Doing Business Globally - Storyboard - Doing Business Globally

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					Training Management Corporation




Doing Business Globally
Storyboard
Module 1




                                  2009
                                                       Titles and Versions
Module Title: Doing Business            Page Title: Title Screen                Module: 1          Screen: 1.0
Globally
Date: 4/30/2009                         Tracking: SCORM 1.2                     Version: 1.0       Storyboard: 1

Subject Matter Expert: Ken Price                                   Page Type: Splash Screen with animation
Video/Image Description:                                           Audio Script: Ambient music mp3.
Intro animation: Microsoft Virtual Earth recorded “global
locations flythrough”. Edit with After Effects, embed Doing
Business Globally title animation and images of key characters
with location banners.


On Screen Text:
Doing Business Globally

Image files:                                                       Animation: TBD
Audio Files:                                                       Sounds: Intro Song TBD
Performance Objective: N/A                                         Assessment Item: N/A




                                                                   2
                                                        Titles and Versions
Module Title: Doing Business             Page Title: Welcome Screen             Module: 1             Screen: 1.2
Globally
Date: 4/30/2009                          Tracking: SCORM 1.2                    Version: 1.0          Storyboard: 2

Subject Matter Expert: Ken Price                                  Page Type: Splash Screen with animation
Image Description:                                                Audio Script:
Opening screenshot with possible narrator character in high       Narrator (British English if possible):
end suit and tie – almost like a flicker on of the computer       Welcome to Doing Business Globally! You have been selected
mission giving theme in movies. Flicker out or close and blip     to lead a global team at IMPAX International, a respected and
like a TV being turned off to close the animation.                established global technology company. You will be managing a
                                                                  global project with the help of your team members from Brazil,
Onscreen text appears like ticker banner at the bottom.           China and the U.S. The objective of the project is to successfully
Objectives are animated in a “frame” to the side of the           negotiate a licensing deal with a multinational software
narrator.                                                         company located in Barcelona, Spain. This will establish a
On Screen Text:                                                   presence for your company in Southern Europe and launch
Welcome to Doing Business Globally! You have been selected        IMPAX into the European market. In order to be successful you
to lead a global team at IMPAX International. You will be         will have to work and communicate effectively with your virtual
managing a global project with the help of your team              team members across the world. You have been given a tool to
members from Brazil, China and the U.S.                           assist you in developing your cultural competence. This is the
                                                                  Cultural Orientations Indicator, which will help you to recognize
Project Objective:                                                and work with the cultural preferences of your team. Also,
The objective of the project is to successfully negotiate a       listening and learning from your colleagues will increase your
licensing deal with a multinational software company located      global business acumen and help you to negotiate with your
in Barcelona, Spain.                                              Spanish counterparts.

Objectives: Day One                                               The objectives of your first day on the project are to:

       Receive project details from your Director of Global         Receive project details from your Director of Global
        Operations                                                    Operations
       Review reports on IMPAX business goals                       Review reports on IMPAX business goals
       Assess challenges involved in global business                Assess challenges involved in global business transactions
        transactions                                                 Communicate with your Cultural Mentor
       Communicate with your Cultural Mentor                        Report on the progress of the project
       Report on the progress of the project
                                                                  Good Luck!
Closed Caption (CC):
Same as Script
Image files:                                                     Animation
Audio Files                                                      Sounds:
Performance Objective: N/A                                       Assessment Item: N/A




                                                                3
                                                       Titles and Versions
Module Title: Doing Business           Page Title: Navigation Info Screen      Module: 1           Screen: 1.3
Globally
Date: 4/30/2009                        Tracking: SCORM 1.2                     Version: 1.0        Storyboard: 3

Subject Matter Expert: Ken Price                                 Page Type: Splash Screen with animation
Image Description:                                               Audio Script:
                                                                 Insert audio script when navigation has been designed.
Animated walkthrough of the navigation for the simulation
interface and interactivity.                                     Note: Keep script tone within parameters of the simulation
                                                                 when explaining navigation.



On Screen Text:
Overview of module interface navigation and onscreen
interactive functionality.

Closed Caption (CC):
Same as Script

Image files:                                                    Animation:
Audio Files                                                     Sounds:
Performance Objective: N/A                                      Assessment Item: N/A




                                                               4
                                                       Titles and Versions
Module Title: Doing Business            Page Title: Arrival and mentor          Module: 1            Screen: 1.4
Globally                                meeting screen

Date: 4/30/2009                         Tracking: SCORM 1.2                     Version: 1.0         Storyboard: 4

Subject Matter Expert: Ken Price                                  Page Type: Splash Screen with animation
Image Description:                                                Audio Script:
                                                                  Narrator:
        Car interior with view of IMPAX HQ through               It’s a beautiful morning in early May and you are parking in your
         windshield.                                              usual spot at IMPAX HQ. As you reach for your computer bag
         Cellphone icon and cell phone “pop-up” visible – with   you hear your cell phone ring and take it from the holder on the
                                                                  dash board. The smiling face of Carlos Mantegna - your friend
         pic of Carlos Mantagna on caller ID screen.
                                                                  and business mentor for many years – is on the caller ID.
        Laptop computer bag on car passager seat.
                                                                  Carlos Mantegna (Spanish accent- Latin America):
                                                                  Hola, My friend – it’s Carlo’s Mantegna. Good Morning! I heard
                                                                  yesterday from Mr. Yamaguchi that this was going to be your
On Screen Text:                                                   first big day on “Operation Barcelona”. I just wanted to give
It’s a beautiful morning in early May and you are parking in      you my congratulations for getting this project and to wish you
your usual spot at IMPAX HQ. As you grab for your computer        the best of luck. My friend – remember – I’m here if you need
bag you hear your cell phone ring and take it from the holder     any advice or if you have any questions. I know this is your first
on the dash board. The smiling face of Carlos Mantegna - your     global project and I am proud of you! I want to share with you
friend and business mentor for many years – is on the caller      the knowledge and experience I have gained through years of
ID.                                                               managing global teams and working in global business. Just
                                                                  answer your phone when you hear it ring or pick it up and call
CC:                                                               me when you want to talk. I know you’ll do a great job and
Same as Audio Script                                              good luck again!

                                                                  Narrator:
                                                                  You say thanks and assure Carlos you’ll call him if you need any
                                                                  advice. You grab your bag and head into HQ knowing that you
                                                                  are on the edge of a new opportunity which will expand your
                                                                  horizons and experience; you take a deep breath and prepare
                                                                  for the start of the biggest project of your career.
Image files:                                                      Animation:
                                                                   Moving exterior through dashboard as car is parked (Wish
                                                                       List)
                                                                   Blinking cell phone on dashboard that has Image of Carlos
                                                                       appear on the ID screen when clicked on.
                                                                   Cell phone icon appears on the screen after conversation
                                                                       for future use.

Audio Files:                                                      Sounds: Car engine turning off, cell phone ring, car door open
                                                                  and close,
Performance Objective: N/A                                        Assessment Item: N/A




                                                                  5
                                                        Titles and Versions
Module Title: Doing Business              Page Title: Lobby entrance screen     Module: 1           Screen: 1.5
Globally
Date: 5/5/2009                            Tracking: SCORM 1.2                   Version: 1.0        Storyboard: 5

Subject Matter Expert: Ken Price                                  Page Type: Splash Screen with animation
Image Description:                                                Audio Script:
                                                                  Narrator:
   Reception desk/security desk in lobby with IMPAX logo on      As you step through the arched glass doors into the lobby, the
    wall/reception front and elevator bank in back.               hard click of your new shoes echoes across the marbled floor,
   Pamela Nordstrom animated character behind reception          alerting the AM security receptionist, Pamela Nordstrom, of
                                                                  your arrival.
    desk is a photo illustration with moving lips.
                                                                  Pamela Nordstrom (US accent):
On Screen Text:
                                                                  Good morning! How are you today? It’s a beautiful day out,
As you step through the arched glass doors into the lobby, the
                                                                  isn’t it? May I see your ID card, please?
hard click of your new shoes echoes across the marbled floor,
alerting the AM security receptionist, Pamela Nordstrom, of
                                                                  Handing Pamela your ID card you answer:
your arrival.
                                                                  {Option menu pause}
Pamela Nordstrom (speech bubble):
Good morning! How are you today? It’s a beautiful day out,
                                                                  Pamela Nordstrom:
isn’t it? May I see your ID card, please?
                                                                  Thank you. You have a nice day as well!
Option menu:

    A. Yes, here is my card. It is beautiful out for sure! I
       hope you have a great day, thank you.
    B. Yes, here is my card. Have a nice day!


Pamela Nordstrom (speech bubble):
Thank you. You have a nice day as well!

CC:
Same as Audio Script

Image files:                                                     Animation:
                                                                  Pamela Nordstrom animated character behind reception
                                                                     desk for opening greeting.
                                                                  Option menu appears on screen.
                                                                  Option menu closes after section.
                                                                  Pamela Nordstrom animated character behind reception
                                                                     desk for closing goodbye.

Audio Files:                                                     Sounds: Elevator ping, muted lobby sounds?
Performance Objective: N/A                                       Assessment Item: N/A




                                                                 6
                                                         Titles and Versions
Module Title: Doing Business              Page Title: Office email login screen   Module: 1          Screen: 1.6
Globally                                                                                             Task: 5.0
Date: 5/5/2009                            Tracking: SCORM 1.2                     Version: 1.0       Storyboard: 6

Subject Matter Expert: Ken Price                                   Page Type: Splash Screen with animation
Image Description:                                                 Audio Script:
                                                                   Narrator:
   Office cube with an L shaped desk with a laptop                As you walk into your office cube you notice that a couple of
    computer, phone, newspaper, folders, lamp, plant, and          new folders are on your desk marked Team Dossiers. You
    wall with charts and poster of COI wheel.                      decide to wait to look at them until after you have checked your
                                                                   email for a message from your boss Thomas Yamaguchi.
   Focus on laptop and email login prompt.
                                                                   Turning on your laptop you are prompted to log in. The login
On Screen Text:
                                                                   message reads: Please use your first and last name to log in to
As you walk into your cube you notice that a couple of new
                                                                   your email. Login names are stored in the company database
folders are on your desk marked Team Dossiers. You decide to
                                                                   and will appear on your reports and performance assessments.
wait to look at them until after you have checked your email
for a message from your boss Thomas Yamaguchi.

The login message:
Please use your first and last name to log in to your email.
Login names are stored in the company database and will
appear on your reports and performance assessments.

Login fields:
First Name
Last Name

CC:
Same as Audio Script

Image files:                                                       Animation:
                                                                    Select laptop computer brings login screen into focus
                                                                    Login prompts and login fields in focus.

Audio Files:                                                       Sounds: Login prompt ping, typing of login name
Performance Objective: N/A                                         Assessment Item: N/A




                                                                  7
                                                       Titles and Versions
Module Title: Doing Business            Page Title: Office boss email screen    Module: 1            Screen: 1.6
Globally                                                                                             Task: 6.0 – 7.0
Date: 5/5/2009                          Tracking: SCORM 1.2                     Version: 1.0         Storyboard: 7

Subject Matter Expert: Ken Price                                  Page Type: Splash Screen with animation
Image Description:                                                Audio Script:
                                                                  Narrator:
   Office cube with an L shaped desk with a laptop               Seeing an email from Mr. Yamaguchi in your inbox you open it
    computer, phone, newspaper, folders, lamp, plant, and         and read it carefully for instructions on the project with ZIKO:
    wall with charts and poster of COI wheel.
   Focus on email from boss Thomas Yamaguchi.
   Project Progress and Promotion Score Card activated

On Screen Text:
Seeing an email from Mr. Yamaguchi in your inbox you open it and read it carefully for instructions on the project with ZIKO.

Email message:
“Dear ______(Username if possible - if not – Title: Global Operations Manager),

You have been assigned to manage the negotiations with ZIKO Inc. that will take place in Barcelona in three weeks. I have every
confidence in you and the team we have assigned to work with you on preparing for the meeting accomplishing the project goals.
This is a global team, with representation from our branch offices in Shanghai, China; Sao Paulo, Brazil; and Cincinnati, US, that
has extensive global business knowledge and experience. They will all be invaluable assets during and prior to the negotiations.
Your highest priority is to work in alignment with your team to secure a licensing deal with ZIKO that will launch our products in
Europe.
Your goals and deadlines for the project are:
Week One:
      Schedule a virtual team meeting to set expectations, roles and deadlines
      Issue assignments to team members and branch offices

Week Two:
    Manage project deadlines
    Prepare negotiation strategy with your team

Week Three:
    Negotiate successfully with ZIKO team

This project will be tracked through our project management software and you will also submit regular reports to me on your
team’s progress and goals met.

Best Regards,
Thomas Yamaguchi,
Director of Global Operations, IMPAX International

CC:
Same as Audio Script
Image files:                                                      Animation:
                                                                   Select email open prompt
                                                                   Email fades in on click and fades out on close
                                                                   Project Progress and Promotion Score Card activated

Audio Files:                                                      Sounds: Click to open email, ping or zip sound for progress bars
Performance Objective: N/A                                        Assessment Item: N/A
                                                                 8
                                                       Titles and Versions
Module Title: Doing Business            Page Title: Office - company           Module: 1           Screen: 1.6
Globally                                comparison report screen                                   Task: 8.0

Date: 5/5/2009                          Tracking: SCORM 1.2                    Version: 1.0        Storyboard: 8

Subject Matter Expert: Ken Price                                 Page Type: Splash Screen with animation
Image Description:                                               Audio Script:
                                                                 Narrator:
   Office cube with an L shaped desk with a laptop              After closing the email from Mr. Yamaguchi, your eyes scan the
    computer, phone, newspaper, folders, lamp, plant, and        desk and focus on a dossier titled “Operation Barcelona”. You
    wall with charts and poster of COI wheel.                    pick it up and begin to read about IMPAX’s business goals for
                                                                 the project and some background on ZIKO and its business
   Dossier “Operation Barcelona” is selectable
                                                                 structure and culture.
   Dossier page with graph of IMPAX org structure
   Dossier page with graph of ZIKO org structure and
    products

On Screen Text:
After closing the email from Mr. Yamaguchi, your eyes scan the desk and focus on a dossier titled “Operation Barcelona”. Picking
it up you read:

IMPAX report:
Insert SME content

ZIKO report:
Insert SME content

CC:
Same as Audio Script
Image files:                                                    Animation:
                                                                 Focus on “Operation Barcelona” dossier
                                                                 Dossier is selectable
                                                                 Dossier pages can be flipped through if info is over two
                                                                    pages
                                                                 Possible development with Flash Paper using InDesign CS4

Audio Files:                                                    Sounds: Folder/pages turning
Performance Objective: 1.1                                      Assessment Item:
Distinguish between multinational, transnational and global     IMPAX is a matrix organization and global company; this means
business models                                                 that the company reporting structure is:
                                                                 A, B, C

                                                                ZIKO is a multi-national company; this means that the company
                                                                reporting structure is (need info from SME content):
                                                                A,B,C




                                                               9
                                                        Titles and Versions
Module Title: Doing Business              Page Title: Office –Article/op-ed on   Module: 1             Screen: 1.6
Globally                                  project                                                      Task: 9.0

Date: 5/5/2009                            Tracking: SCORM 1.2                    Version: 1.0          Storyboard: 9

Subject Matter Expert: Ken Price                                   Page Type: Splash Screen with animation
Image Description:                                                 Audio Script:
                                                                   Narrator:
   Office cube with an L shaped desk with a laptop                Having read the report, you put it back in the folder, noticing, as
    computer, phone, newspaper, folders, lamp, plant, and          you do, an open newspaper by your phone. Picking it up you
    wall with charts and poster of COI wheel.                      see It has a sticky note from Carlos Mantegna attached to an
                                                                   article in the business section.
   Sticky note on newspaper with IMPAX watermark
   Sticky note in focus                                           The note reads:
   Newspaper is made selectable.
   Newspaper spins in on click.                                   Carlos Mantegna:
                                                                   You should read this op-ed column! The author, who wrote the
                                                                   best-selling book, Global Business in a Virtual World, has some
                                                                   very interesting insights and information on ZIKO and our
                                                                   planned business deal with them. Seems like this project is
                                                                   generating a lot of interest from the global business community.

On Screen Text:
Having read the report, you put it back in the folder, noticing, as you do, an open newspaper by your phone. Picking it up you see
It has a sticky note from Carlos Mantegna attached to an article in the business section.

Note text:

You should read this op-ed column! The author, who wrote the best-selling book, Global Business in a Virtual World, has some
very interesting insights and information on ZIKO and our planned business deal with them. Seems like this project is generating
a lot of interest from the global business community.

Article text:
Get SME support on this learning piece.

CC:
Same as Audio Script
Image files:                                                      Animation:
                                                                   Focus on sticky note
                                                                   Focus on newspaper
                                                                   Newspaper is selectable and spins in on click
                                                                     Newspaper pages can be flipped through if info is over two
                                                                      pages
                                                                   Possible development with Flash Paper using InDesign CS4

Audio Files:                                                      Sounds: “Dramatic” spinning in sound, newspaper
                                                                  opening/rusting
Performance Objective: 1.2-1.3                                    Assessment Item: Differences in functional culture between the
Evaluate compatibility between multinational, transnational       two companies IMPAX and ZIKO could lead to difficulties in:
and global business cultures with focus on IMPAX and ZIKO.        A,B,C




                                                                 10
                                                        Titles and Versions
Module Title: Doing Business            Page Title: Office –phone call from     Module: 1            Screen: 1.6
Globally                                Carlos                                                       Task: 10.0

Date: 5/5/2009                          Tracking: SCORM 1.2                     Version: 1.0         Storyboard: 10

Subject Matter Expert: Ken Price                                  Page Type: Splash Screen with animation
Image Description:
 Office cube with an L shaped desk with a laptop computer, phone, newspaper, folders, lamp, plant, and wall with charts and
   poster of COI wheel.
 Cell phone icon/image in focus and activated
 Cellphone icon and cell phone “pop-up” visible – with pic of Carlos Mantagna on caller ID screen.
 Email pop-up illustrating virtual communication comptence
 Email with link to PPT pop-up illustrating Iceberg metaphor and cultural competence circle

Audio Script:
Narrator: Putting down the newspaper you decide to call Carlos to discuss the article and “Operation Barcelona”.

Carlos Mantegna: Hola! Buenos Dias, my friend. Did you read the op-ed piece in the newspaper? Interesting, - wasn’t it? I left it
on your desk on Friday after you had gone home for the night. I thought it might give you some insight into some cultural and
organizational differences between IMPAX and ZIKO that could possibly impact the project and the negotiations with the Spanish
team. So, -what did you think of the article? {Option menu 1 pause}

Carlos Mantegna: My friend – I’m glad to hear your say this. In order to improve global performance, no matter the project or
the company you work for, it is important to recognize that culture has a very strong influence on how business is conducted. In
my experience there are three primary areas you have be aware of that impact global competence; I call them the “Individual
Success Factors”. These success factors are: Language Competence, Virtual Communication Competence, and Cultural
Competence. Which one would you like to learn about first: {Option menu 2 pause}

Carlos Mantegna - Option 2- A: Si, Buena! - Language competence is a major component of the Individual Success Factors.
Language competence is essentially the foundation on which the other success factors stand - this is important to realize! -
because, without a shared language, how can you begin to communicate with people from other cultures? How do you achieve a
shared language? Well, this is a challenge for not only individuals but also teams working across cultures. While English might be
the accepted global business language, it is only spoken by half a billion people around the world, - and 120 million of them speak
it as a second language! I for one would prefer to speak Spanish – my native tongue – because of course I feel I express myself
better and more eloquently in my own language. It is important to be patient and to have good listening skills in order to
communicate in a language that is not your own or when communicating with people who do not speak your language natively.
Learning to listen well is critical skill set and very important to avoid misunderstanding or miscommunication with your team or
during negotiations.

Carlos Mantegna – Option2- B: Ah – yes – virtual communication competence. Very important and key to being successful in
today’s virtual business world. I have a story to tell you – and it is a true story mind you! – about a friend of mine and how she
almost missed an important deadline for a global inventory management project because she didn’t understand the virtual
communication preferences of her Chinese colleagues. Joan, - that’s her name, was under intense pressure from her boss to
ensure that data concerning inventory in China was accurate and up to date. She decided to contact the China office in Beijing.
Joan emailed a person, Singer Lee, who had been identified as someone who could provide her with the information she needed.
The email, which was very brief and demanding, might have been acceptable in the company branch in Chicago, but it was not
taken well in Beijing.

I’m going to forward you the email she sent to illustrate my story. Just open your email so you can see it. So, to continue with my
story, - Joan received a confusing and brief email back and then was ignored for weeks by the China office despite increasingly
angry and pleading emails being sent by her. Finally she realized she needed to be very precise and formal in her emails,
explaining who she was and why she needed this critical information. She also realized she had contacted the wrong person to
begin with. She could have cleared up the matter quickly if she had thought to contact the head of the China office by phone,
introduced herself and explained what she needed. Had she possessed a little more virtual communication competence she could
                                                                11
have avoided all the problems. She has learned though and these days she is always formal in her introductory emails, knows
when it would be better to call or use video conferencing, and provides a detailed explanation of who she is and what she is
seeking. Joan is now an excellent virtual communicator and has very good relations with the China branch of her company.

Carlos Mantegna – Option 2-C: A key skill you must learn and practice to improve global performance. Let me try to illustrate its
complexity with a metaphor that frames the concept of culture in a new light. Imagine that culture is an iceberg floating in the
frigid waters of the Arctic Ocean. You see the tip of the iceberg – the only aspect of a greater whole visible to the naked eye.
Culture is truly the whole iceberg – and to perceive it as such you have to open your mind. If you only see the ice that floats
above the water, which is really only our observable traits like our clothes, expressions and actions, you are not going to increase
your level of cultural awareness. But beneath the surface of the water the iceberg hides the greater part of its mass and
substance. In terms of culture this is where our cognitive beliefs, attitudes and concepts reside, along with our emotional selves.

I just sent you an email with a picture that nicely illustrates this analogy.

Approaching this cultural iceberg and being able to perceive it as a whole and not just the tip above the surface is the core of
cultural competence and requires not only an open mind but also an open attitude, self-awareness, awareness of others,
intercultural knowledge, and inter-cultural skills. Starting from the point of an open attitude, you can engage in a continuous
learning process of developing cross-cultural effectiveness. Having an open mind will facilitate the development of self-
awareness, which is the ability to recognize one’s own cultural values, beliefs, attitudes and behaviors. This in turn will help to
develop your other-awareness, which is the ability to observe and identify the roles, behaviors, attitudes and cultural orientations
of your counterparts. This heightened sense of awareness must be grounded in intercultural knowledge, which is specific and
general knowledge about a given social and business culture. That knowledge must then be developed into intercultural skills
which are critical for performing effectively in a global marketplace. As you work on “Operation Barcelona” with your team and
when you meet with the Spanish negotiators, you will need these skills in order to be successful.

Carlos Mantegna I hope this bit of cultural learning will assist you during the project, my friend. I am wondering though – what
do you think about the project goals and expectations? Are you ready to report back to Mr. Yamaguchi on the project goals and
challenges you and your team might encounter? : {Option menu 3 pause}

Carlos Mantegna: Glad to hear that you are feeling confident. I’m sure you will be very successful managing this project! If you
need anything you can always call me on the cell – when you get a text you’ll know I’m available to take your call. Hasta Luego!
And don’t forget to write that report!

On Screen Text:
Putting down the newspaper you decide to call Carlos to discuss the article and “Operation Barcelona”.

Option Menu 1:

You compose your thoughts for a moment and answer:

A. It was interesting reading about the differences in culture and business styles at IMPAX and ZIKO. I realize I need to
   approach this project with an open attitude based on respect for cultural differences.
B. I’m starting to realize that I need to take culture into consideration when working on a project. I think that becoming more
   aware of my own cultural biases will enhance my ability to successfully interact with people from other cultures.
C. I hadn’t really though that culture could have such an influence on how business is conducted around the world. I realize I
   need to increase my cultural knowledge in order to better understand other cultures and their approach to doing business.


Option Menu 2 – the learner will choose which order to learn about the Individual Success Factors:

Eager to learn more you ask Carlos to tell you about:

    A. Language Competence
    B. Virtual Communication Competence


                                                                   12
    C.   Cultural Competence

Option 2-B Email received from Carlos Mantegna to illustrate virtual communication competence –Click to open
Dear Singer: I am coordinating the global inventory management project. I am putting together a report in preparation for a
global supply chain review meeting scheduled in two weeks. I need some information from your organization and understand you
are the right person to contact. Please tell me if you can:

             1) submit an inventory report and meet this aggressive deadline?

             2) make additional resources available other than your own sweat equity?

             3) submit it in final form? (I am a bit worried about language—the report needs to be in English!)

         I would very much appreciate your help and look forward to hearing from you soon - J

Dear Miss Joan:

Thank you for e-mail message. You are right in your request and the work needs to proceed. There are so many things going on in
the office. The Director has asked all of us to work so hard on projections for next year. We are all working many hours. I am
sure you are just as busy.

Yours colleague,

Singer

* Option 2-C Email received from Carlos to illustrate the “cultural iceberg” and cultural competence –Need to develop short
animated illustrations of these concepts.*

Option Menu 3 – learner feedback and reinforcement of content if necessary:

    A. I am feeling confident that “Operation Barcelona” will be a success. I recognize the relevance of the Individual Success
       Factors to improved global performance. When communicating with my global team and managing “Operation
       Barcelona“, I will apply the concepts and practices of Linguistic Competence, Virtual Communication Competence and
       Cultural Competence to my interactions and decision making on the project. I am ready to write my report for Mr.
       Yamaguchi on the project goals and challenges I foresee.

    B.   I am feeling somewhat confident that “Operation Barcelona” will be a success. I recognize some of the importance of the
         Individual Success Factors to improved global performance. However, before I make my report to Mr. Yamaguchi on the
         project goals and challenges I foresee, I would like to hear again about:
         *Replay audio and visuals on click*
              1. Linguistic Competence
              2. Virtual Communication Competence
              3. Cultural Competence

*Cell phone icon active*

CC:
Same as Audio Script
Image files:                                                     Animation:
                                                                  Cell phone activation
                                                                  Option menu 1 fade in and out
                                                                  Option menu 2 fade in
                                                                  Email pop-up of Joan Plowman and Singer Lee email

                                                               13
                                                               exchange
                                                              Email pop-up with link to PPT illustration of Iceberg and
                                                               cultural competence
                                                              Option menu 2 fade out
                                                              Option menu 3 fade in and out

Audio Files:                                               Sounds: Cell phone ring, email ping, sound for the iceberg
Performance Objective: 1.4-1.5                             Assessment Item:
Recognize and evaluate the success factors for improved    The three Individual Success Factors for improved Global
global performance.                                        Performance are:
Identify the three components of the Iceberg model             A. Language Competence, Virtual Communication
                                                                   Competence and Cultural Competence
                                                               B. Language Competence, Personal Communication
                                                                   Competence, and Cultural Competence

                                                           The cultural iceberg consists of both visible and invisible traits
                                                           and characteristics which are:
                                                               A. Observable traits, cognitive beliefs, and emotional
                                                                    selves
                                                               B. Observable traits, self-awareness, and emotional selves




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                                                      Titles and Versions
Module Title: Doing Business           Page Title: Office –report/learning     Module: 1           Screen: 1.7
Globally                               journal to boss                                             Task: 11.0

Date: 5/12/2009                        Tracking: SCORM 1.2                     Version: 1.0        Storyboard: 11

Subject Matter Expert: Ken Price                                 Page Type: Splash Screen with animation
Image Description:                                               Audio Script:
                                                                 Narrator:
   Office cube with an L shaped desk with a laptop              Hanging up the phone, you compose your thoughts and prepare
    computer, phone, newspaper, folders, lamp, plant, and        to write your report to Mr. Yamaguchi. You know he will want
    wall with charts and poster of COI wheel.                    an honest assessment of the project goals and your opinions on
                                                                 the challenges involved. He will also expect to hear your plans
   Report/Learning journal selectable on computer
                                                                 for mitigating possible risks or issues.
   Report on computer in focus
                                                                 You open the standard IMPAX report template and start to
                                                                 formulate your first report:

On Screen Text:
Hanging up the phone, you compose your thoughts and prepare to write your report to Mr. Yamaguchi. You know he will want an
honest assessment of the project goals and your opinions on the challenges involved. He will also expect to hear your plans for
improving global performance at IMPAX.

Report Title: Project Barcelona: Overview, Goals and Risks
Prepared by: (User name if possible)
Project Overview: (Load correct answer in report feedback – if the learner gets the answer wrong – highlight the correct
answer in red if possible.)

    A. The objective of this project is to negotiate a licensing deal with the Spanish software company ZIKO in Barcelona
    B. The objective of this project is to negotiate a merger with the Swiss software company ZIKO in Barcelona
    C. The objective of this project is to negotiate a sale of assets to the German software company ZIKO in Barcelona


    A. The global team from IMPAX International that will be assisting in the negotiations include nationals from the United
       States, China and Brazil
    B. The global team from IMPAX International that will be assisting in the negotiations include nationals from the Canada,
       India and Chile
    C. The global team from IMPAX International that will be assisting in the negotiations include nationals from the Mexico,
       Japan and Argentina


    A. Communication with the global team from IMPAX will be conducted virtually before meeting in Barcelona for the
       negotiations
    B. Communication with the global team from IMPAX will be conducted face-to-face before meeting in Barcelona for the
       negotiations


IMPAX is a matrix organization and global company; this means that the company reporting structure is:
 A, B, C
 ZIKO is a multi-national company; this means that the company reporting structure is (need info from SME content):
A,B,C

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Differences in functional culture between the two companies IMPAX and ZIKO could lead to difficulties in:
A,B,C

Communication barriers might arise between members of the IMPAX team and during the negotiations in Barcelona if:
   A. An agreement on the terms of the contract hasn’t been established
   B. An agreement on a shared language hasn’t been established
   C. An agreement on the negotiating terms hasn’t been established

The three Individual Success Factors for improved Global Performance are:
    C. Language Competence, Virtual Communication Competence and Cultural Competence
    D. Language Competence, Personal Communication Competence, and Cultural Competence

The cultural iceberg consists of three components which are:
    C. Observable traits, cognitive beliefs, and emotional selves
    E. Observable traits, self-awareness, and emotional selves

Match the answer to the correct area on the cultural competence wheel. (If possible drag and drop on cultural competence
wheel image.)

    A.   An open mind
    B.   An open attitude
    C.   Self-awareness
    D.   Awareness of others
    E.   Intercultural knowledge
    F.   Inter-cultural skills

Cultural competence requires that you develop attitudes and skills that enhance your cultural competence. In a short
paragraph explain how this will improve your global management performance.



Article text:
Get SME support on this learning piece.

CC:
Same as Audio Script
Image files:                                                    Animation:
                                                                  Report opened on computer
                                                                       Report option radio buttons selectable
                                                                       Report closes and is “sent” with click of button

Audio Files:                                                    Sounds:
Performance Objective: 1.6-1.7                                  Assessment Item: N/A
Asses project goals and challenges
Compose paragraph on assignment and tasks completed in
Module One




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                                                      Titles and Versions
Module Title: Doing Business           Page Title: Utro screen summary           Module: 1            Screen: 1.8
Globally
Date: 5/12/2009                        Tracking: SCORM 1.2                       Version: 1.0         Storyboard: 11

Subject Matter Expert: Ken Price                                Page Type: Splash Screen with animation
Image Description:                                              Audio Script:
                                                                Narrator:
   Maybe a Brady Bunch screen with the objectives fading in    You click on the send button and sit back to recollect what you
    on the middle panel with a recap of the images in the       have accomplished so far on the project. In one short morning
    corners coming in as the objectives are recapped.           you have met all the objectives you were tasked with. You have:

                                                                       Received project details from your Director of Global
                                                                        Operations
                                                                       Reviewed reports on IMPAX business goals
                                                                       Assessed challenges involved in global business transactions
                       Objectives                                      Communicated with your Cultural Mentor
                                                                       Reported on the progress of the project

                                                                Knowing that there is still much more get done today, you take a
                                                                sip of water and prepare to learn more about your virtual global
                                                                team and the Cultural Orientations Indicator.
After the objectives are summarized –fade out – and fade in
title of next module and preview images of module two.


On Screen Text:
 Received project details from your Director of Global Operations
 Reviewed reports on IMPAX business goals
 Assessed challenges involved in global business transactions
 Communicated with your Cultural Mentor
 Reported on the progress of the project


CC:
Same as Audio Script
Image files:                                                    Animation:
                                                                    

Audio Files:                                                    Sounds:
Performance Objective: 1.6-1.7                                  Assessment Item: N/A
Summary of objectives and module completion
Identify module two tasks/objectives.




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