Pollie awards - "'more creative awards from the American Association of Political Consultants than any other firm" - and credits itself for having "brought microtargeting to American politics.*' MSHC Partners received the Reed award for ''best online fundraising campaign" from C&E in 2010 for its Joe "the heckler" campaign m support o Rob Miller's U.S. House run in South Carolina's 2nd District. "Politics is not what it was when I started 25 years ago." noted founding partner Hal Malchow m an email announcement to clients and friends in the political community.
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