Pr For Musicians by aihaozhe2


									Perhaps the most difficult question that a musician has to answer when it comes to
public relations or marketing is - why? Isnt having created the art enough? The short
answer to that is no and particularly not now. If you want to reach your public and get
your art exposure, you need to take control of your marketing and your career. This is
particularly true in the music world. The industry has been turned upside down. The
days of label launched careers are all but a memory. In truth, musicians should have
always been involved in their marketing and promotion, but now, with the seismic
shifts taking place, it has become a necessity

The bad news is that if you want to launch a successful career you need to learn how
to market yourself. The good news is that this is a whole new world and one in which
you can have more control of your marketing, your image and your art than ever

There are a myriad ways to promote yourself, from such old standards as flyers and
postcards, to ads, public relations, online marketing and social media. For building an
image and a personal brand, PR remains the most effective and validating form of
promotion. Through public relations you become the news. Its the only form of
marketing that can reach your target market and offer credibility and validation. Think
about it, if you were to read an ad for a musician in a newspaper, or read an article
profiling that musician in the same paper, which would grab your attention? One is a
paid ad the other is a news story. Which would you be more likely to believe?

With the power of online marketing and social media, PR campaigns are more
important than ever. Combined with a social media campaign, public relations takes
on a whole new look. Most people see PR and social media as an "either/or" choice,
where it really should be an "and" decision.

Although YouTube, Twitter, FaceBook, MySpace were very big Internet stories, they
became global powerhouses because of traditional media coverage in such outlets as
CNN, the Today Show, the New York Times, Time magazine and the Wall Street
Journal. The myth is that it all happens online, where actually, its a sequential process.
These stories start online. They grow and often grow in a big way, but the stories truly
explode after the mainstream media covers them. The media coverage drives the
online title wave.

Others then try to replicate the phenomena on the Internet, not realizing that they are
leaving out the most important element PR, targeted media coverage on mainstream
TV and in major newspapers and magazines. Because online marketing and social
media are still relatively new and compelling, most miss the PR part of the marketing

But before you can jump to marketing yourself, you have to take care of the basics
and learn the art of PR. Remember, you're going to succeed by learning how the
media thinks, not by assuming you know what they want. The following are some tips
that can hopefully increase your P.R. IQ.
Define your story and your career path. You can't tell others about what you do until
you fully understand it yourself. Write a short, clear and concise paragraph that
defines what you do. Write it so that an eighth grader could understand it. You may be

Define your target market.

Think in terms of stories. People understand concepts best when told in terms of
anecdotal stories.

Write a clear, concise one-page press release.

Study the various media outlets. Tailor your releases and your pitches to each specific
media outlet.

Less is more. If you're thinking of sending out a huge press kit filled with reams of
paper, photos and brochures, think again.

Examine all of the available angles. Your first pitch may not work. Be creative.

Learn patience, be persistent and prepare for success. This is the toughest concept to
master. We've had campaigns that have hit a home run in the first week, but most take
time and persistence.

Public relations is a slow-building, on-going, cumulative process. If you are going to
implement a P.R. campaign, make a commitment to stay with it for a minimum of six
months. It will be worth it. Your career will be glad you did.

Anthony Mora began his media career as a journalist for a number of publications
including US and Rolling Stone. His company, Anthony Mora Communications, Inc.,
has placed clients in such media as Time, Newsweek, 60 Minutes, CNN, The Wall
Street Journal, and Oprah Winfrey. Anthony has been featured in: USA Today,
Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal,
The BBC, CNN, Entrepreneur, Fox News, MSNBC, and His book "Spin to Win," is a
step-by-step guide on how to define goals and utilize the power of the media to
achieve success in any field.

Anthony Mora Communications, Inc. 323-874-2933

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