Asia Transfer Pricing China The future of transfer pricing in the world’s most dynamic economy T

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							                                                       Asia Transfer Pricing - China


The future of transfer
pricing in the world’s
most dynamic economy
                             T
                                         he economy of the People’s Republic of China has grown at a rate that has
After almost 20 years,                   confounded economic theorists and made a mockery of their predictions.
                                         The China GNP has been doubling about every eight years in real terms
China has finally passed                 since Deng Xiao Ping introduced the “open door” policy in 1981. While
                             experts have frequently predicted a slowdown (and some Cassandras even a crash),
a new income tax law.        growth has instead gone from red hot to white hot, hitting 12% in some quarters. This
                             year China emerged as the world’s third largest economy. Other economic signals are
Glenn DeSouza of Baker       also reaching new heights. In just the last three years, the stock market index soared
                             by over 300% and stock market capitalisation by more than 500%. Private equity (PE)
& McKenzie describes         funds have made China a top priority and M&A activity is growing at 40% a year. At
                             the same time, foreign direct investment continues to flood in with over 40,000 new
how to deal efficiently      foreign investment enterprises (FIEs) set up each year by multinationals (MNCs).
                                 With the economy roaring ahead, China no longer needs to offer carrots to get
and intelligently with the   investors. This is reflected in the passage of a relatively tough new tax law. On March
                             16 2007, the Law of the People’s Republic of China on Enterprise Income Tax (New
compliance burden it         EIT Law) was adopted by the 10th National People’s Congress (NPC) to become
                             effective as of January 1 2008. The New EIT Law marks a paradigmatic shift. Under
presents                     the old system, foreign investors could enjoy holidays of five years or longer, a tax rate
                             as low as 15% and a local subsidy which gave back 40% of the tax paid. By contrast,
                             the New EIT Law sets a harmonised tax rate of 25% and eliminates most incentives.
                                 The New EIT Law also stakes out a more aggressive approach to transfer pricing.
                             Chapter six of the New EIT Law is entirely devoted to transfer pricing and address-
                             es cost sharing arrangements (CSAs), intercompany reporting requirements, APAs,
                             attribution of tax haven income, the need for commercial substance, and thin capital-
                             ization. It also introduces a special interest levy on TP adjustments that goes beyond
                             the current interest and penalty regime.
                                 The New EIT Law suggests that now is the time to implement a tax-saving TP pol-
                             icy. But a word of warning is in order. The State Administration of Taxation (SAT)
                             receives training from the OECD; therefore, a balanced TP policy should not only
                             meet China’s current TP policy but also satisfy the evolving global standards on such
                             issues as locally-developed intangibles (LDI) and permanent establishments (PEs).
                             The tax savings from a new TP policy, for example, could be wiped out by a future
                             PE challenge that exposes overseas profits to China taxation.
                                 The other big news out of China this year is the expected passage of a TP manda-
                             tory documentation requirement. This has long been on the SAT’s agenda. Back in
                             December 2004, several of us were invited to meet with the SAT in Beijing to share
                             experiences on TP documentation in the US. In 2005, drafts of the documentation
                             requirement were being circulated by the SAT. The latest draft has been scaled back
                             and simplified but will still create a compliance burden.


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    Asia Transfer Pricing - China

       It is important, therefore, to understand the strategic            issues raised to them by one of their tax bureaus.
    options for dealing with these new developments. Below is                Tables 1 and 2 identify the legislation governing transfer
    also a quick master guide to the most important Chinese laws,         pricing in China.
    rules and circulars governing transfer pricing.
                                                                          Forthcoming documentation requirement
    Master guide to TP regulations                                        The latest version of the documentation requirement has
    The highest level of tax legislation in China is represented by       been much simplified. It comprises just 16 articles and is
    laws. The laws can be enacted only by the National People’s           about five pages in length in the English translation. It
    Congress (NPC), which meets in March of each year to set              requires (i) a detailed TP disclosure form to be submitted
    policy and pass laws.                                                 along with the annual corporate income tax return and (ii) TP
       The second level of tax legislation is represented by the          documentation to be made available within 30 days of a
    detailed implementing rules which are issued by the State             request by the tax bureau. The table summarises on the next
    Council.                                                              page the key provisions of the documentation requirement.
       The third level of tax legislation is represented by the cir-
    culars issued by the SAT. Note that the SAT is not an enforce-        How to deal with documentation
    ment organisation like the IRS. Its main role is as a policy          Compliance strategy
    maker and oversight organisation. The formal circulars issued         A transfer pricing documentation requirement in China will
    by the SAT are usually designated as Guoshuifa and the SAT            create a major compliance exercise since major MNCs have
    will also issue less formal letter rulings, known as Guoshuihan,      an average of six to eight entities requiring documentation.
    which can take the form of replies by the SAT to specific             The point to remember is that documentation is basically a



    TABLE 1
    Transfer Pricing Regulations
    (as of September 2007)

    Area                      Year         Reference                      Issued by          Comment
    Basic TP regulations      1998 &2004   Guoshuifa 59 & Guoshuifa 143   SAT                Foundation principles and methods
    Intra-China services      2002         Guoshuifa 128                  SAT                TP for Chinese holding companies
    Cross-border              2002         Huifa 29                       SAFE               Required documents to remit fees
    services                                                                                 (and royalties)
    Customs                   2003         Shuling 102                    GAC                Royalties – conditions under which they
                                                                                             are subject to customs duties
    Intra-China                2003        Guoshuihan 1284                SAT                MAP to avoid intra-China double taxation
    Mutual Agreement Procedure (MAP)
    APAs                       2004        Guoshuifa 118                  SAT                Implementation rules for advance pricing
                                                                                             agreements
    CSA                       2004         Guoshuihan 470                 SAT                Letter ruling on technology cost sharing
                                                                                             arrangements
    Royalties                 2004         Guoshuifa 80                   SAT                Obtaining business tax exemption on royalties
    Cross-border MAP          2005         Guoshuifa 115                  SAT                MAP to avoid international double taxation
    Comparables               2005         Guoshuihan 239                 SAT                Use of BVD database
    Comparables               2005         Guoshuihan 745                 SAT                Conditions for using capital intensity
                                                                                             adjustments
    Functional analysis       2007         Guoshuihan 363                 SAT                TP research methods including functional/
                                                                                             financial analysis
    PE                        2006         Guoshuihan 970                 SAT                Targets foreign companies selling into
                                                                                             China via dependent agents
    Contract manufacturers    2007         Guoshuihan 236                 SAT                Contract manufacturers should earn a profit
                                                                                             or be targeted for audit
    New income tax law        2007         Zhuxiling 63                   NPC                Harmonises tax rate at 25% and prioritises
                                                                                             transfer pricing



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                                                                   Asia Transfer Pricing - China

TABLE 2
Chinese forthcoming documentation requirement

Provision                               Article                    Comment
Disclosure submission                   3                          Must be filed with the annual corporate income tax return
Disclosure format                       3                          Consists of eight elements, including terms and profitability
                                                                   of related party transactions and whether documentation has
                                                                   been prepared
Disclosure failure-to-file penalty      7                          Failure to file will result in penalties as per Article 62 of
                                                                   Tax Collection Law
Documentation format                    4                          Consists of seven sections; organizational structure, business
                                                                   operations, transaction details, comparability analysis, best
                                                                   method analysis, cost sharing if applicable, and other documents
Documentation submission                8                          Must be made available within 30 days of a request
Documentation filing extension          8                          Under special circumstances, a one-off extension of 45 days
                                                                   will be granted
Documentation failure-to-file penalty   12-13                      Special interest levy on additional tax as per Article 49 of EIT
                                                                   Law and Article 157 of EIT Rules. Also right to deem income
Submission language                     6                          Should be prepared in Chinese
Document authentication                 10                         Must be stamped with so-called official chop and signed by
                                                                   person in-charge. Overseas documents should be certified by
                                                                   notary or CPA
APA exemption                           5                          Taxpayers with APA are exempted from preparing documentation
False information penalty               9                          Penalties as per Article 70 of the Tax Collection Law and Article
                                                                   96 of the Tax Collection Regulation
Confidentiality                         15                         Tax authorities cannot disclose the documentation information
                                                                   to a third party
Effective date                          16                         January 1 2008



compliance exercise not a value-added exercise, so more is        Finding Chinese comparables
not better.                                                       Lenovo, which acquired IBM’s personal computer (PC) busi-
   The following strategy is recommended to create efficien-      ness in 2005, is the most famous electronics company in
cies and establish control of the documentation process.          China. It enjoys a commanding 36% share of the China PC
• Categorise entities by risk. The classification can be based    market and is the official IT supplier for the 2008 Olympic
   on a few simple parameters such as profit rates, and prior     Games. But if you were to screen the BVD database for
   audit history                                                  Chinese companies you would not locate Lenovo as a Chinese
• Provide only lean documentation for low-risk entities.          company because Lenovo is incorporated and listed in Hong
   For a low-risk entity (such as a contract manufacturer         Kong.
   earning a 5% profit), only the simplest of functional             As that example illustrates, finding comparables in China
   analysis followed by defensible benchmarking is                is not straightforward. Presented below are some guidelines
   needed.                                                        on where to find comparables:
• Share benchmarking results. Where entities perform the          • Internal comparables. Other entities within the group who
   same function, the benchmark results should be shared             perform the same function.
   across the group to ensure consistency and create              • Chinese-listed companies. Includes companies on
   efficiencies.                                                     Shanghai and Shenzhen exchanges.
• Use special factor analysis for high-risk entities. For a       • H-share companies. Companies incorporated in China and
   high-risk entity, it will be necessary to mount a defence         listed in Hong Kong. H-share companies include the
   of its position. Resources should be invested to explain          largest companies in China, namely China Construction
   why this entity has fallen short of the benchmarks.               Bank, Bank of China, PetroChina and China Life.
• Take ownership. Electronic versions of the documenta-           • Red chip companies. Companies incorporated in Hong
   tion and benchmarking should be kept and the internal             Kong and listed on Hong Kong but whose parent is incor-
   staff should be trained to perform annual basic updates.          porated in China. The largest red chip is China Mobile.


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     Asia Transfer Pricing - China

       Other famous red chips include Lenovo and COSCO.                     • Use of predefined comparable sets. Instead of starting
     • Nasdaq companies. Many famous Chinese hi-tech compa-                   every search from square one, the expert user should
       nies are listed on Nasdaq, including Shanda, Ctrip,                    access databases such as Top 500 Asian contract manufac-
       Sohu.com and Netease.                                                  turers, Top 50 Greater China distributors, and Top 100
     • Other overseas companies. Some Chinese companies are                   Asian outsourcing firms.
       listed on Singapore, Tokyo and other overseas exchanges.             • Use of largest possible samples. When the sample size is
       These companies are generally not significant.                         less than 30, the results are unreliable and should be cor-
     • State Owned Enterprises (SOEs). There are about 155                    roborated by the results from the larger population set.
       SOEs directly under the national government and about                • Highest quality of original data. Data obtained directly
       135,000 are provincially and municipally controlled.                   from original sources like the China Securities Regulatory
       Reliable published financial data is not available                     Commission (CSRC) or the company’s website is more
     • Private Chinese companies. There are over four million pri-            reliable than data from third-party databases.
       vate companies but published data is generally not available.        • Full-spectrum financial analytics. Reliance on a single prof-
     • Asian comparables. Companies from Taiwan, Singapore,                   it level indicator (PLI) should be replaced by the use of
       and Asian countries are sometimes acceptable to the                    multiple PLIs such as operating margin, Berry Ratio, and
       Chinese tax authorities, but not Australia, Japan, Korea,              value-added cost mark-up.
       and India. (However, global comparables can be used to               • Advanced statistics. Exclusive reliance on the interquartile
       illustrate industry specific returns and provide corrobora-            range should be augmented by using the many available
       tive value.)                                                           statistical tools such as Tukey quartiles, trimmed means,
     • Secret comparables. The SAT is committed to using public               variance analyses, correlations, and regressions.
       comparables for bilateral APAs. But in TP audits, the tax-           • Integrated comparables. The system should have the capa-
       payer may be confronted by the local tax bureau with secret            bility to include internal and external comparables, with
       comparables that can even be other FIEs in the same zone.              external comparables including both onshore and offshore
     Table 3 below profiles the alternative sources for                       Chinese companies.
     comparables.
     Second-generation China benchmarking system                            Opportunities and vulnerabilities
     The benchmarking systems used in China were developed                  There are a few excellent planning ideas regarding China.
     about eight years ago and are characterised by use of small            • Export toll processing. Exports from China can be con-
     samples (often less than 10) and simplistic statistics. A sec-           ducted using turnkey contract manufacturing (jin liao jia
     ond-generation Chinese benchmarking system would have the                gong) or toll processing (lai liao jia gong). The essential dif-
     following characteristics:                                               ference between the two is that in toll processing the for-

     TABLE 3
     Potential comparables for China benchmarking
     (as of August 24 2007)

     Market                      Type                              Number                   Market cap ($ billion)             PE
     Internal comparables        Similar entities within the MNC   NA                       NA                                 NA
     Shanghai                    A                                 842                      2299                               58
     Shanghai                    B                                 54                       16                                 50
     Shenzhen                    A                                 619                      667                                70
     Shenzhen                    B                                 55                       18                                 28
     Hong Kong                   H-Share                           145
                                 (for example, Bank of China)
     Hong Kong                   Red Chip                          96
                                 (for example, Lenovo)
     Hong Kong                   Total                             1206                     2163                               19
     NASDAQ International        76 (for example, Shanda)                                   About 75
     Chinese private             Private company. No data          More than four million
                                 is published
     Chinese State-Owned                                           More than 135,000        NA                                 NA
     Acceptable Asian            Singapore, Taiwan and Asian       About 4,000              NA                                 NA
     countries


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                                                                    Asia Transfer Pricing - China

  eign principal retains title to the imported materials and       Biography
  processed products at all stages. Usually in both models,
  the Chinese entity is compensated on cost base and since                                          Glenn DeSouza
  the cost base of the toll model is much smaller fewer prof-
  its are reported in China. Thus tolling provides the most                                         Baker & McKenzie
  tax-efficient (from an income tax standpoint) way to man-                                         Unit 1601, Jin Mao Tower
  ufacture in China.                                                                                88 Century Avenue, Pudong
• Import sales agents. MNCs can sell their overseas products                                        Shanghai 200121, PRC
  into China by using a buy-sell distributor or a sales agent.                                      Tel: + 86 21 6105 5966
  Generally speaking, a limited risk sales agent receives a fee                                     Mobile: +86 1376 456 4976
  (either cost plus or commission), which is usually much                                           Email: glenn.desouza@bakernet.com
  smaller than the margin earned by a full-fledged distribu-
  tor. There are risks in implementing a sales-agency model
  in China, especially if the customers want to buy in local        Glenn DeSouza is leader of China transfer pricing (TP) services at Baker &
  currency and do not have their own import rights.                 McKenzie. DeSouza came to China in 1999 and was the first full-time
• Cost-sharing arrangements. This tool is used to minimise          transfer pricing expert to be based in mainland China. Previously, DeSouza
  indirect taxes. By paying the overseas parent a cost-sharing      also served as the Asian regional TP leader for a big-four firm and a member
  contribution as opposed to a royalty, the FIE can potentially     of their global TP executive committee.
  avoid the 10% withholding tax and a 5% business tax (BT)          DeSouza has conducted several hundred projects in China, which include
  to which a royalty is subject. The New EIT Law specifically       highly successful audit defences, advance pricing agreements and cash
  endorses CSA (as does the documentation requirement).             repatriation strategies. His clients cover almost all industries and include the
  Investors should stay tuned on this opportunity.                  largest US, European and Japanese multinationals.
• Profit stripping. For products manufactured and sold in           As the first PhD Economist expert in China, DeSouza developed the original
  China, profit stripping by stepped-up royalties, fees and         tools and databases for China-specific benchmarking and trained tax officials.
  commissions may be possible if the current profit rate is         DeSouza was consulted by the State Administration for Taxation (SAT) with
  significantly more than the arm’s-length standard and             regard to their forthcoming documentation requirement and has participated
  overseas entities are providing technology, intangibles           along with the OECD in the SATs annual training meetings at Yangzhou.
  and services.                                                     DeSouza’s recent articles include “Master Guide to Chinese TP Regulations”,
                                                                    “How Much Profit Should You Earn in China?” and “IP in China New Tax
Vulnerabilities                                                     Opportunities.” He has received various awards including from the National
In developing a China TP plan the investor needs to be aware        Association of Business Economists in the US and from the SAT.
of the following risks:
• PE. An important risk for a foreign principal using a sales
   agent to sell into China is the PE risk. Clearly, employees
   should not negotiate prices or sign contracts. The recent          gibles such as customer relationships where the local FIE
   SAT circular concerning a foreign company (Hong Kong)              has made significant investments.
   using a dependent agent to sell into China indicates a grow-
   ing awareness of this issue on their part.                      Lessons to learn
• KERTS/SPF. In studying the attribution of profits to a PE,       The New EIT Law and the forthcoming documentation
   the OECD has developed the concept of Key                       requirement have elevated the importance of TP in China.
   Entrepreneurial Risk Taking (KERT) functions also now           In summary, there are three main messages for dealing with
   known as Significant People Functions (SPF). For example,       these developments.
   a MNC with all its key executives in China will find it                                   .
                                                                       Assess your China TP Jack Welch famously remarked that
   harder to argue that the Chinese entity is just performing      “if you want to be the world leader, you must be the leader in
   routine functions at no risk if the risk-making decisions are   China” and China is regarded by many CEOs as their number
   being made in China. This can lead to the SAT ignoring the                                          ,
                                                                   one priority. But in the case of TP many MNCs have a better
   contract and looking at the economic substance.                 strategy and documentation for Australia and Canada than
• Local intellectual property (IP). MNC products are sold          they do for China. This disconnect should be addressed by a
   under their Chinese names such as Ke Kou Ke Le for Coke         thorough assessment of the situation. It should also be noted
   and Ji Bai Li for Cadbury. Who owns these names if all the      that companies who do this assessment sometimes find that
   marketing investments have been deducted locally and if         they are actually allocating too little profit to China, a situa-
   the FIE incurred losses making these investments? Similar       tion that bodes ill for the future.
   concerns could be raised about other local marketing intan-         Take ownership of documentation. Given that MNCs in


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     Asia Transfer Pricing - China

     China need to prepare documentation for a large number of
     entities, China documentation is a major compliance exercise
     and needs to be handled efficiently and consistently.
        Develop world-class TP plans. SAT maintains an intense
     dialogue with the OECD and has made no secret of its aspi-
     ration to learn and adapt international practices. Therefore, a
     defensible TP policy should also satisfy the evolving global
     standards. The amount of profit booked in China should be
     commensurate with its economic substance and its contractu-
     al obligations.




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