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10 Ways to Improve the Effectiveness of Your Website


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									When someone first visits your website, you have 10 seconds to WOW them. It is in
those first 10 seconds when someone decides to either leave or look around. Here are
ten things to think about when analyzing your website:

1. Your website should appear professional, clean and simple.

When you walk into a physical store, you are more apt to buy from a store that is
clean, easy to walk around the aisles, sells quality products that are neatly placed on
shelves or racks, and has a friendly yet well-established feel. Your website should
have the same feel. Avoid clutter, allow for white space around items and make it easy
for the visitor to move around.

2. Your navigation should be easy and simple.

If your visitors are having trouble finding what they are looking for immediately, it is
much too easy for them to return to their search and find a competitor with easier
navigation. Keep navigation in a prominent location with simple to use tabs and links.

3. Select an attractive and comfortable color palette.

Learn what colors your audience prefers, as well as the impression you are trying to
set off. If you want to relax your visitors, then use subtle and light colors. If you want
to excite your visitors, then use vibrant colors. Stick to colors and shades that work
well together. Use a color wheel to see which colors complement each other.

4. Create a branding statement and utilize that statement throughout the whole

Your business should have a special brand that makes you stand out from competitors.
Your brand is your unique look that grabs your visitor's attention. Place your brand
prominently near the top of your home page or landing page. Make sure to keep you
brand throughout the whole site to give everything a consistent look and feel.

5. Display what your business is all about.

Your visitors will only spend 10 seconds perusing your site before deciding to move
on. Make sure that they learn what your business is all about within those first 10
seconds. If your url or business name doesn't easily explain your business purpose,
then make sure to create a tagline and use that as part of your branding statement.

6. Make sure that important "calls to action" are in places where the user can see

Most visitors will not read your entire home page. People tend to peruse a web page
quickly. Use colors or bold text to make important words and phrases pop out to the
user. Make sure that important links or buttons are easy to see, stand out, and are not
too far down the page.

7. Prominently display quality graphics and images.

Graphics and other images on your website will grab your visitor's attention much
more than text. Make sure that your images are high quality graphics and are
optimized for fast loading.

8. Use photos to display the quality of your products.

Since visitors cannot pick up your products to look at them, they rely on images and
graphics. Use attractive images and photos that are large enough to show important

9. Use stand-alone web pages.

Unlike a magazine or catalog, you cannot predict which web pages your visitor will
read first, next, or last. Avoid having content in your pages that is dependent on your
visitor having seen another page first. Make sure each page can stand on its own.

10. Test your navigation and links.

Once you complete your design, show it to others. See how they navigate. Ask
open-ended questions to get a feel for how they perceive your website. Are they
having trouble finding certain features of your site?

Your website may be your visitor's first impression of you and your business. Colors,
images, fonts, text and other visuals will bring out certain feelings and thoughts the
second a visitor views their first web page of your site. You want to be sure you are
sending out the right messages that are inline with what your niche is expecting.

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