? All businesses require advertising and are one of the most important aspects of advertising. You need to sell your services or products which require higher visibility and the only possible way is to make your business stand apart from the other competitors. Having signs and banners are effective ways of taking the first step towards marketing and advertising. However, as a small business owner you need to use effective signs that carry across your message as it allures more footfalls. From political signs to real estate sales or announcing discounts and new businesses, signs are an essential component of the advertising world. Plastics, polyester, vinyl and canvas are the most common materials that are used to manufacture signs. And if you plan a sign campaign, after considering the marketing budget, there are numerous options available. Basically the signs are divided into 3 broad categories: Freestanding signs: These are not attached to any buildings but are free standing such as the sidewalk sign posts. Indoor signs: These are the ones you see in a movie hall, office building and in shopping malls. Some of these are notices and safety instructions while others are discounts and deals that may be availed within the store or malls. Building mounted/billboard signs: These signs are attached to any part of the building which may be perpendicular or running parallel to the main building such as the marquee or the roof. However if you are specifically looking for the variety available in outdoor signs, it is best to know your options as it is best to adhere to the selection that suits your campaign and architecture where you intend putting up the advertising signs. Here are few of the popular outdoor signs: Vintage Classical Signs: These signs have the classic feel or a vintage touch for your small business. They can be yard signs, freestanding signs for spreading the word in a chic style. Changeable or Portable Signs: Most of these are Indoor and ground signs that do not require much hassle if you need to move them around. With changing technologies, some are digitally enhanced while the common ones are sidewalk signs and freestanding signs. Mobile Billboards: If you are looking to spend a tidy sum for eye catching slogans and designs, mobile billboards will suit you. These are huge billboards that are mounted on mobile trailers for faster mobility. It also gives you the choice of moving your billboard to other parts of the city or state, as per choice. Equipped with fluorescent lighted letters, get a catchy slogan to improve your business. Letter Banners: To save costs, you can just buy banners with letters that can be modified as per changing slogans. You can use them over and over again without any chance of damage and turn out to be extremely inexpensive. Catchy Neon Signs: These funky colored neon signs can add a whole new dimension to your business or service especially if the peak hours happen to be during the evenings. You can get them fixed or just place them on the sidewalk or on the ground. Vinyl Banners: These traditional and long lasting cost effective signs are the best way to work with. Vinyl banners can withstand extreme temperatures and weather while announcing deals, announcements and products effectively. Colorful Ground Signs: The most common color that is seen on ground signs is yellow as it is attractive and seeks a lot of attention immediately. Put your message across with these durable plastic ground signs. With the wide range of choices available, you can select the right sign that will not only suit your service or products available but look good.