Designing of Ogilvy and Mather S Pricing Strategy

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Designing of Ogilvy and Mather S Pricing Strategy Powered By Docstoc
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                                  July 2007
                            Catalog Number: M1990


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                                                         P.1
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                       Grade Level:
                       P – Primary                       I –Intermediate
                       J – Junior High                   S/ H – Senior High
                       C – College/University            A - Adult




                                                 PRICING
          Pricing in this catalog provides for non-theatrical use with public performance rights.
                 Shipping charges will be added. Please contact us to secure quotations.

                             The prices are subject to change without prior notice.

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                                                         P.2
                                                                       DEADLY      PERSUASION:    THE
     Advertising/Promotion                                             ADVERTISING   OF   ALCOHOL   &
ADVERTISING CREATIVE APPEALS                                           TOBACCO
Discusses the six most common and successful advertising               Jean Kilbourne exposes the manipulative marketing
creative appeals: Fear, Humor, Sex, Scarcity, Rational and             strategies and tactics used by the alcohol and tobacco
Emotional. Proven approaches to employing each appeal is               industries. Illustrating her analysis with current advertising
well documented by advertising research cited in the                   examples from mainstream and trade sources, Kilbourne
program. Means-end chain theory, informational vs.                     presents a compelling argument that these industries have a
transformational reinforcement and using leverage points               clear and deep understanding of the psychology of anxiety
are covered. Both print ads and TV commercials are used                and addictionan understanding they exploit to create and
as examples. A clinical psychologist briefly comments on               feed life-threatening dependencies on their products. (No
the natural human response to each appeal. Fast paced &                Preview)
interesting for students.                                              2004 ed. 60 min. VHS/DVD
2006 ed. 23 min. VHS $125 DVD $135.00           # DE 949               University $275.00 High School $150.00            # MEF 771

THE CLIOS 2006: PARTS I & II                                           KILLING US SOFTLY
Documents 2006’s winners of the gold, silver, and bronze               Jean Kilbourne’s pioneering work helped develop and
Clio Awards. Entries include Honda’s “Impossible                       popularize the study of gender representation in advertising.
Dream,” Microsoft Xbox 360’s “Water Balloons,” Nike                    Her films have influenced millions of students
Free’s “Reincarnate,” Rexona’s “Stunt City,” Snickers’                 internationally, across two generations. Kilbourne uses
“Bald,” Vodafone’s “Mayfly,” AOL’s “Bad,” Volkswagen                   over 160 ads and TV commercials to critique advertising’s
Polo’s “Angel’s Day Off,” Toyota Camry’s “Knives,”                     depictions of women. With wit and warmth, Kilbourne
GE’s “Ecomagination,” Amnesty International’s “Candle,”                invites viewers to look at familiar images in a new way-one
and Gun-Free Society’s “Children” (No preview).                        that empowers them to take action. She is frequently
2007 ed. 2 parts: 103 min. DVD $275.00          #FH 911                interviewed on national TV, and has spent many years
                                                                       researching media images and their effects on young
BEST OF 2006: CLIO GOLD PLUS                                           people. (No preview)
Comprises the best Clio gold and silver winners for 2006.              2000 ed. 34 min. VHS/DVD
Entries include Honda’s “Choir,” Guinness’ “noitulovE,”                College $295.00 High School $150.00 # MEF 729
Adidas’ “Hello Tomorrow,”         MINI’s “Counterfeit,”
Carlton Draught’s “Big Ad,” Pfizer Canada Viagra’s                     WHAT     MAKES       A                            GREAT
“Golf,” Pampers’ “Lullaby,” Peugeot 1007’s “Easy Life,”
Mercedes’ “Office,” Bangkok Insurance’s “Twister,” and                 ADVERTISEMENT: PART I
Centre For Disease Control’s “Sun” (No preview).                       Nine judges from the Clio Executive Juries talk about how
2007 ed. 43 min. DVD $175.00                     #FH 912               creatives get their ideas, the dangers of overtesting ads, and
                                                                       the need for more effective advertising. Industry executives
                                                                       from Goodby Silverstein & Partners, Young & Rubicam,
AMERICA’S AD ICONS                                                     London; CLM/BBDO, Paris; Scholz & Friends, Berlin;
The best product mascots and corporate ambassadors share               Ginkgo Saatchi & Saatchi, Montevideo; and Leo Burnett,
two key features: they become indelibly associated with the            Kuala Lumpur; discuss commercials such as Volkswagen’s
things they represent and remain relevant over time. Uses              “Snowplow,” Maxell’s “Israelites,” and Little Ceasars’
case studies of Tony the Tiger, Charlie the Tuna, the                  “Focus Group” to provide insights into what makes a TV
Energizer Bunny, Jack in the Box, Colonel Sanders,                     spot a success.
Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean                2000 ed. 30 min. VHS/DVD $150.00                   #FH 797A
to illustrate different approaches to creating memorable
brand icons. The psychology behind their remarkable                    WHAT     MAKES       A                            GREAT
consumer and cultural appeal is discussed.
2001 ed. 51 min. VHS/DVD $120.00                  #FH 943              ADVERTISEMENT: PART II
                                                                       Thirteen judges from the Clio Executive Juries speak on
                                                                       topics such as the teamwork involved in making an ad,
BEHIND THE SCREENS: HOLLYWOOD                                          how a campaign sometimes shocks people’s ideas of
GOES HYPERCOMMERCIAL                                                   advertising, and the motivation for being in the advertising
As the techniques of product placement, tie-ins, and                   business.     Industry leaders from prominent agencies
cross-promotions have become commonplace in                            including Fallon McElligott, Minneapoilis; Ogilvy &
Hollywood, the film industry has increasingly become a                 Mather,     Mumbai:       Paradise     DDB,      Stockholm;
commercial, rather than artistic sphere. Explores this trend           Clemenger/BBDO, Melbourne; and Agulla & Baccetti,
with an array of film clips and incisive interviews with film          Buenos Aires, analyze TV spots such as MTV’s “Jukka
scholars, cultural critics, political economists, and industry         Brothers” and Diesel Jeans” “A Day in Pyongyang” and
insiders. (No preview)                                                 several print ads and posters from the Clio archives.
2000 ed. 37 min. VHS/DVD                                               2000 ed. 30 min. VHS/DVD $150.00                 #FH 797B
College $195.00 High School $95.00                 # MEF 794




The price shown are in US dollars and exclusive of shipping charges

                                                                 P.3
THE OVERSPENT AMERICAN: WHY WE                                      U.S. GOLDEN OLDIES
WANT WHAT WE DON’T NEED                                             This collection consists of some of the best-loved and most
Juliet Schor scrutinizes what she calls “the new                    memorable television commercials ever created. These
consumerism,” a national phenomenon of upscale spending             classic spots contain humor, famous jingles, celebrities and
shaped and reinforced by a media system driven by                   fantastic demonstrations. See the diversity and ingenuity of
commercial interests. Illustrated with hundreds of media            American advertising. (No preview)
examples. (No Preview)                                              1999 ed. 30 min. DVD $100.00                     # LIA 554
2003 ed. 55 min. VHS/DVD
University $250.00 High School $125.00        # MEF 772             SPORTS ENDORSEMENTS
                                                                    COMMERCIALS
PROMOTIONAL     PROCESS                                IN           Sports stars have been endorsing products on television for
MARKETING (POWERPOINT CD)                                           many years and in many ways. See the evolution of athlete
Promotion plays an important role in business. PowerPoint           endorsements from the simple sales pitches of the 1960’s
presentation details the types, elements, and roles of              to the high-tech, special effects extravaganzas of the
promotion. Students learn the concept of promotional mix,           1990’s. Contains some of the funniest and most memorable
promotional activities, communication process, and learn            spots created over the last four decades. A “must have”
to differentiate between product and institutional                  video for a sports marketing course. (No preview)
advertising.                                                        2000 ed. 25 min. DVD $100.00                    # LIA 608
2003 ed. 68 slides $90.00                       # CE 745
                                                                    DOT.COM COMMERCIALS
PLANNING   &  PRODUCING                             THE             Features the best of Dot.com commercials from both the
ADVERTISEMENT                                                       US and around the world. Dot.com/Internet marketers have
Discusses the importance of projecting sales and profits in         become major players in TV advertising, particularly
the context of planning the retail advertising campaign.            during Superbowls. A “must video” for any Internet
Follows each stage of the retail-advertising process from           advertising or e-commerce course. (No preview)
target market selection, developing creative, producing the         2001 ed. 25 min. $100.00                       # LIA 609
ad, and culminates with media placement. Interviews with
advertising professionals from an ad agency, design studio,         BOB GARFIELD’S “ADVERTROCITIES”
direct mail marketer and department store.                          Bob Garfield, columnist and ad critic at Advertising Age,
2001 ed. 20 min. VHS $125.00 DVD $145.00 #EJD 604B                  has seen a lot of great commercials. But he’s seen a lot of
                                                                    terrible commercials, too. Horrible commercials! Pitiful
MARKETING       COMMUNICATIONS:                                     commercials! Absolute Advertrocities! In this sometimes
                                                                    hilarious, sometimes disturbing, always provocative
PERSONAL      SELLING,     SALES                                    presentation, Bob revisits the most irredeemable
PROMOTION,    ADVERTISING,   AND                                    advertising he has ever seen and tries to understand how
PUBLIC RELATIONS                                                    they could possibly have ever seen the light of day. (No
For many people, the term “promotion” only means                    preview)
advertising. This program explores the many kinds of                2001 ed. 40 min. $100.00                        # LIA 727
“promotions” that marketers use. Shows how different
kinds of promotions can be combined to produce a                    PROMOTIONAL STRATEGY FOR SMALL
compelling, integrated marketing communications plan.               BUSINESS
1999 ed. 60 min. VHS/DVD $160.00             # CTC 649              A comprehensive strategy for attracting customers may be
                                                                    the most important element of the business plan. Leads
SALES PROMOTION:                   IT'S     A     TEAM              entrepreneurs through the promotion plan of target market
EFFORT                                                              identification, setting communication objectives, setting
A case study of a back-to school department store                   the appropriation, selecting the communication vehicles,
promotion.     Follows the promotion from planning,                 and evaluation. Many helpful suggestions to aid the
through execution, and evaluation.                                  entrepreneur in gaining maximum results from small ad
1995 ed. 15 min $110.00                   # CE 358                  budgets.
                                                                    1995 ed. 21 min VHS $125.00 DVD $135.00 #DE 134B
2006    INTERNATIONAL                                 TV
COMMERCIALS AWARD WINNERS                                           ADVERTISING AGENCY
Contains the 2006 “Winners” tape of the London                      Discusses how agencies are organized -- the functions they
International Advertising Awards. The very best in TV               perform and how they are compensated by clients. Shot on
advertising throughout the world in 17 product categories           location at Harris Drury Cohen, a full-service agency with
as well as the winners in technical and special categories.         $90 million in billings. Shows the daily operation with
(No preview)                                                        comments by personnel in creative, account management,
2006 ed. 45 min DVD $100.00                     # LIA 330           marketing services and management.
                                                                    1998 ed. 23 min. VHS $125.00 DVD $135.00         #DE 136




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                                                              P.4
ADVERTISING AND MARKETING ON                                          often changes over the product life cycle. Specialized
THE INTERNET                                                          Marketing Services case.
Is the Internet "Marketing Heaven" or just an overrated               2004 ed. 30 min. VHS $110.00               # CIM 833
marketing tool? Is it just another medium or does it provide
a unique opportunity for advertisers? Focuses on the use              INTEGRATED                              MARKETING
and appropriateness of marketing & advertising on the                 COMMUNICATIONS
Internet. Special topics include target audiences, structural         Discusses how all marketing communications should be
considerations, efficiency, closure and critical issues in            integrated to provide a consistent, unified image of the
Web page design. By Dr.P.Rutsohn                                      organization. Shows examples of how the IMC model is
2001 ed. 26 min. VHS $125.00 DVD $135.00           #DE 512            often two-way communication that can begin with either
                                                                      the marketer or the customer.        Defines and shows
HOW TO DESIGN YOUR OWN WEB SITE:                                      examples of the IMC mix of personal selling, advertising,
PARTS I & II                                                          direct marketing, sales promotion and public relations.
Part I covers what a Web site is, the importance of Web               Discusses how IMC strategy often depends on stage of
design, important terms for Web designers, tools needed               product life cycle and whether the marketer is employing a
and Web design strategy.                                              pull or push approach.
Part II covers creating a Web site using HTML; how to                 1998 ed. 26 min VHS $125.00 DVD $135.00          #DE 489
create HTML tags, hyperlinks, graphics, sounds, movies;
an                                                                    A CLOSER LOOK AT ADVERTISING:
uploading your Web site. Two high-tech productions that               WHEN WHERE, WHY, AND HOW TO
are presented in an easy-to-understand format.                        ADVERTISE
2000 ed. 16 min. & 12 min. $115.00             # EVN 558              Explores the purpose of advertising and presents a
                                                                      behind-the-scenes overview of the advertising industry.
DESKTOP PUBLISHING: GETTING THE                                       Examines various types of advertising, illustrates when to
MESSAGE OUT                                                           use advertising, and reveals how to determine the
Home-based businesses, consultants, and graphic designers             effectiveness of an advertising campaign.
can professionally produce everything from restaurant                 1999 ed. 60 min. VHS/DVD $160.00                # CTC 650
menus to glossy business reports. DTP is a low-cost
alternative for small businesses to communicate with                  ADVERTISING MEDIA
customers and promote their products. Covers the basics of            CAPTIVE AUDIENCE
digital design, page layout, hardware and software                    For marketers who wish to reach the lucrative youth
requirements and career opportunities for DTP designers.              market, schools represent the final frontieraccess to a
2000 ed. 22 min. VHS/DVD       $110.00          # SW 601              captive audience of millions of students along with implied
                                                                      product endorsements. A compelling exposé of the
BEHIND THE SCENES: PRINTING                                           transformation of classrooms, hallways, cafeterias, and
From the daily newspaper to the ticket that admits you to             textbooks into advertising vehicles. Explores how
the movie, the printing industry is responsible for most of           education is short-changed and democracy is at risk when
the magazines, brochures, flyers, coupons, and posters that           schools become marketplaces and commercialism goes to
you read. Go behind the scenes to see how materials are               the head of the class. (No preview)
prepared before they end up on the equipment that produce             2003 ed. 45 min. VHS/DVD
a book or a brochure. Find out what specific tasks it takes           College $195.00 High School $125.00 # MEF 727
to complete the process, from the sales department, through
layout and design, and on to the printing presses.                    THE ADVERTISING MEDIA
2000 ed. 20 min. VHS/DVD $110.00                # MEC 612             Focus is on challenges for 21st century retailers to make
                                                                      cost-effective media buys. With increased audience
INTEGRATED             MARKETING                                      fragmentation from more media alternatives, retailers need
COMMUNICATIONS                                                        to reexamine the traditional media of newspapers,
ADVERTISING, SALES PROMOTION AND                                      magazines, direct mail, TV and radio. Discusses how
                                                                      Internet advertising must be part of the retailer’s IMC
PUBLIC RELATIONS                                                      program. Interviews with media professionals in
Defines each element of the promotional mix and the role              e-commerce, traditional retailing and direct mail.
of each element in IMC strategy. Discusses different types            2001 ed. 20 min. VHS $125.00 DVD $145.00 #EJD 604A
of advertising, sales promotion, and PR activities. Long
Beach Ice Dogs case.                                                  PRINT MEDIA
2004 ed. 30 min. VHS $110.00                   # CIM 834              Covers daily, weekly, and free newspapers with the various
                                                                      advantages of each format. Discusses advertising services
INTEGRATED MARKETING                                                  such as special editions and total market coverage
COMMUNICATIONS                                                        programs. Covers consumer, business, trade, industrial,
IMC is the intentional coordination of all marketing                  and farm magazines with the advantages of each category.
communications activities to convey a consistent message              Discusses the importance of both reach and frequency
to potential customers. Shows how the promotional mix                 along with an example of how to compute CPM for print
                                                                      media.
                                                                      2004 ed. 20 min VHS $120.00 DVD $130.00 #DE 104A
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                                                                P.5
DIRECT RESPONSE & OUT-OF-HOME                                          ELEMENTS & PRINCIPLES OF DESIGN
MEDIA                                                                  (POWERPOINT CD)
Discusses how direct response has become the primary                   Does a garment give an impression of relaxation and
focus of marketing communications for many firms and                   comfort, while another seems formal and dignified, while
how direct response has become an integral part of the                 yet another can be minimal, cold and rigid? Learn how
communications mix. Covers some of the forms of direct                 design affects our sense and emotions through the use of
response such as telemarketing, solo mail and shared mail.             line, shape, form, texture, color, balance, rhythm, emphasis,
Shows the forms and advantages of the out-of-home media                proportion, scale and harmony. Whether it’s through
of outdoor and transit. Special topics include the yellow              furniture, printed materials or apparel, a design can
pages and advertising specialties.                                     communicate different attitudes, feelings and concepts.
1995 ed. 19 min VHS $120.00 DVD $130.00 #DE 104B                       2004 ed. 30 slides $90.00                           #CE 867
BROADCAST MEDIA                                                        ADVERTISING PSYCHOLOGY
Covers broadcast television, cable TV and radio along with
advantages of each medium. Discusses the rating systems,               ADVERTISING CREATIVE APPEALS
GRP's and the importance of CPP for television-media                   Discusses the six most common and successful advertising
buyers. Discusses the newer concepts of target marketing               creative appeals: Fear, Humor, Sex, Scarcity, Rational and
with broadcast media. Much of the footage shot in TV                   Emotional. Proven approaches to employing each appeal is
and radio studios along with comments by broadcast                     well documented by advertising research cited in the
advertising executives.                                                program. Means-end chain theory, informational vs.
1994 ed. 16 min. VHS $120.00 DVD $130.00 #DE 104C                      transformational reinforcement and using leverage points
                                                                       are covered. Both print ads and TV commercials are used
                                                                       as examples. A clinical psychologist briefly comments on
NEWSPAPER ADVERTISING                                                  the natural human response to each appeal. Fast paced &
Covers the various formats of newspaper advertising such               interesting for students.
as display, classified, and classified display. Discusses              2006 ed. 23 min. VHS $125.00 DVD $135.00        # DE 949
special products such as shoppers, zoned editions,
supplements, preprints and total market coverage.
                                                                       ADVERTISING TECHNIQUES
Additional sections cover layout formats and the use of
                                                                       Teens annually spend over $150 billion on clothes, food,
artwork vs. photographs for illustrations.
                                                                       cosmetics, music, etc. Advertisers rely on their teen
2004 ed. 22 min. VHS $125.00 DVD $135.00        #DE 133
                                                                       audience to discuss and help sell their products. Program
                                                                       uses humor, fun graphics, and many ad examples to clue
ADVERTISING LAYOUT                                                     students on the 10 traditional advertising creative
ADVERTISING LAYOUT: PART I                                             techniques.
Suggests the amount of space to allocate and uses of the               2006 ed. 31 slides CD $60.00                    # LZ 991
illustration, headline, copy and logo. Designed for any
course in advertising, advertising layout, graphics or design.         CRACKING THE ADVERTISING CODE
Demonstrates basic ad layout such as line, flow and                    Learn to make sound purchasing decisions by spotting
patterns; mechanics such as white space and bleed.                     advertising ploys. Discussion includes celebrity
2006 ed. 21 min. VHS $120.00 DVD $130.00 #DE 120A                      endorsements, consumer-behavior theory, emotional
                                                                       appeals, unproven claims, urgency to purchase, etc.
ADVERTISING LAYOUT: PART II                                            2006 ed. 20 min VHS/DVD $100.00                  # LZ 993
Discusses proportion, design components, arrangement
formats, visual direction and visual organization. Shows               WHY YOU BUY:                       21ST      CENTURY
examples of advertising formats such as picture window,
                                                                       ADVERTISING
silhouette, square zero, free form and Mondrian. Covers
                                                                       Direct mail-how “junk mail” and email “spam” use hidden
visual-attention techniques of juxtaposition, spatial
                                                                       tactics to persuade and sell. TV commercialshow music
progression, overlapping and closure. Included is a special
                                                                       and entertainment disguises ads to shape your daily life,
section on the use of headlines and sub-headlines.
                                                                       and build brand name awareness. Internet advertisinghow
2006 ed. 21 min. VHS $120.00 DVD $130.00 #DE 120B
                                                                       Web advertising and programming are almost
                                                                       undistinguishable.
OPTICAL ILLUSIONS: HOW TO CREATE                                       Advertising today is very subtle with the selling message
THEM                                                                   integrated into entertainment and information.
Optical illusions play tricks with the eye. They are abstract          2001 ed. 20 min. VHS/DVD $120.00                 # LS 652
art based on mathematics. Artist Peggy Flores shows
students how to make them by demonstrating “moving                     PSYCHOLOGY OF ADVERTISING: PART
lines,” shapes that “pop out,” color variations, and
                                                                       1
interlocking designs. Line, shape, space, and color are
                                                                       Today, with increased competition, globalization and
discussed and demonstrated with different media as
                                                                       downsizing, marketers must demonstrate that their
elements of optical illusions.
                                                                       advertising expenditures are both efficient and effective.
2005 ed. 24 min. VHS $70.00                         #CP 907
                                                                       Consumers have been saturated with advertising messages;
                                                                       and, business is no longer willing to expend resources “Just
                                                                       to get their message out to the market.” It’s imperative

The price shown are in US dollars and exclusive of shipping charges

                                                                 P.6
that the advertiser understand the psychology behind                  IT WON’T HAPPEN HERE:
buying motives and incorporate that understanding into                Watch what happens in the hours and days after a major
their ads. Emphasizes five key psycho-sociological issues             fire threatens a company’s ability to do business. Some
with examples drawn from TV commercials, print ads, and               employees are prepared and quickly put an action plan into
the Internet. By Dr. Rutsohn.                                         place. Others are caught by surprise, and end up
2002 ed. 26 min. VHS $125.00 DVD $135.00 # DE 118A                    contributing to the problem rather than the solution.
                                                                      Provides guidance on what to do and how to be ready for
PSYCHOLOGY OF ADVERTISING: PART                                       the unexpected.
II                                                                    2002 ed. 14 min. VHS $120.00                    # KP 774
Discussion focuses on the interrelationship between the
physical components and the message communicated by an                PUBLIC RELATIONS
advertisement. Presents current research with examples                Covers the three broad public relations functions of event
of survey results, comparative ads and testimonials in                promotion, image building and image protection.
advertising. By Dr. Rutsohn.                                          Discusses the role and importance of PR in the marketing
2002 ed. 18 min. VHS $120.00 DVD $130.00 #DE 118B                     communications process.          Covers common public
                                                                      relations activities such as preparing media kits and press
AMERICA’S AD ICONS                                                    releases. Case studies and current examples from a PR
The best product mascots and corporate ambassadors share              agency, a nonprofit organization and a small business!
two key features: they become indelibly associated with the           Excellent for any course in public relations, advertising, or
things they represent and remain relevant over time. Uses             marketing communications.
case studies of Tony the Tiger, Charlie the Tuna, the                 1996 ed. 23 min. VHS $125.00 DVD $135.00          # DE 438
Energizer Bunny, Jack in the Box, Colonel Sanders,
Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean               YOU ARE THE ORGANIZATION: EVERY
to illustrate different approaches to creating memorable              EMPLOYEE’S PUBLIC RELATIONS ROLE
brand icons. The psychology behind their remarkable                   Employees learn about the importance of body language
consumer and cultural appeal is discussed.                            and the importance of remaining calm with angry or
2001 ed. 51 min. VHS/DVD $120.00                 # FH 943             impatient customers. Shows how to promote your
                                                                      organization through employee networking and other PR
POSITIONING:  HOW                      ADVERTISING                    activities. Offers nine PR techniques for use with e-mail
SHAPES PERCEPTIONS                                                    and voice mail.
In marketing, perception is reality! Advertisers recognize            2001 ed. 25 min. VHS/DVD $16.00                # CB 624
that changing a consumer’s attitude toward a product is
difficult and not really necessary. To “position” or
“reposition” how a consumer views a product is much
more useful. Today, marketers don’t try to persuade with                              E-Commerce
advertising. Rather, they try to position the product so that         DRIVING TRAFFIC TO YOUR WEB SITE
it is viewed as enhancing the consumer’s life style and               Ulla McGee, Manager of PCWorld.com., explains what
self-concept. Positioning is all about changing perceptions,          works, and what does not work in driving traffic to a web
not minds.                                                            site. She likes email marketing with an easy opt in/out,
2003 ed. 20 min. VHS/DVD $110.00                  # LS 715            clear privacy policy, and meaningful content. She covers
                                                                      buying keywords on search engines, using offline
WHY ADS WORK: THE POWER OF                                            communications, barter deals, and why some branding
SELF-DECEPTION                                                        opportunities are worthless.
The most important words in advertising are the ones you              2003 ed. 30 min. VHS/DVD $1l0.00                # KP 865
don’t see or hear. Ads rarely lie, they merely allow plenty
of room for self-deception. Shows how phrases can                     SPAM
change the meaning of a claim, how products can claim to              What is spam? How do spammers get their unwanted
be the best, etc.                                                     offers into your in-box? And, how can the flow of
1995 ed. 21 min. VHS/DVD $110.00                  # LS 418            electronic-junk mail be stopped? Explains how advertisers
                                                                      send spam and presents proactive strategies for combating
PUBLIC RELATIONS/PUBLICITY                                            it: spam filters, blacklists and white lists, opt-in and opt-out
                                                                      protocols, anti-spam legislation, and greater cooperation
TOXIC SLUDGE IS GOOD FOR YOU: THE                                     between legitimate businesses, Internet online-service
PUBLIC RELATIONS INDUSTRY UNSPUN                                      providers, and consumers. Spammer techniques--how
Helps viewers understand the tools PR professionals use to            spammers harvest e-mail addresses, use open relays and
shift perceptions, shape public opinion, “sell” war, and              spoofing to cover their tracks are revealed.
manage corporate crises. The true power of this video can             2004 ed. 30 min. VHS/DVD $110.00                      # FH 939
be witnessed in the horror on students’ faces as they
manage to voice, after viewing the film, “Where have we
been all our lives?” (No preview).
2002 ed. 45 min. VHS/DVD
College $225.00      High School $125.00      # MEF 793


The price shown are in US dollars and exclusive of shipping charges

                                                                P.7
AN INTRODUCTION                    TO     WEB        SITE            DOING RESEARCH ON THE INTERNET
DESIGN                                                               (CD)
What do online retail outlets, electronic newspapers, blogs,         The Internet is a valuable tool for students who need to do
and search engines have in common? They’re all Web sites!            research. Presents helpful tips that will optimize the search
Gives viewers a comprehensive introduction to the                    for critical data. Includes an interactive study guide.
principles of Web site design--a great first step toward             2002 ed. 30 min. $100.00                           # EVN 668
becoming a webmaster or an interactive media designer.
Explains how to identify the target audience, determine the          HTML BASICS
site’s core purpose, address technological issues, create            Introduces the subject of HTML hand coding with practical,
visual appeal, and carry out a test/evaluation/update cycle.         detailed information backed up by plenty of hands-on
Interviews with two successful Web site designers                    exercises. A dozen HTML lessons provide all the
illustrate how it all comes together in the real world.              information learners need to build a basic Web page, how
2004 ed. 25 min. VHS/DVD $110.00                    # FH 940         to create and manipulate text, color, images, links, tables,
INTERACTIVE AND MULTI-CHANNEL                                        and frames. A built-in text editor and browser will have
                                                                     students writing code right along with the interactive,
MARKETING                                                            self-paced lessons. Section summaries, 36 practice
Illustrates both B2B and B2C Internet marketing. Shows
                                                                     exercises, and 144 scorable test questions will enhance
that enhancing customer value and relationship marketing
                                                                     knowledge retention. An animated slideshow illustrates
can be achieved by either stand alone sites or
                                                                     production, design, and information technology career
Internet/bricks and mortar combinations. SmartHome case.
                                                                     paths in the growing digital media industry.
2004 ed. 30 min. VHS $110.00                   # CIM 836
                                                                     2002 ed. DVD $120.00                             # CP 755
E-COMMERCE IN BUSINESS
Behind-the-scenes look at IT in action showcases three               ADVERTISING AND MARKETING ON
exciting e-commerce initiatives. By analyzing the growth,            THE INTERNET
revenue, and future of MP3’s Web site, visiting Ford’s               Is the Internet "Marketing Heaven" or just an overrated
online “showroom,” and showcasing the customer benefits              marketing tool? Is it just another medium or does it provide
of Coronet-Fashion at Work’s online planning system, this            a unique opportunity for advertisers? Focuses on the use
program presents compelling case studies of the Internet’s           and appropriateness of marketing & advertising on the
use to capture new markets.                                          Internet. Special topics include target audiences, structural
2003 ed. 30 min. VHS/DVD $130.00                # FH 842             considerations, efficiency, closure, and critical issues in
                                                                     Web-page design. By Dr. Rutsohn
EBAY AND NAPSTER: CHANGE AGENTS                                      2001 ed. 26 min. VHS $125.00 DVD $135.00           # DE 512
eBay and Napster are redefining established paradigms of
online interactivity. In segment one, NewsHour                       HOW TO DESIGN YOUR OWN WEB SITE:
correspondent Spencer Michels explores e-Bay’s                       PARTS I & II
phenomenal success with and CEO Margaret Whitman                     Part I covers what a Web site is, the importance of Web
while addressing concerns related to fraudulent                      design, important terms for Web designers, tools needed
merchandise and shill bidding. In segment two, Michels               and Web design strategy.
examines the roots of the Napster case through interviews            Part II covers creating a Web site using HTML; how to
with partisans on both sides of the dispute.                         create HTML tags, hyperlinks, graphics, sounds, movies;
2000 ed. 26 min. VHS/DVD $110.00               # FH 795              and uploading your Web site. Two high-tech productions
                                                                     that are presented in an easy-to-understand format.
INTERNET RESEARCH TECHNIQUES                                         2000 ed. 16 min. 12 min. VHS/DVD $115.00 # EVN 558
Addresses the critical thinking process that helps
distinguish relevant sources from the clutter. Effective use
of common search engines are reviewed, along with tips to            DOT.COM COMMERCIALS
assess the validity of the material discovered. Shows                Features the best of Dot.com commercials from both the
students how to save time and help improve the quality of            US and around the world. Dot.com/Internet marketers have
their research.                                                      become major players in TV advertising, particularly
2004 ed. 6 min. $70.00                           # TSC 787           during Superbowls. A “must video” for any Internet
                                                                     advertising or e-commerce course. (No preview)
                                                                     2001 ed. 25 min. $100.00                      # LIA 609
E-COMMERCE: BUSINESS TO BUSINESS
In the world of B2B e-commerce, volatility is so endemic
it’s hard to keep up with the winners and losers. Marketers          CUSTOMER                             RELATIONSHIP
must overcome and modify traditional buying behavior                 MANAGEMENT
based             on           personal            contacts.         The National Association of Realtors is the largest
Industry-Sponsored-Marketplaces (ISMs) are competing                 professional trade association in the U.S. In response to
with Independent-Net-Markets (INMs) while individual                 complaints from members trapped in an endless loop of
companies are creating their own IPC networks.          By           voice mail, the NAR created a dedicated customer contact
Dr.Rutsohn,                                                          center. NAR chose Apropos Technology to implement a
2001 ed. 28 min. VHS $125.00 DVD $135.00          # DE 653           solution that would add live Web chats and other
                                                                     functionality to their contact center. Apropos’ software

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                                                               P.8
now ensures that all customer interactions are handled                ADVERTISING LAYOUT: PART II
efficiently.                                                          Discusses proportion, design components, arrangement
2002 ed. 10 min. $110.00                   # MCL 711                  formats, visual direction and visual organization. Shows
                                                                      examples of advertising formats such as picture window,
FROM ZERO TO SIXTY IN THIRTY DAYS                                     silhouette, square zero, free form and Mondrian. Covers
See how small businesses are getting more done and gain               visual attention techniques of juxtaposition, spatial
more sales thanks to the fast and easy installation of new            progression, overlapping and closure. Included is a special
technology. Shows how small businesses can benefit                    section on the use of headlines and sub-headlines.
from everything from database marketing, Internet &                   2006 ed. 21 min. VHS $120.00 DVD $130.00 #DE 120B
contact management software, to powerful client/server                ADVERTISING CREATIVE APPEALS
networking. Shot on location at a realty business and                 Discusses the six most common and successful advertising
paper- products wholesaler.                                           creative appeals: Fear, Humor, Sex, Scarcity, Rational and
1997 ed. 30 min. $100.00                         #AI 510B             Emotional. Proven approaches to employing each appeal is
                                                                      well documented by advertising research cited in the
USING TECHNOLOGY                                                      program. Means-end chain theory, informational vs.
Harnessing technology can provide the entrepreneur with
                                                                      transformational reinforcement and using leverage points
opportunities to enhance efficiency and profitability.
                                                                      are covered. Both print ads and TV commercials are used
Sample topics include automated production; Asian
                                                                      as examples. A clinical psychologist briefly comments on
manufacturing techniques such as “pull vs. batch”; virtual
                                                                      the natural human response to each appeal. Fast paced &
companies and Internet-based marketing; and “Intranet”
                                                                      interesting for students.
communication systems.
                                                                      2006 ed. 23 min. VHS $125.00 DVD $135.00        # DE 949
1999 ed. 30 min. $100                        # VTV 550
E-COMMERCE SOFTWARE                                                   GRAPHIC DESIGN: WHAT’S IN A LOGO?
BUSINESS PLAN PRO 2007:                             EBAY              Graphic designers with the consulting firm, Navy Blue,
EDITION (CD-ROM)                                                      must produce a new corporate identity for Digital
As an eBay seller, it is critical that you understand where           Animations Group. Their task is to create a logo that
all your money is going and how many fees you are really              captures the company’s spirit and works across different
paying. Combines the best-selling business-planning                   formats such as on paper, signs, windows, and Web pages.
software with the world’s largest marketplace to create an            Follows the entire process from sitting down with the client
easy-to-follow guide that maximizes your total profit on              to determine the mission, to brainstorming and pitching
eBay. Includes sales forecasts, set-up for selling items on           proposals, to unveiling the finished product.
eBay, profit and loss statement, eBay and PayPal fees, and            15 min. VHS/DVD $90.00                           # FH 852
eBay specific examples. Instructional package includes
CD-ROM, over 500 sample business plans, and three                     ELEMENTS             AND        PRINCIPLES             OF
business-planning books.                                              DESIGN
2007 ed. CD-ROM $150.00                         # PAS 105S            Introduces the seven elements of design-value, color, form,
                                                                      shape, line, space and texture. Each element is explored
INTRODUCTION                    TO           INTERNET                 and clearly explained with diagrams. Hands-on
SEARCHING                                                             demonstrations help reinforce the concepts and illustrate
Designed for both novice and experienced Internet users               how they are used to create a composition. Shows how the
who want to quickly and easily find relevant web pages,               elements are combined and used in developing the seven
news articles, pictures, and other resources. Easy-to-follow          principles of design; contrast, rhythm, unity, emphasis,
examples show you how to effectively use most of the                  pattern, movement, and balance.
Internet’s popular search engines and directories. Begins             1994 ed. 57 min. 2 VHS/DVD $90.00                # CP 716
with a quick review of basic search strategies and moves
on to cover topics such as advanced Google search                     DESKTOP PUBLISHING: GETTING THE
operators, other search tools, evaluating web resources for           MESSAGE OUT
relevance and accuracy, and search engine optimization.               Home-based businesses, consultants, and graphic designers
2004 ed. 5 hours CD-ROM $60.00                   # DSL 883            can professionally produce everything from restaurant
                                                                      menus to glossy business reports. DTP is a low-cost
                                                                      alternative for small businesses to communicate with
  Graphic Design / Desktop                                            customers and promote their products. Covers the basics of
                                                                      digital design, page layout, hardware and software
        Publishing                                                    requirements, and career opportunities for DTP designers.
ADVERTISING LAYOUT: PART I                                            2000 ed. 22 min. VHS/DVD       $110.00          # SW 601
Suggests the amount of space to allocate and uses of the
illustration, headline, copy and logo. Designed for any               BEHIND THE SCENES: PRINTING
course in advertising, advertising layout, or graphic design. From the daily newspaper to the ticket that admits you to
Demonstrates basic ad layout such as line, flow and           the movie, the printing industry is responsible for most of
patterns; mechanics such as white space and bleed.            the magazines, brochures, flyers, coupons, and posters that
2006 ed. 21 min. VHS $120.00 DVD $130.00 #DE 120A             you read. Go behind the scenes to see how materials are
                                                              prepared before they end up on the equipment that
                                                              produces a book or a brochure. Find out what specific tasks
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                                                                P.9
it takes to complete the process, from the sales department,          CORELDRAW GRAPHICS                         SUITE        X3:
through layout and design, and on to the printing presses.            ESSENTIAL TRAINING
2000 ed. 20 min. VHS/DVD $110.00                # MEC 612             Confidently tackle a wide variety of projects from Web
                                                                      graphics to multi-page marketing brochures. Teaches you
TUTORIALS: GRAPHIC DESIGN/DESKTOP                                     the essential tools and techniques you’ll need to start using
PUBLISHING                                                            this powerful software effectively. Begins with an
ADOBE® PHOTOSHOP® CS3 EXTENDED                                        overview of the interface and moves on to cover basic
Beginner to intermediate user.                                        drawing, coloring, and editing. Advances to transparency,
Lessons are done at your own pace so you can start and                type, the new Interactive Design Tools, & special effects.
stop the video segments at any time. From the basics of               Included are tips and examples that teach you to improve
selecting colors and elements in photos, to the magic of              workflow and maximize productivity. Flexible training!
special effects and layering, these tutorials cover what you          Experienced CorelDRAW users can go directly to the
need to know to make your images dazzle.                              movies on features new to X3, while beginning users can
                                                                      watch all the CD-ROMs in progression.
      See the wonders of Photoshop CS3 image
                                                                      2005 ed. 10.7 hrs. CD-ROM $100.00                # DSL 925
         manipulation & design layout.
      Sharpen your Photoshop skills with document
         basics and keyboard shortcut.                                GETTING           STARTED            WITH         COREL
      Understand the importance of using layers with                 PAINTER
         every project.                                               Designed to give new and current users a basic
      Save time with automation tools for saving and                 understanding of the latest version of the program and its
         loading, cropping, PhotoMerge, and web galleries.            new/improved features, including the new Welcome
2007 ed. 8 hrs. 2 DVD $190.00                    # DST 1011           Screen, Customizable Keyboard Shortcuts, Artists’ Oils
                                                                      Painting System, Snap-To-Path Painting, QuickClone and
QUARKXPRESS 7: NEW FEATURES                                           integration with the Wacom Intuos3 tablet. Begins with an
                                                                      overview of the Corel Painter IX interface, a review of
The most significant update ever to Quark’s page layout.
                                                                      basic tools, and tips on working with a Wacom tablet--then
Shows how to take advantage of the program’s new
                                                                      moves to practical sketching and painting exercises,
features to vastly improve your page layout. Explains every
                                                                      including how to convert digital photographs to drawings,
interface change and uses real-world examples to
                                                                      paintings, and mosaics. Exercise files accompany the
demonstrate how to use each new feature. Covers
                                                                      training, allowing you to learn at your own pace.
everything from working with transparencies, drop
                                                                      2004 ed. 11 hours CD-ROM $70.00               # IXDSL 879
shadows and OpenType fronts, to editing native Photoshop
documents. Shows how to apply picture effects, share
content and layouts in real time, and enjoy truly automatic           PREPRESS FOR ADOBE PHOTOSHOP
color management. Exercise files accompany the training               Designed to teach both graphics professionals and
videos that allow you to learn at your own pace.                      newcomers how to create, correct, and prepare Photoshop
 2006 ed. 5 hrs. 2 CD-ROM $100.00              # DSL 1014             images for printing. Begins with digital image creation and
                                                                      handling fundamentals, including topics such as image
PHOTOSHOP LIGHTROOM: ESSENTIAL                                        resolution, scaling and simplification, and file format
                                                                      selection and configuration. Continues with more complex
TRAINING                                                              topics such as setting prepress-specific highlights and
A powerful new photographic work-flow program                         shadows, color correction, RGB to CYK conversion,
designed to help photographers expand their creative                  creating and printing duotones and spot colors, applying
potential. A difficult challenge of photography is dealing            sharpening for printing, and trapping in Photoshop.
with the volume of images that result from each shoot.                Step-by-step instructions allow users to follow along using
Demonstrates browsing, organizing and adjusting images                their own images, learning at their own pace.
in processing. Helps photographers establish a more                   2004 ed. 9 hours CD-ROM $110.00                  # DSL 886
effective and creative workflow on what it’s all
about-—the photo. Exercise files accompany the tutorials.
2007 ed. 6.5 hrs. DVD $100.00                 # DSL 1015
                                                                      ADOBE PHOTOSHOP TIPS AND TRICKS
                                                                      Learn some of the magical tricks and useful tips to get the
                                                                      most out of Photoshop. Both novice and veteran users will
QUARKXPRESS TO ADOBE INDESIGN                                         discover time-saving shortcuts and special effects that you
Learn how to make a smooth transition to InDesign’s®                  never knew existed. Attain realistic photo-compositing
powerful tools and streamlined interface, as you become               with wonderful depth of field, motion blur, perspective,
more productive and efficiently tackle even the most                  and shadowing options; The coolest techniques for the
complex projects. Training program will help you make a               most realistic chrome, and beautifully diffused soft-edged
quick and painless move from Quark to the new and                     shadows; a detailed look at alpha channels, pixel creation
improved page layout capabilities offered by                          filter, techniques and lighting effects for brilliant
Adobe®Inesign® Achieve a more sophisticated level of                  background creation; and utilize fire and smoke techniques,
work, learn how to adapt and adjust your workflow, and                as well as intricate layer blending.
increase your creative efficiency as you integrate Adobe®             2003 ed. 3 hours W/MAC OC CD-ROM $60.00# DST 898
InDesign® into your projects.
2004 ed. 3 hrs W/Mac-OC CD-ROM $45.00 # CCDST 897


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                                                               P.10
                                                                       WEBSITE DESIGN: EXTREME WEB SITE
            Web Site Design                                            MAKEOVER
HOW TO DESIGN YOUR OWN WEB SITE:                                       Tutorials equip you with the skills to turn an ordinary web
PARTS I & II                                                           site into one that’s content-rich using popular web design
Part I covers what a Web site is, the importance of Web                and development tools: Dreamweaver, Fireworks, Flash,
design, important terms for Web designers, tools needed                Contribute, Photoshop, and Illustrator. You’ll be amazed
and Web design strategy.                                               at how easy it is to combine & use these programs
Part II covers creating a Web site using HTML; how to                  interchangeably. Learn tips on logo enhancements, stock
create HTML tags, hyperlinks, graphics, sounds, movies;                photo materials, as well as template designs and layouts.
and uploading your Web site. Two high-tech productions                 Discover how to utilize your web site to build marketing
that are presented in an easy-to-understand format (no                 materials like brochures, business cards, and company
preview allowed).                                                      letterhead.
2000 ed. 16 min. & 12 min. VHS/DVD $110.00# EVN 558                    2006 ed. 11 hrs. 2 DVDs $125.00                  # DST 916

AN INTRODUCTION                    TO      WEB       SITE              FLASH USER:                 EXPERIENCE               BEST
DESIGN                                                                 PRACTICES
What do online retail outlets, electronic newspapers, blogs,           Offers solutions to common user experiences that Flash
and search engines have in common? They’re all Web sites!              designers and developers face every day. Includes making
Gives viewers a comprehensive introduction to the                      browser Back button work with the Flash Player, handling
principles of Web site design--a great first step toward               state management, implementing effective Flash detection
becoming a webmaster or an interactive media designer.                 with useful alternate content, improving “scanability” and
Explains how to identify the target audience, determine the            workflow in your applications, and helping users maintain
site’s core purpose, address technological issues, create              content while working with your applications. Exercise
visual appeal, and carry out a test/evaluation/update cycle.           files accompany the training videos.
Interviews with two successful Web site designers                      2005 ed. 4 hrs.   CD-ROM $50.00               # DSL 921
illustrate how it all comes together in the real world.
2004 ed. 25 min. VHS/DVD $110.00                    # FH 940           DREAMWEAVER                      8:        ESSENTIAL
                                                                       TRAINING
TUTORIALS: WEB SITE DESIGN                                             Designed for beginning to intermediate Dreamweaver users
ADOBE® DREAMWEAVER® CS3                                                that want to quickly get up to speed on the latest version of
Beginner to intermediate user.                                         this incrediblly popular Web application. Begins by
The basics of how to create web pages, set links, and insert           covering basic Web authoring skills like working with text,
images, to more advanced techniques for creating page                  adding links, modifying page properties, and managing
layouts with tables and CS3. Learn to use Dreamweaver’s                your site. Move on to topics like using Dreamweaver 8’s
more advanced features to insert Flash, video, and audio               new unified CSS style panel, creating layouts with layers,
files. Focus is on how to get your web site up and running             and audio and video files into your pages. This tutorial
quickly. Discover the techniques for designing with CS3,               shows you everything you need to know from building
the best way to create standards-based, accessible web sites.          your first page to publishing an entire Web site.
Add interactive features like rollovers and image swaps                2005 ed. 11 hrs. 2 CD-ROMs $150.00                # DSL 927
with advanced instructions for using JavaScript behaviors.
Discover how the template features can help you create a               PHOTOSHOP CS2                    AND        FLASH          8
better looking web site that’s also easier to update and               INTEGRATION
redesign in the future.                                                Shows you the most efficient methods for importing
2007 ed. 9 hrs. 2 DVD $190.00                  # DST 1012              content created with Adobe Photoshop CS2 into Flash
                                                                       Professional 8, while maintaining as much of the original
ADOBE® FLASH® CS3 PROFESSIONAL                                         appearance as possible. Learn how to take advantage of the
Beginner to intermediate user.                                         new features such as filters and blend modes. Shows you
Give your website a new look with a zap of creativity with             how to control the optimization settings in Flash for bitmap
animated objects and sound effects. Discover how to                    images that are embedded inside, export SWF files and
design fun, creative, interactive websites through structured          how to load external bitmaps into movies.
and easy to follow lessons. Expand your knowledge as you               2005 ed. 2.5 hrs CD-ROM $50.00                   # DSL 929
learn to utilize all of the amazing techniques with Adobe
Flash CS3.
      Explore the wondrous capabilities of the Pen tool.                 Digital Video Production
      Import existing materials from Adobe Photoshop                  SUCCESSFUL             CAMERA           WORK          FOR
         and Illustrator.
                                                                       VIDEO
      Work with Flash Video, plus create and control                  Looks at the main functions of the camcorder—focus,
         animations.                                                   aperture, shutter speed, depth of field, and zoom—as well
      Create added interest with buttons and                          as aspects of framing and image composition, including
         interactivity.                                                techniques such as pull focus and the trombone shot. The
      Publish your Flash Site on the web.                             relationship between subject and camera movement is
2007 ed. 8.5 hrs. 2 DVD $190.00                 # DST 1013

The price shown are in US dollars and exclusive of shipping charges

                                                                P.11
examined in a section that also introduces the notion of                FLASH   PROFESSIONAL                         8       VIDEO
simple tracking and jib movements.                                      INTEGRATION
1997 ed. 30 min. VHS/DVD $150.00               # FH 815                 Learn how to combine the appeal of video with the rich
                                                                        integration of Flash. Teaches you how to use video in Flash
SUCCESSFUL LIGHTING FOR VIDEO                                           Professional with everything from online sales brochures to
Creative lighting can turn an ordinary scene into something             full-length features. Tutorial takes you from the idea stage
special. There are ways of controlling sunlight, artificial             to a finished, professional product and demonstrates how to
light, and professional lighting instruments for maximum                best prepare video for use in Flash, encode footage
video effect. Control principles are considered in five                 between embedded or streaming video, and create a Flash
sections: contrast, quality, direction, intensity, and color.           video.
The method of three-point lighting is described, along with             2005 ed. 7 hrs. 2 CD-ROMs $100.00                # DSL 928
problems encountered when mixing natural and artificial
light. The production of a complete short film involving                ADOBE AFTER                   EFFECTS            7     PRO:
nighttime, daytime, and day-for-night lighting concludes
the program.                                                            ESSENTIALS
1997 ed. 32 min. VHS/DVD $150.00                   # FH 8l6             DVDs are indispensable for learning the basics of the
                                                                        industrystandard tool for motion graphics and special
                                                                        effects design and production. Learn incredible ways to
BEHIND THE SCENES IN TV & FILM                                          control key-frames, use parenting and time remapping, use
PRODUCTION                                                              powerful masking and blending modes, create mattes, and
An inside look at careers in the TV and film industry.                  use adjustment layers to add complex, yet simple, impact
Interviews and footage of production people to provide a                to your animations. Take a grand tour of the project, clip,
clear picture of duties, training required and job                      comp windows, palettes, timeline, and Graph Editor.
opportunities. Careers include lighting tech, gaffer, audio             2006 ed. 14 hrs. 3 DVDs $230.00               # DST 915
tech., wardrobe, cameraman, special effects, assistant
director, & assistant producer.                                         ADOBE    AFTER   EFFECTS                             7PRO:
1997 ed. 26 min. VHS/DVD $120.00                 # SW 672
                                                                        PROFESSIONAL FEATURES
                                                                        Lessons focus on important aspects of special effects,
PRODUCING A VIDEO                                                       rotoscoping, expressions, and 3D motion graphics. Take a
Shows how a video is produced for TV and training                       journey into After Effects incredible 3D world, with lights,
programs. Follows video production from concept, planing,               cameras, motion and expressions for realistic animation.
shooting, and editing to the final product. Viewers learn               Plus, advance your skills to the next level with an in-depth
about mics, lighting, camcorders, and computer editing                  and practical look at the effects, techniques, tips, and tricks
technology.                                                             used for high-end productions.
2000 ed. 15 min. VHS/DVD $100.00               # SW 673                 2006 ed. 12 hrs 3 DVDs $190.00                    # DST 914

SUCCESSFUL NONLINEAR EDITING FOR                                        ADOBE PREMIERE PRO 2
VIDEO                                                                   Learn how to produce a video and have it look like it was
Provides a step-by-step approach to nonlinear editing by                cut by a professional. Filmmaker, Jacob Rosenberg, leads
demonstrating a variety of essential techniques using the               you through the extensive capabilities of the most scalable,
latest video-editing software. DVD menu allows for easy                 efficient, and precise editing tool for HD, SD, DV, and film.
access to any block of instruction. Become proficient with              See how easy it is to maximize your time using Adobe
the edit window and how images and sound can be                         Bridge. Learn about new features including eReview,
manipulated. Topics include choosing shots, editing for a               color correction tools, and a new multi-cam workflow.
reason, line of action, editing dialogue, transitions, digital          2006 ed. 17 hrs 5 DVDs $225.00                  # DST 91
effects, and music.
2003 ed. 32 min. DVD $150.00                       # FH 814

TUTORIALS:    DIGITAL    VIDEO
PRODUCTION
DIGITAL VIDEO & ADOBE PREMIERE
ELEMENTS
Beginners through advanced can transform family
memories into polished, professionally-produced DVDs
and web clips that can be treasured for a lifetime.
Incorporate music and graphics to polish your production;
learn    how      to     create    a     final    DVD     with
professionally-designed menus and special features;
discover how to add exciting effects and transitions; and
properly utilize titles and credits for finished productions.
2003 ed. 3 hrs Windows DVD $50.00                   # DST 895



The price shown are in US dollars and exclusive of shipping charges

                                                                 P.12
Index
2006 INTERNATIONAL TV COMMERCIALS AWARD WINNERS                       P.4
A CLOSER LOOK AT ADVERTISING: WHEN WHERE, WHY, AND HOW TO ADVERTISE   P.5
ADOBE AFTER EFFECTS 7 PRO: ESSENTIALS                                 P.12
ADOBE AFTER EFFECTS 7PRO: PROFESSIONAL FEATURES                       P.12
ADOBE PHOTOSHOP TIPS AND TRICKS                                       P.11
ADOBE PREMIERE PRO 2                                                  P.12
ADOBE® DREAMWEAVER® CS3                                               P.11
ADOBE® FLASH® CS3 PROFESSIONAL                                        P.11
ADOBE® PHOTOSHOP® CS3 EXTENDED                                        P.10
ADVERTISING AGENCY                                                    P.4
ADVERTISING AND MARKETING ON THE INTERNET                             P.5
ADVERTISING AND MARKETING ON THE INTERNET                             P.8
ADVERTISING CREATIVE APPEALS                                          P.3
ADVERTISING CREATIVE APPEALS                                          P.6
ADVERTISING CREATIVE APPEALS                                          P.9
ADVERTISING LAYOUT: PART I                                            P.6
ADVERTISING LAYOUT: PART I                                            P.9
ADVERTISING LAYOUT: PART II                                           P.6
ADVERTISING LAYOUT: PART II                                           P.9
ADVERTISING TECHNIQUES                                                P.6
ADVERTISING, SALES PROMOTION AND PUBLIC RELATIONS                     P.5
AMERICA’S AD ICONS                                                    P.3
AMERICA’S AD ICONS                                                    P.7
AN INTRODUCTION TO WEB SITE DESIGN                                    P.8
AN INTRODUCTION TO WEB SITE DESIGN                                    P.11
BEHIND THE SCENES IN TV & FILM PRODUCTION                             P.12
BEHIND THE SCENES: PRINTING                                           P.5
BEHIND THE SCENES: PRINTING                                           P.10
BEHIND THE SCREENS: HOLLYWOOD GOES HYPERCOMMERCIAL                    P.3
BEST OF 2006: CLIO GOLD PLUS                                          P.3
BOB GARFIELD’S “ADVERTROCITIES”                                       P.4
BROADCAST MEDIA                                                       P.6
BUSINESS PLAN PRO 2007: EBAY EDITION (CD-ROM)                         P.9
CAPTIVE AUDIENCE                                                      P.5
CORELDRAW GRAPHICS SUITE X3: ESSENTIAL TRAINING                       P.10
CRACKING THE ADVERTISING CODE                                         P.6
CUSTOMER RELATIONSHIP MANAGEMENT                                      P.9
DEADLY PERSUASION: THE ADVERTISING OF ALCOHOL & TOBACCO               P.3
DESKTOP PUBLISHING: GETTING THE MESSAGE OUT                           P.5
DESKTOP PUBLISHING: GETTING THE MESSAGE OUT                           P.10
DIGITAL VIDEO & ADOBE PREMIERE ELEMENTS                               P.12
DIRECT RESPONSE & OUT-OF-HOME MEDIA                                   P.6
DOING RESEARCH ON THE INTERNET (CD)                                   P.8
DOT.COM COMMERCIALS                                                   P.4
DOT.COM COMMERCIALS                                                   P.9
DREAMWEAVER 8: ESSENTIAL TRAINING                                     P.12
DRIVING TRAFFIC TO YOUR WEB SITE                                      P.7
EBAY AND NAPSTER: CHANGE AGENTS                                       P.8
E-COMMERCE IN BUSINESS                                                P.8
E-COMMERCE: BUSINESS TO BUSINESS                                      P.8
ELEMENTS & PRINCIPLES OF DESIGN (POWERPOINT CD)                       P.6
ELEMENTS AND PRINCIPLES OF DESIGN                                     P.9
FLASH PROFESSIONAL 8 VIDEO INTEGRATION                                P.12
FLASH USER: EXPERIENCE BEST PRACTICES                                 P.11
FROM ZERO TO SIXTY IN THIRTY DAYS                                     P.9
GETTING STARTED WITH COREL PAINTER                                    P.10
GRAPHIC DESIGN: WHAT’S IN A LOGO?                                     P.9
HOW TO DESIGN YOUR OWN WEB SITE: PARTS I & II                         P.5
HOW TO DESIGN YOUR OWN WEB SITE: PARTS I & II                         P.8
HOW TO DESIGN YOUR OWN WEB SITE: PARTS I & II                         P.11
HTML BASICS                                                           P.8
INTEGRATED MARKETING COMMUNICATIONS                                   P.5
INTEGRATED MARKETING COMMUNICATIONS                                   P.5
INTERACTIVE AND MULTI-CHANNEL MARKETING                               P.8
INTERNET RESEARCH TECHNIQUES                                          P.8
INTRODUCTION TO INTERNET SEARCHING                                    P.9
The price shown are in US dollars and exclusive of shipping charges

                                                         P.13
IT WON’T HAPPEN HERE:                                                                  P.7
KILLING US SOFTLY                                                                      P.3
MARKETING COMMUNICATIONS: PERSONAL SELLING, SALES PROMOTION, ADVERTISING, AND PUBLIC   P.4
RELATIONS
NEWSPAPER ADVERTISING                                                                  P.6
OPTICAL ILLUSIONS: HOW TO CREATE THEM                                                  P.6
PHOTOSHOP CS2 AND FLASH 8 INTEGRATION                                                  P.12
PHOTOSHOP LIGHTROOM: ESSENTIAL TRAINING                                                P.10
PLANNING & PRODUCING THE ADVERTISEMENT                                                 P.4
POSITIONING: HOW ADVERTISING SHAPES PERCEPTIONS                                        P.7
PREPRESS FOR ADOBE PHOTOSHOP                                                           P.11
PRINT MEDIA                                                                            P.6
PRODUCING A VIDEO                                                                      P.12
PROMOTIONAL PROCESS IN MARKETING (POWERPOINT CD)                                       P.4
PROMOTIONAL STRATEGY FOR SMALL BUSINESS                                                P.4
PSYCHOLOGY OF ADVERTISING: PART 1                                                      P.7
PSYCHOLOGY OF ADVERTISING: PART II                                                     P.7
PUBLIC RELATIONS                                                                       P.7
QUARKXPRESS 7: NEW FEATURES                                                            P.10
QUARKXPRESS TO ADOBE INDESIGN                                                          P.10
SALES PROMOTION: IT'S A TEAM EFFORT                                                    P.4
SPAM                                                                                   P.7
SPORTS ENDORSEMENTS COMMERCIALS                                                        P.4
SUCCESSFUL CAMERA WORK FOR VIDEO                                                       P.12
SUCCESSFUL LIGHTING FOR VIDEO                                                          P.12
SUCCESSFUL NONLINEAR EDITING FOR VIDEO                                                 P.12
THE ADVERTISING MEDIA                                                                  P.5
THE CLIOS 2006: PARTS I & II                                                           P.3
THE OVERSPENT AMERICAN: WHY WE WANT WHAT WE DON’T NEED                                 P.4
TOXIC SLUDGE IS GOOD FOR YOU: THE PUBLIC RELATIONS INDUSTRY UNSPUN                     P.7
U.S. GOLDEN OLDIES                                                                     P.4
USING TECHNOLOGY                                                                       P.9
WEBSITE DESIGN: EXTREME WEB SITE MAKEOVER                                              P.11
WHAT MAKES A GREAT ADVERTISEMENT: PART I                                               P.3
WHAT MAKES A GREAT ADVERTISEMENT: PART II                                              P.3
WHY ADS WORK: THE POWER OF SELF-DECEPTION                                              P.7
WHY YOU BUY: 21ST CENTURY ADVERTISING                                                  P.6
YOU ARE THE ORGANIZATION: EVERY EMPLOYEE’S PUBLIC RELATIONS ROLE                       P.7




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