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4 Social Networking Pitfalls ... And How To Avoid Them


									Social networking sites originally became popular as a way for friends to stay in touch
with one another and to keep up-to-date with what was happening in their lives, but
they quickly became a place for business owners to grow their networks too. These
days you can use these sites as a business building tool, but, more importantly, you
can get to know your prospects, clients, and colleagues in a more relaxed and friendly

This means that if you're active on these sites and regularly contributing and seeking
out new connections you can very quickly build your network and have a ready
audience of contacts who are interested in what you have to say, your services,
programs, and products.

However, I hear of many solopreneurs saying that they're spending hours of time on
their social networking activities, whether that's on LinkedIn, Twitter, Facebook, or
one of the other popular social networking sites, but are not seeing any benefits as a
result of their time i.e. the amount of time they put into social networking is not
comparable to the returns they are seeing. And so they lose interest and wonder what
all the fuss is about.

As with any of the list building strategies that I teach, the real key to success is
consistency. If you decide that social networking is one of the lead generation
strategies that you want to implement then you need to be consistent in your approach
to make it successful. You need to be spending time each week (several times a week)
visiting each of your social networks, contributing, and building relationships.

Even though there are many, many advantages to this latest marketing strategy, there
are several pitfalls that can easily be avoided if you're aware of what they are.

Today I'd like to share with you my top four social networking pitfalls so that you can
avoid making these mistakes and so utilize this strategy to grow your network:

1. Not updating regularly. If you're a beginner in this area, then you may believe that
all you have to do is sign up for an account at one of the more popular sites, add your
details, and you're all set. In order for this strategy to be effective, you need to be a
regular contributor to the network, actively seek out new connections, and participate
and post regularly.

2. Your profile is lacking in information. Add pictures; make yourself sound
interesting and fun! People want to know about you, what your interests are, and see
you. Always include a photo, and, the beauty with social networking is that because
it's informal, you don't always need your photo to be a professional head shot - a more
informal photo works just as well; let your contacts see the 'real' you.

3. Not thinking relationships first! Social networking is all about building
relationships with those people in your network - it's not about getting new clients.
Although you've probably heard of colleagues getting new clients via social
networking, it really is about creating and building relationships with those people in
your network. Remember... relationships first!

4. It's not about sell, sell, sell! If all you're doing when you visit the various sites and
post your updates is pitch your latest program, product or service then it's no wonder
you're not seeing results. Share information with your network, whether that's your
own information or you're passing along information from clients and colleagues. The
more you share, the greater your results will be.

Whichever social networking arena you're active in (and it may be more than one)
remember the "social" in social networking - it's to build relationships, make new
contacts, and socialize. Inform your network, not sell to them.

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