Datamonitor Swot Analysis How to Access Datamonitor Company

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Datamonitor Swot Analysis How to Access Datamonitor Company Powered By Docstoc
					       How to Access

Datamonitor Company Profiles

 in the EBSCOhost database:

Business Source Premier
          Updated February 29, 2006




                                      1
           Datamonitor Company Profiles
                  in EBSCOhost’s
         Business Source Premier Database
   Finding EBSCOhost databases                                 e) SWOT Analysis
                                                                         [SLIDES 10, 13, 18, 19, 20]
    in the “Libraries” Tab in HPU                               f) Top Competitors
    Pipeline [SLIDE 3]                                                                      [SLIDE 10]

                                                           Finding the SIC or NAICS
   Accessing Business Source                               Codes [SLIDES 10, 11]
    Premier in EBSCOhost
             [SLIDES 3- 6 (if OFF CAMPUS)]                 Is a Company Public or
   *Method One: Finding a                                  Private? [SLIDE 10, 11, 12 (Private)]
    current Company Profile:                 [SLIDES       *Method Two: Finding a
    7 & 8]                                                  Company Profile and archival
   Inside a Datamonitor Company                            company information using the
    Profile                                                 Enhanced Business Searching
        a) Detail View [SLIDES 9 & 17]                     Interface [SLIDES 14 - 18]
        b) Full Report [SLIDES 8, 9, 10, 18]              What is in Business Source
        c) Table of Contents [SLIDE 10]                    Premier? [SLIDE 21]
        d) Key Facts [SLIDES 10 & 11]                     Who is Datamonitor? [SLIDE 22]

                     *Method One gets you to the current SWOT analysis (if available).                   2
                           Method Two gets you to back years for some companies.
 Finding EBSCOhost databases in
the “Libraries” Tab in HPU Pipeline
                    Click on the
                  “Libraries” Tab




                                      3
    Access all of HPU Libraries’
Databases in the left column under
        “Research Tools”




          Click on
        “Databases”
                                 4
          To Access Business Source Premier:

        IF ON CAMPUS: click on “EBSCOhost”
       IF OFF CAMPUS: click on “Off Campus”



Click on the
TITLE if ON                            Otherwise, click
 CAMPUS                                on OFF CAMPUS




                                                    5
Uncheck Academic Search Premier and
click on Business Source Premier in the
            alphabetical list.
 Uncheck
 Academi
 c Search
 Premier




    Then
   click on
  Business
   Source
  Premier

                                          6
Method One: Click on “Company
Profiles” [on the green bar] for a
          current Profile.




                             Click on
                            “Company
                             Profiles”




                                         7
              Type in a company name
                and click on Browse.
        See the Detail View by clicking on a company name.
     See the full PDF report by clicking on “Datamonitor Report.”




                                                           Click here
                                                           to see full
                                                             Report

 Click
here to
  see
Detail
 View

                                                                         8
             Detail View
This overview provides contact information
 and a brief summary about a company.




                           Click to see
                            full report




                                             9
                 Full Datamonitor Report
      Use “Key Facts” [usually on page 4] for SIC/NAICS Codes and as a
       quick way to determine if a company is private or public [public
     companies will have a stock ticker symbol; private companies won’t].
     Most reports have a “SWOT analysis” and a list of “Top Competitors”.

   Key
                                                             Table of
  Facts:
                                                             Contents
 SIC and
  NAICS
  Codes
                               SWOT
                              Analysis


 Key Facts:
   Public
 Companies                          Top
have a ticker                    Competitors
  symbol


                                                                        10
The “Key Facts” page is usually on
     Page 4 of most reports

                      SIC Codes

                           NAICS Codes




                            Ticker Symbols
                             show this is a
                                public
                               company



                                              11
           Example of a private company:
 Mars, Inc. is known for making candies such as M&Ms, Snickers
and Skittles. The Abstract [summary] tells you that the company
                         is privately held.




                                            Summary
                                            (Abstract)




                      Private
                     Company                                      12
The SWOT Analysis for this
 company is on page 14.




                             13
 Method 2: Click on the “Enhanced Business
Searching Interface” available only in Business
Source Premier for current and some archival
               SWOT analyses.


                          Quick Access to
                           Datamonitor
                             Reports




                                                  14
            From this screen
      click on “Company Profiles”




Company
 Profiles



                                    15
Type in a company name
 and click on “Browse.”
                  Browse




                           16
               Click on the company name
Click to see
the “Detail
                 or “Datamonitor Report”
   View”
                to get to the Report link.
                                       Click to
                                       see full
                                       Report




                                                  17
  From here [the “Detail View”] you can
access the “Datamonitor Report”, or in the
  right column go directly to the SWOT
                analysis.



                     See
                     Full
                    Report



                                   Click to see
                                    archive of
                                      SWOT
                                     Analysis

                                              18
  In this example, clicking on “SWOT
Analysis” [shown in the previous screen]
 gives access to Analysis back to 2003.




                                           19
    The SWOT Analysis portion of the “Company
     Profile” can also be viewed by searching a
   company name and “CO Company Entity” and
clicking on SWOT Analysis in blue before record 1.




                                         SWOT
                                        Analysis




                          Select “CO
       Company            Company
        Name               Entity”
                                                   20
     What is in Business Source Premier?
    You will find full text for the following:
    Publications (8,328)
    Peer-reviewed journals (1,114)
    Trade journals and general business magazines
     (1,215)
    Books (144)
    Country economic reports (1,455)
    Industry reports (3,872)
    Market research reports (528)
    Case studies
    Figures as of July 18, 2005

Source: http://www.epnet.com/screenShot.php?marketID=1&topicID=443
                                                                     21
             Who is Datamonitor?
  Datamonitor is a leading business information company
  specializing in industry analysis.

  Through its proprietary databases and wealth of expertise, it
  provides clients with unbiased expert analysis and in-depth
  forecasts for six industry sectors: Healthcare, Technology,
  Financial Services, Energy, Consumer Markets and Automotive.

  Datamonitor also advises clients on the impact of new technology
  and eCommerce on their businesses.

  Its premium reports are based on primary research conducted
  with industry panels and consumers. They also gather information
  on market segmentation, market growth and pricing, competitors
  and products.

  Datamonitor serves the world’s largest 5,000 companies from its
  headquarters in London and regional offices in New York,
  Frankfurt and Hong Kong.

Taken from “About Datamonitor” found on Page 2 of most Datamonitor Reports.
                                                                              22

				
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