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Advantages Of Using Facebook For PPC Advertising

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									Pay Per Click advertising offers Internet marketers a fast way to drive targeted traffic
to their websites and, if they set everything up right, to generate some sales. The
problem, of course, is that a lot of website owners lack marketing experience and fail
to "set everything up right". The result is that they end up losing rather than making
money with PPC.

The fact is that there are a lot of variables to consider and if you get any one of them
wrong your whole campaign will suffer. Variables include keyword choice, how you
phrase your PPC ad, the web copy and design of the landing page, price and profit
margin on the product or service being sold. None of this is helped by the fact that
anybody can click on a PPC ad even people who are not likely to buy whatever is
being offered. The reason for this is that PPC ads target keywords but not the
demographics of the ad readers.

At least, that was the case until Facebook set up its PPC service and included
demographic targeting as part of the package. With demographic PPC, Facebook has
effectively removed one of the causes of failure of PPC campaigns, inadequate
targeting of the niche market, and therefore made it a bit easier for people to succeed
with their PPC campaigns. Demographic targeting means that Facebook PPC clients
will be able to set up their ads so that they only appear on the Facebook pages of
people who are tightly defined as part of their target market. For example, advertisers
will be able to select from a number of variables such as age, gender, marital status,
geographical location, hobbies and interests. When ads are as well targeted as this,
copy writing becomes a much easier process. You have a much better chance of
generating targeted clicks to their sales pages.

Your ad headline can be no more than twenty-five characters in length. With
Facebook PPC advertising, you can also upload a pic of your products together with
your ads. What Is More, you have 135 characters to use in the main body of your PPC
ad.

Before you start out posting your ads on Facebook however, it is advisable to put in
some preliminary work. Because Facebook does not permit your ads to point directly
to affiliate sites, your link should direct people to a product review page on your blog
or website, or to a similar type of page on Facebook. If you make a page on Facebook
you can invite your customers and subscribers to be your Facebook friends and ask
them to become your page fans. If someone visits your page and sees that one of their
friends is a fans of yours, it will be like receiving a personal recommendation - and
increase your chances of getting the sale.

So if you are looking for some extra help with your PPC advertising, Facebook's
demographic targeting may be just the thing for you.

								
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