Develop a Flow Chart for Marketing Plan by lts17637

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									                                                                   Los Angeles Mission College
                                                                         Strategic Plan
                                                                           2008-2009


Goal               Objective               Activities             Outcomes /               Timeline and         Related Governance       Progress Report /
                                                                  Deliverables             person responsible   Committee(s) and         Cost
                                                                                                                Support Units
1. Expand access   1.1 Expand on-site      Analyze a three year   A proposal to offer      By Dec 15 ‘08        Educational Planning     Update to College
to educational     and online course       (05-06, 06-07, and     courses by discipline,   VP Academic          Student Services         Council for Nov ‘08
programs and       offerings to increase   07-08) trend of        type and number of       Affairs              Technology               meeting
services           access opportunities    onsite/hybrid          online/hybrid courses.                        ----------------------
                                           courses offered at                                                    Research Office         Cost: minimal
                                           each college site to
                                           create benchmark
                                           data




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Goal           Objective            Activities              Outcomes /                 Timeline and         Related Governance       Progress Report /
                                                            Deliverables               person responsible   Committee(s) and         Cost
                                                                                                            Support Units
               1.2 Increase the     A. Assess the           A. Identification of new   A. By Nov 15 ‘08     Educational Planning     Update to College
               variety and number   feasibility of          partnerships within        VPAA                 and Student Support      Council at the Nov
               of locations at      offering classes in     LAMC’s service area and                         Services                 ‘08 meeting
               which the college    underserved areas       proposal for number,
               conducts classes     as well as to           type, and location of                           ----------------------   Cost: minimal
                                    underserved             offsite locations in                            VP Admin Svcs
                                    populations.            Spring 2009, subject to                          Research Office
                                                            feasibility*               B. By Oct 25, ‘08    Marketing Office
                                                                                       VPAA
                                                            *(space
                                                            availability/lease
                                                            negotiations)

                                    B. Create a contact
                                    list of community
                                    agencies,
                                    businesses, etc. that
                                    might be interested
                                    in offering courses
                                    at their sites.




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Goal           Objective             Activities             Outcomes /                   Timeline and         Related Governance      Progress Report /
                                                            Deliverables                 person responsible   Committee(s) and        Cost
                                                                                                              Support Units
               1.3 Develop and       A. Establish a         A. Committee will            A. By Dec. 15, ‘08   Marketing, Outreach     Update to College
               expand the student    College Marketing,     oversee the college          VPSS                 and Recruitment         Council for the Nov
               recruitment and       Outreach and           oversee activities in this                        Committee               ’08 meeting
               outreach efforts to   Recruitment            area by creating and
               enhance the image     Committee              updating each year a                              ---------------------
               of the college and                           College Marketing,                                President’s Office
               increase the                                 Outreach and                                      Marketing Office
               distribution of                              Recruitment Plan.                                 Research Office
               information about
               programs and          B. Streamline and      B. Submit an annual          B. By Dec. 1, ‘08                            Update to College
               services              coordinate all         budget proposal for          VPSS                                         council by Dec ’08
                                     marketing, outreach    marketing, outreach and      Marketing Office                             meeting
                                     and recruitment        recruitment activities.
                                     efforts. Conduct an    Develop an annual
                                     interest survey to     calendar of events and
                                     community              activities. Develop a
                                     organizations,         contact list and update
                                     businesses, agencies   every year.
                                     and other key
                                     organizations to
                                     support planning
                                     efforts.




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Goal             Objective               Activities             Outcomes /                 Timeline and         Related Governance    Progress Report /
                                                                Deliverables               person responsible   Committee(s) and      Cost
                                                                                                                Support Units
2. Refine        2.1 Develop and         A. Continue to         A. Completed and           A. By May 28, ‘09    EPC                   Update to College
institutional    refine integrated       complete and           validated Unit                                                        Council for the Dec
governance and   planning linkages,      validate all Unit      Assessment Plans           All V.P.'s                                 ’08 meeting
planning         i.e., College           Assessment Plans
processes and    Strategic Master                                                                                                     Cost: minimal
procedures to    Plan., Educational
enhance the      Master Plan, Facility
delivery of      Master Plan,                                                                                                         Update to College
programs and     Enrollment              B. Develop,            B. Completed calendar      B. By May of each    Budget and Planning   Council upon
services         Management Plan         approve, and           submitted to the Budget    year for the         Council               completion of
                 in order to allocate    implement budget       and Planning committee     upcoming year        Co-Chairs             calendar
                 resources in a          calendar and
                 systematic fashion      description of                                    VP Admin SVC                               Cost: minimal
                                         resource allocation
                                         process

                                                                C. Survey administered     Fall semester        Research Office       Update to College
                                                                at least every 2-3 years                                              Council by Dec on
                                         C. Conduct a                                      VPSS                                       the timelines for
                                         student satisfaction                                                                         Fall 09
                                         survey.                                                                                      Cost: $5-10,000




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Goal           Objective               Activities            Outcomes /                Timeline and          Related Governance       Progress Report /
                                                             Deliverables              person responsible    Committee(s) and         Cost
                                                                                                             Support Units
                                       D. Develop an         College Enrollment        By Dec. 15, ’08 for   EPC                      Update to College
                                       Enrollment            Management Plan           Sp 09                 ----------------------   Council, B/P
                                       Management Plan                                 VPAA                  Research and             Committee, EPC
                                                                                                             Planning Office          and Senate

                                                                                                                                      Update to College
                                                                                                                                      Council for Nov ‘08
                                                                                                                                      meeting
               2.2 Refine shared       Develop a flow        A governance manual,      By Nov 15, ‘08        President
               governance              chart that            updated each year that    VP’s                  College Council          Cost: minimal
               decision- making        documents key         lists key college                                                        (printing the
               processes               governance            committees, committee                                                    manual)
                                       committees and        membership, role and
                                       how decisions flow    focus of that committee
                                       to and from those     and how information
                                       committees            flows in to and out of
                                                             that committee in a
                                                             standard reporting
                                                             format.
               2.1 Utilize internal    Create a flow chart   A document that is        By May of each        All councils             Update to College
               and external            and summary of        updated at least every    year                                           Council each year
               scanning data and       documents/ reports    year to support           Dean of Research      Research office          as determined
               information to          necessary for         institutional planning    and Planning                                   Cost: minimal
               support institutional   institutional
               planning                planning




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Goal           Objective              Activities           Outcomes /              Timeline and         Related Governance       Progress Report /
                                                           Deliverables            person responsible   Committee(s) and         Cost
                                                                                                        Support Units
3. Improve     3.1 Develop, assess,   Develop Online SLO   Implement a web-based   By Feb. 15, ‘08      EPC
Quality of     implement SLOs at      management and       SLO management and                           ----------------------   Update to College
Educational    course, discipline,    reporting system     reporting system        SLO Coordinator      IT Dept                  Council by Nov ‘08
Programs and   and college level to
Services       meet accreditation                                                                                                Cost: minimal
               standards

               3.2 Develop, assess,
               implement service
               area SLOs (non-
               instructional areas)




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Goal           Objective             Activities              Outcomes /                Timeline and         Related Governance       Progress Report /
                                                             Deliverables              person responsible   Committee(s) and         Cost
                                                                                                            Support Units
               3.2 Improve the       Review and update       Updated process           By Dec. 20, ‘08      EPC                      Update to College
               schedule              existing schedule       delineating timelines,                         Council of Instruction   Council by the Oct
               development           development             actions/activities, and   VP Academic          Academic Deans           meeting ‘08
               process               process and             responsibilities.         Affairs
                                     timeline to ensure                                                                              Cost: minimal
                                     timely completion
                                     and distribution of
                                     college information
                                     effectively to meet
                                     student needs




               3.3 Develop and/ or   A. Detail the process   A. Program                By Nov 15, ‘08       EPC                      Update to College
               refine the process                            development process                            Student Services         Council at the Nov
               for program           B. Identify and         flow chart and steps      VP Team              Committee                ’08 meeting
               development that      secure resources                                                       Academic Affairs
               will encourage        that will support       B. Report on potential                         Office                   Cost: minimal
               innovation            new program             sources of revenue to                          Admin Services
                                     development and         support innovation and                         ______________
                                     innovation              improvement                                    Research Office




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Goal               Objective               Activities              Outcomes /                 Timeline and          Related Governance        Progress Report /
                                                                   Deliverables               person responsible    Committee(s) and          Cost
                                                                                                                    Support Units
                   3.4 Integrate the       Basic skills and        Basic Skills-Student       By Nov. 15, ‘08-      VPAA                      Update to College
                   Basic Skills and the    Shared Governance       success committee re-      EPC, Senate, AFT                                Council by the Nov
                   Student Success         committees will         activated                  reps                                            ‘08 meeting
                   effort                  need to reconstitute    Implementation of Basic                                                    Cost: minimal
                                           the Basic Skills-       Skills Initiative
                                           Student Success
                                           Committee
4. Maintain        4.1 Implement an        A. Develop              A. Annual Budget memo      By Nov 15, ‘08        B&P Council               Update to College
Fiscal Stability   effective budget        principles and                                     VP Admin              Co-chairs                 Council for Nov,
and encourage a    development and         guidelines                                                                                         ‘08 meeting
greater focus on   maintenance             B. Link district        B. Regular presentations
revenue            process in order to     resource allocation     to college leadership on   Quarterly updates                               Cost: minimal
enhancement        support the efficient   to college process.     status of budget and       VP Admin
                   and effective           Orient campus           district to campus
                   allocation and          leadership on           allocations
                   distribution of         district funding
                   resources               model                                                                                              Quarterly updates
                                            C. Integrate funding   C. Planning Budgeting                            Chair of WEC              to College Council
                                           sources with budget     Matrix                     Director of College   Co-chairs of Facilities   via WEC and FPC
                                           dev.                                               Facilities            Planning Committee        Cost: TBD based on
                                                                                                                    Campus Sheriff            benchmarks,
                                                                                                                    Director of College       workload
                   4.2 Upgrade             Review accident         Recommendations for                              Facilities, VP Admin      distribution,
                   Facilities to ensure    reports (monthly),      facilities improvements                          Services                  budget availability
                   safety,                 WEC reports on-         and staffing
                   attractiveness, and     going and any other
                   utility                 reports as a part of
                                           the regular review
                                           process Staffing as
                                           new buildings are
                                           opened




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Goal           Objective              Activities              Outcomes /                  Timeline and         Related Governance     Progress Report /
                                                              Deliverables                person responsible   Committee(s) and       Cost
                                                                                                               Support Units
               4.3 Develop new        A. Design an            Plan that identifies        By Dec. 15, ‘08      Dean of Specially      Update to College
               sources of revenue     organizational          appropriate staffing        VPSS                 Funded Programs        council by Dec ‘08
                                      structure to support                                                     VP Admin Services      Cost : TBD based
                                      a development                                                                                   on identified
                                      initiative.                                                                                     staffing needs
                                                                                          By Dec. 15,’08       Educational Planning
                                                                                          VPSS                 Committee co- chairs
                                                                                                               Academic Affairs       Update to College
                                      B. Research, identify   A plan of action to                              (Contract Ed and       Council for the Dec
                                      and develop a plan      implement new grant                              Community              ’08 meeting
                                      with principles and     opportunities and other                          Extension)             Cost: minimal
                                      guidelines regarding    revenue (i.e.,
                                      appropriate             advertising, farmer’s
                                      revenue                 market, cell towers, etc)
                                      opportunities           that complement college
                                                              mission, goals and
                                                              objectives

               4.5 Develop and/or     Foundation to           Three Year Strategic        Completed by         President              Update to College
               refine the college     develop strategic       “fund and friend raising”   January 2009                                President by Nov
               foundations            plan                    plan with specific goals    President                                   ‘08
               strategic friend and                           and objectives              VP Admin Services
               fund raising plan                                                          College

                                      Foundation to           Improve the awareness
                                      identify additional     and awarding of             President                                   Update to
                                      ways to support the     Foundation scholarships     Foundation Board                            Foundation Board
                                      mission of the                                                                                  by the President by
                                      college                                                                                         Nov ’08

               4.6 Explore the        Feasibility study       Recommendation based        By November,                                4.4.C Update to
               feasibility of         (identify benefits,     on feasibility study        2008-                                       College Council by
               establishing a Dean    costs)                                              VPAA                                        November ’08
               of Community,                                                                                                          meeting
               Workforce and
               Economic                                                                                                               Cost:
               Development                                                                                                            TBD based on level
                                                                                                                                      of admin support


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Goal             Objective               Activities            Outcomes /                 Timeline and         Related Governance     Progress Report /
                                                               Deliverables               person responsible   Committee(s) and       Cost
                                                                                                               Support Units
                 4.7 Transform non-      Research and          Recommendations/           Plan completed by    Educational Planning   Update to the
                 FTES generating         identify potential    action plan for creating   January 2009         Committee              College Council by
                 activities into FTES    credit and non-       new non-credit FTES        Assoc Dean for       Budget and Planning    November 2008
                 generating activities   credit programs,      generating programs        Special Programs,    Committee              Cost:
                                         including enhanced    and services               Non Credit, Basic                           TBD based on seed
                                         funded programs                                  Skills                                      money needed for
                                                                                                                                      program
                                                                                                                                      development
5. Use and       5.1 Update the          Examine current       Updated Tech Master        By Feb. 15, ‘08      Technology Comm.       Update to College
allocation of    technology plan to      technology plan to    Plan                                            Chair and Co-Chair     council for Dec ’08
innovative       maintain currency.      determine whether                                Dean of                                     meeting
                                         objectives have                                  Technology
technology to
                                         been met, continue                                                                           Technology Comm.
improve                                  to be relevant, or                                                                           Chair and Co-Chair
institutional                            need to be changed.
effectiveness                                                                                                                         Cost:
and efficiency                                                                                                                        Technology budget
                                                                                                                                      – new items as
                                                                                                                                      identified.




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Goal            Objective              Activities             Outcomes /                  Timeline and         Related Governance            Progress Report /
                                                              Deliverables                person responsible   Committee(s) and              Cost
                                                                                                               Support Units
                5.2 Develop            Collaborate with       Prioritized list of focus   March 31 ‘09         Technology                    Update to College
                implementation         appropriate shared     areas for current year                           Committee                     council by Dec ‘08
                plan for technology    governance                                         Dean of                                            Cost: minimal
                priorities             committees and                                     Technology           Budget and Planning
                                       college units???                                                        Committee                     May ‘09/Maury
                                                                                                                                             Pearl
                                       Conduct needs          Plan for each identified                                                       Cost: Moderate
                                       assessment and         priority
                                       review best
                                       practices

                                       Identify strategies,   Recommendations
                                       time frame,            based on results of
                                       resources needed       needs assessment
                                       and present to         [student and/or faculty
                                       College Council        survey results]
                5.3 Upgrade and        Assess status of       2008-09 upgrade plan        Dec 15 ‘08           Manager College               Update to College
                maintain technology    current technology                                                      Information Systems           council by Dec ‘08
                so faculty and staff   using IT equipment                                 Dean of                                            Cost: minimal
                have access to         inventory                                          Technology           ----------------------
                state-of-the-art                                                                               Technology
                technology.                                                                                    Committee
                5.4 Develop college    Coordinate with        Proposal for developing     By Dec 15 ‘08        Manager College               Update to College
                process for funding    unit planning and      annual technology                                Information Systems           Council by Feb ‘09
                technology needs.      budget                 budget                      Dean of              ---------------------------   Cost: minimal
                                       development                                        Technology           Technology
                                       processes                                                               Committee




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Goal             Objective                 Activities            Outcomes /                 Timeline and         Related Governance   Progress Report /
                                                                 Deliverables               person responsible   Committee(s) and     Cost
                                                                                                                 Support Units
                 5.5 Enhance the           Use faculty/staff     Technology training        By Nov 15 ‘08        Technology           Update to College
                 college professional      needs assessment      proposal for 2008-09                            Committee            Council by Dec. ‘09
                 development               results to identify                              Dean of
                 program to improve        and prioritize                                   Technology           Staff Development    Cost: none
                 faculty and staff skill   training needs.                                                       Committee
                 in the effective use
                 of technology             Develop linkages
                                           between
                                           Technology
                                           Committee and
                                           Staff Development
                                           Committee

6. Increase      6.1 Standardize the       Assess existing       A proposed                 By Dec 15 ‘08        CTE Dean             Update to College
community        format of all             college documents     standardized format for                         Exec. Asst. to       Council by Dec ’08
responsiveness   marketing, outreach       and website in        college marketing,         Marketing Office     President            meeting
                 and recruitment           order to develop a    outreach and                                    Marketing Office
and expand
                 brochures,                more standard         recruitment material                                                 Cost: high
business,        publications and          approach              and website that creates
community and    website pages                                   a specific college
civic                                                            brand/image
partnerships




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Goal            Objective              Activities              Outcomes /                 Timeline and         Related Governance   Progress Report /
                                                               Deliverables               person responsible   Committee(s) and     Cost
                                                                                                               Support Units
                6.2 Establish and/or   A. Conduct an           Prioritized list of        By Jan 31, ‘08       VPAA                 Update to College
                enhance existing       external                business and community     CTEA Dean            College Marketing,   Council by Nov’08
                relationships with     environmental scan      needs                                           Outreach and         Cost: minimal
                business, education    of business and                                                         Recruitment
                and community          community to                                                            Committee
                organization to        determine
                increase support       educational and
                within the             training needs and
                community.             demands                 College Contact office
                                                               announced to the
                                                               college community and
                                                               added to college website                        VPAA                 Update to College
                                                                                                               College marketing,   Council for Oct ’08
                                       B. Establish a                                     By Dec. 15, ‘08      Outreach and         meeting
                                       campus point of                                    CTE Dean             Recruitment
                                       reference for                                      Marketing Office     Committee            Cost: minimal
                                       greater community
                                       access to the
                                       college
                                       C. Solicit additional   Updated college            By April of each     VPAA                 Update to College
                                       business leaders to     Voc/Tech advisory          year                                      President by May
                                       participate on CTEA     committees                                                           of each year
                                       advisory                                                                                     Cost: minimal
                                                                                          CTE Dean
                                       committees and
                                       alternate business
                                       breakfast between
                                       WS Center &
                                       Campus




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Goal            Objective               Activities             Outcomes /                  Timeline and         Related Governance    Progress Report /
                                                               Deliverables                person responsible   Committee(s) and      Cost
                                                                                                                Support Units
                6.3 Increase            Assess existing and    Plan to enhance the         By April of each     Marketing and         By Nov 15, ‘08
                community               identify new special   marketing of existing       year for the         External Affairs      update to the
                participation in        interest events that   events and plan for at      upcoming year        Office                President for this
                college activities so   would be of interest   least one new special                            President             year, then by May
                as to enhance the       to communities         interest event for          VPAA                                       of each year
                “community” in          served by the          community.                  VPSS                                       afterword
                community college       college                                                                                       Cost: minimal




                6.4 Develop             A. Link students and   1. Plan describing links    By     June  ’09.    President       and   Update to College
                strategies that         their families to      with    the     business    President & Exec.    Foundation            Council by Feb ’09.
                establish and           college resources,     community.                  Director       of                          Cost: minimal
                maintain                informing the                                      Foundation
                partnerships with       community of           2. Plan describing
                business and other      school performance     vocational programs
                community and civic     and local education    with area local high        By Sep ‘09                                 Update to College
                organizations.          issues.                schools.                    CTE Dean             VPAA                  Council by Feb ’09.
                                                                                                                                      Cost: High
                                        B. Involve the         3. Plan describing
                                        community in           partnership with the                                                   Update to College
                                        school programs        regional medical centers    By Jun ‘09           VPAA                  Council by Feb ’09.
                                        and activities.        and other local health      President            Life       Sciences   Cost: minimal
                                                               care providers.                                  Department

                                                               4. Plan describing          By June ‘09          President and VPAA    Update to College
                                                               partnership linking local   President                                  Council by Feb ’09.
                                                               artists, musicians, and                                                Cost: minimal
                                                               patrons of the arts.
                                                               5. Plan to respond to
                                                               community needs and
                                                               gain community
                                                               support.



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