OriginOil to Embed Its Technology into Industrial
Long-term goals will be in licensing while strategic partners help prove and scale technology
January 20, 2011 08:03 AM Eastern Time
LOS ANGELES--(EON: Enhanced Online News)--OriginOil, Inc. (OOIL), the developer of a breakthrough
technology to transform algae, the most promising source of renewable oil, into a true competitor to petroleum,
today announced it will focus on embedding its technology into industrial algae systems. The Company will continue
to rely on a few strategic partners to help prove and scale the company’s extraction technology.
"Now that we’ve sharpened our technology focus, it's time to do the same for our business model," said Riggs
Eckelberry, OriginOil CEO. "We now plan to embed our technology into the industrial algae systems that others
build. We no longer plan to develop our own distribution channels, nor engage in any high-volume manufacturing."
Strategic partners like Australia's MBD Energy will help the Company scale up its technology, proving its value in the
field. These commercial scale-up programs will avoid the large capital expense of pilot plants for OriginOil while
technology agreements protect its intellectual property.
OriginOil will work with OEMs (Original Equipment Manufacturers) to integrate its extraction technology into their
branded systems. The OEM category encompasses manufacturers, distributors, engineering service firms, system
integrators and also specialty operators in high-value markets such as nutritionals and beauty products. Certain
OEMs will be selected as manufacturers of OriginOil's proprietary hardware.
On January 12the company announced that future technology development efforts would concentrate on the
'midstream' of algae harvesting and extraction, a key industry challenge addressed by OriginOil's patent-pending
"Algae is turning into a global industry that could someday replace petroleum," Eckelberry continued. "Focus is
essential – in business as in technology – and you never want to compete with your natural partners."
"We aim to be the first to market," commented Scott Fraser, OriginOil's Vice President of Operations. "Well-funded
manufacturing and engineering services firms are gearing up to build out these massive systems.
"Many already have well-developed sales and distribution networks. By integrating with them, we avoid having to
build our own manufacturing and distribution infrastructure. That gets us into markets quickly, which is the key."
As its first potential OEM relationship, OriginOil has an early-stage partnership with Belgium's Desmet Ballestra, a
global leader in oil seed extraction and a pioneer in the implementation and sale of full-scale algae extraction systems,
with operations in Egypt, Nigeria, Sudan, Argentina, Brazil, Columbia, Mexico, the United States, China, India,
Malaysia, Singapore, South Korea, Taiwan, the United Arab Emirates, Belgium, Bulgaria, Romania, Russia, Spain,
Turkey, and the United Kingdom.
About OriginOil, Inc. (web address: www.originoil.com)
OriginOil, Inc. is developing a breakthrough technology that will transform algae, the most promising source of
renewable oil, into a true competitor to petroleum. Much of the world's oil and gas is made up of ancient algae
deposits. Today, our technology will produce "new oil" from algae, through a cost-effective, high-speed
manufacturing process. This endless supply of new oil can be used for many products, such as diesel, gasoline, jet
fuel, plastics and solvents, without the global warming effects of petroleum. Other oil-producing feedstock, such as
corn and sugarcane, often destroy vital farmlands and rainforests, disrupt global food supplies and create new
environmental problems. Our unique technology, based on algae, is targeted at fundamentally changing our source of
oil without disrupting the environment or food supplies. To learn more about OriginOil™, please visit our website at
Safe Harbor Statement:
Matters discussed in this press release contain forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe,"
"estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results,
performance or achievements could differ materially from those contemplated, expressed or implied by the forward-
looking statements contained herein, and while expected, there is no guarantee that we will attain the aforementioned
anticipated developmental milestones. These forward-looking statements are based largely on the expectations of the
Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and
uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its
operations, markets, product, and distributor performance, the impact on the national and local economies resulting
from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
OriginOil to embed its technology into industrial algae systems, long-term goals will be in licensing while strategic
partners help prove and scale technology.
algae commercialization, algae oil, algae to oil, scott fraser, ooil, originoil, renewable oil, riggs eckelberry, algae
extraction technology, MBD Energy, Desmet Ballestra, embed industrial algae systems
Press Contact OriginOil:
OriginOil Investor Relations:
Toll-free: 877-999-OOIL(6645) Ext. 641
International: +1-323-939-6645 Ext. 641