Discuss the Profit Maximization Model

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Discuss the Profit Maximization Model. document sample

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scope of work template
							Exogenous Variable Box     (000s)           Quantities   Price, Pure #s                      Compliance Consulting Group
Money Available            $        100
Loan                       $        200
Interest                                                                  0.06
Time Horizon                                                                30
Year                                                                         1
Employees                                            3
Salary                     $        300                  $                100
Attorneys                                            2
Salary                     $        400                $                  200
Lease                      $          24            12 $                    2
Office Equipment           $          10
Depreciation Rate          $           1                                   0.1
Turnover Costs                          0                                   20
Conferences                $          24             4 $                    6
Survey Expenses            $        -
Marketing                  $          75                 $                 75
Misc. Office Expenses      $        -
Yearly Dues                $        -
Number of Members                                    0
Small Firms                $         -               0 $                    2
Medium Firms               $         -               0 $                    3
Large Firms                $         -               0 $                    4


Ledger                     Cash            Receivable Physical Assets        Liabilities     Net Worth
Start of the Year          $         -      $    -     $               -      $      -       $         -
Money Available            $         100                                                     $         100
Loan                       $         200                                      $      200
Principal                  $           (3)                                    $        (3)
Interest                   $         (12)                                                    $         (12)
Wage Bill (Attorney)       $        (400)                                     $ (400)
Wage Bill (Non-Attorney)   $        (300)                                     $ (300)
Lease                      $         (24)                                     $      (24)
Office Equipment           $         (10)              $                 10
Depreciation                                           $                 (1)                 $             (1)
Turnover Costs             $         -                                                       $         -
Conferences                $         (24)                                     $      (24)
Survey Expenses            $         -                                        $      -
Marketing                  $         (75)                                     $      (75)
Misc. Office Expenses      $         -                                        $      -
Yearly Dues                $         -                                                       $         -
End of Year                $        (548) $      -     $                  9 $ (626)                      87
                                           Assets=     $              (539) Liabilities=     $        (539)

Balance Sheet
Cash                       $        (548)
Receivable                 $         -
Physical Assets            $           9
Subtotal                                    $    (539)
Liabilities                $        (626)
Net Worth                  $          87
Subtotal                              $    (539)

Cash Flow              Cash           Subtotal     Total
Start of the Year      $      -
Money Available        $      100                                   Financial
Loan                   $      200                                   Financial
Principal              $        (3)                                 Financial
                                      $     297
Interest               $       (12)                                 Operating
Wage Bill              $      (700)                                 Operating
Lease                  $       (24)                                 Operating
Conferences            $       (24)                                 Operating
Marketing              $       (75)                                 Operating
Survey Expenses        $       -                                    Operating
Misc Office Expenses   $       -                                    Operating
Turnover Costs         $       -                                    Operating
Yearly Dues            $       -                                    Operating
                                      $    (835)
Office Equipment       $       (10)                                 Investment
                                      $     (10)
                                                   $        (548)

Income Statement                      Subtotal     Profit
Interest               $       (12)
Depreciation           $        (1)
Lease                  $       (24)
Fixed Subtotal                        $     (37)
Wage Bill              $      (700)
Conferences            $       (24)
Survey Expenses        $       -
Marketing              $       (75)
Mis Office Expenses    $       -
Turnover Costs         $       -
Variable Subtotal                     $    (799)
Yearly Dues            $       -
Revenue Subtotal                      $     -
Profit                                             $        (836)
mpliance Consulting Group




                            I forced the employees number to reflect 2 attorneys and 3 non-attorneys because I believe you
                            have to start the business with at least this many people. The salary will remain at this level until
                            the business makes more than $2,000,000.
                            The initial expense for office equipment is $10,000, but is variable because it will increase as
                            profits and employees increase.
                            The number of conferences that can be attended is reduced until the firm shows a greater
                            increase in profits and employees.
                            The cost of marketing is reduced from Scenario 3 because the profits haven't topped $2,000,000.
                            With no customers, there would be no need to spend money on surveys, so that cost will be zero.
                            Again, with no customers, there would likely not be any misc. office expenses.




           Financial
           Financial
           Financial
           Operating
           Operating
           Operating
           Operating
           Investment
           Investment

           Operating
           Operating
           Operating
           Operating
           Operating
Fixed      $     37
Variable   $   799
Revenue    $   -

Profit     $   (836)
mployees number to reflect 2 attorneys and 3 non-attorneys because I believe you
he business with at least this many people. The salary will remain at this level until
makes more than $2,000,000.
ense for office equipment is $10,000, but is variable because it will increase as
 ployees increase.
f conferences that can be attended is reduced until the firm shows a greater
ofits and employees.
arketing is reduced from Scenario 3 because the profits haven't topped $2,000,000.
mers, there would be no need to spend money on surveys, so that cost will be zero.
 customers, there would likely not be any misc. office expenses.
Exogenous Variable Box     (000s)            Quantities   Price, Pure #s                     Compliance Consulting Group
Money Available            $         100
Loan                       $         200                                                     In this scenario, I targeted only large
Interest                                                                   0.06              is still reduced because we haven't re
Time Horizon                                                                 30              Miscellaneous office expenses and s
Year                                                                          1              continue to increase as the number o
Employees                                             3                                      As noted before, there are a certain n
Salary                     $         300                  $                100               increase as members increase.
Attorneys                                             2                                      The amount of money spend on conf
Salary                     $          400               $                  200               markets and enjoy higher profits.
Lease                      $           24            12 $                    2               We're still able to operate on the amo
Office Equipment           $           10
Depreciation Rate          $            1                                   0.1
Turnover Costs                           0                                   20
Conferences                $           24             4 $                    6
Survey Expenses            $            3
Marketing                  $           75                 $                 75
Misc. Office Expenses      $            3
Yearly Dues                $        1,220
Number of Members                                   380
Small Firms                $           45            30 $                    2
Medium Firms               $          125            50 $                    3
Large Firms                $        1,050           300 $                    4


Ledger                     Cash             Receivable Physical Assets       Liabilities     Net Worth
Start of the Year          $          -      $    -     $              -      $      -       $         -
Money Available            $          100                                                    $         100
Loan                       $          200                                     $      200
Principal                  $            (3)                                   $        (3)
Interest                   $          (12)                                                   $            (12)
Wage Bill (Attorney)       $         (400)                                    $ (400)
Wage Bill (Non-Attorney)   $         (300)                                    $ (300)
Lease                      $          (24)                                    $      (24)
Office Equipment           $          (10)              $                10
Depreciation                                            $                (1)                 $                (1)
Turnover Costs             $          -                                                      $            -
Conferences                $          (24)                                    $      (24)
Survey Expenses            $            (3)                                   $        (3)
Marketing                  $          (75)                                    $      (75)
Misc. Office Expenses      $            (3)                                   $        (3)
Yearly Dues                $        1,220                                                    $         1,220
End of Year                $          667 $       -     $                 9 $ (631)                     1307
                                            Assets=     $              676 Liabilities=      $           676

Balance Sheet
Cash                       $         667
Receivable                 $         -
Physical Assets            $           9
Subtotal                                     $     676
Liabilities                $         (631)
Net Worth                  $        1,307
Subtotal                                $     676

Cash Flow              Cash             Subtotal     Total
Start of the Year      $        -
Money Available        $        100                                 Financial
Loan                   $        200                                 Financial
Principal              $          (3)                               Financial
                                        $     297
Interest               $        (12)                                Operating
Wage Bill              $       (700)                                Operating
Lease                  $        (24)                                Operating
Conferences            $        (24)                                Operating
Marketing              $        (75)                                Operating
Survey Expenses        $          (3)                               Operating
Misc Office Expenses   $          (3)                               Operating
Turnover Costs         $        -                                   Operating
Yearly Dues            $      1,220                                 Operating
                                        $     380
Office Equipment       $        (10)                                Investment
                                        $     (10)
                                                     $        667

Income Statement                        Subtotal     Profit
Interest               $        (12)
Depreciation           $         (1)
Lease                  $        (24)
Fixed Subtotal                          $     (37)
Wage Bill              $       (700)
Conferences            $        (24)
Survey Expenses        $          (3)
Marketing              $        (75)
Mis Office Expenses    $          (3)
Turnover Costs         $        -
Variable Subtotal                       $    (804)
Yearly Dues            $      1,220
Revenue Subtotal                        $   1,220
Profit                                               $        379
mpliance Consulting Group

 is scenario, I targeted only large firms because I receive the most money in membership dues from this market. The marketing budget
 ll reduced because we haven't reached the profitability in scenario 3.
  ellaneous office expenses and survey expenses are beginning to increase because the number of members is increasing. These will
 inue to increase as the number of members increases.
  oted before, there are a certain number of employees that you must start with. The model reflects those numbers. The numbers will
ease as members increase.
  amount of money spend on conferences is still lower than scenario 3, but is increasing and will increase more as we target larger
kets and enjoy higher profits.
  e still able to operate on the amount we spent on office equipment, but his will rise as employees and members increase.




             Financial
             Financial
             Financial
             Operating
             Operating
             Operating
             Operating
             Investment
             Investment

             Operating
             Operating
             Operating
             Operating
             Operating
Fixed      $    37
Variable   $   804
Revenue    $ 1,220

Profit     $   379
eive the most money in membership dues from this market. The marketing budget
 ity in scenario 3.
  beginning to increase because the number of members is increasing. These will
es.
es that you must start with. The model reflects those numbers. The numbers will

r than scenario 3, but is increasing and will increase more as we target larger

ice equipment, but his will rise as employees and members increase.
Exogenous Variable Box     (000s)            Quantities   Price, Pure #s                       Compliance Consulting Group
Money Available            $         500
Loan                       $         200
Interest                                                                   0.06                In this scenario, we targeted only larg
Time Horizon                                                                 30                marketing budget isn't as large as it i
Year                                                                          1                Miscellaneous office expenses and s
Employees                                             3                                        of members increases.
Salary                     $         300                  $                100                 As noted before, there are a certain n
Attorneys                                             2                                        The amount of money spend on conf
Salary                     $          400               $                  200                 We're still able to operate on the amo
Lease                      $           24            12 $                    2
Office Equipment           $           10
Depreciation Rate          $            1                                   0.1
Turnover Costs                           0                                   20
Conferences                $           30             5 $                    6
Survey Expenses            $            5
Marketing                  $           75                 $                 75
Misc. Office Expenses      $            5
Yearly Dues                $        2,163
Number of Members                                   695
Small Firms                $          -                 $                    2
Medium Firms               $          675           270 $                    3
Large Firms                $        1,488           425 $                    4


Ledger                     Cash             Receivable Physical Assets            Liabilities Net Worth
Start of the Year          $          -      $    -     $               -          $      -     $       -
Money Available            $          500                                                       $       500
Loan                       $          200                                          $      200
Principal                  $            (3)                                        $        (3)
Interest                   $          (12)                                                      $       (12)
Wage Bill (Attorney)       $         (400)                                         $ (400)
Wage Bill (Non-Attorney)   $         (300)                                         $ (300)
Lease                      $          (24)                                         $      (24)
Office Equipment           $          (10)              $                 10
Depreciation                                            $                 (1)                  $                (1)
Turnover Costs             $          -                                                        $            -
Conferences                $          (30)                                        $     (30)
Survey Expenses            $            (5)                                       $      (5)
Marketing                  $          (75)                                        $     (75)
Misc. Office Expenses      $            (5)                                       $      (5)
Yearly Dues                $        2,163                                                      $         2,163
End of Year                $        2,000 $       -     $                  9       $ (641)               2649.5
                                            Assets=     $             2,009       Liabilities= $         2,009

Balance Sheet
Cash                       $        2,000
Receivable                 $          -
Physical Assets            $            9
Subtotal                                     $   2,009
Liabilities                $         (641)
Net Worth                  $        2,650
Subtotal                                $   2,009

Cash Flow              Cash             Subtotal     Total
Start of the Year      $        -
Money Available        $        500                                   Financial
Loan                   $        200                                   Financial
Principal              $          (3)                                 Financial
                                        $     697
Interest               $        (12)                                  Operating
Wage Bill              $       (700)                                  Operating
Lease                  $        (24)                                  Operating
Conferences            $        (30)                                  Operating
Marketing              $        (75)                                  Operating
Survey Expenses        $          (5)                                 Operating
Misc Office Expenses   $          (5)                                 Operating
Turnover Costs         $        -                                     Operating
Yearly Dues            $      2,163                                   Operating
                                        $   1,312
Office Equipment       $        (10)                                  Investment
                                        $     (10)
                                                     $        2,000

Income Statement                        Subtotal     Profit
Interest               $        (12)
Depreciation           $         (1)
Lease                  $        (24)
Fixed Subtotal                          $     (37)
Wage Bill              $       (700)
Conferences            $        (30)
Survey Expenses        $          (5)
Marketing              $        (75)
Mis Office Expenses    $          (5)
Turnover Costs         $        -
Variable Subtotal                       $    (814)
Yearly Dues            $      2,163
Revenue Subtotal                        $   2,163
Profit                                               $        1,311
mpliance Consulting Group


is scenario, we targeted only large and medium firms because those two markets represent more in membership dues. We're not targeting
keting budget isn't as large as it is in Scenario 3.
 ellaneous office expenses and survey expenses are beginning to increase because the number of members is increasing. These will contin
embers increases.
oted before, there are a certain number of employees that you must start with. The model reflects those numbers. The numbers will increas
 amount of money spend on conferences is still lower than scenario 3, but is increasing and will increase more as we target larger markets a
 e still able to operate on the amount we spent on office equipment, but his will rise as employees and members increase.




             Financial
             Financial
             Financial
             Operating
             Operating
             Operating
             Operating
             Investment
             Investment

             Operating
             Operating
             Operating
             Operating
             Operating
Fixed      $    37
Variable   $   814
Revenue    $ 2,163

Profit     $ 1,311
s because those two markets represent more in membership dues. We're not targeting all markets yet because our

 beginning to increase because the number of members is increasing. These will continue to increase as the number

es that you must start with. The model reflects those numbers. The numbers will increase as members increase.
 r than scenario 3, but is increasing and will increase more as we target larger markets and enjoy higher profits.
 ice equipment, but his will rise as employees and members increase.
Exogenous Variable Box     (000s)            Quantities   Price, Pure #s                       Compliance Consulting Group
Money Available            $         100
Loan                       $         200
Interest                                                                   0.06
Time Horizon                                                                 30
Year                                                                          1
Employees                                             3
Salary                     $         300                  $                100
Attorneys                                             2
Salary                     $          400               $                  200
Lease                      $           24            12 $                    2
Office Equipment           $           10
Depreciation Rate          $            1                                   0.1
Turnover Costs                           0                                   20
Conferences                $           30             5 $                    6
Survey Expenses            $            8
Marketing                  $          100                 $                100
Misc. Office Expenses      $            8
Yearly Dues                $        3,100
Number of Members                                 1200
Small Firms                $          450          300 $                     2
Medium Firms               $        1,250          500 $                     3
Large Firms                $        1,400          400 $                     4


Ledger                     Cash             Receivable Physical Assets            Liabilities Net Worth
Start of the Year          $          -      $    -     $               -          $      -     $       -
Money Available            $          100                                                       $       100
Loan                       $          200                                          $      200
Principal                  $            (3)                                        $        (3)
Interest                   $          (12)                                                      $       (12)
Wage Bill (Attorney)       $         (400)                                         $ (400)
Wage Bill (Non-Attorney)   $         (300)                                         $ (300)
Lease                      $          (24)                                         $      (24)
Office Equipment           $          (10)              $                 10
Depreciation                                            $                 (1)                  $            (1)
Turnover Costs             $          -                                                        $        -
Conferences                $          (30)                                        $     (30)
Survey Expenses            $            (8)                                       $      (8)
Marketing                  $         (100)                                        $    (100)
Misc. Office Expenses      $            (8)                                       $      (8)
Yearly Dues                $        3,100                                                      $      3,100
End of Year                $        2,505 $       -     $                  9       $ (673)             3187
                                            Assets=     $             2,514       Liabilities= $      2,514

Balance Sheet
Cash                       $        2,505
Receivable                 $          -
Physical Assets            $            9
Subtotal                                     $   2,514
Liabilities                $         (673)
Net Worth                  $        3,187
Subtotal                                $   2,514

Cash Flow              Cash             Subtotal     Total
Start of the Year      $        -
Money Available        $        100                                   Financial
Loan                   $        200                                   Financial
Principal              $          (3)                                 Financial
                                        $     297
Interest               $        (12)                                  Operating
Wage Bill              $       (700)                                  Operating
Lease                  $        (24)                                  Operating
Conferences            $        (30)                                  Operating
Marketing              $       (100)                                  Operating
Survey Expenses        $          (8)                                 Operating
Misc Office Expenses   $          (8)                                 Operating
Turnover Costs         $        -                                     Operating
Yearly Dues            $      3,100                                   Operating
                                        $   2,218
Office Equipment       $        (10)                                  Investment
                                        $     (10)
                                                     $        2,505

Income Statement                        Subtotal     Profit
Interest               $        (12)
Depreciation           $         (1)
Lease                  $        (24)
Fixed Subtotal                          $     (37)
Wage Bill              $       (700)
Conferences            $        (30)
Survey Expenses        $          (8)
Marketing              $       (100)
Mis Office Expenses    $          (8)
Turnover Costs         $        -
Variable Subtotal                       $    (846)
Yearly Dues            $      3,100
Revenue Subtotal                        $   3,100
Profit                                               $        2,217
mpliance Consulting Group
                            During the last six years, I have served in several different capacities as a broker/dealer compliance person.
                            year as an interim CCO of two broker/dealers within a firm that had over $100 billion in assets under managem
                            that a day went by without us wondering how others were interpreting and implementing FINRA and SEC rule

                            Through web-based searches and through discussions with vendors at some of the largest compliance confe
                            U.S., I never found a solution for discovering what others were doing. Of course, there was always networkin
                            compliance folks aren’t always the most extroverted people and many times are reluctant to reach out for ass
                            of the fear that the other firm would tell FINRA what they were asking about.

                            Many consulting firms out there are willing to come in and review your procedures to give you their insight bas
                            interpretation of the rules, but you still weren’t able to tell how others in the industry were complying. They ma
                            knowledge based on what others were doing, but their fees were high and you only had access to them at the
                            the office. Once their contract is up, you don’t usually have access to them.

                            Because of our fear of asking others and our lack of network, we resorted to spending nearly $300 an hour on
                            Again, the best information we could get from them was their interpretation of the rules.

                            I decided one afternoon that a solution would be for all broker/dealers to have a forum where they could anon
                            the way they were complying with certain rules. It would give the b/ds a chance to discuss the results of their
                            exams, which would help others effectively comply with the rules.

                            Because there are rules mandating the retention of both incoming and outgoing correspondence, there would
                            anonymous surveys given to the members of the group through a web portal where they logged in to review r
                            questions. There are hundreds of survey firms out there that range anywhere from free to hundreds of thousa
                            would be reasonable to expect to pay approximately $10,000 for every 1500 members.

                            Before we get too far into expenses, it is important to note that the customer base for this business is limited t
                            broker/dealers registered with FINRA and the SEC. At this time, there are approximately 5,000 registered bro
           Financial
           Financial        FINRA classifies the 5,000 broker/dealers into three categories. Small firms have from 1 to 150 registered pe
           Financial        firms have from 151 to 499 registered persons and large firms are those with more than 500 registered person
           Operating        able to find out how many firms are within each category, but this would obviously be imperative to properly p
           Operating        services.)
           Operating
           Operating        Because most small firms have a small compliance budget, you would want to have lower prices for the small
           Investment       increase the price as you moved into the larger firms. In this model, small firms are charges $2,000 a year, w
           Investment       are charged $3,000 a year. Large firms would be charged $4,000 a year. This membership fee gives each fi
                            access to the database of questions already asked and gave them year
           Operating
                            In terms of employees, I believe you would need at least two attorneys and 3 non
           Operating
                            employees would need to have extensive industry experience and have a large network of friends in the indus
           Operating        believe this is a minimum, I have set the minimum in as at least 2 attorneys and 3 non
           Operating        customers. Once you have more than 1500 customers, you will notice that the number of attorneys and non
           Operating        increase.

                            The beginning salary for the non-attorneys will be $100,000 and the attorney salary will be $200,000. This wo
                            decrease in salary for most industry-
                            beginning salary until profits are high enough to increase their pay. You’ll notice in the models that once the
                            than $2,000,000, all employees receive a higher base salary. It would be my intent to hand out nice year
                            saving plenty of money to invest in new technology to attract even more customers.

                            This business model would not require a large initial investment in office space or equipment. Because custo
                            directly visit the office, we would set up in a small space with a lease of $1000 per month. Because the space
                            there are only a few employees, the miscellaneous office expenses, such as internet connections and utility b
                            minimal. Miscellaneous office costs are tied to the number of customers that would be served.
    minimal. Miscellaneous office costs are tied to the number of customers that would be served.

    Minimal office equipment would be needed, so I’ve budgeted approximately $10,000 in office equipment. Onc
    employees increase, you will notice that the cost of office equipment goes up.

    While the employees hired would have many contacts in the industry, it would still be important to spend at lea
    marketing. This would include advertisements in trade magazines, conference space and web
    up over $1,000,000, the amount spent on marketing will increase, as you see in this scenario.

    It would be important to attend industry conferences, such as the FINRA Spring conference and the Pershing
    conference. $6,000 per trip has been set aside for these conference visits. As the number of employees incr
    increase, more conferences will be attended.




Fixed       $    37
Variable    $   846
Revenue     $ 3,100

Profit      $ 2,217
ars, I have served in several different capacities as a broker/dealer compliance person. I even spent one-
 O of two broker/dealers within a firm that had over $100 billion in assets under management. It was rare
 hout us wondering how others were interpreting and implementing FINRA and SEC rules.

earches and through discussions with vendors at some of the largest compliance conferences in the
solution for discovering what others were doing. Of course, there was always networking, but let’s face it,
’t always the most extroverted people and many times are reluctant to reach out for assistance because
 er firm would tell FINRA what they were asking about.

 out there are willing to come in and review your procedures to give you their insight based on their
les, but you still weren’t able to tell how others in the industry were complying. They may have had some
what others were doing, but their fees were high and you only had access to them at the time they were in
contract is up, you don’t usually have access to them.

f asking others and our lack of network, we resorted to spending nearly $300 an hour on outside counsel.
 ation we could get from them was their interpretation of the rules.

on that a solution would be for all broker/dealers to have a forum where they could anonymously discuss
mplying with certain rules. It would give the b/ds a chance to discuss the results of their FINRA and SEC
 elp others effectively comply with the rules.

es mandating the retention of both incoming and outgoing correspondence, there would need to be
iven to the members of the group through a web portal where they logged in to review results and ask
hundreds of survey firms out there that range anywhere from free to hundreds of thousands of dollars. It
o expect to pay approximately $10,000 for every 1500 members.

nto expenses, it is important to note that the customer base for this business is limited to the number of
red with FINRA and the SEC. At this time, there are approximately 5,000 registered broker/dealers.

5,000 broker/dealers into three categories. Small firms have from 1 to 150 registered persons. Medium
o 499 registered persons and large firms are those with more than 500 registered persons. (I haven’t been
 any firms are within each category, but this would obviously be imperative to properly pricing these


rms have a small compliance budget, you would want to have lower prices for the small firms and would
you moved into the larger firms. In this model, small firms are charges $2,000 a year, while medium firms
 year. Large firms would be charged $4,000 a year. This membership fee gives each firm year-round
e of questions already asked and gave them year-round opportunities to ask questions to the group.

s, I believe you would need at least two attorneys and 3 non-attorney employees. The majority of the
 d to have extensive industry experience and have a large network of friends in the industry. Because I
 um, I have set the minimum in as at least 2 attorneys and 3 non-attorneys until you reach over 1500
  have more than 1500 customers, you will notice that the number of attorneys and non-attorneys will


            -attorneys will be $100,000 and the attorney salary will be $200,000. This would be a
most industry-experienced individuals. The initial employees would have to be willing to take a low
profits are high enough to increase their pay. You’ll notice in the models that once the profits are higher
mployees receive a higher base salary. It would be my intent to hand out nice year-end bonuses, but
y to invest in new technology to attract even more customers.

would not require a large initial investment in office space or equipment. Because customers would not
, we would set up in a small space with a lease of $1000 per month. Because the space is small and
mployees, the miscellaneous office expenses, such as internet connections and utility bills would be
us office costs are tied to the number of customers that would be served.
us office costs are tied to the number of customers that would be served.

ent would be needed, so I’ve budgeted approximately $10,000 in office equipment. Once the number of
you will notice that the cost of office equipment goes up.

hired would have many contacts in the industry, it would still be important to spend at least $75,000 in
d include advertisements in trade magazines, conference space and web-based ads. Once the profits go
he amount spent on marketing will increase, as you see in this scenario.

to attend industry conferences, such as the FINRA Spring conference and the Pershing INSITE
er trip has been set aside for these conference visits. As the number of employees increase and profits
ences will be attended.
Exogenous Variable Box     (000s)             Quantities   Price, Pure #s                       Compliance Consulting Group
Money Available            $          100
Loan                       $          200
Interest                                                                    0.06
Time Horizon                                                                  30
Year                                                                           1
Employees                                              4
Salary                     $          820                  $                200
Attorneys                                              3
Salary                     $        1,093                $                  400
Lease                      $           24             12 $                    2
Office Equipment           $           20
Depreciation Rate          $            2                                    0.1
Turnover Costs                          20                                    20
Conferences                $           42              7 $                    6
Survey Expenses            $           14
Marketing                  $          150                  $                150
Misc. Office Expenses      $           14
Yearly Dues                $        4,575
Number of Members                                  2050
Small Firms                $        1,500          1000 $                     2
Medium Firms               $        1,500           600 $                     3
Large Firms                $        1,575           450 $                     4


Ledger                     Cash              Receivable Physical Assets            Liabilities Net Worth
Start of the Year          $           -      $    -     $               -          $      -     $       -
Money Available            $           100                                                       $       100
Loan                       $           200                                          $      200
Principal                  $             (3)                                        $        (3)
Interest                   $           (12)                                                      $       (12)
Wage Bill (Attorney)       $        (1,093)                                         $ (1,093)
Wage Bill (Non-Attorney)   $          (820)                                         $ (820)
Lease                      $           (24)                                         $      (24)
Office Equipment           $           (20)              $                 20
Depreciation                                             $                 (2)                  $         (2)
Turnover Costs             $           (20)                                                     $        (20)
Conferences                $           (42)                                        $     (42)
Survey Expenses            $           (14)                                        $     (14)
Marketing                  $          (150)                                        $    (150)
Misc. Office Expenses      $           (14)                                        $     (14)
Yearly Dues                $         4,575                                                      $      4,575
End of Year                $         2,664 $       -     $                 18       $ (1,959)           4641
                                             Assets=     $             2,682       Liabilities= $      2,682

Balance Sheet
Cash                       $        2,664
Receivable                 $          -
Physical Assets            $            18
Subtotal                                      $   2,682
Liabilities                $        (1,959)
Net Worth                  $         4,641
Subtotal                                $   2,682

Cash Flow              Cash             Subtotal     Total
Start of the Year      $        -
Money Available        $        100                                   Financial
Loan                   $        200                                   Financial
Principal              $          (3)                                 Financial
                                        $     297
Interest               $         (12)                                 Operating
Wage Bill              $      (1,913)                                 Operating
Lease                  $         (24)                                 Operating
Conferences            $         (42)                                 Operating
Marketing              $        (150)                                 Operating
Survey Expenses        $         (14)                                 Operating
Misc Office Expenses   $         (14)                                 Operating
Turnover Costs         $         (20)                                 Operating
Yearly Dues            $       4,575                                  Operating
                                        $   2,386
Office Equipment       $         (20)                                 Investment
                                        $     (20)
                                                     $        2,664

Income Statement                        Subtotal     Profit
Interest               $         (12)
Depreciation           $          (2)
Lease                  $         (24)
Fixed Subtotal                          $     (38)
Wage Bill              $      (1,913)
Conferences            $         (42)
Survey Expenses        $         (14)
Marketing              $        (150)
Mis Office Expenses    $         (14)
Turnover Costs         $         (20)
Variable Subtotal                       $ (2,153)
Yearly Dues            $      4,575
Revenue Subtotal                        $   4,575
Profit                                               $        2,384
mpliance Consulting Group


                        In scenario 4, you'll see that the number of
                        employees has increased because the
                        number of members has increased.

                        You'll also notice that at this level of
                        profitability, we have increased the salary
                        of all employees. This will greatly increase
                        our total costs, but will be worth it to keep
                        turnover costs low and will also allow to
                        seamlessly handle member requests while
                        working to attract new members.

                        At this level, we'll also spend more money
                        on marketing and increase the number of
                        industry conferences that the firm will
                        attend.

                        We're getting closer to needing more space
                        and need to be prepared to move to a
                        larger space as the employees increase.

                        While we're not moving yet, we did notice
                        an increase in office equipment and survey
                        costs to accommodate more employees
                        and members. Of couse, miscellaneous
                        office expenses continue to increase as
           Financial    members and employees increase.
           Financial
           Financial    We're likely able to attract more small firms
                        because it is more difficult for them to
           Operating
                        gather this type of information on their own.
           Operating
                        Their membership dues are half of what the
           Operating    large firms pay.
           Operating
           Investment   We may need to think about whether it
           Investment   makes more sense to offer discounts of
                        some kind to the larger firms to attract more
           Operating    of them.
           Operating
           Operating
           Operating
           Operating
Fixed      $    38
Variable   $ 2,153
Revenue    $ 4,575

Profit     $ 2,384
hat the number of
d because the
 increased.

 his level of
eased the salary
ill greatly increase
e worth it to keep
 ill also allow to
ber requests while


 end more money
se the number of
t the firm will


eeding more space
 to move to a
oyees increase.

 et, we did notice
 pment and survey
  ore employees
 , miscellaneous
  to increase as
s increase.

 t more small firms
lt for them to
ation on their own.
are half of what the


out whether it
er discounts of
rms to attract more
Exogenous Variable Box     (000s)             Quantities   Price, Pure #s                       Compliance Consulting Group
Money Available            $          100
Loan                       $          200
Interest                                                                    0.06
Time Horizon                                                                  30
Year                                                                           1
Employees                                              6
Salary                     $        1,120                  $                200
Attorneys                                              4
Salary                     $        1,493                $                  400
Lease                      $           36             12 $                    3
Office Equipment           $           20
Depreciation Rate          $            2                                    0.1
Turnover Costs                          20                                    20
Conferences                $           42              7 $                    6
Survey Expenses            $           19
Marketing                  $          150                  $                150
Misc. Office Expenses      $           19
Yearly Dues                $        6,200
Number of Members                                  2800
Small Firms                $        2,100          1400 $                     2
Medium Firms               $        2,000           800 $                     3
Large Firms                $        2,100           600 $                     4


Ledger                     Cash              Receivable Physical Assets            Liabilities Net Worth
Start of the Year          $           -      $    -     $               -          $      -     $       -
Money Available            $           100                                                       $       100
Loan                       $           200                                          $      200
Principal                  $             (3)                                        $        (3)
Interest                   $           (12)                                                      $       (12)
Wage Bill (Attorney)       $        (1,493)                                         $ (1,493)
Wage Bill (Non-Attorney)   $        (1,120)                                         $ (1,120)
Lease                      $           (36)                                         $      (36)
Office Equipment           $           (20)              $                 20
Depreciation                                             $                 (2)                  $         (2)
Turnover Costs             $           (20)                                                     $        (20)
Conferences                $           (42)                                        $     (42)
Survey Expenses            $           (19)                                        $     (19)
Marketing                  $          (150)                                        $    (150)
Misc. Office Expenses      $           (19)                                        $     (19)
Yearly Dues                $         6,200                                                      $      6,200
End of Year                $         3,567 $       -     $                 18       $ (2,681)           6266
                                             Assets=     $             3,585       Liabilities= $      3,585

Balance Sheet
Cash                       $        3,567
Receivable                 $          -
Physical Assets            $            18
Subtotal                                      $   3,585
Liabilities                $        (2,681)
Net Worth                  $         6,266
Subtotal                                $   3,585

Cash Flow              Cash             Subtotal     Total
Start of the Year      $        -
Money Available        $        100                                   Financial
Loan                   $        200                                   Financial
Principal              $          (3)                                 Financial
                                        $     297
Interest               $         (12)                                 Operating
Wage Bill              $      (2,613)                                 Operating
Lease                  $         (36)                                 Operating
Conferences            $         (42)                                 Operating
Marketing              $        (150)                                 Operating
Survey Expenses        $         (19)                                 Operating
Misc Office Expenses   $         (19)                                 Operating
Turnover Costs         $         (20)                                 Operating
Yearly Dues            $       6,200                                  Operating
                                        $   3,289
Office Equipment       $         (20)                                 Investment
                                        $     (20)
                                                     $        3,567

Income Statement                        Subtotal     Profit
Interest               $         (12)
Depreciation           $          (2)
Lease                  $         (36)
Fixed Subtotal                          $     (50)
Wage Bill              $      (2,613)
Conferences            $         (42)
Survey Expenses        $         (19)
Marketing              $        (150)
Mis Office Expenses    $         (19)
Turnover Costs         $         (20)
Variable Subtotal                       $ (2,863)
Yearly Dues            $      6,200
Revenue Subtotal                        $   6,200
Profit                                               $        3,287
mpliance Consulting Group


                        In this scenario, we still see an increase in large firms
                        despite the fact that we didn't decrease their membership
                        fees. However, we would still like to see an increase in
                        large firms, so we'll change their price in the next scenario.

                        The number of employees has grown to a point, that we
                        now need a bigger space, so you see an increase in the
                        lease.

                        As we've seen before, as the members and employees
                        increase, we see an increase in expenses, survey costs,
                        etc.




           Financial
           Financial
           Financial
           Operating
           Operating
           Operating
           Operating
           Investment
           Investment

           Operating
           Operating
           Operating
           Operating
           Operating
Fixed      $    50
Variable   $ 2,863
Revenue    $ 6,200

Profit     $ 3,287
ee an increase in large firms
 dn't decrease their membership
  still like to see an increase in
ge their price in the next scenario.

s has grown to a point, that we
, so you see an increase in the


 the members and employees
 ase in expenses, survey costs,
Exogenous Variable Box     (000s)             Quantities   Price, Pure #s                       Compliance Consulting Group
Money Available            $          100
Loan                       $          200
Interest                                                                    0.06
Time Horizon                                                                  30
Year                                                                           1
Employees                                              8
Salary                     $        1,520                  $                200
Attorneys                                              5
Salary                     $        2,027                $                  400
Lease                      $           36             12 $                    3
Office Equipment           $           30
Depreciation Rate          $            3                                    0.1
Turnover Costs                          20                                    20
Conferences                $           84              7 $                   12
Survey Expenses            $           25
Marketing                  $          250                  $                250
Misc. Office Expenses      $           25
Yearly Dues                $        8,350
Number of Members                                  3800
Small Firms                $        2,400          1600 $                     2
Medium Firms               $        3,250          1300 $                     3
Large Firms                $        2,700           900 $                     3


Ledger                     Cash              Receivable Physical Assets            Liabilities Net Worth
Start of the Year          $           -      $    -     $               -          $      -     $       -
Money Available            $           100                                                       $       100
Loan                       $           200                                          $      200
Principal                  $             (3)                                        $        (3)
Interest                   $           (12)                                                      $       (12)
Wage Bill (Attorney)       $        (2,027)                                         $ (2,027)
Wage Bill (Non-Attorney)   $        (1,520)                                         $ (1,520)
Lease                      $           (36)                                         $      (36)
Office Equipment           $           (30)              $                 30
Depreciation                                             $                 (3)                  $         (3)
Turnover Costs             $           (20)                                                     $        (20)
Conferences                $           (84)                                        $     (84)
Survey Expenses            $           (25)                                        $     (25)
Marketing                  $          (250)                                        $    (250)
Misc. Office Expenses      $           (25)                                        $     (25)
Yearly Dues                $         8,350                                                      $      8,350
End of Year                $         4,618 $       -     $                 27       $ (3,770)           8415
                                             Assets=     $             4,645       Liabilities= $      4,645

Balance Sheet
Cash                       $        4,618
Receivable                 $          -
Physical Assets            $            27
Subtotal                                      $   4,645
Liabilities                $        (3,770)
Net Worth                  $         8,415
Subtotal                                $   4,645

Cash Flow              Cash             Subtotal     Total
Start of the Year      $        -
Money Available        $        100                                   Financial
Loan                   $        200                                   Financial
Principal              $          (3)                                 Financial
                                        $     297
Interest               $         (12)                                 Operating
Wage Bill              $      (3,547)                                 Operating
Lease                  $         (36)                                 Operating
Conferences            $         (84)                                 Operating
Marketing              $        (250)                                 Operating
Survey Expenses        $         (25)                                 Operating
Misc Office Expenses   $         (25)                                 Operating
Turnover Costs         $         (20)                                 Operating
Yearly Dues            $       8,350                                  Operating
                                        $   4,351
Office Equipment       $         (30)                                 Investment
                                        $     (30)
                                                     $        4,618

Income Statement                        Subtotal     Profit
Interest               $         (12)
Depreciation           $          (3)
Lease                  $         (36)
Fixed Subtotal                          $     (51)
Wage Bill              $      (3,547)
Conferences            $         (84)
Survey Expenses        $         (25)
Marketing              $        (250)
Mis Office Expenses    $         (25)
Turnover Costs         $         (20)
Variable Subtotal                       $ (3,951)
Yearly Dues            $      8,350
Revenue Subtotal                        $   8,350
Profit                                               $        4,348
mpliance Consulting Group


                            In this scenario, we decided that by decreasing the
                            membership dues for our large firms, we can attract
                            more of them. By attracting more large firms, the small
                            and medium-sized firms might be more likely to join
                            because the compliance budgets for the large firms
                            allows them to hire more people and the small and
                            medium firms are more likely to "trust" the responses
                            from these firms.

                            In order to tout the number of large member firms, we've
                            increased the marketing budget to $250,000.

                            We've also increased the number of employees that will
                            attend the conferences and man the booths.

                            We've added another $10,000 in office equipment costs
                            to ensure that we are efficiently responding to the needs
                            of the customers.

                            At this point, the group would likely also look at different
                            survey tools to be sure they are using the best
                            technology. It's possible that $25,000 isn't enough for
                            us to remain keep our customers happy.



           Financial
           Financial
           Financial
           Operating
           Operating
           Operating
           Operating
           Investment
           Investment

           Operating
           Operating
           Operating
           Operating
           Operating
Fixed      $    51
Variable   $ 3,951
Revenue    $ 8,350

Profit     $ 4,348
ecided that by decreasing the
 our large firms, we can attract
 acting more large firms, the small
ms might be more likely to join
nce budgets for the large firms
 ore people and the small and
re likely to "trust" the responses


mber of large member firms, we've
ng budget to $250,000.

 the number of employees that will
es and man the booths.

 $10,000 in office equipment costs
 efficiently responding to the needs


p would likely also look at different
 e they are using the best
 ble that $25,000 isn't enough for
r customers happy.
Scenarios                      0             1          2          3       4       5              6
customers                      0           380        695      1200    2050    2800           3800
variable                       0           804        814        846   2153    2863           3951
fixed                         37            37         37         37      38      50             51
revenue                        0         1220       2163       3100    4575    6200           8350
profit                        37           379      1311       2217    2384    3287           4348
total cost                    37           841        851 $    883     2191    2913           4002
average profit                            1.00       1.89       1.85    1.16    1.17           1.14
average revenue                           3.21       3.11       2.58    2.23    2.21           2.20
average variable cost                     2.12       1.17       0.71    1.05    1.02           1.04
average total cost                        2.21       1.22       0.74    1.07    1.04           1.05
marginal revenue                          3.21       2.99       1.86    1.74    2.17           2.15
marginal cost                             2.12     0.032      0.063     1.54    0.96           1.09


       3.5


         3


       2.5
                                                                                       average revenue
         2                                                                             average variable cost
                                                                                       average total cost
       1.5                                                                             marginal revenue
                                                                                       marginal cost
         1


       0.5


         0
                 0      380        695      1200     2050      2800    3800
                     8350 Revenue maximizing output

                       37
                     1.89 Average profit is maximized here.              this is where most businesses target.
                                                                         PRICE
                                                                         minimum of avg variable cost exit.
                     0.71 If the price falls below the minimum variable cost, I would shut down, but notmarks the shutdown point
                     0.74 Greatest efficiency of production.             Efficiency, cost effectiveness is the minimum of the average cost curv
                                                                         how are we doing for next set of customers
                                                                         MR=MC=profit maximization
                                                                         Diff in s1 and S2/dif in s1 in quantity - s2
                                A.) My firm is a monopoly. A monopoly's product slopes downward and
                                price is greater than marginal revenue. It appears that in my model that if
                                I hadn't change the price of the larger firms, the marginal revenue would
                                have crossed over the price curve. What does that mean?
                                I also know I am a monopoly because I am familiar with the market and
                                know that there are no other firms like this.
                                B.) N/A
average revenue                 C.) It's difficult to tell if my business will be viable in the long-run. There
average variable cost           are only 5,000 possible customers in my market. Because of the large
                                profits, I believe others would try to enter the market. Also, there are not
average total cost
                                many barriers to entry - other than the fact that it may be tough to find
marginal revenue                highly educated, highly connected compliance personnel to hire. The
marginal cost                   overhead is low and there are plenty of options for the technology.
                                D.) As said above, the large profits would attract others. In order to
                                differentiate yourself, I believe you would have to have unbelievable
                                relationships with the members. They would have to trust you more than
                                anyone else. Additionally, I believe you could differentiate yourself by
                                getting an endorsement from FINRA. My group would actually benefit
                                FINRA because it would be helping firms to become more compliant
                                through their communication with each other. We could work with FINRA
                                to have them attend on-line conferences to discuss certain hot topics. By
                                helping them, they could help the firm by providing them with an
                                endorsement. This would greatly differentiate our firm from others.
                                E.) Of course, I would want to operate where my total costs are the least,
                                but in my market, I believe you can still be profitable without working
                                where the costs are less. You would want to spend more money on things
                                like surveys and other technology to keep attracting members. This would
                                increase total costs, but would pay off when you increased memberships.
                                F.) I would not want to "produce" at my profit-maximizing scenario
                                because there are still too many customers within my market that need to
                                be contracted with.
                                G.) I learned a lot about determining the long-run viability of any business I
                                am setting up.

                                I hadn't thought about what would happen when competition entered a
                                market with a limited number of customers. I underestimated the need to
                                have very knowledgeable and well-connected employees. It's the
                                knowledge of your employees and their contacts within the industry that
                                will set you apart from the competition.

                                It also serves as a barrier-to-entry. There are not a lot of highly-
It also serves as a barrier-to-entry. There are not a lot of highly-
knowledgeable individuals that would be interested in leaving a firm that
likely pays more than what my firm offers.

In the end, I hadn't really thought about what I would do if the firm maxed
out in terms of customers. If there are no more customers left, what do
you do?

In my case, I've been thinking that you might offer other information-
sharing programs, such as broker/dealer technology. The technology that
a broker/dealer offers their reps is very important in attracting new recruits
and retaining current reps. I'm thinking that the firm could offer packages,
with different membership dues that allows for different types of
information-sharing.

By breaking down the market into sectors, I was able to better understand
how I should price. In the end, I realized that having large firms in the
group would actually build the firm's credibility in the industry and would
attract more small firms. This caused me to eventually give the large firms
a discount, which would allow me to attract more of them.

I also learned that in a market where others are likely to enter, I must not
overextend myself or hire too many people.
arks the shutdown point
he minimum of the average cost curve.
Exogenous Variable Box     (000s)        Quantities     Price, Pure #s                        Compliance Consulting Group
Money Available            $        100           0     $               -
Loan                       $        200           0     $               -                     In this scenario, I targeted only large
Interest                   $        -             0     $                  0                  is still reduced because we haven't re
Time Horizon               $        -             0     $                 30                  Miscellaneous office expenses and s
Year                       $        -             0     $                  2                  continue to increase as the number o
Employees                  $        -             3     $               -                     As noted before, there are a certain n
Salary                     $        300           0     $               100                   increase as members increase.
Attorneys                  $        -             2     $               -                     The amount of money spend on con
Salary                     $        400           0     $               200                   markets and enjoy higher profits.
Lease                      $          24         12     $                  2                  We're still able to operate on the am
Office Equipment           $          10          0     $               -
Depreciation Rate          $           1          0     $            0.1000 year 2            more equipment
Turnover Costs             $        -             0     $                 20
Conferences                $          24          4     $                  6 year 4           hire 4 employe
Survey Expenses            $           3          0     $               -    year7            plant
Marketing                  $          75          0     $                 75
Misc. Office Expenses      $           3          0     $               -
Yearly Dues                $      1,364           0     $               -
Number of Members                              429      $               -
Small Firms                $          59         39     $                  2
Medium Firms               $        150          60     $                  3
Large Firms                $      1,155        330      $                  4


Ledger                     Cash             Receivable Physical Assets          Liabilities Net Worth
Start of the Year          $        667     $     -     $                  9     $      (631) $       1,307
Money Available
Loan
Principal                  $         (3)                                        $       (3)
Interest                   $        (12)                                                      $            (12)
Wage Bill (Attorney)       $       (400)                                        $    (400)
Wage Bill (Non-Attorney)   $       (300)                                        $    (300)
Lease                      $        (24)                                        $     (24)
Office Equipment           $        (50)                $                 50
Depreciation                                            $                (11)                 $            (11)
Turnover Costs             $        -                                                         $            -
Conferences                $        (24)                                        $      (24)
Survey Expenses            $          (3)                                       $       (3)
Marketing                  $        (75)                                        $      (75)
Misc. Office Expenses      $          (3)                                       $       (3)
Yearly Dues                $      1,364                                                  $              1,364
End of Year                $      1,138 $       -       $                48 $ (1,461) $                 2,648
                                          Assets=       $             1,186 Liabilities= $              1,186

Balance Sheet
Cash                       $      1,138
Receivable                 $        -
Physical Assets            $          48
Subtotal                                    $   1,186
Liabilities                $      (1,461)
Net Worth                  $       2,648
Subtotal                                    $   1,186

Cash Flow                  Cash             Subtotal    Total
Start of the Year      $   667.40
Money Available        $      -                                     Financial
Loan                   $      -                                     Financial
Principal              $        (3)                                 Financial
                                      $     665
Interest               $      (12)                                  Operating
Wage Bill              $     (700)                                  Operating
Lease                  $      (24)                                  Operating
Conferences            $      (24)                                  Operating
Marketing              $      (75)                                  Operating
Survey Expenses        $        (3)                                 Operating
Misc Office Expenses   $        (3)                                 Operating
Turnover Costs         $      -                                     Operating
Yearly Dues            $    1,364                                   Operating
                                      $     524
Office Equipment       $      (50)                                  Investment
                                      $     (50)
                                                   $        1,138

Income Statement                      Subtotal     Profit
Interest               $      (12)
Depreciation           $      (11)
Lease                  $      (24)
Fixed Subtotal                        $     (47)
Wage Bill              $     (700)
Conferences            $      (24)
Survey Expenses        $        (3)
Marketing              $      (75)
Mis Office Expenses    $        (3)
Turnover Costs         $      -
Variable Subtotal                     $    (804)
Yearly Dues            $    1,364
Revenue Subtotal                      $   1,364
Profit                                             $         513
mpliance Consulting Group

s scenario, I targeted only large firms because I receive the most money in membership dues from this market. The marketing budget
  reduced because we haven't reached the profitability in scenario 3.
ellaneous office expenses and survey expenses are beginning to increase because the number of members is increasing. These will
nue to increase as the number of members increases.
oted before, there are a certain number of employees that you must start with. The model reflects those numbers. The numbers will
ase as members increase.
amount of money spend on conferences is still lower than scenario 3, but is increasing and will increase more as we target larger
ets and enjoy higher profits.
e still able to operate on the amount we spent on office equipment, but his will rise as employees and members increase.

                      50        0.2




            Financial
            Financial
            Financial
            Operating
            Operating
            Operating
            Operating
            Investment
            Investment

            Operating
            Operating
            Operating
            Operating
            Operating
Fixed      $    47
Variable   $   804
Revenue    $ 1,364

Profit     $   513
 ive the most money in membership dues from this market. The marketing budget
 y in scenario 3.
beginning to increase because the number of members is increasing. These will
s.
s that you must start with. The model reflects those numbers. The numbers will

than scenario 3, but is increasing and will increase more as we target larger

ce equipment, but his will rise as employees and members increase.
Exogenous Variable Box     (000s)        Quantities     Price, Pure #s                        Compliance Consulting Group
Money Available            $        100 $       -       $               -
Loan                       $        200 $       -       $               -                     In this scenario, I targeted only large
Interest                   $        -    $      -       $                  0                  is still reduced because we haven't re
Time Horizon               $        -    $      -       $                 30                  Miscellaneous office expenses and s
Year                       $        -    $      -       $                  3                  continue to increase as the number o
Employees                  $        -    $         3    $               -                     As noted before, there are a certain n
Salary                     $        300 $       -       $               100                   increase as members increase.
Attorneys                  $        -    $         2    $               -                     The amount of money spend on con
Salary                     $        400 $       -       $               200                   markets and enjoy higher profits.
Lease                      $          24 $        12    $                  2                  We're still able to operate on the am
Office Equipment           $          10 $      -       $               -
Depreciation Rate          $           1 $      -       $            0.1000 year 2            more equipment
Turnover Costs             $        -    $      -       $                 20
Conferences                $          24 $         4    $                  6 year 4           hire 4 employe
Survey Expenses            $           3 $      -       $               -    year7            plant
Marketing                  $          75 $      -       $                 75
Misc. Office Expenses      $           3 $      -       $               -
Yearly Dues                $      1,527 $       -       $               -
Number of Members                              486      $               -
Small Firms                $          76          51    $                  2
Medium Firms               $        180           72    $                  3
Large Firms                $      1,271        363      $                  4


Ledger                     Cash             Receivable Physical Assets          Liabilities Net Worth
Start of the Year          $      1,138     $     -     $                48      $ (1,461) $          2,648
Money Available
Loan
Principal                  $          (3)                                       $       (3)
Interest                   $         (12)                                                     $            (12)
Wage Bill (Attorney)       $        (400)                                       $    (400)
Wage Bill (Non-Attorney)   $        (300)                                       $    (300)
Lease                      $         (24)                                       $     (24)
Office Equipment
Depreciation                                            $                (11)                 $            (11)
Turnover Costs             $        -                                                         $            -
Conferences                $        (24)                                        $      (24)
Survey Expenses            $          (3)                                       $       (3)
Marketing                  $        (75)                                        $      (75)
Misc. Office Expenses      $          (3)                                       $       (3)
Yearly Dues                $      1,527                                                  $              1,527
End of Year                $      1,822 $       -       $                37 $ (2,292) $                 4,152
                                          Assets=       $             1,859 Liabilities= $              1,859

Balance Sheet
Cash                       $      1,822
Receivable                 $        -
Physical Assets            $          37
Subtotal                                    $   1,859
Liabilities                $      (2,292)
Net Worth                  $       4,152
Subtotal                                    $   1,859

Cash Flow                  Cash             Subtotal    Total
Start of the Year      $   1,138.31
Money Available        $        -                                     Financial
Loan                   $        -                                     Financial
Principal              $          (3)                                 Financial
                                        $   1,135
Interest               $        (12)                                  Operating
Wage Bill              $       (700)                                  Operating
Lease                  $        (24)                                  Operating
Conferences            $        (24)                                  Operating
Marketing              $        (75)                                  Operating
Survey Expenses        $          (3)                                 Operating
Misc Office Expenses   $          (3)                                 Operating
Turnover Costs         $        -                                     Operating
Yearly Dues            $      1,527                                   Operating
                                        $     687
Office Equipment       $        -                                     Investment
                                        $     -
                                                     $        1,822

Income Statement                        Subtotal     Profit
Interest               $        (12)
Depreciation           $        (11)
Lease                  $        (24)
Fixed Subtotal                          $     (47)
Wage Bill              $       (700)
Conferences            $        (24)
Survey Expenses        $          (3)
Marketing              $        (75)
Mis Office Expenses    $          (3)
Turnover Costs         $        -
Variable Subtotal                       $    (804)
Yearly Dues            $      1,527
Revenue Subtotal                        $   1,527
Profit                                               $         676
mpliance Consulting Group

s scenario, I targeted only large firms because I receive the most money in membership dues from this market. The marketing budget
  reduced because we haven't reached the profitability in scenario 3.
ellaneous office expenses and survey expenses are beginning to increase because the number of members is increasing. These will
nue to increase as the number of members increases.
oted before, there are a certain number of employees that you must start with. The model reflects those numbers. The numbers will
ase as members increase.
amount of money spend on conferences is still lower than scenario 3, but is increasing and will increase more as we target larger
ets and enjoy higher profits.
e still able to operate on the amount we spent on office equipment, but his will rise as employees and members increase.

                      50        0.2




            Financial
            Financial
            Financial
            Operating
            Operating
            Operating
            Operating
            Investment
            Investment

            Operating
            Operating
            Operating
            Operating
            Operating
Fixed      $    47
Variable   $   804
Revenue    $ 1,527

Profit     $   676
 ive the most money in membership dues from this market. The marketing budget
 y in scenario 3.
beginning to increase because the number of members is increasing. These will
s.
s that you must start with. The model reflects those numbers. The numbers will

than scenario 3, but is increasing and will increase more as we target larger

ce equipment, but his will rise as employees and members increase.
Exogenous Variable Box     (000s)        Quantities     Price, Pure #s                        Compliance Consulting Group
Money Available            $        100 $       -       $               -
Loan                       $        200 $       -       $               -                     In this scenario, I targeted only large
Interest                   $        -    $      -       $                  0                  is still reduced because we haven't re
Time Horizon               $        -    $      -       $                 30                  Miscellaneous office expenses and s
Year                       $        -    $      -       $                  4                  continue to increase as the number o
Employees                  $        -    $         3    $               -                     As noted before, there are a certain n
Salary                     $        300 $       -       $               100                   increase as members increase.
Attorneys                  $        -    $         2    $               -                     The amount of money spend on con
Salary                     $        400 $       -       $               200                   markets and enjoy higher profits.
Lease                      $          24 $        12    $                  2                  We're still able to operate on the am
Office Equipment           $          10 $      -       $               -
Depreciation Rate          $           1 $      -       $            0.1000 year 2            more equipment
Turnover Costs             $        -    $      -       $                 20
Conferences                $          24 $         4    $                  6 year 4           hire 4 employe
Survey Expenses            $           3 $      -       $               -    year7            plant
Marketing                  $          75 $      -       $                 75
Misc. Office Expenses      $           3 $      -       $               -
Yearly Dues                $      1,712 $       -       $               -
Number of Members                              552      $               -
Small Firms                $          99          66    $                  2
Medium Firms               $        216           86    $                  3
Large Firms                $      1,398        399      $                  4


Ledger                     Cash             Receivable Physical Assets          Liabilities Net Worth
Start of the Year          $      1,822     $     -     $                37      $ (2,292) $          4,152
Money Available
Loan
Principal                  $          (3)                                       $       (3)
Interest                   $         (12)                                                     $            (12)
Wage Bill (Attorney)       $        (400)                                       $    (400)
Wage Bill (Non-Attorney)   $        (700)                                       $    (700)
Lease                      $         (24)                                       $     (24)
Office Equipment
Depreciation                                            $                (11)                 $            (11)
Turnover Costs             $        -                                                         $            -
Conferences                $        (24)                                        $      (24)
Survey Expenses            $          (3)                                       $       (3)
Marketing                  $        (75)                                        $      (75)
Misc. Office Expenses      $          (3)                                       $       (3)
Yearly Dues                $      1,712                                                  $              1,712
End of Year                $      2,292 $       -       $                26 $ (3,523) $                 5,841
                                          Assets=       $             2,318 Liabilities= $              2,318

Balance Sheet
Cash                       $      2,292
Receivable                 $        -
Physical Assets            $          26
Subtotal                                    $   2,318
Liabilities                $      (3,523)
Net Worth                  $       5,841
Subtotal                                    $   2,318

Cash Flow                  Cash             Subtotal    Total
Start of the Year      $   1,822.26
Money Available        $        -                                     Financial
Loan                   $        -                                     Financial
Principal              $          (3)                                 Financial
                                        $   1,819
Interest               $        (12)                                  Operating
Wage Bill              $     (1,100)                                  Operating
Lease                  $        (24)                                  Operating
Conferences            $        (24)                                  Operating
Marketing              $        (75)                                  Operating
Survey Expenses        $          (3)                                 Operating
Misc Office Expenses   $          (3)                                 Operating
Turnover Costs         $        -                                     Operating
Yearly Dues            $      1,712                                   Operating
                                        $     473
Office Equipment       $        -                                     Investment
                                        $     -
                                                     $        2,292

Income Statement                        Subtotal     Profit
Interest               $        (12)
Depreciation           $        (11)
Lease                  $        (24)
Fixed Subtotal                          $     (47)
Wage Bill              $     (1,100)
Conferences            $        (24)
Survey Expenses        $          (3)
Marketing              $        (75)
Mis Office Expenses    $          (3)
Turnover Costs         $        -
Variable Subtotal                       $ (1,204)
Yearly Dues            $      1,712
Revenue Subtotal                        $   1,712
Profit                                               $         462
mpliance Consulting Group

s scenario, I targeted only large firms because I receive the most money in membership dues from this market. The marketing budget
  reduced because we haven't reached the profitability in scenario 3.
ellaneous office expenses and survey expenses are beginning to increase because the number of members is increasing. These will
nue to increase as the number of members increases.
oted before, there are a certain number of employees that you must start with. The model reflects those numbers. The numbers will
ase as members increase.
amount of money spend on conferences is still lower than scenario 3, but is increasing and will increase more as we target larger
ets and enjoy higher profits.
e still able to operate on the amount we spent on office equipment, but his will rise as employees and members increase.

                      50        0.2

                    400         100          4




            Financial
            Financial
            Financial
            Operating
            Operating
            Operating
            Operating
            Investment
            Investment

            Operating
            Operating
            Operating
            Operating
            Operating
Fixed      $    47
Variable   $ 1,204
Revenue    $ 1,712

Profit     $   462
 ive the most money in membership dues from this market. The marketing budget
 y in scenario 3.
beginning to increase because the number of members is increasing. These will
s.
s that you must start with. The model reflects those numbers. The numbers will

than scenario 3, but is increasing and will increase more as we target larger

ce equipment, but his will rise as employees and members increase.
Exogenous Variable Box     (000s)        Quantities     Price, Pure #s                        Compliance Consulting Group
Money Available            $        100 $       -       $               -
Loan                       $        200 $       -       $               -                     In this scenario, I targeted only large
Interest                   $        -    $      -       $                  0                  is still reduced because we haven't re
Time Horizon               $        -    $      -       $                 30                  Miscellaneous office expenses and s
Year                       $        -    $      -       $                  5                  continue to increase as the number o
Employees                  $        -    $         3    $               -                     As noted before, there are a certain n
Salary                     $        300 $       -       $               100                   increase as members increase.
Attorneys                  $        -    $         2    $               -                     The amount of money spend on con
Salary                     $        400 $       -       $               200                   markets and enjoy higher profits.
Lease                      $          24 $        12    $                  2                  We're still able to operate on the am
Office Equipment           $          10 $      -       $               -
Depreciation Rate          $           1 $      -       $            0.1000 year 2            more equipment
Turnover Costs             $        -    $      -       $                 20
Conferences                $          24 $         4    $                  6 year 4           hire 4 employe
Survey Expenses            $           3 $      -       $               -    year7            plant
Marketing                  $          75 $      -       $                 75
Misc. Office Expenses      $           3 $      -       $               -
Yearly Dues                $      1,925 $       -       $               -
Number of Members                              629      $               -
Small Firms                $        129           86    $                  2
Medium Firms               $        259        104      $                  3
Large Firms                $      1,537        439      $                  4


Ledger                     Cash             Receivable Physical Assets          Liabilities Net Worth
Start of the Year          $      2,292     $     -     $                26      $ (3,523) $          5,841
Money Available
Loan
Principal                  $          (3)                                       $       (3)
Interest                   $         (11)                                                     $            (11)
Wage Bill (Attorney)       $        (400)                                       $    (400)
Wage Bill (Non-Attorney)   $        (700)                                       $    (700)
Lease                      $         (24)                                       $     (24)
Office Equipment
Depreciation                                            $                (11)                 $            (11)
Turnover Costs             $        -                                                         $            -
Conferences                $        (24)                                        $      (24)
Survey Expenses            $          (3)                                       $       (3)
Marketing                  $        (75)                                        $      (75)
Misc. Office Expenses      $          (3)                                       $       (3)
Yearly Dues                $      1,925                                                  $              1,925
End of Year                $      2,975 $       -       $                15 $ (4,755) $                 7,744
                                          Assets=       $             2,990 Liabilities= $              2,990

Balance Sheet
Cash                       $      2,975
Receivable                 $        -
Physical Assets            $          15
Subtotal                                    $   2,990
Liabilities                $      (4,755)
Net Worth                  $       7,744
Subtotal                                    $   2,990

Cash Flow                  Cash             Subtotal    Total
Start of the Year      $   2,292.08
Money Available        $        -                                     Financial
Loan                   $        -                                     Financial
Principal              $          (3)                                 Financial
                                        $   2,289
Interest               $        (11)                                  Operating
Wage Bill              $     (1,100)                                  Operating
Lease                  $        (24)                                  Operating
Conferences            $        (24)                                  Operating
Marketing              $        (75)                                  Operating
Survey Expenses        $          (3)                                 Operating
Misc Office Expenses   $          (3)                                 Operating
Turnover Costs         $        -                                     Operating
Yearly Dues            $      1,925                                   Operating
                                        $     686
Office Equipment       $        -                                     Investment
                                        $     -
                                                     $        2,975

Income Statement                        Subtotal     Profit
Interest               $        (11)
Depreciation           $        (11)
Lease                  $        (24)
Fixed Subtotal                          $     (46)
Wage Bill              $     (1,100)
Conferences            $        (24)
Survey Expenses        $          (3)
Marketing              $        (75)
Mis Office Expenses    $          (3)
Turnover Costs         $        -
Variable Subtotal                       $ (1,204)
Yearly Dues            $      1,925
Revenue Subtotal                        $   1,925
Profit                                               $         675
mpliance Consulting Group

s scenario, I targeted only large firms because I receive the most money in membership dues from this market. The marketing budget
  reduced because we haven't reached the profitability in scenario 3.
ellaneous office expenses and survey expenses are beginning to increase because the number of members is increasing. These will
nue to increase as the number of members increases.
oted before, there are a certain number of employees that you must start with. The model reflects those numbers. The numbers will
ase as members increase.
amount of money spend on conferences is still lower than scenario 3, but is increasing and will increase more as we target larger
ets and enjoy higher profits.
e still able to operate on the amount we spent on office equipment, but his will rise as employees and members increase.

                      50        0.2

                    400         100          4




            Financial
            Financial
            Financial
            Operating
            Operating
            Operating
            Operating
            Investment
            Investment

            Operating
            Operating
            Operating
            Operating
            Operating
Fixed      $    46
Variable   $ 1,204
Revenue    $ 1,925

Profit     $   675
 ive the most money in membership dues from this market. The marketing budget
 y in scenario 3.
beginning to increase because the number of members is increasing. These will
s.
s that you must start with. The model reflects those numbers. The numbers will

than scenario 3, but is increasing and will increase more as we target larger

ce equipment, but his will rise as employees and members increase.
year               1         2       3          4        5
quantity         380      429     486        552      629              2500
revenues        1220    1363.5 1526.55   1712.415 1925.03                             profit, revenue, and c
costs       841.0667 850.9149 850.754    1250.583 1250.403
profit      378.9333 512.5851 675.796    461.8316 674.6268             2000
av profit   0.997193 1.194837 1.391386   0.837243 1.073233
cash             667      1138    1822       2292     2975
                                                                       1500




                                                              $/year
                                                                       1000


                                                                       500


                                                                          0
                                                                                  1       2      3
                                                                                                Year



                                                                                              av profit
                                                             1.6
                                                             1.4
                                                             1.2
                                                              1
                                                             0.8
                                                             0.6
                                                             0.4
                                                             0.2
                                                              0
                                                                              1           2            3
revenue, and costs



                         revenues
                         costs
                         profit




             4       5




 av profit




      3          4       5

						
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