Kilgore adds, "We user-trialed, safety-tested and weartested the shoes extensively-all the same things you do before launching a face cream." Since both Kilgore's spa and beauty care companies have been highly successful (LMVH acquired a majority stake in Bliss in 1999 for a reported $30 million), logic suggests that following a similar methodology would equate to success for FitFlop. According to her research, marketing experts estimate that there are basically five types of consumers in the world.
FIT TO BE TRIED O&A Marcia Kilgore, founder and CEO of FitFlop, dishes on why the wellness brand is a lifelong, everyday solution for
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