Search Engine Optimization: Promote Your Business Online Search Engine Optimization is one method of getting your websites positioned on top of Search Engines results. If you want to strengthen the popularity and increase the rank of your business website, you have to dedicate time and effort of optimizing it. There are two types of search engine optimization. Any optimization efforts that has something to do with the actual website, that’s what you call on-pag optimization. It involves incorporating proper keyword terms in the title tag, body text, header tags, anchor text in links to the pages of your website. You can also use keyword terms in image filenames and page names. As for off-site optimization, it is the process of promoting your website as you leverage other websites and web properties. You do not need to touch anything on your website if you’re doing some off page optimization. To mention some, it includes link building, social media promotion, article marketing and social networking marketing. Both on-site and off-site criteria are applied to manipulate a website page’s rank in search results and both are equally important. If you choose to only focus on one of those criteria, then you'll not be able to take full advantage of the optimization process. Both of them requires hardwork and time. Every Search Engine differs from its counterpart and has follows distinctive criteria on the way they rank a website. Their specific criteria changes from time to time that is why it is quite difficult to keep up with them. Thus, being the owner of a website, it is important to know the advantages of search engine optimization. Without having your website optimized, it’s just like nondescript collection of electrons. Many SEO experts have already wrote and published some ingredients that can make a contribution for an internet site to rank in search results. Actually, we don’t really need to get all of it right… We only need to understand some of it and learn how to execute it properly so that we rank well by applying the most relevant keyword phrases that identify our niche. RESOURCE BOX: With the book “SEO & Social Media Marketing Guide“, it will teach you how to complete your Search Engine Optimization from step one. If you want to get your business on top of Google, Yahoo or MSN, get this book and start getting visitors on your website.