Some consumers and businesses may shy away from colour printing because of its added cost. But when you need your documents or marketing materials to deliver an impact, colour printing is the only way to go. With that in mind, here are some tips on how to get the best results at the lowest cost. Cost versus Quality: This is perhaps the main issue that consumers and businesses alike struggle with when it comes to colour printing. There is a simple truth when it comes to cost versus quality—you can get high-quality results at very affordable rates if you do your research before placing your order. Online printing companies are a good source of production for any type of colour printing. They can produce colour brochures, colour posters and flyers, even colour calendars. But the level of quality they produce varies greatly from one online printer to the next. This is where research plays a vital part in your decision-making process. In order to avoid fly-by-night online printers, you should look for a few clues that will reveal just how professional and prepared a company is to handle your colour printing needs. All of this information can be found on their respective websites. One of the first things you want to look for is the type of press that is used. Online printing companies use a variety of presses and some of these are simply much better than others. The quality of your colour printing project will largely be determined by the press. If a company is using a high-end press, such as the Kodak NexPress system, you can be assured this company understands quality. If an online printing company seems vague about their press, chances are good they use substandard presses or they outsource the work to someone else, meaning they do not even have a press, and they are acting as middle-men for some other company. In order to keep cost down, look for online printing services that offer print-on-demand. This allows you to order the exact number of copies you need, without having to fulfil a minimum order level. Why order 1,000 copies of something when you only need 500? This one tip alone can save you a lot of money with your colour printing projects, whether you are a consumer or a business. Online printing companies that have been in business for some length of time will often offer the best quality as well as the best prices. These companies view customers in the long-term and work hard to keep rates low in the hopes that you will become a repeat customer. Many of these online printing companies will offer special discounts, which can be very valuable if you take advantage of them. The bottom line is colour printing does not have to be expensive and you do not have to settle for low-quality results. Do a little research before you order, and you will be happy with what you find.