The 2010 Profiles of Success, published in January 2011, provides detailed information about health and fitness club benchmarks and other aspects of club performance, including membership growth & traffic, facility reinvestment, expense management, and more. The report also contains an overview of the U.S. health club industry. This year's report includes a new profit center section that analyzes revenue streams from racquet sports, spas, pro shop/retail, food & beverage, and children’s/youth programs. Workbook pages allow for a comparison of your club's financial performance with norms from similar participating clubs.
We have divided 2010 Profiles of Success into three cost-effective parts, for those who don't need the entire report. Looking for general industry statistics, club member demographics, club growth, activity participation, and club operating benchmarks? Part 1 is for you.