Affiliate marketing has become one of the top ways for people to make money on the Internet. In affiliate marketing is an agreement between a merchant and a website owner to sell the merchant product. When a sale is made, a website owner earns a commission. There are several benefits to affiliate marketing and in this article we're going to talk about a few of those. 1. Mutually Beneficial Affiliate marketing is mutually beneficial meaning that both sides benefit when a sale is made. This is great because it encourages the merchants to provide top products and high commissions. It's excellent for the website owner is well, because they don't make any money unless they make a sale. Therefore both sides benefit when a sale is made and both sites have an incentive to do a good job. 2. Everyone Can Join There are numerous success stories of people who had no background in affiliate marketing gone on to become full-time Internet marketers selling other people's products. The fact you do not have to have any experience attracts a large crowd of people, of which a few of them will do very well. The majority will not achieve success because affiliate marketing is hard work, but that is not the fault of the industry or the merchants who provide products. 3. Low Overhead It does not take much money to start an affiliate marketing business. From the merchant standpoint they really have nothing to lose because they are not hiring hourly employees or salaried employees to work for them. They pay out commissions when a sale is made. From the affiliate standpoint they really do not have a lot of overhead because all they need is a computer with Internet access, and they can be in business. They do not have to go out and buy a bunch of tools or equipment to start their business. 4. Marketing Material Provided A top quality affiliate program is going to provide all the marketing materials that their affiliates need to be successful. This is excellent for the merchant because they just have to create these marketing materials one time. And then they can concentrate on recruiting affiliates to sell the products. It's great for the affiliate because they do not have to go out and create banners, email marketing campaigns, websites, classified ads, and so on. The affiliate concentrates on getting traffic to the website for the various marketing materials that are provided for them. In summary there are many more benefits, including unlimited income potential, joint-venture possibilities, and other things, that come from affiliate marketing. It is all good for both the merchant and the affiliate marketer.