1211 SW Higgins Phone: 406-555-5555
Missoula, MT 59803 DickTracey@hotmail.com
University of Montana Missoula, MT Expected graduation: May 2008
Bachelor of Science in Marketing Marketing GPA: 3.34
Minor in Media Arts Media Arts GPA: 3.8
Skills: Filmmaking, directing, editing, art direction, cinematography, creation of print ads, storyboards; proficient with
Apple Final Cut Pro, Adobe Photoshop, and MS Frontpage.
Relevant Course Work
Advertising Competition · Marketing Principles · Marketing Internship · Consumer Behavior · Integrated Digital Art
Marketing Management · Strategic Management · Creation of Media Story · Marketing Communication ·
Entrepreneurship · Digital Video Production · Marketing Research · Non-Linear Editing
Sales/Marketing Agent, Pro Alarm, Atlanta, GA May-August 2007
Performed door-to-door sales and marketing for leading regional wireless security company.
Solely generated over $40,000 revenue in two-month period through door-to-door sales implementation with an
average of $1400/sale.
Created brand awareness for Honeywell and Monitronics products via word-of-mouth brand positioning.
Adapted sales pitch and negotiations to specific target markets and customized products to specific households.
Continuously ranked in top 10% of sales team; offered a fulltime position and management responsibility.
Sales Representative, Zumiez, Missoula, MT November-April 2007/2008
Daily responsibilities included sales and merchandising for nation’s leading action sports retailer.
Managed full-line inventory and account balance reconciliation.
Achieved sales of approximately $800-$1,800 daily.
Created store layouts to position products to increase sales through extenuation of brand logos and specific
Marketing and Promotions, Monkey Productions, Missoula MT August -December 2007
Worked alongside co-founder of Montana’s leading action sports film producer to market and promote movies.
Implemented integrated marketing communications plan for action sports film premier/concert.
Created layouts for MySpace and Facebook advertisements and implemented the ads on sites.
Provided brand analysis and SWOT analysis for co-founder of company.
Practical Educational Experience
National Advertising Campaign, America Online AIM
Aided in creating $25 million digital marketing plan for America Online’s instant message platform, AIM.
Solely created offline promotional events, tours, and budgets and designed and created viral videos.
Used primary and secondary market research to create brand awareness via print media and TV spots.
Presented campaign to America Online executives at National Advertising Competition in Portland, OR.
Integrated Marketing Plan, Habitat For Humanity
Worked with Missoula Habitat for Humanity director and marketing manager to create regional marketing plan to
be used to increase applicants and volunteers.
Performed macro analysis, situational analysis, target market objectives, value propositions, and marketing
recommendations, and presented final recommendations to senior staff.
Film Productions, A Board Life, The Drunkard, Enjoy
Worked on three-person teams to produce three independent films, providing art direction on all.
Solely wrote, directed, produced, and edited two films; hired primary actors and extras for films.
Worked as chief cinematographer on final film.
Start-Up Business Plan, Sunset Peak
Worked on a team of 4 to formulate a comprehensive business plan for a regional organic restaurant.
Conducted primary (surveys) and secondary marketing research to develop marketing/sales plans.