Contracts for Fashion Designer by adu16750

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									Lakme Fashion Week Online Retail Partner…Helping You
Tap New Consumer Markets….Grow Your Sales Now!
                                       Fashion And You
• India’s Leading Online Luxury Private Sales Club.

• Partner to Best of Brands enabling merchandise sales while
preserving brand equity.

• Elevating shopping experience through Brand-centric Sale events.

• Exclusive Membership through invitation only…reach SEC A1, A2
consumers.

• 500,000 elite members already shopping, with 2 new members
joining in every minute.

• Reach 475 cities pan-India daily, beating physical retail infrastructure
constraints.

• Delivering luxury at consumer’s doorstep.
                            Why Fashion And You?
• A Shopping Revolution that is changing the way India shops.

• Spread globally with Brand Alliance of leading shopping clubs in United
States, Brazil, Russia, Switzerland, Australia & New Zealand, Mexico, Middle
East & Turkey.

• Bringing Indian audiences International luxury goods; Taking Indian
designers to new markets across India and overseas.

• A complete direct to your consumer - Marketing, Promotion, Sales &
Distribution partner.

• 100+ Fashion and You associates working for your brand across
Merchandising, Production, Technology, Logistics and Customer Support.

• Processing thousands of orders daily.

• Maintain your brand exclusivity; discover new consumer markets;
 Move merchandise.
“For the first time, LFW welcomes India’s leading fashion trade portal –
Fashion and You – as its Official Online Retail Partner to further the
business of fashion using E-Commerce. By associating with Fashion and
You, we are taking the lead to embrace the future and reality of
business in India, which is online, and provide a direct sales channel for
all LFW designers. The unique collaboration will enable LFW to facilitate
trade for budding Gen Next and Emerging designers through a special
“Launch My Line” space created on the portal in addition to targeted
sales events which will promote all LFW designers”.
              Sujal Shah, Vice President and Head of Fashion, IMG – India


“Fashion And You is delighted to be associated as the Online Retail
Partner to LFW. Our endeavor through this two year partnership with LFW
is to tap the potential that the online medium presents to the business of
fashion in India. We have started a shopping revolution of sorts, and we
are thrilled to have the opportunity that the Lakme Fashion Week
platform presents in furthering this cause.”
              Pearl Uppal, CEO, Fashion And You
       LAUNCH MY LINE: For Gen Next Designers

• A special sale event developed for selected participating Lakme
Fashion Week Gen Next designers to showcase & retail your
creations.

• A program that delivers a Direct-to-Consumer Marketing, Sales and
Distribution platform for accelerated growth as well as reach.

• A partnership that helps you market and build your brand though a
new channel, across India and overseas.

•A     series  of   sale      events retailed   exclusively     on
www.fashionandyou.com, India’s leading online fashion retail store
at exclusive members only prices.

• Promotional USP “ Served hot…Right off the Runway”.
More…
• Fashion and You will invest behind shooting and production of
catalogues to power the high end e-retail experience for your
collection.

• These exclusive designer sale events will stretch over 3 -7 days.

• Post the sale event, MADE-TO-ORDER merchandise to be created by
you as per received orders and delivered to end consumers by Fashion
and You.

• Promotion of the event to half a Million Fashion and You Members plus
to all Fashion and You online social communities, taking the number of
people exposed to your brand to close to a Million.

• Tap the future of the business of fashion with this partnership…Move
your Merchandise; Build your brand & more, all with a partner taking
care of production, marketing and logistics.
          LFW PRET LINE : For Established Designers


• A series of sale events with selected Established designers
participating with Lakme Fashion Week showcasing & retailing Ready-
to-Wear collections.

•A program that delivers a Direct-to-Consumer Marketing, Sales and
Distribution platform for accelerated growth as well as reach.

• A partnership that helps you market and expand your brand through
a new channel, across India and overseas.

•A     series of     sale      events retailed    exclusively     on
www.fashionandyou.com, India’s leading online fashion retail store at
exclusive members only prices.

• Promotional USP “ Served hot…Right off the Runway”.
More…

• Fashion and You will invest behind shooting and production of
catalogues to power the high end e-retail experience for your
collection.

• These exclusive designer sale events will stretch over 3-7 days.

• Post the sale event, MADE-TO-ORDER merchandise to be created
by you as per received orders and delivered to end consumers by
Fashion and You.

• Promotion of the event to half a Million Fashion and You Members
plus to all Fashion and You online social communities, taking the
number of people exposed to your brand to close to a Million.

• Tap the future of the business of fashion with this partnership…Move
your Merchandise; Build your brand & more, all with a partner taking
care of production, marketing and logistics.
 The Process

At the Venue in Mumbai:

• Fashion and You will send contracts to designers by 9th
September.

• Signed exclusivity contracts returned to Fashion and You by 13th
September.

• Samples chosen by buyers & collected by Fashion and You at
the venue after show.

• Photo Shoot executed in Mumbai for catalogue production.
Samples returned immediately after the photo shoot in Mumbai.
In Fashion and You at New Delhi:

• Post production processes kick started in Delhi (retouching,
copy writing, catalogue compilation & marketing promotions).

• Sale Event to go live within 5 days of shoot. Event to stay live
for a period of 5 days on FashionandYou.com

• Post sale, Purchase Order raised for Merchandise sold and sent
to designer to start production for Made-to-Order ensembles.

• Designer to deliver merchandise to Fashion and             You
warehouse in Delhi within 21 days of raised PO.
Timelines:
                          How it works
•   Launch My Line Gen Next 5 Year – 23rd September

•   Launch My Line Gen Next – 29th September

•   LFW Pret Line – 7th October

•   Block your inventory for 10 days only. In that time we shoot, catalogue,
    market, hold an event & raise a P.O delivered to your office.

•   Delivery to customer ensured within 30 days from purchase.



                                            A few easy steps to participate:

                                                                     Simply Register
                           Partner with Fashion and You & Lakme Fashion Week for
                                                    LFW Pret Line or Launch My Line
                                          & we promise to take your brand places.
Fashion and You deliverables:
• Merchandise selection
• Photo shoot & Cataloguing
• Marketing and Designer Brand Promotion
• Sales
• Delivery to customers
• Payment collection

                       Participating designer deliverables:
                                                                 • Register
                                                      • Handover Samples
                                           • Marketing & Brand information
                                                       • Sizing information
                              • Create Merchandise with Quality standards
                                                          • Timely Delivery
Next steps:
• Come be a part of Lakme Fashion Week & Fashion and You’s first

of a kind initiative with the Launch My Line & LFW Pret Lines.

• Connect with us to kick start a new way to sell and

move merchandise…

• Build your brand amongst new consumer segments…

• Partner with India’s leading online fashion retail company…

• Be where the Future of Fashion is.
Experience Fashion and You…Join Now!

Membership is exclusive & by invitation only !
You can access your personal invitation by these few simple ways:


•   Simply type http://LFW.fashionandyou.com fill in the 9 field form & be
    transported to shopping heaven !

•   Or ask your friend who’s a member to sponsor your invitation, or

•   Log on and request an invite* on www.fashionandyou.com or

•   sms FNY<space>NAME<space>EMAIL-ID to 56677


                                       Luxury Brands At Guilt Free Prices!

                             EXCLUSIVE BRANDS- DESIGNER LABELS -DAILY SALES

                                         *Invitations open for a limited period only.
Contact:
Gayatri Kachru
Manager - LFW Prêt Line and Launch My Line

gayatri@fashionandyou.com

								
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