Disruption Scorecard™ v2.1
This tool is designed to generate discussion by offering a quick evaluation of a project or product using the criteria of disrupti
Assign a letter-grade (A-F) for each criteria, using the test questions as guidelines.
If unsure, or not applicable, leave the grade blank.
Note that disruption goes against business orthodoxy: Ex: An unmeasured market rates highly, as does a new product that lo
Advanced instructions: Some cells in hidden rows F, G & H can be edited to customize input weightings, grade thresholds, a
Company or Project under Study: Name
Product inferior relative to mainstream
Product superior to early adopter needs
Off-shelf or standard technology
New business model
Patient for growth
Impatient for profits
Plan to learn
Independent corporate structure
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ffering a quick evaluation of a project or product using the criteria of disruptive innovation.
g the test questions as guidelines.
doxy: Ex: An unmeasured market rates highly, as does a new product that looks deficient to mainstream consumers.
s F, G & H can be edited to customize input weightings, grade thresholds, and outputs.
Are your customers ignored by the mainstream? (A) Or are they already served? (C)
A low-end, simpler offering that meets most needs? (A) More features for lower price? (B) Similar price better value? (C)
Do competitors think your product is a 'toy' or deficient? (A) Or does it rate well on their benchmarks? (C)
Are customers overjoyed by your product? (A) Or do they tell you to make it more like the mainstream? (C)
Are you letting customers do a job better than they are already doing themselves? (A) Or do customers have to change?(D)
Simple? Easy to make? (A) Or does Einstein need to work on the user interface? (C)
Do you control or assemble all of what the user gets? (A) Or do others supply key functionality? (C)
Is performance improving to meet market needs? (A) Or are you awaiting a price/tech breakthrough? (C)
Do you have a new business model? (A) Or are you a small version of mainstream suppliers? (C)
Are you growing with the right customers? (A) Or is the main advantage as first-mover? (C)
Profitable now? (A+) Soon? (B) Or when we scale up? (D)
Small? (A) Large? (D)
Private? (A) Patient VCs? (B) Aggressive VC? (C) Public? (D)
Do you have to build a new channel? (A) Or are you selling through mainstream channels? (C)
Can the budget accommodate early market failures? (A) Or have you bet the farm on one strategy? (C)
Startup (A+) Or independent unit? (A) Independent P&L? (B) Or are you in the main unit of a mainstream supplier? (C)
of Northern Technology & Telecom Research Inc.
e better value? (C)
s have to change?(D)
am supplier? (C)