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					INTRO TO PRODUCT PHOTOGRAPHY (FOR INSTRUCTABLES)
by Weissensteinburg




         Start making money shooting industrial product photography
introIntro to Product Photography (for instructables)
This instructable is meant for anyone making an instructable or slide show who can't seem to get good pictures, or is always
criticized about their pictures. These particular tips are intended for shooting small to medium sized projects that can be
maneuvered relatively easily, and put in a studio environment. But even if your particular project doesn't fit these criteria,
many of the tips I'll be giving are universal, and can be applied to any photographic documentation.

In most projects, it's not practical to take the pictures for each step in front of a backdrop with proper lighting. In these cases,
it's often still good to take pictures for the intro slide like this. A good intro picture will attract many more viewers.




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step 1The Camera
Please try to refrain from using cameraphones or web cams. If you absolutely have to, be sure to have plenty of light, and to
rest the camera on something to keep it steady.

Other than that, most cameras should work...use the best one that you have access to. If you don't have access to any
cameras, one suggestion is to buy a disposable one, use it, and have them scan the images onto a disk.




step 2Backgrounds
There are two main things your background should be: Simple and Contrasty.

With a nice, simple background, your product will stick out and call all of a viewers attention to it. A cluttered background will
take attention away from the product.

The background color should contrast your product as well, in order for it to be visible. White is preferable over all else, but if
your product is very lightly colored, black works well. If neither black, nor white works, use a nice neutral color like light gray,
or whatever you have access to.

The look in professional pictures of a background going on forever is actually easily achieved. All that's required is a curved




             Start making money shooting industrial product photography
backdrop. With no crease of where the floor meets the wall, it looks like it's all one. This effect is very pleasing to the eye.

Two backdrops that work well are poster board, and sheets or comforters. A piece of white poster board, with the back held
up by something (I use weights) makes a great, professional looking background. If your object is too big for one, or even
two, poster boards, or white just doesn't work (and you don't have any other colors) you can do the same thing by tacking, or
weighting down, a sheet or bed comforter.

Also, it's best to have the subject be as far away from the background as possible. Due to depth of field, the background will
get blurrier the farther you're focused from it. A blurry background will help make imperfections (wrinkles, creases) less
noticeable.




             Start making money shooting industrial product photography
Start making money shooting industrial product photography
Start making money shooting industrial product photography
Start making money shooting industrial product photography
Start making money shooting industrial product photography
Start making money shooting industrial product photography
    step 3Lighting
    In general, you want nice, even lighting all around, so turn on a bunch of lights, open window shades, etc., until you have a
    clear, bright picture. It's best not to use your on camera flash if you can avoid it...they blow out shiny surfaces.

    If You're Getting Shadows

    There are a few things you can do about shadows:
•   If it's coming from the on camera flash, position the flash directly in front of your subject, instead an offset picture. This
    means you'll have to shoot landscape (and crop later, if needed).
• Position a light or reflector on the side of the shadow
  If the Picture is too Dark
•    Add more lights
•    Turn on your flash
•    Back away from the subject, or zoom out, and crop later on..being farther back allows more light to enter the camera.
    Diffusing

    Diffusing makes for softer light. There are many ways to do it, but some easy methods include bouncing and holding a piece
    of white printer paper in front of your on camera flash.

    Bouncing

    Bouncing is a method of diffusing that involves bouncing light off light colored surfaces (like ceilings or walls) onto your
    product.

    Reflectors

    Reflectors help by redirecting stray light (like from a window) onto your product. This can be helpful if you are getting some
    shadows. Simply place something reflective or white on the side of the shadow, and they will be taken care of. White poster
    board makes a good reflector, as does tin foil covered card board.

    Lighting the Backdrop

    If you're not using ambient light from all over, and just have a single light on your object, you may want to light the backdrop
    as well, if it's white. Otherwise, it will turn out gray, and not as attractive.




                 Start making money shooting industrial product photography
Start making money shooting industrial product photography
Start making money shooting industrial product photography
Start making money shooting industrial product photography
Start making money shooting industrial product photography
    tep 4General Tips
•   Before you take all of your pictures, take a few test shots to find out what lighting set up works best.
•   Don't take everything down until you have a chance to look at your pictures...You may want to retake a few of them.
•   If your pictures require you to be up close, check to see if your camera has a macro mode. The symbol for it is a little flower,
    and it may be on a top dial, the back control panel, or in the menus.
•   Photographs of electronics (like circuits) should always be taken from directly above, to insure the best clarity possible.




               Start making money shooting industrial product photography
Start making money shooting industrial product photography
step 5Post Processing
After all the pictures are taken, and you've uploaded them to the computer, it's time to take a look at them, and edit. I
recommend Picasa (a free program by Google) for this, because it allows you to easily view and edit photos right then and
there. Take this opportunity to crop and make any other little brightness/contrast adjustments that are needed. Make sure to
crop as tightly as possible, without cutting anything out.




            Start making money shooting industrial product photography
step 6Final Notes
Don't accept mediocrity in your pictures, make sure each one is focused, clear, and easy to see. If any pictures are a bit
blurry, go back and re take them (if you can). But most of all, have fun with it. Don't let taking pictures be something you
dread, but instead, something you take pride in. Experiment with your set up a little bit, and see what yields better results. I
hope you've been able to take something away from this to use next time. Let me know if you have any suggestions.




            Start making money shooting industrial product photography

				
DOCUMENT INFO
Description: Product photography is a branch of commercial photography which is about accurately but attractively representing a product. The principal application of product photography is in product catalogues and brochures, with a proportion of product images also being used in advertising. The challenges of product photography are generally: To represent the product without distortion To represent the product in good lighting, with soft shadows and no identifiable reflections To photograph a range of products rapidly, one at a time, so that the shadows and light are consistent Particularly difficult products to photograph include Transparent products Chrome and other highly-reflective products Products which are white or black