This year, the CRM industry -- and search engine optimization in particular -- saw some mudslinging of an unusual variety, thanks to the release of Google Instant and its real-time, as-you-type results. According to Google, the average person spends 300 milliseconds between keystrokes, but only 30 milliseconds to glance at another part of a Web page. Google Instant is meant to capitalize on this lag time, enabling searchers to scan a results page while still typing. Some critics contend that premature results may distract searchers -- actually lengthening search time (the opposite of Google's intention) -- or draw them away from products they intended to browse. Some analysts suggest that all this talk of user confusion may be much ado about nothing. Ironically, just about the only thing definitively not instantaneous about Google Instant is a full understanding of its impact. The true results may not be the ones that popped right away.