"India has an increasingly affluent middle class population that, on the back of rapid economic growth, has made the country’s consumer electronics industry highly dynamic. The industry has been witnessing significant growth in recent years due to several factors, such as retail boom, growing disposable income and availability of easy finance schemes. But still, the consumer electronics goods, like refrigerators, televisions and air conditioners, have low penetration in the country, leaving vast room for future growth. This is attracting many foreign majors to the country, says our report “Booming Consumer Electronics Market in India”.
According to our report, the Indian consumer electronics market stood at an estimated US$ 5 Billion as of the end of 2009, and is further projected to grow at a CAGR of around 15% during our forecast period (2010-2013). Various factors that will be driving this growth have been studied in the report.
“Booming Consumer Electronics Market in India” offers extensive research on various consumer electronics products like televisions, refrigerators, air conditioners and washing machines. We have further studied the market for these consumer electronics products by further segmenting them by volume, by type, by brand and by region.
This analytical research thoroughly evaluates the Indian consumer electronics industry. It briefly discusses about the current and emerging trends in the industry, underlining the future potential areas and key issues crucial for the development of the industry. The research also evaluates the behavioral aspect of the Indian consumers, their price sensitivity, distribution channel analysis and future prospects of the consumer electronics market in rural India. Besides this, our report also offers rational analysis on the key consumer electronics companies operating in the country, which includes their strength and weakness analysis.
Table of Content
1. Analyst View
2. Research Methodology
3. Market Overvie