FOR IMMEDIATE RELEASE PRESS CONTACT:
Carly Harrill, 944 Magazine
944 Media Hires New Publisher to Spearhead Company Growth in Los Angeles
Valarie Anderson Capitalizes on 16 Years Experience in Media Publishing
to Join 944 as Publisher of Los Angeles Edition
LOS ANGELES (December 11, 2008) — 944 Media, LLC (“944 Media”) (www.944.com) recently announced
the hire of Valarie Anderson, formerly of the Tribune Company’s Los Angeles Times. Anderson will
capitalize on her extensive roots in national and international media sales to assume the role of publisher of
944 Los Angeles.
"I'm thrilled to be on the cutting edge of where the future of media is going,” said Anderson. “The 944
Media business model is a brilliant peek into how to integrate marketing, online, social networking,
consumer generation and the live activation of the print product. Futurologists will study these guys, what
they did and how they rescued the industry."
Anderson will spearhead city operations and revenue building in the Los Angeles market to continue driving
revenue upward, after a 10.8-percent increase in revenue from 2007.
As the publisher of 944 Los Angeles, Valarie Anderson brings more than 16 years experience in Southern
California publishing to the company. Anderson hails from the Los Angeles Times where she spearheaded
dual roles as the fashion director and publisher of LA, Los Angeles Times magazine. Anderson was
responsible for the re-design and re-launch of LA, Los Angeles Times magazine, which debuted this past fall
as the most successful revenue-generating issue in the 30-year history of the magazine. Prior to the Times,
Anderson worked for Sportswear International as the North American publisher, launching the LA Fashion
Week special edition, and the Canadian Fashion Week edition while creating a global presence with a
European team. She has also held prominent positions as the West Coast Director for Women's Wear Daily,
and the Marketing Director for South Coast Plaza.
The addition of Anderson further solidifies 944's strength in the print media industry, just two months after the
company announced new leadership with the corporate appointments of Vice President of Publishing
Sharyn Bires and National Sales Director Tiffany Cohen, formerly of Los Angeles magazine and Emmis
Communications custom publishing arm.
High-resolution images and interviews are available upon request. Please contact Carly Harrill,
Director of PR for 944 Media, at 619-817-5066 or email@example.com for more information.
About 944 Media
Driven by an arsenal of city-specific lifestyle publications in the country’s largest entertainment hubs, 944
Media has created a unique lifestyle portfolio specializing in print and online content, special events and a
custom publishing division. Founded in 2001, 944 is setting the pace for a new generation of innovative
media trends, projecting a standard of living for the young, upwardly mobile tastemaker through an all-
inclusive resource. The conglomerate capitalizes on a hyper-local publishing model that balances regional
and national content, while an immediate print turnaround allows each issue to hit the streets within 24
hours of close. The digital platform, 944.com, has extended the reach of a publication with daily content
attracting more than 2.5 million unique viewers per month. Through an innovative supply chain distribution
platform, 944 Media circulates more than 2.9 million copies per year, with more than 4,000 strategic
distribution locations and placement in 25,000 luxury hotel rooms nationwide. www.944.com