Fabienne Lanz Profile Fabienne is one of the true lady Racing Drivers in South African racing. She is one of the best lady Racing Drivers in South Africa at the moment and is a breath of fresh air to the sport and loves to work with people. Fabienne started her racing career at the age of 9 and has worked her way through the ranks to become one of best female Kart Racing Drivers in South Africa. She comes from racing heritage as her father is a former Saloon car champion, Peter Lanz. Racing is a predominately male sport and Fabienne is hoping that competiting and winning races will see more lady racers join and succeed in the sport. Her style is smooth and precise and Fabienne loves speed and adrenalin and will never let a challenge go without a fight. Fabienne currently races high performance karts and is looking to further her career in Single Seaters or a Production Saloon Series. She wants to spread her wings and eventually end up in the World Class, prestigious Formula 1 or International Touring Cars. Some of her outstanding performances to date are: She finished 2nd in the 2004 Rotax Max Challenge series in South Africa and won the Northern Regions championship in the same year. She repeated this success in 2008 in the Vortex Super Rok Series. In 2005, she became the first lady racer to qualify for the Final at the Rotax World Grand Final in Lanzarote, Spain. She finished 5th at the 2007 Vortex Super Rok World Grand Final in Lonato, Italy, and became the first lady racer to finish on the podium. (Please see picture attached). In 2009, she finished top notch again with a whopping 3rd place in the Vortex Super Rok category. She has qualified to represent South Africa at the Vortex Super Rok Grand Final at Lonato, Italy in October this year. It is a very big and prestigious event where some of the world’s finest karters compete. While Fabienne is not in her racing machine she works on her profile and brand. She makes herself available to help others and organizations, such as the WIM (Women in Motorsport) Panel and trains children on the race track and kart circuit. Fabienne is on the WIM (Women in Motorsport) Panel. She represents the Karting fraternity. The panel is there to promote women in Motorsport as well as help existing female competitors. The panel has a website, www.motorsport.co.za/wim/, where Fabienne has a profile up and there will be a link to her website up soon. Press releases updating Fabienne’s racing get posted on this website. The panel organizes functions where they give exposure and to help promote women in Motorsport. Examples of such events were the track day where the WIM panel had experienced lady driver instruct ladies from the public at Zwartkops on the 27th of April 2009. The panel also had a WIM stand at the Gauteng Motor show at Kyalami. Fabienne organized a Go-Kart to be on prominent display there. The panel also had a stand at the SBK World Super Bike race from the 15 - 17 May 2009. A Go-Kart was at this stand as well. These types of events are valuable as they give a brand a unique opportunity to be viewed by the public. Thus Fabienne makes herself available for personal appearances at these events whenever possible. She is a very presentable and approachable person and is always willing to help wherever she can. Fabienne enjoys helping the panel wherever she can as this helps all women in Motorsport. Fabienne also teaches karters driving lines, speed, race craft, basically from beginners through to experienced drivers. She recently got invited to help a karter from the SAKRA (South African Kart Racing Academy) Academy. This academy is for all children of any gender or race. They run the children who are accepted into the academy to participate in local kart racing, and hopefully one day graduate higher honours. Bernie Ecclestone officially backs the SAKRA project and it has his full support. Fabienne feels that she needs to give back wherever she can. Fabienne’s profile is on the ascendancy and is starting to get interviewed more frequently and she appears on TV with regularly frequency. In February 2009, Fabienne got interviewed by SABC 2 Sport for their Syadladla programme. They interviewed on her as a female in a predominantly male sport; on her achievements, struggles, horrid accidents, why she is so crazy about karting and how do others get into the sport. The programme was quite a success, the sponsor’s logo got about 15 minutes of exposure on this particular programme. She was a guest on YOTV’s Saturday morning Big Breakfast show on the 29th of August this year, as August is Women’s month there was a lot of focus on women in Motorsport. Fabienne had to do a little hash brown cooking and played foosball against fellow racing colleague, Clare Vale. Apparently 10 000 000 viewers watch this programme. Fabienne appeared in the “On the Track Racing” magazine, in the June / July 2009 issue. The article was about Fabienne the person and Fabienne the lady racer. She featured in the November issue of Heels and Wheels magazine. It is great advertising for her sponsors as they get exposure as well. In between the training and public showings, Fabienne gives the media arena some attention. Fabienne has developed a good relationship with a reporter at the Midrand reporter News paper which publishes all of her race reports and results. She has started making more personal contacts in the News Paper arena, such as “The Business Day” and “The Star”. Fabienne sends out her press releases to several websites who in turn publish it on their websites such as the WIM(Women in Motorsport) website, MSA(Motorsport South Africa) website, Driver Data Base(www.driverdb.com/drivers/26719/), to mention but a few. She blogs regularly on the Driver Data Base website as well as on Blogger and on the Monster Energy website. This is to create awareness of who Fabienne Lanz is and to reach as many people and fans as possible. Fabienne has her own website, www.fabienneracing.com. The website is intended to give the enthusiast and/or fan some background of Fabienne, pictures of her in action as well as portrait pictures. It has all the latest news so that the viewer is up to date with the happenings in Fabienne’s racing career. Fabienne’s consistent and ongoing success as a female competitor in a predominantly male sport is both unique and exciting. Combined with her young but rapidly growing marketing network, she provides a sponsor with proven avenues of exposure and a solid platform for the marketing and promotion of their brand to the public.
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