Marketing by ochong

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									Lesson
  #1
 No one
knows you
  exist…
 Until
 you
  tell
them.
  Google:
Photography
 248,000,00
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         Sarah Lawrence
                                        LinkedIn



                 Twitter                                  Flickr




Tumblr                                                                     Krop



                                        You
  Facebook/fan                                                      Cargo
      page                                                         Collective




                           Blog links              Blog
Source
Books
                                           Alternative
At-Edge   Workbook   Photoserve   LeBook                 Archive   Blackbook
                                               Pick
Mailing Lists
   Adbase


 Workbook


Agency Access


  Freshlists




  Adweek
Portfolio Sites
                         Livebook




                         Workbook




              Viewbook                Foundfolios




                Krop                   dripbook




                           Cargo                    The Creative
Aphotofolio
                         Collective                   Finder
                      Blurb


  MyPublisher                   Asuka Books




                Portfolio
MagCloud         Books              Paperchase




           Modern
                              Moo
           Postcard
Tell a Story
 Start    Only the     Keep it
           Best         fresh
Strong



 Flow    Objectivity
                       Show       End
                       Range
                                 Strong
Blog It
Flog It
           Tumblr




Blogspot


                Wordpress
Search Engine Optimization
                 Content
      Videos



CMS                      HTML


Images                Keywords


          Backlinks
Bad
SEO
Black Hat
                                                         Article
                    Link Farms
• Repeating                      • i.e. “Britney        Spinning
  phrases       • Mutual           Spears”         • Rewriting a
                  admiration                         popular
                                       Keyword
                                                     article
   Spamdexing
                                       Stuffing
   Keywording
     Your site
Keywords are the words people
   Type into search engines
          Write your
Keep it                Descriptive
           copy for
simple                   Words
            search
  Google
Good stuff to know
              Submit your url to
                Google Index


   Get a
  Gmail
                                    Add your
 Account:
                                     business
  Google
                                    to Google
   Docs,
                                      Maps
Calendars,
Sketch Up



             Add Google Analytics
     Work It
     Assist + Intern
Agencies + Photographers
Learn the
              Network
business




Build your
             Mentorship
 resume
Dear___
            Keep it
 Don’t       short
Suck up

           Be
          Clear




Dear Great One
Art Buyers
The Gate Keeper
       Portfolio



Website / functionality



    Editorial Work



       Contests



     Direct Mail




       Eblasts
It’s About You
Singular   Belief in   Staying     Gut
                                            Integrity
  Style    Yourself     True     Instinct

								
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