Day Spa Sample Business Plan

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					                                                                                                                                        E-marketing Calendar 2006




Sample E-business Calendar
                                                                                   JAN                           FEB                MAR                         APR                       MAY                       JUN                       JUL                  AUG                           SEP                      OCT               NOV                     DEC
2006
                                                                          1        2 3         4        1        2 3         4   1 2 3            4    1        2 3         4    1        2 3         4    1        2 3         4    1        2 3 4       1        2 3         4        1        2 3         4   1        2 3         4   1 2 3 4          1        2 3         4
SEASONS                                                                                                                          HIGH                                                                                                           LOW                                                                                       SHOULDER
                                                         Local Events
                                                                       31                                    14                                             16          29            14          29                                 4                                                  4                                         31             23                         25
                                                              Holidays New Year                     Valentine's Day                                   Easter                    Mother's Day              Father's Day              4th July                                        Labor Day                             Halloween        Thanksgiving             Christmas
                                                                                                                                                                                Memorial Day

CAMPAIGNS
                                   Search Engine Advertising - SEA
                                                        Direct Mail

                                                     Email Marketing

REPORTING & E-BUSINESS PLANNING
                                        Monthly Traffic Reports               MR                            MR                   MR                        MR                        MR                        MR                        MR                   MR                            MR                       MR                   MR                   MR
                                              Monthly Reviews                             MC                            MC                   MC                        MC                        MC                        MC                        MC                   MC                            MC                       MC                   MC                   MC
                          Quarterly & Annual Reports - AR & QR                                     AR                                                           QR                                                                       QR                                                                          QR
                      Year End Review & Strategy Sessions- AC                                      AC
                  E-Business Plan - EBP & Budget Proposal - BP                                                   EBP                                                                                                                                                               BP

INTERNET MARKETING
                             Search Engine Optimization - SEOP                     SEOP                          SEOP                 SEOP                      SEOP                      SEOP                      SEOP                      SEOP                 SEOP                          SEOP                     SEOP                 SEOP                 SEOP
                                           Interactive Media - IM              Dining                            Spa              Recreation                Local Tvl                Luxury Tvl                Interna'l Tvl             Directories      Travel & Tourism              IM PLANNING                  Weddings              Meetings                 Golf
                         Competitive SE Positioning Report - CPR                                                                      CPR                                                                           CPR                                                                          CPR                                                                CPR
                                        Keyword Evaluation - KE                                                   KE                                                                                                                                                KE
                                   Website Content Analysis - CA                                                                       CA                                                                                                                                                         CA

WEBSITE DEVELOPMENT
                                             Website Audit - WA                                                  WA                                                                       WA                                                                       WA                                                                          WA
                                Website Competitive Analysis - CA                                                                     CPR                                                                           CPR                                                                          CPR                                                                CPR
                                                Website Updates
                                                        Project 1
                                                        Project 2
                                                        Project 3
                                                        Project 4
                                                        Project 5

NOTES:
CAMPAIGNS

SEA 1- details here
SEA 2 - details here

INTERACTIVE MEDIA - Monthly Linkage Partnership research and acquisition for a different market segment each month.

WEBSITE DEVELOPMENT

Website Updates: Changes include modifying colors of site, revamping navigation in sections of site, changing images and content throughout the site, and adding enhancements throughout site.

Project 1: high level details of project here - reference detailed project plan

Project 2: high level details of project here - reference detailed project plan

Project 3: high level details of project here - reference detailed project plan

Project 4: high level details of project here - reference detailed project plan



                                                                                                                                                                Updated: MM/YYYY
                                                                                                                                                                 www.xxxxxxx.com

				
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Description: Day Spa Sample Business Plan document sample