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3 Myths About Social Media and Business

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					              3 Myths
        About Social Media and Business

                 .                        ..                            …
                       Competitive Intelligence and KPI trainings and coaching's for
intelligence2act.com
                       Business and Personal Life
3 Myths About Social Media and Business

           Small                                                 Social Media is
         Businesses                 Set It and                      Only for
         Must be on                 Forget It                     Broadcasting
        Social Media                                                Message




          25%                           of small business owners said
                                        they plan to spend more on
                                        social networking
                                                             Small Business Marketing Forecast




                       Competitive Intelligence and KPI trainings and coaching's for
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                   1
Small Businesses Must be on Social Media




31%                             of small business owners said they don’t
                                use social media because their
                                customers don’t use it.




because their customers don’t use it.
                       Competitive Intelligence and KPI trainings and coaching's for
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                                2
                       Set It and Forget It

                                           Don’t expect a case of build it and they
                                                         will come.



                                           Cross promote your web site with the
                                           pages you set up on social media sites.
                                          integrating these social media sites into
                                              your business’ offline activities.


                                             Time spent on social media efforts
                                            depends on the type of business and
                                                    the goals involved.




                       Competitive Intelligence and KPI trainings and coaching's for
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                       Business and Personal Life
                                2
                       Set It and Forget It

           Goals
 should be distilled down to
      revenue and key
   performance metrics.
                       Competitive Intelligence and KPI trainings and coaching's for
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                          3
                    Social Media
         is Only for Broadcasting Messages
                                               Treating social media as a one-
                                               way communication channel is
                                               an approach that’s doomed to
                                                             fail.




             Check in with your fans and followers by
                asking for feedback, responding to
               questions and comments, and being
              personable to build relationships with
                             customers.


                          Competitive Intelligence and KPI trainings and coaching's for
intelligence2act.com
                          Business and Personal Life
                          3
                    Social Media
         is Only for Broadcasting Messages
   Concerns of small businesses on social media aren’t much

       different than those of         large                    companies.



   For those businesses that aren’t careful, subscribing to
  these social media myths can result in some big mistakes.

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                       Business and Personal Life
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Description: 3 Myths About Social Media and Business: 25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast.