Starbucks announces Trenta cup, in-store mobile payments by WhiteDigitalMedia


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									Starbucks announces Trenta cup, in-store
mobile payments
Some worried that Trenta is larger than human stomach
capacity, trend to XL drinks marketed to Americans

Shortly after Starbucks announced its new branding campaign, the massive global coffee shop chain has
unveiled another silly, foreign-named cup size to add to its fleet of overly priced, yet equally delicious
coffee beverages. The new Trenta-sized cup is available only for iced drinks and will be in every U.S.
Starbucks location by May 3. The 31oz option is 7oz, or 325mL, larger than Starbucks’ current large cup
size, the Venti.

What is upsetting health advocates and pretty much anyone with common sense is that the Trenta is
actually larger than the average capacity that a human stomach can hold, which is 900mL. Yes it’s
true, that many Americans are overweight and hopefully are looking to break the overeating cycle with
their New Year’s resolutions, but the Trenta is just another symbolic gesture that everything is bigger
in America – houses, deficits, political powerhouses, food, and now apparently, beverages.

Trenta-sized drinks will only cost 50 cents more than Venti-sized drinks, which will also filter into
America’s yearning for bigger things for lesser costs. Take for instance, fast food chains who are
offering mondo-sized 32oz soft drinks for $1.
The company has said that it tested the new size in several U.S. markets last year, in order to respond
to customer demands for larger iced beverages. (Maybe customers wouldn’t demand more iced coffee,
iced lemonade, or iced fruit drinks, if the baristas wouldn’t put in so much ice! – a personal pet

The Trenta will debut in 14 states, including Virginia, Georgia, Florida, Texas, Hawaii and Arizona on
Jan. 18 and in California on Feb 1.

Additionally, Starbucks announced today that it would begin allowing iPhone, iPod Touch and
BlackBerry mobile payments for products at thousands of its stores. The mobile payment system allows
customers to hold a smartphone displaying a 2D barcode for reading by a scanner on the Starbucks cash
register. The phone wirelessly links to a person’s Starbucks card, which is backed by a credit card.
Currently, the mobile system does not work with an Android phone.

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