Maintain focus on ROI. The requirement for marketers to effectively demonstrate ROI is an important trend that is here to stay. For 2011, you will still need to choose measurable marketing programs that clearly define your objectives and success metrics. It's an old saying in the business world, but it never really grows old: you can't manage what you can't measure.
24 | January 2011 | www.dmnews.com Industrial gets social, virtual
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