When it comes to perfumes, fragrance companies currently know that the name matters. In fact, the worlds current best selling perfumes are those that take namesakes from famous icons and celebrities like rapper Sean Combs, actress Jessica Parker and performer Beyonce Knowles. That is the reason why many fashion houses with designer perfumes, like Elizabeth Arden and Estee Lauder, opt to name their top new scents after willing endorsers and celebrities. Not fully jumping into the bandwagon is Liz Claiborne perfumes. Liz Claiborne perfumes are considered one of the most popular fragrance makers on the globe. As of the latest sales figures, the companys signature line called Curve for Men is among the top annually grossing perfume brands in the world. The feat is outstanding because notably, Liz Claiborne does not have to name its perfumes after popular celebrities just to sell. Liz Claiborne perfumes are among the pride of fashion house Liz Claiborne Inc, which is one of the companies listed at the latest Fortune 500. A New York fashion designer named Liz Claiborne, of course, as you guessed it, founded the company. Since its establishment in 1976, Liz Claiborne Inc has been able to make its own niche in the ever growing and more meticulous global fashion market. The fashion company was able to put up and launch up to 40 popular flagship brands including Mexx, Lucky Brand Jeans and Juicy Couture. Since 1976, Liz Claiborne has been noted as one of Americas fastest growing firms as its annual revenue of $2 million in its initial year robustly grew to reach $23 million in just two years. Consequently, the company was able to list its shares in New York in 1981. Liz Claiborne first made it into the Fortune 500 list in 1986, exactly a decade since its foundation. Within those glorious years, Liz Claiborne successfully formulated, created and launched its own lines of perfumes. Liz Claiborne perfumes are among the most sought after in the contemporary times. The company is confident of its strong branding and its flock of loyal patrons and consumers would help propel the sales and popularity of its fragrances, given the usual perceptive and hype-driven marketing schemes for scents. Liz Claiborne fragrances are able to make their own niche despite the intense competition. During these times when the global fragrance sector is experiencing a slump, it is worthwhile to note that Liz Claiborne fragrances are still capable of pinching in significant sales and revenues from all around the world. The strong performance of the companys fragrances is living proof that indeed, brand matters most. Consumers would always associate Liz Claiborne perfumes of course with the Liz Claiborne Inc, the fashion house. The next time you drop by the retailer shop to buy fragrances; do not forget to check out the designer scents from Liz Claiborne perfumes. Are you not intrigued why there are so many consumers who are sticking to the perfume brand? Liz Claiborne asserts that other than association with the strongly performing fashion house, Liz Claiborne fragrances can stand on its own with their exquisite and characteristic scents.