Anywhere Is Everywhere

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					                                                  CRM
                                                  and
                                                 Mobile




Anywhere
Is Everywhere
       After years of unfulfilled promise,
       CRM a
				
DOCUMENT INFO
Description: With consumers increasingly turning to mobile devices for information and demonstrating an overall obsession with getting information anywhere they go, and workers equipped with mobile appliances for on-the-road sales and service calls, the need for mobility has been seeping into the business landscape for more than a decade. For 1st Guard, an insurance company geared specifically to truckers, the mobility aspect has presented both a challenge and an opportunity. The company investigated Web-based and mobile-sanctioned signature solutions in early 2010 and eventually selected DocuSign in August. In addition to DocuSign,1st Guard has released its own free trucker iPhone applications. Mandarin Oriental Hotel Group (MOHG) knows its guests who frequent the hotelier's 26 hotels and resorts worldwide are savvy and connected consumers, according to Christoph Oberli, MOHG's VP of e-commerce. MOHG's mobile strategy involved developing a rich and interactive mobile-compatible site that would provide guests with much of the same content (and deliver on the same branding and messaging) available on the hotel's existing site.
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