Social Media Strategy – Know First What You Need to Know Every successful company is backed up with a strategy. Even battles long time ago were won because of strategies. These days, battles still happen, not in the bloody manner but in such a way that time, effort and talent are being consumed and matched against competitors. When it comes to using Internet to promote products and services, utilizing appropriate social media strategy would be your best defense against other opposing teams. In order for you to decide what social media strategy to implement, it’s best that you submerge yourself with the current updates and buzz in the social media world. In that way, it won’t be hard to reach whatever goals you have. Owning a website is like having a baby. You should nurture it until it grows. It needs maintenance, improvements and evaluation if it is really doing well. In short, you need to be hands-on owner of your site. You should always find ways to optimize your website because of the presence of search engine spiders that identify what your site is all about. If you get value from that, your site would rank higher than your competitors. Another thing to watch out is the online traffic. Your ultimate goal should be to earn revenue from your site and if your site doesn’t have any traffic, that revenue is not possible. Now, you may ask how to get traffic? There are only two ways: to buy it or to attract it. In addition, social media strategy would greatly contribute by creating offsite pathways that lead to your site. Remember that SEO and social media are your bow and arrow in the Internet world. If your site is not equipped with these two assets, your pace is no match with that of an old tortoise. RESOURCE BOX: Increase your site’s reputation and revenue with the right social media strategy. SEO and Social Media Marketing Guide is like a one-stop-shop where you can find all that you need to do, how to do it and how to do it right.