




                                                                                 >1 –
                                                                                 Moderate
                                                                                 brands



                                                                                 <1 –Weak
                                                                                 brands




Source: AC Nielsen study – Measuring Brand Health in the OTA segment, Aug 2009
                            1st by Yatra.com
•   Cash on delivery


•   Co-branded Travel Credit Card with Barclays


•   BYOP – Build your own package


•   Inbound travel company – Yatra Exotic Routes


•   Miles based Loyalty Programme


•   Travel & Life Insurance as a part of our offering
                                  Our Investors

Reliance Capital Ltd.
• Reliance Capital Ltd, Reliance Energy Ltd, and Reliance Communication Ventures Ltd. are part of
the Reliance - Anil Dhirubhai Ambani Group.

• Reliance Capital is one of India's leading private sector financial services companies, and has a net
worth of over Rs 5,200 crore (US$ 1.2 billion). Reliance Capital has interests in asset management
and mutual funds, stock broking, life and general insurance, and other activities in the financial
services sector.

• Reliance Energy is India's leading private sector utility group, with aggregate estimated group
revenues of Rs 9,500 crore (US$ 2.2 billion), and total assets of Rs 10,700 crore (US$ 2.5 billion).
The group distributes nearly 21 billion units of power to over 25 million consumers in Mumbai, Delhi,
Orissa and Goa, across an area covering 1,24,300 sq. kms.

• Reliance Communications Ventures Limited is India's largest private information and
communications services provider, with a subscriber base of over 20 million. Reliance Infocomm has
established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and
video) digital network, to offer services spanning the entire Infocomm value chain.

The Reliance Group was founded by late Shri Dhirubhai H. Ambani(1932-2002).
click for more info - www.reliancecapital.co.in/
Cont‟d…. Our Investors
TV18 Group

Television Eighteen (TV18) is India's premier business and consumer news broadcaster (CNBC TV18,
CNN-IBN and Awaaz) and a leading media content provider and Internet player (running
moneycontrol.com, commoditiescontrol.com and ibnlive.com). Besides that, it has, over the last
decade, provided prime time television content to almost all leading satellite channels in India
including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. It is among the
fastest growing media companies in India with a CAGR of almost 100% since its inception in 1993.

Among TV18's promoters are Raghav Bahl, one of India's foremost television journalists and a brand
in his own right, and Sanjay Ray Chaudhury - television's creative phenomenon and creator of The
India Show (more popularly known as The Amul India Show). CNBC TV18 is India's leading business
news channel. The channel is a joint venture between CNBC Asia-Pacific and Television Eighteen
India Ltd. TV18 owns studios in New Delhi and Mumbai and has a news gathering network of over 200
journalists across the country. Turner International (Turner) and Global Broadcast News (GBN), a
TV18 Group Company, also recently announced a partnership to launch a co-branded, 24-hour,
English-language general news channel/service in India called CNN-IBN. TV18 has also launched
India's first consumer channel, Awaaz, which is growing at a rapid pace and reaches out to India's
huge consuming class. South Asia World is TV18's international channel.

It is the first English channel dedicated to South Asian viewers across the world. TV18 also owns and
operates largest financial news and information portal - www.moneycontrol.com
Cont‟d…Our Investors
Norwest Venture Partners

Norwest Venture Partners (NVP) has actively partnered with entrepreneurs to build great businesses
for more than 45 years. NVP focuses on investments in information technology including:
semiconductor and components, systems, software, services and consumer/Internet technologies. The
firm currently manages more than $1.8 billion in venture capital out of its office in Palo Alto, California,
USA. Managing Partner Promod Haque has been ranked as a top 10 dealmaker on the annual Forbes
Midas List for the past three years. In 2004, Forbes named him as the #1 venture capitalist based on
performance over the last decade.

NVP has funded over 350 companies since inception. Recent NVP transactions include Airespace
(acquired by Cisco Systems), Resonext Communications (acquired by RF Micro Devices), Spinnaker
Networks (acquired by Network Appliance) and Winphoria Networks (acquired by Motorola). NVP has
also funded such market leaders as Actel Corporation, Brocade Communications, Cerent (acquired by
Cisco Systems), Documentum, Extreme Networks, Forte Software (acquired by Sun Microsystems),
PeopleSoft and Tivoli Systems (acquired by IBM).

Additional information on Norwest Venture Partners is available at www.nvp.com
Cont‟d…. Our Investors
Intel Capital
Intel Capital, Intel's global investment organization makes equity investments in innovative technology
start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering
hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet,
semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$7.5
billion in approximately 1,000 companies in 45 countries. In that timeframe, 168 portfolio companies
have gone public on various exchanges around the world and 212 were acquired or participated in a
merger. Notable exits in India include Rediff, NIIT, Sasken Technlogies, Indiainfoline, Sharekhan and
Nipuna. In 2007 Intel Capital invested about US$639 million in 166 deals with approximately 37
percent of funds invested outside the United States. For more information on Intel Capital and its
differentiated advantages, visit www.intelcapital.com
THANK YOU!