Datacenter Design the Business of Technology, by lqf20778


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									Agenda for CrossBrand & System Architect
Version v2, 20, March, 2008

        Business Resilience

          IT thinks business - IT Infrastructure and Business Valu

        The Job of the Systems Architect

        Focus on Data Centers
a for CrossBrand & System Architecture Sessions
0, March, 2008

siness Resilience
        To explore essential practices which support flexible and available IT

 thinks business - IT Infrastructure and Business Value
        To architect and sell IT Infrastructure solutions that demonstrate
        business value and support client business needs / objectives.

e Job of the Systems Architect
        To exchange knowledge and experiences of different methods and
        tools used by Systems Architects

cus on Data Centers
        Multiple forces are driving a transformation of the Data Center; learn
        how to enable and lead this major change
        Agenda for CrossBrand & System Architecture Sessions
        Version v2, 20, March, 2008

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                         Trends and Direction Session

                         Business Resilience
                                                                                                                                                      High Av ailability and Continuous Av ailability
                                                                                                                                                      approach: architecture and Sy stem z solutions.
                                                                                                                                                      Disaster Recov ery approach: architecture and
                                      High Av ailability, Continuous Av ailability and Disaster Recov ery   Christine O'Sulliv an &                   Sy stem z solutions. CA and DR Sy stem p
                             cBR01                                                                                                            2
                                      Architectures                                                         Jocely n Denis                            solutions. How IT process inf luences CA and DR.
                                                                                                                                                      Lessons learned by HACoC. Ov erv iew of the High
                                                                                                                                                      Av ailability Center of Competency mission &
                                                                                                                                                      of f erings.
                                                                                                                                                      Testing applications is the most important task in
                                                                                                                                                      ev ery dev elopment project, especially when using
                                                                                                                                                      new technologies - but not only then. It is also v ery
                                                                                                                                                      important to hav e reproducible test cases that run
                                                                                                                                                      periodically f or maintaining critical applications. This
                             cBR02    Best Practice: Testing Applications in Distributed Env ironments      Holger Pov el                     2       session will present how we can expand the
                                                                                                                                                      „classical“ dev elopment test cy cles f or customers
                                                                                                                                                      by adding f ailov er and negativ e tests. Y ou will learn
                                                                                                                                                      about best practices and lessons learned f rom
                                                                                                                                                      sev eral customer situations f or designing and
                                                                                                                                                      executing these tests.
                                                                                                                                                      We will f irst giv e a quick ov erv iew about the High
                                                                                                                                                      Av ailability Center of Competency (HACoC) and its
                                                                                                                                                      mission and of f erings, including HA assessment on
                                                                                                                                                      both the technology and IT management processes.
                                                                                                                                                      We will then establish some key HA def initions /
                                                                                                                                                      concepts and a summary of key inhibitors and best
                             cBR03    POWER Systems High Av ailability Best Practices                       Leo Y uHsiang Liu                 2
                                                                                                                                                      practices based on real customer engagements we
                                                                                                                                                      conducted worldwide. Finally , we will cov er HA
                                                                                                                                                      design options (including load balancing, serv er
                                                                                                                                                      clustering, and data mirroring), and how to take
                                                                                                                                                      adv antage of the POWER 6 (LPM) and AIX 6 (LAM)
                                                                                                                                                      f unctions to achiev e y our av ailability goal.

                                                                                                                                                      IT Optimisation, specif ically Serv er Consolidation,
                                                                                                                                                      deliv ers the message that a f ew large v irtualised
                                                                                                                                                      machines can be driv en to much higher utilisation
                                                                                                                                                      lev els prov iding cheaper and more ef f icient IT
                                                                                                                                                      serv ices. Historically when we hav e been looking at
                             cBR04    Single, Dual & Multi-site Scenarios for Resilience                    Chris Milsted                     2       a platf orm f or a business application we consider
                                                                                                                                                      each serv ice separately , but if we consider the IT
                                                                                                                                                      Optimisation model abov e and consolidate a
                                                                                                                                                      number of serv ices onto larger machines how does
                                                                                                                                                      this af f ect out High Av ailability ? Using Reliability
                                                                                                                                                      Block Diagrams we will explore this.

                                                                                                                                                      IBM's Internet Security Sy stems strategy against
                                                                                                                                                      cy ber-threats includes: 1) The lif ecy cle in 4 phases:
                                                                                                                                                      v ulnerability discov ery , patch av ailability , exploit
                                                                                                                                                      existence and malware deliv ery ; 2) X-Force
                                                                                                                                                      strategy to protect ahead of the threat; 3) X-Force
                                                                                                                                                      holistic research approach. Takeaway s include: 1)
                             cBR05    The 24 hour Vulnerability to Malw are Lifecycle                       Jean Paul Ballerini               2
                                                                                                                                                      Vulnerability discov ery has become commonplace,
                                                                                                                                                      theref ore prev ention and protection require a holistic
                                                                                                                                                      approach; 2) Research must driv e new protection
                                                                                                                                                      technologies; 3) These must be f ocused on multiple
                                                                                                                                                      engines, at multiple protection points, and lev eraged
                                                                                                                                                      in multiple products.
                                                                                                                                                      The popular i5/OS Capacity BackUp edition (ov er
                                                                                                                                                      1600 sold) was designed f or true high av ailability
                                                                                                                                                      implementations and has been expanded accross
                             cBR06    The new CBU                                                           Stev en Finnes                    2       the Power serv er product line. Learn about the
                                                                                                                                                      of f ering, how it works, where it's used, how it's used
                                                                                                                                                      and how to sell it. This is y our chance to engage
                                                                                                                                                      with the of f ering manager directly .
                                                                                                                                                      This session presents the recently announced
                                                                                                                                                      GDPS enhancements. Af ter a quick ov erv iew of
                                                                                                                                                      the dif f erent GDPS solutions, learn about the added
                                                                                                                                                      v alue of the Space ef f icient Flashcopy support and
                                                                                                                                                      the XRC Enhanced Readers support, and f ocus on
                                                                                                            Axel LIGNY                        2       how GDPS now also cov ers distributed
                             cBR07    What's new in GDPS ?
                                                                                                                                                      env ironments. This cov ers the Open Lun
                                                                                                                                                      management, and the new Distributed Cluster
                                                                                                                                                      Management (DCM) f unction, that enables the
                                                                                                                                                      interconnection between GDPS and GDOC, and
                                                                                                                                                      also the interconnection between GDPS and Tiv oli®
                                                                                                                                                      Sy stem Automation Application Manager.
                                                                                                                                                      Y et another project which migrated more than 40
                                                                                                                                                      SAP databases to IBM Sy stem p? No, because this
                                                                                                                                                      time we were challenged to reach the same lev els
                                                                                                                                                      of av ailability , v irtualization and automation as the
                                                                                                                                                      customer was used to on its zSeries mainf rame! It
                                                                                                                                                      was the f irst time that a 5 Teraby te database f or
                             cBR08    Zero dow ntime on POWER w ith DB2 HADR                                Andreas Gruber                    2
                                                                                                                                                      8000 users was run on completely v irtualized
                                                                                                                                                      resources, network as well as disk. The architectural
                                                                                                                                                      decisions and the details of the v irtualization are
                                                                                                                                                      shown along with the perf ormance characteristics of
                                                                                                                                                      the solution. This setup is a paradigm f or f uture
                                                                                                                                                      LPAR Mobility implementations.

                         Data Center Management
                                                                                                                                                      Large or complex projects require an End to End
                                                                                                                                                      inf rastructure Design including Security , Host
                                                                                                                                                      Integration, ESB and platf orm selection f or many
                                                                                                                                                      deploy ment units. The IBM Design Centers network
                                                                                                                                                      prov ides a technical pre-sales support f or IT
                             cDC01    E2E Infrastructure Design Support w ith IBM Design Centers            Denis GRAS                        1
                                                                                                                                                      Optimization and Business Flexibility (SOA),
                                                                                                                                                      cov ering middleware, operating sy stems and
                                                                                                                                                      hardware. This session, which is based on 3
                                                                                                                                                      customer cases, demonstrates that y ou can
                                                                                                                                                      innov ate almost without risk.
                                                                                                                                                      Green is the hot topic these day s, and the concept
                                                                                                                                                      is hav ing an impact on the way people think about
                                                                                                                                                      datacenters. Companies around the world are
                                                                                                                                                      announcing way s to sav e energy and reduce costs
Mon     10:15                                                                                                                                         by buy ing new hardware, sof tware, and serv ices.
                             cDC02    How to Optimize Pow er Mgt and Increase Energy Efficiency                                               2       Y et, there is little guidance on how y ou can take
Tues    16:15                                                                                                                                         action to control energy costs. Projects regarding
                                                                                                                                                      perf ormance optimization and cost reduction are a
                                                                                                                                                      part of ev ery day best practices in nearly ev ery
                                                                                                                                                      area of business. So why not treat energy costs in
                                                                                                                                                      the same way ?
                                                                                                                                                      This session will position IBM's Green initiativ es in a
                                                                                                                                                      competitiv e perspectiv e, and discuss how we can
                                                                                                                                                      use our Green technology adv antages to
                                                                                                                                                      dif f erentiate and win against competitors like HP,
                             cDC03    IBM's 'Proj ect Big Green' from a Competitiv e Perspectiv e           Michael Weis                      2       Sun and Dell. Discussion points will be: 'Green
                                                                                                                                                      Marketing' - Hy pe v s real innov ation, Green serv er
                                                                                                                                                      technologies: Processors, Power supply & Cooling
                                                                                                                                                      technology . Session will cov er cross brand, with
                                                                                                                                                      major f ocus around competitiv e platf orms Sy stem
                                                                                                                                                      i/p and x.
                                                                                                                                                      There are three objectiv es to this session. First:
                                                                                                                                                      reposition IBM Sy stems Director: what it is and
                                                                                                                                                      what benef its our customers will f ind when using it.
                                                                                                                                                      Second: share f eedback receiv ed f rom customers
                             cDC04    IBM Systems Director: A "Must Hav e" for Our Customers                Laurent Vanel                     1       when presented this solution (pro and con). Third
                                                                                                                                                      and certainly the most important: start a Pan-IOT
                                                                                                                                                      f ocus group to share f eedback and progress in the
                                                                                                                                                      acceptance of IBM Sy stems Director as the must-
                                                                                                                                                      hav e tool f or our customers.

                                                                                                                                                      A presentation on the emerging new STG Strategy .
                                                                                                                                                      The pace of technology adoption has accelerated in
                                                                                                                                                      ev ery industry . The resulting IT complexity and
                                                                                                                                                      cost is driv ing many f irms to the breaking point.
                                                                                                                                                      Our clients need a more sustainable approach f or
                             cDC05    The New Enterprise Data Centre                                        Doug Neilson                      2
                                                                                                                                                      IT. We recently introduced a new Data Centre
                                                                                                                                                      model and roadmap f or clients. The ev olution to this
                                                                                                                                                      "New Enterprise Data Centre" prov ides clients a
                                                                                                                                                      much more sustainable, ef f icient and dy namic
                                                                                                                                                      approach to business computing.
                                                                                                                                                      Customers who hav e large amounts of x86
                                                                                                                                                      inf rastructure of ten request help f rom IBM to
                                                                                                                                                      perf orm serv er consolidation. The answer is usually
                                                                                                                                                      VMware running on large IBM Sy stem x serv ers or
                                                                                                            Danny Williams &                          IBM Blades. Y our presenters hav e experience of
                             cDC06    x86 Architecture Consolidation / Virtualization Method                                                  2
                                                                                                            Andy Jenkins                              designing and implementing many x86 v irtualization
                                                                                                                                                      solutions. Their objectiv e is to make lif e easier f or
                                                                                                                                                      people when designing x86 v irtualization solutions
                                                                                                                                                      by prov iding a methodical approach f ull of
                                                                                                                                                      reusability .
                         IT thinks business - IT Infrastructure and Business Value
                                                                                                                                                      Besides today ‟s challenges f or an IT Manager to
                                                                                                                                                      control their Inf rastructure and deliv er more
                                                                                                                                                      ef f icient and ef f ectiv e IT Serv ices, there is an
                                                                                                                                                      upcoming demand f or Serv ice Management
                                                                                                                                                      solutions that prov ide Business Executiv es with the
                                      Bridging the Gap betw een IT Serv ice Management and                                                            tools to align their business goals with IT processes
                             cBV01                                                                          Dirk Sperner                      2       f or improv ed perf ormance and results of their
                                                                                                                                                      Business Serv ices. This lecture shows how to
                                                                                                                                                      extend existing Sy stems Management solutions by
                                                                                                                                                      integrating Business Serv ice Management (TBSM)
                                                                                                                                                      to prov ide an integrated v isualization of
                                                                                                                                                      inf rastructure and business serv ices related
                                                                                                                                                      inf ormation.
                                                                                                                                                      Many SAP customers are looking f or a v irtualized
                                                                                                                                                      inf rastructure to prepare f or a f uture SOA (ESA)
                                                                                                                                                      based application inf rastructure. The reason f or this
                                                                                                                                                      is to be more f lexible, more competitiv e and to
                                                                                                                                                      decrease the cost of ownership in large
                             cBV02    Business Adv antages of SAP Solutions for General Business            Uwe Schmidt                       2       env ironments. IBM has a lot of competence in this
                                                                                                                                                      area and is able to deliv er best of breed
                                                                                                                                                      technology . Business partners are able to pick this
                                                                                                                                                      up and deliv er solutions at an acceptable price,
                                                                                                                                                      which will be demonstrated with an IT optimization
                                                                                                                                                      project at a customer in Germany .
                                                                                                                                                      Using experience f rom many successf ul large and
                                                                                                                                                      complex benchmark projects, this presentation
                                                                                                                                                      f ocuses on the lessons learned in each of the
                                                                                                                                                      stages of gathering requirements, designing
                                                                                                                                                      architecture & tests, executing and closing the
                             cBV03    Business Value of v ery Large & Complex Benchmarks                    Herv é Sabrié                     2       activ ity . It highlights the reasons why a large
                                                                                                                                                      benchmark should be considered when there is a
                                                                                                                                                      v ery challenging sales opportunity . Examples will
                                                                                                                                                      be taken f rom existing large and complex
                                                                                                                                                      benchmarks perf ormed in recent y ears across a
                                                                                                                                                      v ariety of industries (telco, automotiv e, retail).
                                                                                                                                                      A large Russian industrial customer chose IBM
                                                                                                                                                      Inf rastructure to modernize their IT env ironment and
                                                                                                                                                      allow f or ISV applications to f ulf il their business and
                                                                                                                                                      non-f unctional requirement (NFR) needs. This
                                                                                                                                                      session will cov er the context, the f indings and the
                                                                                                            Pierre DEJEAN,                            resulting roadmap f or inf rastructure improv ement.
                             cBV04    Design, Architecture and Management of a Modern Datacenter                                              2       We will explain the ev olution of customer IT
                                                                                                            Aleksey USANOV
                                                                                                                                                      requirements to sustain ev olv ing business needs
                                                                                                                                                      and their ref lection on the IT inf rastructure design.
                                                                                                                                                      We will detail the IBM team approach, the
                                                                                                                                                      assessment methodology used and the results
                                                                                                                                                      achiev ed to meet HA, DR and Sy stems
                                                                                                                                                      Management expectations.
                                                                                                                                                      In the current digital age a serious challenge is
                                                                                                                                                      starting to get attention: how to make sure digital
                                                                                                                                                      data created today is still accessible AND
                                                                                                                                                      understandable af ter 20, 50 or ev en more y ears.
                                                                                                                                                      This presentation will show y ou how a true
                             cBV05    Digital Archiv es for our Grandchildren                               Christian Bosman                  1       innov ativ e solution is born by collaboration. Y ou will
                                                                                                                                                      learn about the approach towards a 100 y ear
                                                                                                                                                      archiv e f or a real customer; how working closely
                                                                                                                                                      with the customer is v ital to make us and them
                                                                                                                                                      understand the real challenges. Inf ormation
                                                                                                                                                      preserv ation is a great opportunity f or team IBM.
                                                                                                                                                      This session will giv e a brief ov erv iew about IBM
                                                                                                                                                      Sy stems solutions f or SAP including recent project
                                                                                                                                                      examples and hot topics f or 2008: What are the
                                                                                                                                                      business needs that are addressed by the current
                                                                                                                                                      SAP Business Suite? What are the rough
                                                                                                                                                      architectural basics of SAP‟s Enterprise Serv ice-
                             cBV06    DO MORE and BE BOLD w ith SAP and IBM Infrastructure                  Thomas Hebert                     1
                                                                                                                                                      Oriented Architecture (Enterprise SOA) and its
                                                                                                                                                      technological base – Netweav er? What are the
                                                                                                                                                      ty pical requirements that result f or IBM Sy stems
                                                                                                                                                      inf rastructures? What are the IBM Sy stems
                                                                                                                                                      inf rastructure play s f or SAP in 2008 to succeed
                                                                                                                                                      with existing customers and to win new business?
                                                                                                                                                      SAP is a key ISV f or IBM. Both companies already
                                                                                                                                                      share a large customer base, and also new
                                                                                                                                                      business potential. Bey ond the well-known R/3
                                                                                                                                                      ERP sy stem, SAP has dev eloped a broad portf olio
                                                                                                                                                      of SAP business applications f or enterprises of any
                             cBV07    Introduction to SAP Business Solutions and Middlew are                Matthias Koechl                   1
                                                                                                                                                      size. With the SAP NetWeav er technology lay er,
                                                                                                                                                      SAP also entered the middleware market. This
                                                                                                                                                      session will prov ide y ou with an ov erv iew on the
                                                                                                                                                      terminology , structure, and architectures of the
                                                                                                                                                      SAP application and middleware portf olio.

                                                                                                                                                      The IT Optimization initiativ e aims to lev erage IBM
                                                                                                                                                      capabilities to help large customers transf orm their
                                                                                                                                                      IT inf rastructure f or more f lexible support of
                                                                                                                                                      business applications while controlling costs and
                                                                                                                                                      complexity . Technical assets hav e been dev eloped
                                                                                                                                                      to assist practitioners along the way : a series of
                             cBV08    IT Optimization Architecture & Blueprints                             Y ann Guerin                      2
                                                                                                                                                      blueprints with bundling of technologies and
                                                                                                                                                      methods to be used as improv ement steps and a
                                                                                                                                                      ref erence architecture to guide the implementation
                                                                                                                                                      process towards optimization. The purpose of this
                                                                                                                                                      talk is to present these assets and illustrate their
                                                                                                                                                      use and v alue in real customer cases.
                                                                                                                                                      This is the true story of the design and
                                                                                                                                                      implementation of one of the biggest SAP
                                                                                                                                                      inf rastructure solutions ev er done. A huge and
                                                                                                                                                      div erse customer IT env ironment was consolidated,
                             cBV09    Practical SAP Virtualization                                          Mike Ghoraishi                    2       while working with almost ev ery conceiv able IBM
                                                                                                                                                      organization, onto a massiv e, leading edge and
                                                                                                                                                      innov ativ e inf rastructure, while keeping the agreed
                                                                                                                                                      schedule and making sure the bev erages could be
                                                                                                                                                      sold and deliv ered.
                                                                                                                                                      All new rules to build the best and most v aluable
                                                                                                                                                      inf rastructure f or Business Intelligence and
                                                                                                                                                      Perf ormance Management Solutions ( IBM Balanced
                                                                                                                                                      Warehouse, Oracle Optimized Warehouse, SAS,
                             cBV10    Sizing BI/PM Sol - IBM Balanced WH - Oracle Opt WH - etc.             Nathalie Musquin                  2       SAP, Cognos, etc..), taking adv antage of
                                                                                                                                                      technology f or p, x, i, and storage. All the
                                                                                                                                                      adv antages of our solutions against the new and old
                                                                                                                                                      comers such as Teradata, Netezza, Data Allegro,
                                                                                                                                                      For ov er twenty y ears, doubts hav e been raised by
                                                                                                                                                      many scholars on the usef ulness of IT
                                                                                                                                                      inv estments. This is due to the f act that while some
                                                                                                                                                      f irms were reaping real benef its f rom IT, most of
                                                                                                                                                      them were actually wasting their money . This
                                                                                                                                                      period, characterized by the "good enough"
                                                                                                                                                      approach, has most likely come to an end. IBM
                                                                                                                                                      Corporate Strategy believ es that af ter the Dot Com
                                                                                                                                                      bubble burst, IT industry entered a new phase in
                                                                                                                                                      which the capability to deliv er business benef its
                                      A Rigorous Approach to Designing IT Infrastructures w ith the         Mauro Gatti,                              play s a crucial role. In this new phase, rigorous,
                             cBV11                                                                                                            2
                                      WASFO Tool                                                            Salv atore Morsello                       scientif ic approaches are required to meet our
                                                                                                                                                      client's needs. In this presentation the attendees will
                                                                                                                                                      see how the specif ic problems of model selection
                                                                                                                                                      and capacity planning of to-be-v irtualized serv er
                                                                                                                                                      f arms of Intel-based serv ers were solv ed through
                                                                                                                                                      the dev elopment, in collaboration with two
                                                                                                                                                      univ ersities, of the WASFO tool. This presentation
                                                                                                                                                      complements the "Workload Analy sis f or Serv er
                                                                                                                                                      Farm Optimization (WASFO) tool" presentation in
                                                                                                                                                      the Sy stem x track where a detailed explanation of
                                                                                                                                                      how to use of the tool is prov ided.
                         Job of the Systems Architect
                                                                                                                                                      Technical leaders at our customers ask IBM hard
                                                                                                                                                      questions f rom time to time, like: "why are we still
                                                                                                                                                      running a mainf rame?" Such questions present an
                                                                                                                                                      opportunity to get inv olv ed in an analy sis of
                                                                                                                                                      customer workloads and costs. This session
                                                                                                                                                      outlines a general approach to helping y our
                             cSA01    Approaches to Platform Selection                                      Toby Thurston                     2       customer dev elop an objectiv e platf orm selection
                                                                                                                                                      process. Topics include: setting up and managing a
                                                                                                                                                      study , f inancial analy sis, workload analy sis,
                                                                                                                                                      projectiv e modelling & presenting the f indings. This
                                                                                                                                                      session is f or Sy stems Architects and any one
                                                                                                                                                      interested in engaging customers without a narrow
                                                                                                                                                      brand f ocus.
                                                                                                                                                      This internal session will f irst report on a large
                                                                                                                                                      project (SMA - Simplif ied Mainf rame Appliance) with
                                                                                                                                                      Daimler. Its goal was to re-position the mainf rame
                                                                                                                                                      at Daimler, design a new and much more ef f icient
                                                                                                                                                      mainf rame inf rastructure and to deliv er a PoC in
                                                                                                                                                      the PSSC Montpellier. Then, we will talk about the
                             cSA02    Collaboration of Systems Architects and Technical Adv isors           Jan-Rainer Lahmann                2       resulting, v ery close collaboration of the Technical
                                                                                                                                                      Adv isor in the IA Daimler and the Sy stems
                                                                                                                                                      Architect who was SMA lead architect. Many joint
                                                                                                                                                      initiativ es hav e been started since - f rom a
                                                                                                                                                      comprehensiv e Technical Account Plan, Database
                                                                                                                                                      Consolidation, SOA inf rastructure to an Academy
                                                                                                                                                      conf erence.
                                                                                                                                                      Being "born" in the IT industry as an IT Specialist,
                                                                                                                                                      f ocusing mostly on technology components and
                                                                                                                                                      attributes, is no longer a v alid option to be
                                                                                                                                                      successf ul in the market, where clients demand IT
                                                                                                                                                      solutions that support their business activ ities. This
                                                                                                                                                      session f ormulates ideas and methods on how
                             cSA03    From Component Selling to Solution Selling                            Jos Vermaere                      2
                                                                                                                                                      Sy stems Architects can capitalize on our existing
                                                                                                                                                      skills and established maturity to dev elop the
                                                                                                                                                      solution creation process as a natural roadmap in
                                                                                                                                                      our prof ession. This presentation is based on
                                                                                                                                                      personal experience in the f ield, where a team-
                                                                                                                                                      based approach has prov en ef f ectiv e.
                                                                                                                                                      The General Business Technical Bridge is a Cross-
                                                                                                                                                      Brand STG Business Sy stems Technical Sales
                                                                                                                                                      methodology to identif y new quality opportunities in
                                                                                                                                                      General Business (GB) Enterprise Accounts.
                                                                                                                                                      Potential customers are qualif ied by establishing a
                                                                                                            Petter Sommerf elt                        customer prof ile using a simple Nomination Form
                             cSA04    General Business Technical Bridge Methodology                         and Thomas                        1       process and opportunities are identif ied in a
                                                                                                            Standaert                                 technical workshop with the customer driv en by the
                                                                                                                                                      Sy stem Architect aligned to the Territory . This
                                                                                                                                                      session will prov ide y ou with an ov erv iew of the
                                                                                                                                                      methdodology and experiences f rom the STG
                                                                                                                                                      technical teams in the IMTs that hav e executed this
                                                                                                                                                      successf ully
                                                                                                                                                      The Global Technology Outlook (GTO) is the IBM
                                                                                                                                                      Research v ision of the f uture f or inf ormation
                                                                                                                                                      technology . The GTO includes f orecasts of base
                                                                                                                                                      technology trends and how we expect those trends
                             cSA05    Global Technology Outlook 2008                                        Claude Riousset                   2       to come together to enable new uses and
                                                                                                                                                      capabilities f or inf ormation technology . We will
                                                                                                                                                      cov er selected parts of the recent GTO 2008 that
                                                                                                                                                      apply well to Sy stems Architect role and to Data
                                                                                                                                                      Center f uture.
                                                                                                                                                      Many apes can use a tool. All apes can express
                                                                                                                                                      their f eelings and one species of ape is rumoured to
                                                                                                                                                      be able to communicate complex abstract ideas
                                                                                                                                                      ef f ectiv ely . Hav e y ou met this ape in IBM? How
                                                                                                                                                      many presentations hav e y ou been to that were of
                             cSA06    Goldilocks Demonstrates how to kill w ith Pow erpoint                 Alan Freeland                     1       no relev ance to y ou? How many documents hav e
                                                                                                                                                      y ou struggled to understand. Get a f resh insight
                                                                                                                                                      into communicating ef f ectiv ely , f eel empowered to
                                                                                                                                                      bring y our personality to work, along the way learn
                                                                                                                                                      about h/w v irtualisation and how the IT industry has
                                                                                                                                                      been selling the wrong size sy stems f or y ears.

                                                                                                                                                      Corporations lev erage IT sy stems to improv e and
                                                                                                                                                      innov ate business processes and business models.
                                                                                                                                                      For those corporations, it is important to create a
                                                                                                                                                      long-lasting application architecture to f ulf ill
                                                                                                                                                      f unctional requirements f rom the business. To be
                                                                                                                                                      sucessf ul, the non-f unctional requirements (NFR)
                             cSA07    Infrastructure Architecture                                           Thomas Harrer                     2
                                                                                                                                                      f rom the business need to be addressed as well.
                                                                                                                                                      Inf rastructure Architecture addresses these NFRs.
                                                                                                                                                      This session will analy ze and position Inf rastructure
                                                                                                                                                      Architecture at the core of the job of a Sy stems
                                                                                                                                                      Architect related to experiences f rom v ery large
                                                                                                                                                      inf rastructure projects in the banking industry .

                                                                                                                                                      IBM customers expect f ar more f rom us than pure
                                                                                                                                                      technical skill. The purpose of this session is to
                             cSA08    It's not all about the technology                                     Danny Williams                    2       open the audience's ey es to the nature of the
                                                                                                                                                      changes IBMers enable within customers, and how
                                                                                                                                                      to make ev ery one's liv es easier.
                                                                                                                                                      This session will prov ide y ou with insight into a
                                                                                                                                                      f ramework that explores solution, method, process
                                                                                                                                                      and organisational gaps that can occur in IT projects
                                                                                                                                                      and shows y ou how to use it to understand y our
                                                                                                                                                      own situation, y our own responsibilities and how to
                             cSA09    Mind the Gap! (Building bridges w ithin IT organisations)             James Taulbut                     2       identif y deliv ery tasks and deliv erables. It will
                                                                                                                                                      show y ou how to use the f ramework to understand
                                                                                                                                                      existing and potential inhibitors to integration of the
                                                                                                                                                      total solution, f rom the point of v iew of y our own
                                                                                                                                                      responsibilities and y our current point in the solution
                                                                                                                                                      lif ecy cle, and create solutions to close those gaps.
                                                                                                                                                      Introduction into the job role of Sy stems Architect.
                                                                                                                                                      Learn what capabilities are required to be a
                                                                                                            Danny Williams,                           successf ul Sy stems Architect. Rev iew the
                             cSA10    New into Systems Architect Job Role                                                                     1       recommended training f or Sy stems Architects.
                                                                                                            Volker Kuhm
                                                                                                                                                      Discov er which methods we use and why . Solution
                                                                                                                                                      Design and platf orm selection methods will be
                                                                                                                                                      cov ered.

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                                                                                                                                         One IBM challenge in our global market is how to
                                                                                                                                         deliv er the best possible Client Value in a div erse
                                                                                                                                         and global team. IBM has rebuilt its engagement
                                                                                                                                         model f rom a Sales and Solution Design
                                                                                                                                         perspectiv e (TeAMethod) and put all the pieces
                                                                                                                                         together to include all Lines of Business throughout
                                                                                                                                         an engagement cy cle and across the complete
                                                                                                                                         v alue creation cy cle. This session will prov ide a
                                                                                                                                         background on the changes and how IBM is
                                                                                                                                         transitioning to “client-centric” v alue model. Our
                                                                                                                                         f ocus will be the more practical attributes of CVI
                                                                                                                                         and its implication on the way we collaborate.
                                                                                              Holger M Wittmann &                        This session will then go onto explain what
                     cSA11     Driv ing Client Value w ith IBM's New Solution Design Method                                      1
                                                                                              Charles Dean-Hughes                        TeAMethod is and how it relates to:
                                                                                                                                          - Unif ied Method Framework (UMF) f ormerly IBM
                                                                                                                                         Global Serv ices Method (IGSM)
                                                                                                                                          - Client Value engagement Method (CVeM)
                                                                                                                                         f ormerly Signature Selling Method (SSM)
                                                                                                                                          - World Wide Project Management Methodology
                                                                                                                                          - How it relates to IBM Global Serv ices deliv ery
                                                                                                                                         management sy stems such as AMSMS & OPAL.
                                                                                                                                         Once the scene is set we will cov er the work
                                                                                                                                         products that are def ined under TeAMethod and how
                                                                                                                                         they can be used in an engagement, including a
                                                                                                                                         short description of each work product with some
                                                                                                                                         We hav e all been in the situation when a solution
                                                                                                                                         design is complete but is ultimately not attractiv e to
                                                                                                                                         the customer. The price may be too high or the
                                                                                                                                         complexity too great. The Solution Optimization
                                                                                                                                         (SOP) technique addresses this (including platf orm
                                                                                              Heather Dunlop-                            selection and TCO), apply ing a community of
                     cSA12     Solution Optimization - w inning in the marketplace                                               2
                                                                                              Jones                                      experience in a methodical way . Experience to date
                                                                                                                                         demonstrates SOP y ields cost reductions of 15%
                                                                                                                                         on av erage, and it is an integral part of the new CVI
                                                                                                                                         solution design process. This session introduces the
                                                                                                                                         latest v ersion of SOP, how to lev erage it, and how
                                                                                                                                         it can help y ou to win in the marketplace.
                                                                                                                                         This Session describes a practical method to
                                                                                                                                         compare dif f erent platf orms (including Mainf rames)
                                                                                                                                         using the Total Cost of Ownership concepts.
                                                                                                                                         Dif f erent av ailable tools are cov ered. Sev eral real
                                                                                                                                         customer cases are f ully described. This session is
                     cSA13     TCO Methods & Tools for Mainframes -Customer Cases             Angelo Barbarino                   3       f ocused on Sy stem z f or workloads retention and
                                                                                                                                         growth, but such methodology could be used "any
                                                                                                                                         to any ". Only IBM Tools are described. Capacity
                                                                                                                                         Planning and cross platf orm sizing concepts are
                                                                                                                                         cov ered. The session is based on real lif e customer
                                                                                                                                         The objectiv e of this session is to prov ide all
                                                                                                                                         Sy stems Architects with a lev el-set on IBM's
                                                                                                                                         corporate IT Optimization strategy and sales &
                                                                                                                                         marketing approach. This will include v irtualization
                                                                                              Y ann Guerin & Danny                       & consolidation, energy ef f iciency , business
                     cSA14     The one and only official IBM IT Optimization Strategy                                            2
                                                                                              Williams                                   resilience & security , and sy stems management.
                                                                                                                                         Unlike many other initiativ es within IBM, this is a
                                                                                                                                         cross-IBM strategy and we will explain how we are
                                                                                                                                         working with all parts of IBM to create a common
                                                                                                                                         v ision f or the New Enterprise Data Centre.

                                                                                                                                         This session will help y ou understand the 'CIR'
                                                                                                                                         approach : what is behind the name 'Component
                                                                                                                                         Inf rastructure Roadmap', what it means to use this
                                                                                                                                         approach, what ty pe of study can be done, how
                                                                                                                                         long it takes to do it, who can help y ou do it, who
                                                                                              Eric Aquaronne,                            has already done it, what clients does this f it ? see
                     cSA15     Use a CIR approach to farm more business at clients                                               1
                                                                                              Giov anni Mariani                          examples... And more important how y ou can use
                                                                                                                                         the study outcome : projects / roadmaps, to driv e
                                                                                                                                         more business with y our clients using a solution
                                                                                                                                         approach that either will support their strategic plan
                                                                                                                                         or will show tough leadership to 'purchasing oriented'

 Agenda for CrossBrand & System Architecture Sessions
 Version v2, 20, March, 2008

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  April 14                                 CrossBrand - Architecture
Room Name /
                       Dublin (80)                    London (50)                    Cardiff (50)               Edinburgh (50)

                                                cBV01: Bridging the Gap cBR01: High Availability,
                  cSA06: Goldilocks                                                               cBV03: Business Value
                                                  between IT Service     Continuous Availability
 8:30-09:45     Demonstrates how to kill                                                          of very Large & Complex
                                                   Management and        and Disaster Recovery
                   with PowerPoint                                                                   Benchmarks (R: F)
                                                   Business (R: Th)      Architectures (R: W,Th)

                                                                              Christine O'Sullivan, Jocelyn
Speaker Name            Alan Freeland                   Dirk Sperner                                               Hervé Sabrié
 9:45-10:15                                    Coffee Break (30 minutes) - Pavilion 2 & Central Building

                                         cBR02: Best Practice:                                cBV04: Design,
                    cSA05: Global                                cDC02: How to Optimize
                                         Testing Applications in                              Architecture and
10:15 - 11:30   Technology Outlook 2008                          Power Mgt and Increase
                                        Distributed Environments                           Management of a Modern
                         (R: F)                                  Energy Efficiency (R: Tu)
                                                  (R: W)                                     Datacenter (R: Tu)

                                                                                                              Pierre DEJEAN, Aleksey
Speaker Name          Claude Riousset                  Holger Povel              Jean-Michel Rodriguez                USANOV

11:30 -11:45                                                       Break (15 minutes)

                                                                             cDC03: IBM's 'Project Big
                  cSA14: The One and                cBR03: POWER                                        cBV07: Introduction to
                                                                                 Green' from a
11:45 - 13:00      Only Official IBM IT         Systems High Availability                              SAP Business Solutions
                                                                              Competitive Perspective
                  Optimization Strategy          Best Practices (R: W)                                 and Middleware (R: W)
                                                                                      (R: W)

Speaker Name     Yann Guerin, Danny Williams         Leo YuHsiang Liu                Michael Weis                 Matthias Koechl

                                                             Lunch (w/ Solution Center Open)
11:45 - 13:00                                                       Room: Pavilion 2

                                                                                   cDC01: E2E
                                                 cBR04: Single, Dual &                                cBV06: DO MORE and
                  cSA07: Infrastructure                                       Infrastructure Design
14:30 - 15:45                                    Multi-site Scenarios for                             BE BOLD with SAP and
                     Architecture                                            Support with IBM Design
                                                   Resilience (R: W)                                 IBM Infrastructure (R: W)
                                                                                 Centers (R: Th)

Speaker Name         Thomas Harrer                     Chris Milsted                  Denis GRAS                  Thomas Hebert

15:45 - 16:15                                  Coffee Break (30 minutes) - Pavilion 2 & Central Building

                                                                             cDC06: x86 Architecture            cBV02: Business
                    cSA12: Solution              cBR05: The 24 hour
                                                                                  Consolidation /              Advantages of SAP
16:15 - 17:30   Optimization - winning in       Vulnerability to Malware
                                                                              Virtualization Method           Solutions for General
                the marketplace (R: Tu)             Lifecycle (R: W)
                                                                                      (R: W)                    Business (R: W)

Speaker Name        Heather Dunlop-Jones             Jean Paul Ballerini      Danny Williams, Andy Jenkins         Uwe Schmidt

17:30-19:30                                           TAPAS NIGHT in the Solution Center

                      Data Center                                                       IT thinks business - IT
                                                                                 Job of Systems
                                                Business Resilience
                      Management                                                          Infrastructure and
                                                                                            Business Value
                Bracketed entries, (R:xx) in each box identify the repeat day for the session
                                              CrossBrand - Architecture
 April 15

                                                        General Keynote / Opening Session
                                                                  Room: Pavillon 2

 9:45-10:15                                    Coffee Break (30 minutes) - Pavilion 2 & Central Building

                                                                 Plenary Session
                                           Enterprise Systems, Business Systems and Industry Solutions
10:15 - 11:30
                                                                  Room: Pavillon 2

11:30 -11:45                                                      Break (15 minutes)

                                           Architects attend the Platform Plenary session of their choice
11:45 - 13:00

                                                            Lunch (w/ Solution Center Open)
13:00-14:30                                                        Room: Pavilion 2

Room Name /
                        Dublin (80)                   London (50)                   Cardiff (50)                Edinburgh (50)

                                                                                                               cBV04: Design,
                     cSA12: Solution                                            cDC05: The New
                                                  cBR06: The new CBU                                          Architecture and
14:30 - 15:45    Optimization - winning in                                  Enterprise Data Centre (R:
                                                        (R: W)                                             Management of a Modern
                 the marketplace (R: M)                                                Th)
                                                                                                              Datacenter (R: M)

                                                                                                              Pierre DEJEAN, Aleksey
Speaker Name        Heather Dunlop-Jones              Steven Finnes                  Doug Neilson

15:45 - 16:15                                  Coffee Break (30 minutes) - Pavilion 2 & Central Building

                   cSA04: General               cBR08: Zero downtime on      cDC02: How to Optimize
                                                                                                           cBV05: Digital Archives for
16:15 - 17:30     Business Technical            POWER with DB2 HADR          Power Mgt and Increase
                                                                                                            our Grandchildren (R: Th)
                  Bridge Methodology                    (R: Th)              Energy Efficiency (R: M)

                  Petter Sommerfelt, Thomas
Speaker Name                                          Andreas Gruber             Jean-Michel Rodriguez           Christian Bosman

17:30-18:30                                            HAPPY HOUR in the Solution Center

                      Data Center                                                           IT thinks business - IT
                                                                                 Job of Systems
                                                 Business Resilience
                      Management                                                    Architect Infrastructure and
                                                                                                Business Value
                Bracketed entries, (R:xx) in each box identify the repeat day for the session
 April 16                                  CrossBrand - Architecture
Room Name /
                       Dublin (80)                      London (50)                      Cardiff (50)                 Edinburgh (50)

                                                  cBR05: The 24 hour                 cSA15: Use a CIR             cBV07: Introduction to
 8:30-09:45     cSA10: New into SA Job           Vulnerability to Malware          approach to farm more         SAP Business Solutions
                                                     Lifecycle (R: M)                business at clients         and Middleware (R: M)

                                                                                    Eric Aquaronne, Giovanni
Speaker Name    Danny Williams, Volker Kuhm           Jean Paul Ballerini                    Mariani                    Matthias Koechl

 9:45-10:15                                     Coffee Break (30 minutes) - Pavilion 2 & Central Building

                                                  cBR02: Best Practice:
                 cSA11: Driving Client                                        cDC04: IBM Systems      cBV06: DO MORE and
                                                 Testing of Applications in
10:15 - 11:30    Value with IBM's New                                        Director: A "Must Have" BE BOLD with SAP and
                                                 Distributed Environments
                Solution Design Method                                      for Our Customers (R: F) IBM Infrastructure (R: M)
                                                           (R: M)

                Holger Wittman, Charles Dean-
Speaker Name                                             Holger Povel                    Laurent Vanel                   Thomas Hebert
11:30 -11:45                                                         Break (15 minutes)

                                                                                  cDC03: IBM's 'Project Big          cBV02: Business
                cSA03: From Component           cBR03: POWER
                                                                                      Green' from a                 Advantages of SAP
11:45 - 13:00   Selling to Solution Selling Systems High Availability
                                                                                   Competitive Perspective         Solutions for General
                          (R: Th)            Best Practices (R: M)
                                                                                           (R: M)                     Business (R: M)

Speaker Name            Jos Vermaere                   Leo YuHsiang Liu                  Michael Weis                     Uwe Schmidt

                                                               Lunch (w/ Solution Center Open)
13:00 - 14:30                                                         Room: Pavilion 2

                                                                                  cDC06: x86 Architecture
                 cSA01: Approaches to             cBR06: The new CBU                   Consolidation /             cBV09: Practical SAP
                Platform Selection (R: Th)              (R: Tu)                    Virtualization Method            Virtualization (R: F)
                                                                                           (R: M)

Speaker Name            Toby Thurston                    Steven Finnes            Danny Williams, Andy Jenkins           Mike Ghoraishi

15:45 - 16:15                                   Coffee Break (30 minutes) - Pavilion 2 & Central Building

                                                 cBR01: High Availability, cBV10: Sizing BI/PM Sol -   cBV11: A Rigorous
                cSA13: TCO Methods &
                                                  Continuous Availability    IBM Balanced WH -       Approach to Designing IT
16:15 - 17:30    Tools for Mainframes -
                                                  and Disaster Recovery Oracle Opt WH - etc. (R: Infrastructures with the
                   Customer Cases
                                                  Architectures (R: M,Th)            Th)               WASFO Tool (R: Th)

                                                  Christine O'Sullivan, Jocelyn
Speaker Name          Angelo Barbarino                                                  Nathalie Musquin         Mauro Gatti, Salvatore Morsello

18:00 - 23:00                                          CONFERENCE NETWORKING DINNER

                      Data Center                                                       IT thinks business - IT
                                                                                     Job of Systems
                                                 Business Resilience
                      Management                                                          Infrastructure and
                                                                                            Business Value
                Bracketed entries, (R:xx) in each box identify the repeat day for the session
  April 17                                                  CrossBrand - Architecture
Room Name /
                       Dublin (80)                    London (50)                         Cardiff (50)          Edinburgh (50)              Italica (423)

                                               cBV01: Bridging the Gap                                       cBV11: A Rigorous
                 cSA02: Collaboration of
                                                 between IT Service              cBR07: What's new in     Approach to Designing IT
 8:30-09:45      Systems Architects and
                                                  Management and                   GDPS? (R: Fr)           Infrastructures with the
                   Technical Advisors
                                                  Business (R: M)                                           WASFO Tool (R: W)

Speaker Name      Jan-Rainer Lahmann                    Dirk Sperner                       Axel LIGNY     Mauro Gatti, Salvatore Morsello

 9:45-10:15                                   Coffee Break (30 minutes) - Pavilion 2 & Central Building

                                               cBR08: Zero downtime on cSA03: From Component               cBV05: Digital Archives
                 cSA08: It's not all about
10:15 - 11:30                                  POWER with DB2 HADR Selling to Solution Selling              for our Grandchildren
                    the technology
                                                       (R: Tu)                 (R: W)                               (R: W)

Speaker Name          Danny Williams                  Andreas Gruber                      Jos Vermaere          Christian Bosman

11:30 -11:45                                                       Break (15 minutes)

                                               cBR01: High Availability,                           cBV10: Sizing BI/PM Sol -
                                                                         cDC01: E2E Infrastructure
                 cSA01: Approaches to           Continuous Availability                               IBM Balanced WH -
11:45 - 13:00                                                             Design Support with IBM
                   Platform Selection           and Disaster Recovery                               Oracle Opt WH - etc. (R:
                                                                           Design Centers (R: M)
                                                Architectures (R: M,W)                                        W)

                                                Christine O'Sullivan, Jocelyn
Speaker Name           Toby Thurston                                                      Denis GRAS            Nathalie Musquin
13:00 - 14:30                                                          Room: Pavilion 2

                  cSA09: Mind the Gap!          cBR04: Single, Dual &              cDC05: The New          cBV08: IT Optimization
14:30 - 15:45   (Building bridges within IT     Multi-site Scenarios for         Enterprise Data Centre   Architecture & Blueprints.
                  organisations) (R: Fr)          Resilience (R: M)                      (R: Tu)                   (R: W)

Speaker Name           James Taulbut                   Chris Milsted                      Doug Neilson             Yann Guerin

15:45 - 16:15                                 Coffee Break (30 minutes) - Pavilion 2 & Central Building

16:15 - 17:30

Speaker Name

                     Data Center                                                        IT thinks business - IT
                                                                                   Job of Systems                  Cross Brand &
                                                Business Resilience
                     Management                                                           Infrastructure and
                                                                                      Architect                 Systems Architecture
                                                                                            Business Value            Plenary
                Bracketed entries, (R:xx) in each box identify the repeat day for the session
                                                          CrossBrand - Architecture
  April 18
Room Name /
                       Dublin (80)                    London (50)                       Cardiff (50)           Edinburgh (50)

                  cSA09: Mind the Gap!                                         cBV08: IT Optimization
                                                 cBR07: What's new in                                       cBV09: Practical SAP
 8:30-09:45     (Building bridges within IT                                   Architecture & Blueprints.
                                                   GDPS? (R: Th)                                             Virtualization (R: W)
                  organisations) (R: Th)                                               (R: Th)

Speaker Name           James Taulbut                   Axel LIGNY                       Yann Guerin              Mike Ghoraishi

 9:45-10:15                                   Coffee Break (30 minutes) - Pavilion 2 & Central Building

                    cSA05: Global         cDC04: IBM Systems                                               cBV03: Business Value of
10:15 - 11:30   Technology Outlook 2008 Director: A "Must Have"                                             very Large & Complex
                        (R: Mo)         for Our Customers (R: W)                                             Benchmarks (R: M)

Speaker Name          Claude Riousset                 Laurent Vanel                                               Hervé Sabrié

11:30 -11:45                                                     Break (15 minutes)

11:45 - 13:00

Speaker Name

13:00 - 14:00                                                         Departing Lunch

                 Thank You for attending the 2008 STC Event. Have a safe trip home and
                                  we hope to see you again next year.
    IBMer Speaker Name
           (Last, First)
1 Aquaronne, Eric

2 Ballerini, Dr. Jean Paul

3 Barbarino, Angelo

4 Bosman, Christian
5 Dean-Hughes, Charles
6 Dejean, Pierre

7 Denis, Jocelyn

8 Dunlop-Jones, Heather

9 Finnes, Steven
10 Freeland, Alan

11 Gatti, Mauro

12 Ghoraishi, Mike

13 Gras, Deni
14 Gruber, Andreas

15 Guerin, Yann
16 Harrer, Thomas

17 Hebert, Thomas

18 Jenkins, Andy
19 Koechl, Matthias
20 Kuhm, Volker

21 Lahmann, Dr. Jan-Rainer

22 Ligny, Axel

23 Liu, Leo
24 Mariani, Giovanni

25 Milsted, Chris
26 Morsello, Salvatore

27 Musquin, Nathalie

29 Neilson, Doug

30 O'Sullivan, Christine

31 Povel, Holger
32 Riousset, Claude

33 Rodriguez, Jean-Michel

34 Sabrié, Hervé
35 Schmidt, Uwe

36 Sommerfelt, Petter

37 Sperner, Dirk
38 Standaert, Thomas

39 Taulbut, James

40 Thurston, Toby

41 Usanov, Aleksey
42 Vanel, Laurent

43 Vermaere, Jos

44 Weis, Michael

45 Williams, Danny

46 Wittman, Holger

Dr. Jean Paul Ballerini is currently Senior Technology Solutions Expert for the
entire EMEA region, as well as being the EMEA spokesperson for X-Force. As
a PhD student in Computer Science and Law, he worked as a research
assistant at Bologna, Modena and Reggio Emilia universities, as well as the
Federal Institute of Technology in Zurich. Dr. Ballerini joined Internet Security
Systems in April 2000. After a short period he became a certified trainer both
for product and for non-product oriented courses. His language skills have
allowed him to welcome customers, partners and students of several
European and North African countries in their local language. His expertise
extends from ISS technologies to general security principles and best practice,
from the writing of security policies to measurement of compliance. Jean Paul
is CISSP and PCI QSA certified.
Angelo Barbarino is a Senior Certified It Specialist in the role of Systems
Architect for the Systems and Technology Group in IMT Italy (SW IOT). Since
1997, he has worked in the area of infrastructure optimization related to
servers and storage. A member of TEC Italy since 2003, he has recently been
appointed as a zChampion. Since 2005, he has served as an adjunct
professor for several Italian Universities, where he teaches regular classes
about Mainframes and Platform Selection criteria. Recently, he published a
student book in Italian language (IBM funded). As Systems Architect during
the last six years, he has successfully completed many TCO studies in SW
IOT. He has recently focused his activity on System z by using TCO
Methodology to retain workloads and push new applications to mainframes.
He is also a member of the zChampions TCO WW community and SWIOT
Christian Bosman (1969, The Netherlands) holds a Bachelor of Engineering
degree in Electrical Engineering. He has over 13 years of experience in IT and
always focused on translating technology into business value. In 2001 he
joined IBM STG and became a Storage IT Specialist in a time where LTO
Ultrium was introduced to the world. Soon he was hooked on tape, optical and
data retention solutions and supported all tape deals in The Netherlands.
Christian is an IBM certified professional (High End Tape) and co-author of the
redbook “Information Lifecycle Management Best Practices Guide”. Currently
he is responsible for tape solution marketing in IMT BeNeLux and involved
with a long term preservation project at a national library. Christian is married,
has a daughter and loves travel and photography.
Charles Dean-Hughes is an Infrastructure Architect, working as a Systems
Architect at IBM. He began his IT career in a small software house in 1989,
where he gained a broad range of skills from Consultancy and Analysis to
Support and Building systems for PCs and UNIX. He progressively took on
more senior roles, moving up to Technical Design Authority and Lead Architect
within services bids and projects. He is an experienced JAD (Joint Application
Definition) facilitator, and points to his ability to merge technical and soft skills
to deliveran IBM Certified Senior IT Architect working in the IBM Europe New
Pierre is successful projects.
Technology Center in Montpellier-France. He has twenty eight years of
Jocelyn DENIS is a Certified IT Specialist, member of the Products and
Solutions Support Center at Montpellier, France. After 3 years in IBM internal
data center as MVS automation specialist and 12 years in a Branch Office
working for System z customers, Jocelyn moved to the PSSC lab where he
spent 6 years as System z Benchmark Technical Leader and 1 year as SAP
System z pre-sales technical support. Currently he is System z engagement
leader in the High Availability Center of Competency (HACoC-Europe) since
end of 2006.
Heather Dunlop-Jones is an Executive IT Architect with a background in
hardware and software infrastructure architecture, and a specialisation in
performance engineering and capacity planning. For the last few years she
has been working on large-scale architectures, either for enterprises or for
large Systems Integration bid and delivery programmes. The current focus of
her customer facing work is the design and implementation of technical Design
Authorities, and their use to govern and deliver architectures, and improve
delivery effectiveness. She is co-lead of the Solution Optimisation and Re-
Use Engineering content area for IBM's WW Asset Architecture Board, and is
an external lecturer and consultant to the University of York and the University
of Manchester in the UK.
Steven Finnes has spent several years in IBM spanning research and
development in electron optics, to basic product design including the first
AS/400 processor, memory and I./O processors. As the chief engineering
manager for I/O and storage, he and his team brought the first Raid5 product
offering to market in the early 90‟s. He‟s been involved in the iSeries High
Availability core leadership team for 10 years and is currently the Power
Systems high availability offering product manager responsible for HACMP,
HASM and the CBU offering.
Alan joined IBM in 1990 to assist with the introduction and support of IBM's
first serious Unix systems. Alan moved into cross brand technical
management roles and now manages the UK cross brand STG Pubic Sector
technical team and leads the UK Systems Architect community. Alan is
passionate about IBM having the best technical professionals in the industry.
He was chair of an IT Specialist profession board for five years. He has run
workshops on effective writing and regularly coaches specialists and
Architects on writing white papers and is the author of the Field Guide to
Technical Leadership. Best of all Alan is not a showman, has a poor memory
for names, does not have a classics degree and is mildly dyslexic. If Alan can
present effectively then anyone can.
Mauro Gatti holds a doctorate in Physics. He has twelve years of IT
experience with specific focus on SAP, server consolidation and grid
computing. He is the author of several scientific publications in physics and
IT; as well as a few redbooks. Mauro has been the leader of one IBM
Academy study, and core team member of five other IBM Academy studies.
He has been the IT Architect of tens of projects all over Europe.
Mike Ghoraishi is an IBM certified Senior IT Architect, whose 16 years of
experience include more than 12 years working with SAP components and
architecture. He has functioned in a variety of technical leadership roles,
including Principal/Leader for the Swedish SAP Basis Team,
Champion/Principal for the Swedish SAP Business, leader of the IBM EMEA
SAP Center of Technical Excellence, Solution Manager for SAP Infrastructure
business in Nordics area, and is currently the Nordics SAP Infrastructure
Services Advocate.
After 12 years working for a large CSI in the Financial Sector, Denis Gras
joined IBM and the EMEA pre-sales Products & Solutions Support Center
(PSSC). He has a background of IT Architect and Senior Project Manager and
is currently leading SOA and IT Optimization projects as an IT Architect at the
European Design Center.

Yann is an Infrastructure Architect on IT Optimization at the Europe ITO
Customer Engagement Lab; a role he started in 2003 by assisting customers
in adopting Grid and Virtualization technologies to build Infrastructure
Solutions. Yann has 19 years experience in IT, starting at IBM as a specialist
of UNIX platforms, he then conducted several IBM technical programs in
Europe in the areas of Linux and Internet Technologies. Prior to his current
position, he managed the ITSO (redbook factory) for System z and Lotus in
Poughkeepsie for 3 years.
Thomas Harrer is a Systems Architect and Senior IT Architect in Germany.
Actually, he is responsible for the infrastructure architecture of clients from the
savings banks syndicate. Thomas Harrer is member of the Technical Expert
Council Central Region. In 2007, he led a TEC workgroup and coauthored an
IBM Academy Affiliate Report on "Next Generation of Utility Computing". He is
used to create innovative solutions based on industry knowledge and deep
client insight by bridging business and technology aspects. Thomas has
become a trusted advisor and infrastructure architect for corporations like
Sparkassen Informatik, Allianz, AMB Generali, HVB Unicredit, GAD, FIDUCIA,
Commerzbank and others.
Thomas Hebert is an experienced Systems Architect focused on infrastructure
projects for SAP solutions since 1997. Moving from a history with physics and
a post-doc assignment with IBM Research in Almaden, he joined IBM Sales &
Distribution in 1992. As SAP Infrastructure Architect today he is responsible
for projects on all IBM Systems platforms with small, medium and large
enterprise customers implementing new or upgrading their existing SAP
Andy is a Systems Architect within IBM Systems and Technology Group. He
was been working for IBM since May 2000 and has built up a proven track
record of success in various technical and management focussed roles within
both IBM Global Services and IBM Systems and Technology Group. Andy's
current role as a Systems Architect is a senior client facing role which involves
having a wide range of technical, leadership and management skills which are
used to influence at all levels within the client organisation. He is responsible
for representing IBM's technology and strategy across all IBM's Hardware
brands, designing IT architectures, running and planning projects with clients
as well as solving client IT problems. He is often sought by the client team to
assist on complex and difficult opportunities where "trusted" advice and
guidance is required. Andy is currently working in IBM General Business
where he has been focussing on x86 virtualization / simplification and
consolidation solutions. Over the last two years Andy has led the technical
sales activities for numerous x86 solutions, many of which have been IBM
Matthias Koechl, Technical Marketing System p platforms for SAP and Senior
IT Architect, joined IBM D&R Boeblingen in 1984 as a development engineer.
He also worked for IBM industry and sales organizations as a Systems
Engineer and sales representative. His experiences include System z and
System p in both technical/scientific and commercial environments. His
customer responsibility covered manufacturing and financial industry as well
as the General Business segment. In 1999, he joined the IBM SAP
International Competence Center. Matthias now holds a position as Senior
Technical Marketer for the System p brand covering both AIX and Linux on
POWER. His responsibility is enablement and alignment of technical
development between SAP and IBM POWER platforms. In parallel, he is in
charge for worldwide 3rd level presales support performing sales and partner
education, and briefings for key customers.

Dr.Jan-Rainer Lahmann currently works as a Systems Architect in STG
Systems Sales consulting IBMs large customers on infrastructure topics. His
focus is on consolidation, virtualization, sizing and on the Mainframe. After
driving the z/Linux technical community in Germany for some years he led
several large infrastructure design projects - ranging from consolidation on
VMware and z/VM, a Siebel infrastructure on AIX for 20.000 users, to the
innovative re-hosting project on z/OS described in this presentation.
Axel Ligny has worked in the zSeries area for 18 years, and specifically in
GDPS for more than 6 years. He is the team leader of the GDPS Solution Test
Team in Montpellier, France. The team mission is to test the different
Hardware (System z, Storage, etc...) and Software (GDPS code, z/OS,
System Automation, etc...) included in the different GDPS solutions.
Leo Liu is a certified Engagement Leader and System p Specialist at the High
Availability Center of Competency. He received a PhD degree in Computer
Science from Penn State University. He is also PMI and ITIL certified. He was
the System Availability Leader for a key bank in China, and led an HACMP
pilot which was successfully deployed in 2006. Leo co-authored with Grant
McLaughlin, Daniel DeGroff and Ken Fleck, an IBM System Journal paper "
Power Systems and Availability: How the Next Generation of Hardware and
Software Will Advance the State of the Art in IT Availability", to be published in

Chris is currently working as the STG Solution Architect for Availability in the
UK. Prior to this he was a member of the STG POWER services team
designing and implementing System p solutions. Prior to joining STG in 2005,
Chris worked for IBM Application Services as a systems management
specialist before taking a year out travelling. Chris holds a masters in
Chemistry from the University of Nottingham.
Salvatore Morsello holds a Master's degree in Electronic Engineering. He has
ten years of IT experience with specific focus on SAP, server consolidation,
System x performance and virtualization. He was a speaker at the STG
university in both 2005 (SAP consolidation at ENI) and 2007 (SCON
methodology and SCON tool).
Nathalie Musquin has 36 years with IBM, with 20 years in Decisional and Data
Warehouse, including 4 years in Santa Teresa lab. She has been the team
leader for GBIS France for the past 4 years, and also leads a team for BI/CRM
solutions in STG, covering all industries. Nathalie always looks for the best
approach to build customer solutions with IBM Hardware, and to find the most
comprehensive yet exploitable solution to integrate with operational
Doug Neilson is a Systems Consultant working for IBM's Systems and
Technology Group. He has had more than thirty years experience as both an
IBM customer and employee. Doug is responsible for the development and
promotion of IBM Systems strategies to major European customers, the press,
consultant & software vendor community. He is also a vigorous advocate for
IBM servers within IBM. Doug's main areas of expertise are systems strategy
and directions, Linux, virtualisation, consolidation and IBM Systems
technology, deployment and applications solutions. Doug is a frequent
keynote speaker at substantial IT industry conferences, hardware & software
events and major IBM customer events.
Christine O‟SULLIVAN is a Certified IT Specialist, member of the Products
and Solutions Support Center at Montpellier, France. She joined IBM in 1989
and was a System Engineer during 6 years starting in the banking industry.
After 7 years at the system p and storage benchmark center, she took the
responsibility of the High Availability Center of Competence for Europe. Her
areas of expertise include Disaster Recovery and High Availability Solutions,
AIX and Oracle databases, DS8000 and copy services. She is involved in
assessments and projects dealing with High Availability and Business
Continuity concerns.
Holger Povel was born in Berlin and now lives in Hamburg. He started working
for IBM after earning his Computer Science degree in 1996. His first job in
IBM was responsibility for development, testing and education for a systems
management application. Since 2001, he has been working as an IT
specialist, helping customers to deploy WebSphere software for the
WebSphere Services department of the IBM Software Group Germany.
Claude Riousset is a Certified Senior IT Architect in SW IOT Systems &
Technology Group. Currently Claude is acting as the Systems Architect for
CARREFOUR Integrated Account and Travel & Transport sector. He has more
than 33 years experience with IBM Servers platforms, has had multiple IBM
positions from Services to Project Manager, Mainframe System Engineer,
UNIX Server Architect, and more recently as lead STG Competitive Consultant
with an ongoing focus on high-end systems, cross vendors architectures and
technologies, Data Center and Green IT.
Dr. Jean-Michel Rodriguez is the WW Lead Architect for STG Green Data
Center and also one of the ITO Lead architect based at the IBM customer
center in Montpellier, France. His role is to support IBM sales, as well as
Business Partners, in selling and implementing Infrastructures Solutions
projects for World Wide customers. His key competence includes Green Data
Center technologies, IBM Systems, Enterprise Applications Solutions from
IBM allied ISVs, and Business Integration Architectures. Jean-Michel has a
Ph.D. in Artificial Intelligence and he is an IBM certified Senior IT Architect. His
area of expertise includes Services Oriented Architecture, IT Resources
Optimization: Consolidation/virtualization/provisioning. He is also a University
professor for eCommerce, Web Services and Distributed System Architecture.
Hervé Sabrié is managing large & complex benchmark projects as part of the
IBM Products & Solutions Support Center. He works in the Advanced
Technical Support team of the IBM Systems & Technology Group, and his role
is to support IBM sales, as well as Business Partners, in testing and selling
infrastructure solutions for WW customers. Recently, he led the largest SAP
BW project ever run for a customer during more than 14 months. His key
competence includes IBM Systems, Enterprise Applications Solutions from
IBM allied ISVs, server integration and solution testing. He was previously the
manager of the European Design Center, leading teams of IT architects and
IT Specialists running design workshops and proofs of concept on first-of-a-
kind projects with selected customers to leverage IBM's on demand strategy.
In the 90‟s he was in charge of the European System p Benchmark Center
and he also ran large SAP benchmarks and proofs-of-concept for z-
customers. Hervé joined IBM in 1989 as a test engineer in the IBM ISC
component provider organisation. He graduated from the Toulouse University
Uwe Schmidt graduated in Stuttgart as a technician engineer for electronics.
He began his career as a development engineer at Ferchau Construction in
1982, where he developed additional boards and functional amendments for
IBM PC‟s and PDP11 computers. He worked as a sales representative from
1984 – 1986 for a distributor of Digital Equipment Corp. From 1986 to 1996,
he ran his own company selling Digital Equipment computers PDP11 and VAX
with legacy applications and database solutions. In 1996 he joined Eigner +
Partner AG as project manager and sold product life cycle management
solutions in the special manufacturing systems and automotive engineering
area. He also worked as senior consultant in the SAP PLM solutions and
interfaces to CAD/CAM applications. In 1999 he joined SAP as Business
Development Manager and Customer Service Manager, advancing to SAP
Principal Service Consultant for large enterprise accounts and was
responsible for the full sales, implementation and migration cycle of SAP
solutions. In addition, he was responsible for a special electronic market place,
Petter Sommerfelt is the Business Systems Technical Leader for Europe. He
has 22 years experience in the IT industry and during the last 8 years as a
member of the European Systems Group technical sales support leadership
team providing technical sales support for Europe. Since January 2008 he is
focusing on leading the developing and deployment of technical opportunity
identification programs and methodologies for General Business (aka SMB).
He has been leading both sales and technical activities and teams for
Strategic Infrastructure solutions on System i such as UNIX (AIX), LINUX,
Windows and ISV solutions and responsible for design and organisation of
Europe technical teams according to business needs. He has also worked in
the US - as the Centre Manager for the IBM International Technical Support
Organisation (IBM Redbooks) in San Jose, California. Before returning to
Europe to run the ATS Project Office he also worked for WW Technical
Support in Somers, USA to establish metrics for technical sales support WW.
Before entering his international career he had several positions in IBM
Dirk Sperner joined IBM in 2002 as a technical specialist in the WebSphere
Portal Lab Based Services Team in Boeblingen. Thereafter he moved on to
the Linux Integration Center, supporting the IBM sales organization in selling
IBM Middleware on Linux. Since 2007 Dirk is a solution architect within the
Tivoli Integrated Demo Environment Team, designing and implementing
customer demo scenarios with a focus on IBM Service Management.
Thomas Standaert is a Field Technical Sales Support Manager in Systems &
Technology Group (STG) for BeLux since 2005. He has nearly 20 years
experience in the IT industry. In 2007 he worked very closely together with the
Technical Leader IOT in developing and deployment of the technical
opportunity identification programs and methodologies for General Business
(aka SMB). Starting at IBM in a technical function as Software Engineer
(VM/VSE) and Systems Engineer (UNIX, AIX), he changed to a sales function
as Solution Sales Specialist, selling ERP (SAP) infrastructure solutions for
Cluster and SMB customers. He joined STG in 2002 as pSeries Brand Sales
Leader and became a Sales Specialist dedicated to winback and prospect
customers. Thomas holds a Masters Degree as Industrial Engineer and a
Masters Degree in Economics.
James Taulbut enjoys working on complex solution integration projects for IBM
clients across the whole project life cycle. As an IT Architect, James has a
broad range of IT skills acquired across a number of engagements that cover
a number of IT architecture disciplines. He's currently working in the O2
Companion Design Authority in a technical leadership role, as the Lead
Application Architect. Previously he worked in a similar role for CLS Bank,
one of the most challenging projects IBM UK has delivered, leading a team of
IT Architects to create and deliver end to end solutions. Before his move to
CLS Bank, he was given the opportunity of a two year assignment working in
SWG Labs on the MQSeries midrange product. He has also worked in
technical leadership roles for Kodak, Kodak Polychrome Graphics and the
Royal Bank of Scotland, designing bespoke and package integration solutions
deployed onto IBM midrange platforms. James joined IBM in 1996, having
worked for a leading pharmaceutical company for 10 years, where he spent
many happy hours integrating ERP systems with bespoke systems deployed
Toby Thurston is a senior IT Architect with more than 22 years experience in
the industry, working mainly with clients in government, telecommunications,
and financial services. He is currently working in the IBM integrated account
team for Barclays PLC as a Client IT Architect. His broad technical
experience ranges from printing systems, through development tools,
application architecture, quantitative system design, performance and capacity
management, and IBM platform selection. He is the author and lead tutor of
several IBM internal classes. His IBM service includes six years at PWC
Consulting prior to the IBM acquisition in 2002. In 2006 and 2007, Toby was
working as a System Architect in the UKISA Server and Technology Group,
trying to build up a practice in platform selection consulting. His session is
based on this experience.
Alexey Usanov is an IBM Systems Architect working in the IBM East Europe /
Asia. He has fourteen years of experience working for IBM. He has
experience with infrastructure design and architecture on high-end systems for
large Clients in Russia.
Coming from System p brand, Laurent Vanel is now systems architect for the
industrial sector in France, focussing on accounts such as Peugeot, Total and
Dassault. He has specialized in virtualization technologies, both at the platform
and infrastructure level. After Virtualization Engine, his new hobby is trying to
convince his colleagues that IBM Systems Director will help us increase sales.
Jos Vermaere is an Executive IT Specialist and Systems Architect at IBM. He
joined IBM in 1979 as a sales representative for the General Systems Division,
became a Systems Engineer, and then a consultant in various disciplines. Jos
is responsible for career development for technical sales and a member of the
WW Systems Architect Board and the regional IT Specialist boards. He is a
member of the IBM Technical Expertise Council and has shared his
knowledge in over 50 ITSO redbooks. Jos was honored with the IT Specialist
Excellence Award by IBM in 2008.
Michael Weis joined the IBM CompeteCenter in March 2001. The
CompeteCenter is based in Lyngby, Denmark. His role is to support IBM sales
in the highly competitive server space, focusing mainly on UNIX competition
from HP and Sun. Michael is also focal point for Competitive Positioning of
IBM „Big Green‟ initiatives vs. major competitors. Michael is a TopGun
instructor for System p classes. Prior to joining IBM, Michael worked 10 years
for HP holding various positions within Technical Support, Sales & Marketing.
Danny Williams is a Systems Architect IBM Systems & Technology Group. He
has twelve years experience in Infrastructure Architecture, Enterprise Systems
Management, IT Optimization and Infrastructure Test Management. Danny
has performed all of the activities in the project life-cycle, from assessment
and design to implementation and run. His knowledge of formal processes and
methods is built upon a strong foundation of technical experience. Danny has
successfully managed numerous engagements focused on the architecture,
design, implementation and management of IT technologies and
environments. He specialises in helping his customers deliver reliable and
manageable IT infrastructure solutions. Recently this has been focused in the
development of IT environments to support Cost Reduction and Operational
Resilience improvements Business Process Outsourcing, Insurance and
Public Sector industries.
Holger M Wittmann is a Systems Architect in Germany with a focus on
selected Infrastructure Solutions, specializing in IT Resource Optimization
(ITRO). His prior work was with grid computing which expanded into
virtualization. He is the focal point for the Technical Architectural Method
(TeAMethod), teaches this method and is a member of the TeAMethod board.
On 1 Dec, 2007, he started an international assignment in the Products &
Solution Support Center (PSSC) in Montpellier, France working in the Joint
Solution Center for Oracle and IBM on presales engagements.

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