Social Media Enterprise Forum 2011 - Dubai

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                                enterPrise 2011
31 Jan-1 feb 2011, al baDia golf Club, Dubai
Discover the right social media tools & effective platform for your business

ConferenCe HigHligHts
3	Discover how to develop effectiVe SociaL meDia StRategy for your brand
3	Identifying various SociaL meDia tooLS that can have an impact on your business
3	Find out how to manage youR bRanDS & navigate the complexity of social media marketing

DistinguisHeD Panel of sPeakers inCluDe:
         Donald Steel                               Haris munif                                     malik Shiswati                            andrew chow
         Chief Communications                       Regional Brand Marketing                        Founder and General                       Founder,
         Adviser, BBC                               Manager, Samsung                                Manager, Arab Social                      Table for Six LLP
                                                    Electronics Co. Ltd                             Media Forum

         Lars Voedisch                              tina Di cicco                                   alan firmin                               John mcgrann
         Regional Head, Dow                         Principal Consultant,                           Creative Director,                        CEO, Drive Social
         Jones & Company                            Avaya Media                                     Young & Rubicam                           Media

         Robert Singleton                           akanksha goel                                   imad Lahad                                Rajiv Dingra
         Online Marketing                           Account Director,                               Marketing & BD                            CEO, WatConsult
         Executive,                                 Socialize.ae                                    Director,
         Intercontinental Dubai                                                                     Al Waseet International

         Sangeeta Sridthar                          yasser alKharobi                                Prajay gandhi                             Dave crane
         Business Content                           Head of Corporate                               Business Director,                        CEO
         Consultant, Information                    Marketing, Rotana                               One Among Many                            The Life Designers
         Technology Authority of                    Media
         Oman


                    Don’t miss out on attending our highly intensive
    PLuS!
                      post-conference workshops on 2 feb 2011
                                                                                                                                     Join our group “Social Media
          Workshop a                               Workshop b                                      Workshop c                        Enterprise Network” to network with
   Social media networking               Rise of new media convergence                       crisis communications                   fellow peers in the industry & receive
 versus traditional networking                    – Social media                                    Workshop                         industry updates. Email your full
         John McGrann,                                Rajiv Dingra,                           Donald Steel, Chief                    contact details to info@tun.sg to be
      CEO, Drive Social Media                       CEO, WatConsult                        Communications Advisor, BBC               part of this network now!



  Organised by:        In Association with:      Official Media Partners:                                          Media Partners:




      tel: +65 6376 3178 •                    Fax : +65 6271 9029 •                  email: sales@tun.sg •                       Online: www.tun.sg
                                                                                                                    ConfEREnCE Day 1
                                                                                          M o n D ay, 31 J a n ua r y 2011
08.00    Registration & Morning Coffee                                                                                               • Using social media to reach formerly unreachable markets
                                                                                                                                     • Engaging new customers while maintaining existing ones
08.40    opening Remarks by t.u.n international                                                                                      • How to effectively target new audiences online
                                                                                                                             	       Malik	Shiswati	,	Founder	&General	Manager,	Arab	Social	Media	Forum	
08.45    chairperson’s opening address                                                                                               Malik is the Founder & General Manager for the Arab Social Media Forum, Head of Wunderman Digital
	        Donald	Steel,	Chief	Communications	Adviser,	BBC                                                                             – Amman (Part of WPP Group Worldwide), Founder & Past CEO of SocialMyMedia MENA & Founder /
                                                                                                                                     shareholder in many startups & investments in the internet / technology industries. Malik has more than
                                                                                                                                     7 years of Digital Marketing experience (From e-Marketing, Online Advertising, Social Media Consulting
                    Examining ThE currEnT STaTE Of ThE                                                                               & Web Solutions) in Jordan & UAE for clients from the Levant & GCC.for advertising agencies around the
                     middlE EaST SOcial mEdia markET                                                                                 world.

                                                                                                                             12.50   Networking Lunch
09.00    the State of Social media in the middle east today
         • Who are embracing Social Media Marketing in the Middle East
         • Examining the “unique” regional and cultural needs in the context of Social                                       14.00   effective Social media Strategies
           Media                                                                                                                     • Fan recognition vs Fan acquisition
         • Looking at the current state of the technical and connectivity facilities in the                                            - Taggo.me – new recognition strategies for retail
           region                                                                                                                      - Response Strategy Map
         • Case Study                                                                                                                • Community Awareness through Community Advocates
	        Yasser	AlKharobi,	Head	of	Corporate	Marketing	,	Rotana	Media	Group	                                                           - Walking with Dinosaurs Project
                                                                                                                                       - Mary Chia’s Wellness Program for Men
         Yasser is heading the Corporate Marketing in Rotana Media Group, the largest media group in the MENA                          - Samsung LG – Life’s Good!
         region and one of the top 5 most recognized brands. A management professional with 13+ years of                             • The Art of Aggregation
         exceptional track record in driving business growth through strategic planning, corporate marketing, public
         relations and business development initiatives across diverse sectors. Yasser has done extensive consultancy
                                                                                                                             	       Andrew	Chow,	Founder,	Table	for	Six	LLP
         advising companies on brand and communications strategies focusing on point of change on market entry,
                                                                                                                                     Andrew Chow is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Master Match Maker in
         repositioning and restructuring. He is one of the most successful Marketers in Saudi Arabia focusing on
                                                                                                                                     Singapore. Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008
         understanding regional culture and marketing.In addition to this Yasser was awarded The Global Leadership
                                                                                                                                     and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also
         Branding Award 2010 presented by The World Brand Congress for his extensive work.
                                                                                                                                     a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew had more than 60 interviews
                                                                                                                                     and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business
09.40    the Ripple effect – Social media updates from oman                                                                          Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE,
         • Current size and nature of social media in Oman                                                                           Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore’s leading
         • Major activities of social media in Oman                                                                                  radio station 938live - Positive Business Minute. Andrew is also one of the choice interview candidates for
                                                                                                                                     Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic
         • What is the mass consumer view of social networking sites in Oman                                                         and Discovery Channel. Andrew is fondly called “ideasandrew” in all his social media connections in platforms
         • Corporate companies attitude towards social media in Oman                                                                 like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or
	        Sangeetha	Sridhar,	Business	Content	Consultant,	Information	Technology	Authority	                                           social groups with over 10,000 profiles.
         of	Oman
         Sangeetha Sridhar is an active researcher in E-Government, E-Law, Electronic Fund Transfer - security and
                                                                                                                                 uTilizing ThE POwEr Of SOcial mEdia fOr yOur Brand
         Intellectual Property and e-inclusion for the past 18 years. She has been recognised as ‘Digital Literacy
         Champion for 2008’, one among 5 individuals recognised across the globe & pioneered the technology                  14.40   being bRanD SociaL: What brands face on the social media
         weekly column ‘Digital Oman’ running for the past 8 years in Oman Observer. Beside authoring the ‘Oman
         Digital Society report’ and ‘Oman ICT Investment climate’, she has also led the team to organise Oman’s 1st
                                                                                                                                     platform?
         Twestival (Twitter Community global meet for charity) and the only ShashiTharoor MeetUp (Ex-UN Deputy                       • What opportunities & potential problems brand face on the social media platform
         Secretary General) abroad. She holds the coveted IT Corporate Quiz Wizard of Oman title for two years & has                 • What lessons can we learn from the past that will help us moving forward
         served as a jury member in several website competitions such as the Oman Web Awards, eOman Excellence                         You are here. So where do we go next with Social Media?
         Award, UAE IT Challenge and the Pan Arab Web Awards. She is currently serving as Business Content                           • Using media the right way that still fits the overall brand ideology and philosophy
         Consultant at the Information Technology Authority of Oman which is pioneering the eOman initiatives to
         create the Knowledge society of Oman.
                                                                                                                             	       Alan	Firmin,	Creative	Director,	Young	&	Rubicam
                                                                                                                                     An award winning Creative Director Alan began his career in England. Although from England Alan’s career
10.20    Networking Coffee Break                                                                                                     was destined to be overseas as he was placed early in his career in Paris and. Alan became the youngest
                                                                                                                                     creative director in the entire global network at 26, a record that still stands in Grey worldwide. Alan has
                                                                                                                                     traveled extensively all over the world and across the region working and living in many countries working
        lEvEraging On rElaTiOnShiP Building & crEaTing                                                                               for GREY, DraftFCB and Y&R. A former semi professional footballer and Kick boxer Alan enjoys most sports
                ExPEriEncES wiTh SOcial mEdia                                                                                        including Golf and Tennis. He is a published writer and poet and has had exhibitions for his art. Alan is
                                                                                                                                     happily married and has two beautiful children.

10.50    Social media Relationship explored: creating an experience                                                          15.20   Networking Coffee Break
         • Examining what “experience” means in social media
         • Why focusing on engaging customers is important
         • Creating a compelling engagement point of contact
                                                                                                                             15.50   Harnessing the Power of new age influencers
                                                                                                                                     • Determining relevant tools to reach niche target audiences.
         • Looking at best practices in social media marketing
                                                                                                                                     • Social crowd-sourcing to gain customer intelligence.
	        Ali	Hussein	,	Head	of	Digital	Media,	MTV
                                                                                                                                     • Leverage influencer’s social networks to drive buzz around new products.
         Ali Hussein is Director – Digital Media Strategy & Marketing of VIACOM 18. Ali is responsible for the setup of      	       Haris	 Munif,	 Regional	 Brand	 Marketing	 Manager-	 Mobile	 Devices,	 Samsung	
         the Digital Media with Distribution on Internet and Mobile platforms & also the development of Interactive                  Electronics	Ltd
         Television for the first time on Viacom 18 channels. He is known to have an in-depth understanding of
         consumer behavior and consumption patterns across the 3 screens i.e. mobile, online and cable. Ali is                       Haris currently works with Samsung Electronics as the brand marketing head for the telecommunications
         an evangelist of digital media and has developed mass & niche consumer strategies with a direction on                       group, where he is in charge of the entire marketing strategy & management for Mobile devices & services
         commercial opportunity & scale. Ali has uprooted a mind-shift from the traditional portal strategy into digital             in the Gulf region. His previous experience with the global electronics giant include key product & marketing
         shows with 360 degree activation and also developed digital strategies for media brands across age segments                 roles based out of Samsung’s Middle East & Africa regional headquarters in Dubai, UAE. In 2009, Haris was
         (Nickelodeon, MTV & Colors). Ali has been awarded two ABBY Awards for the creative execution for Roadies                    relocated to the company’s global headquarters in South Korea to be part of a global taskforce charged
         Season 5. He has proved a multi-fold increase in his new initiatives in regional marketing strategies for shows             with developing the global marketing strategies for key devices to successfully lead sales & brand growth in
         like Big Boss & Fear Factor for mass adoption on new media & has mastered digital version of television in                  the Middle East, Africa & South Asian regions. Prior to joining Samsung Haris held key brand management
         shows such as Roadies, Gang Next and his work on MTV application for touch phones with an excellent user                    positions within the telecom & FMCG industries.
         experience. Ali’s arena of creative powerhouse can be traced by his 5+years experience in marketing / BizDev
         in EU, SE Asia, Middle East and N. America markets. In his past assignments, Ali has played an important role in
         the construction of the mobile marketing and content distribution business for Hungama Mobile. He has also
                                                                                                                             16.30   Panel Discussion: an open dialogue among stakeholders in the Social
         worked with Hewlett Packard in research and development. As a person, Ali is a self starter and is able to work             media environment
         in a high-flux environment. He has a passion for innovation and out of box thinking.                                        • Examining how brands can better communicate to agencies what they want to
                                                                                                                                       achieve in the social media efforts
11.30    creating experiences through Social media vs creating Just a                                                                • Why some brands are hesitant to get into social media
         Platform                                                                                                                    • Do the benefits outweigh the risks?
         • Social media marketing as more than using digital tools                                                                   • Why social media marketing is here to stay
         • Different approach to marketing and communication with customers                                                  	       Moderator:		Donald	Steel,	Chief	Communications	Adviser,	BBC	
         • Case studies from the Middle East
         Akanksha	Goel,	Account	Director		,	Socialize                                                                        	       Invited	Panellists:
                                                                                                                             	       Haris	Munif,	Regional	Brand	Marketing	Manager-	Mobile	Devices,	Samsung	
         Akanksha is a marketing futurist and the founder of Socialize, UAE’s first dedicated social media agency                    Electronics	Ltd
         and training house, headquartered in Dubai.Before moving to Dubai, as the Marketing Director for the
         Sherazade group, she headed STUFF Magazine, a leading consumer technology publication as its Editor
                                                                                                                             	       Sangeetha	Sridhar,	Business	Content	Consultant,	Information	Technology	
         in Singapore. She has also consulted on special projects with the TATA Group and TAJ Hotels, across India.                  Authority	of	Oman
         Akanksha frequently speaks and conducts marketing trainings across Asia and the Middle East. Companies              	       Akanksha	Goel,	Account	Director,	Socialize
         like the IronyHome, Samsung Electronics, Hewlett Packard, Life Insurance Co-operation of India, IIR and             	       Malik	Shiswati,	Founder	&	General	Manager,	Arab	Social	Media	Forum
         Swarovski have been some of the many clients she has worked closely with. Akanksha also helped organize
         South East Asia’s first Podcamp and was co-creator of the Digital Media Across Asia wiki. In her free time, she
         organises Tweet-ups and other networking events for entrepreneurs and conversation-starters in Dubai.               17.15   Day 1 Wrap up by chairperson

        fOrmulaTing EffEcTivE SOcial mEdia STraTEgiES                                                                        19.00   networking Dinner (by invitation only)

12.10    integrating Social media into traditional marketing strategy                                                        21.00   End
         •   How to successfully integrate social media with existing marketing efforts



        tel: +65 6376 3178 •                                     Fax : +65 6271 9029 •                                      email: sales@tun.sg •                                        Online: www.tun.sg
                                                                                                                  ConfEREnCE Day 2
                                                                                        t u e s D ay, 1 f e b r ua r y 2011
08.00   Registration & Morning Coffee
                                                                                                                                     managing inTErnal STakEhOldErS fOr SOcial mEdia
08.45   chairperson’s Welcome back Remarks
	       Yasser	AlKharobi	,	Head	of	Corporate	Marketing,	Rotana	Media	                                                        13.50     managing organizational expectations on Social media Deliverables
                                                                                                                                       • Examining what internal management expect from their social media marketing
                  mOBilE aPPlicaTiOnS fOr SOcial mEdia                                                                                   investments
                                                                                                                                       • Why it’s important to match your goals and expectations
9.00    mobile applications and Social media                                                                                           • What social media marketing can and cannot achieve
        • Explaining the fundamentals of Mobile Application                                                                            • Managing internal feedback and data
        • Examining the relation between Mobile Applications and Social Media                                                	         Tina	Di	Cicco	,	Principal	Consultant,	Avaya	Media	
        • Creating Mobile Applications to compliment your Social Media Marketing efforts
        • Interactive session: Design your own mobile application                                                                                                  SOcial mEdia fOr hr
	       Prajay	Gandhi	,	Business	Director,	One	Among	Many
                                                                                                                             14.30     unleashing web 2.0 in HR
        Prajay is the Business Director of ‘One Among Many’ (OAM). He is a graduate of dual disciplines, Computer
        Science and Business Administration. Prajay has 10years of combined experience in a variety of industries                      • Defining web 2.0
        including IT, Telecommunication, Marketing & Advertising, Mobile VAS, CRM, and Social Media. Having worked                     • Analysing key deliverables of HR teams for success
        with some of the leading IT and Mobile/Telecom companies, Prajay gained good experience in IT, Digital, and                    • Insight into successful social media strategies
        Mobile solutions.
                                                                                                                                       • Communicating and collaborating using social media
                                                                                                                                       • Examining organisational policies for using social media
                              Branding & mOnETizaTiOn
                                                                                                                                       • Sharing first hand success stories
9.40    How to create the Perfect you both online and offline                                                                          • How HR will drive performance using social media
        • Creating Your Industry Expert Celebrity Status                                                                     	         John	McGrann	,	CEO,	Drive	Social	Media
        • Gathering Your Tribe                                                                                                         John has used his 20+ years IT and Oracle Project management experience, chartered management
        • Viral Visibility                                                                                                             accountancy training, social media certification and undoubted people development skills to implement
                                                                                                                                       and drive business and systems performance on behalf of major organisations globally. He has consulted on
        • Making Products (Books, Videos, CD’s etc)                                                                                    a range of projects and support assignments for the UK government and international private sector clients
        • Monetizing Your Brand                                                                                                        including: General Electric, Canon, Network Rail, Saudi Telecom and TUI. His main focus nowadays is social
	       Dave	Crane,	CEO,	The	Life	Designers                                                                                            media consultancy. John McGrann is a UK national & has lived in the UAE since April, 2010.


        Former BBC journalist & one of the freshest and highly requested motivational speaker/trainers in the market,
                                                                                                                             15.10     Networking Coffee Break
        Dave is an expert in social media and personal branding and has helped many companies and individuals
        to make record profits online and offline. He is an author, recording artist and one of the region’s top
        entertainers.
                                                                                                                                             undErSTanding ThE rOi fOr SOcial mEdia

10.20   Networking Coffee Break                                                                                              15.40     Social media centric Panel
                                                                                                                                       • Status of Social Media - West Vs East
                     cOmmunicaTiOnS fOr SOcial mEdia                                                                                   • Evolution of a social media user
                                                                                                                                       • Evolution of a social media marketer
10.50   managing the uncontrollable: integrated communications in the age of                                                           • ROI on social media :
        Social media                                                                                                                     - Understanding that ROI is media agnostic and differs from measuring social
        • Making sense of Social Media in Communications                                                                                   & digital
        • Social or not - It’s Media Relations                                                                                           - Metrics to determine transaction data through frequency, reach and yield
        • Being prepared is everything: Ready for the next crisis?                                                                     • Do’s & Don’ts of Social Media Marketing - tried & tested formulas
        • Riding the wave: Leveraging Trends & Tools                                                                                   • Case study applications
	       Lars	Voedisch,		Regional	Head,	Asia	Pacific,	Dow	Jones	&	Company                                                     	         Rajiv	Dingra,	CEO,	WATConsult	

        Lars advises leading public relations and corporate communications professionals in Asia Pacific on media and                  Rajiv Dingra, Owner and CEO of WATMedia, leads a team of 30 young social media enthusiasts. Rajiv is a
        reputation management. More than 10 years experience in the areas of Strategic Communications, including                       prolific tech blogger and has been extremely well known face in the digital media and telecom space in India.
        Marketing, Public Relations, Brand Management, Journalism, as well as Knowledge and Change Management.                         He is on the jury of the Bees Awards (San Francisco) granting recognition to the best social media practices of
        A sought-after moderator and speaker on social media, public relations and communications. Currently with                      the year. WATBlog under Rajiv’s guidance was awarded the best blog of the year 2009 by exchange4media.
        Dow Jones, he leads the PR & Corporate Communications segment in Asia Pacific, looking after business in                       Rajiv has spoken at many social media events and is the chief lecturer for the social media course as well.
        excess of US$5 million across the region. This includes strategic development, thought leadership initiatives
        and key client advisory.                                                                                                                              a SuccESSful caSE STudy
11.30   the fundamentals of crisis communication – Have they changed in a
                                                                                                                              16.20    growing up Social: the infancy of Social media – a case study of the
        Social media World?
                                                                                                                                       first two years of online marketing at iHg Dfc
        •Examining how the growth of social media has changed crisis management
                                                                                                                                       • How it all started – why we chose to use social media as a tool
        •How social media can itself cause a crisis
                                                                                                                                       • Case studies from the past two years
        •Should companies be afraid of social media?
                                                                                                                                       • Success!
        •Outlining how the BBC is harnessing the power of social media in its communications
                                                                                                                                       • The pitfalls to beware of
         departments
                                                                                                                                       • Moving forward – what are the next steps or expectations for social media
	       Donald	Steel,	Chief	Communications	Adviser,	BBC
                                                                                                                             	         Robert	Singleton	,	Online	Marketing	Executive,	InterContinental	Hotels	Group	(IHG)	
        Donald Steel was appointed the BBC’s Chief Communications Adviser in 2010. For the previous 11 years he                        properties	Dubai	Festival	City
        was the BBC’s chief media spokesman and has handled some of the most challenging media stories of the
        last decade for the global broadcaster, from the murder of the BBC television presenter Jill Dando, an Irish                   Robert is the Online Marketing Executive for the InterContinental Hotels Group (IHG) properties in Dubai
        terrorist bomb attack on the Corporation’s Television Centre in West London, the Hutton Inquiry over the death                 Festival City; InterContinental, Crowne Plaza, InterContinental Residence Suites and the Al Badia Golf Club.
        of the government scientist Dr David Kelly – which led to the resignations of the BBC’s Chairman and Director-                 Two years ago, he created his own position after exploring the various forms of social media, and realising
        General to kidnappings and serious accidents. He is in demand as a speaker on reputation issues, in particular                 the marketing and communications potential they presented for the properties. He has since created online
        crisis management - recent and forthcoming engagements include the London School of Economics, Dubai,                          hubs on all major social media to engage a public following, creating a reputation for the hotels as ‘pioneers’
        Singapore, Hong Kong, Skopje and Belgrade. He is a former radio presenter and producer and has held a wide                     in region in regards to social network marketing.
        variety of communications roles in the BBC. Last year, the newly created BBC Academy made him their first
        Associate Fellow. He was elected a Fellow of the Royal Society of Arts in 2009.
                                                                                                                                            lOOking inTO ThE fuTurE Of SOcial mEdia
            a PEEk inTO claSSifiEd advErTiSing induSTry                                                                      17.00     Panel Discussion: What is the future of social media?
                         uSing SOcial mEdia                                                                                            • Examining future trends in Social Media
                                                                                                                                       • Recognizing opportunities for your brand
12.10   Reinventing classified advertising with Social media                                                                           • What are some of the risk
        • Growth of Social Media in Classified Advertising                                                                             • How can your brand utilize these opportunities
        • How Social Media is changing Classified Advertising                                                                	         Moderator:	Donald	Steel,	Chief	Communications	Adviser,	BBC
        • Opportunities for Classified Advertising in the Middle East
	       Imad	Lahad,	Marketing	&	BD	Director,	Al	Waseet	International                                                         	         Invited	Panellist:	
        Imad is currently the marketing and business development director for Al Waseet International and has more           	         Robert	Singleton,	Online	Marketing	Executive,	InterContinental	Hotels	Group
        than 15 years of experience in marketing and social media. He is also a professional trainer and university          	         Yasser	AlKharobi	,	Head	of	Corporate	Marketing,	Rotana	Media	
        instructor in various marketing subjects. Currently, he is responsible for “Waseet’s” expansion strategy with the
        objective of reaching 100 Waseet Editions by 2012. Waseet is now published in 38 Editions, printing more than
                                                                                                                             	         Prajay	Gandhi,	Business	Director,	One	Among	Many		
        6 Million weekly copies in 3 languages (Arabic, English, and Polish), and read by more than 22 Million readers in    	         Rajiv	Dingra,	CEO,	WATConsult
        12 countries. He is also responsible for re-Structuring eWaseet Web portal and eCommerce platform

12.50   Networking Lunch
                                                                                                                             17.45     Day 2 Wrap up by chairperson & end of conference Day 2




        tel: +65 6376 3178 •                                   Fax : +65 6271 9029 •                                        email: sales@tun.sg •                                          Online: www.tun.sg
                                                                                                                                                                  3S
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                                                                                                                                                                            ks
                                                                                                                                                                               hop
                                                                                                                                                                                   s
              2 february 2011, 8am-10.30am
                nd
              Registration start at 7.30am • Include Morning Coffee Refreshments

Generally	there	is	a	belief	that	you	should	engage	in	one	or	the	other.	It’s	the	‘old’	versus	the	‘new’.	But	maybe	in	the	future	
the	best	way	is	to	engage	neither	social	media	networking	nor	traditional	networking	alone	-	but	in	‘total	networking’.	The	
workshop	examines	the	issues	and	a	practical	work	in	progress	at	BNI	Middle	East.

Course outline                                                                         key benefits of attending this Workshop
• A review of the traditional networking model                                         • Understanding social media and traditional networking
• Social media networking – an overview.                                               • Developing and delivering a ‘Total Networking’ strategy in a
• Issues to be resolved integrating social media and traditional                         membership environment
  networking – breakout session.                                                       • Reviewing and revising a ‘Total Networking’ strategy for a work
• A strategy for ‘Total Networking’ – for BNI Middle East.                               in progress project
• ‘Total Networking’ in action at BNI Middle East.
• The future for ‘Total Networking’ – breakout session.


              Conducted by Workshop leader
              John mcgrann, ceo, Drive Social media
              John has used his 20+ years IT and Oracle Project management experience, chartered management accountancy training, social media certification and
              undoubted people development skills to implement and drive business and systems performance on behalf of major organisations globally. He has consulted
              on a range of projects and support assignments for the UK government and international private sector clients including: General Electric, Canon, Network Rail,
              Saudi Telecom and TUI. His main focus nowadays is social media consultancy. John McGrann is a UK national & has lived in the UAE since April, 2010.




 wOrkShOP     riSE Of nEw mEdia cOnvErgEncE –
     B        SOcial mEdia
              2nd february 2011, 10.45am-2pm
              Registration start at 10.15am • Include Networking Lunch

Social	media	is	changing	the	way	consumers	interact	with	businesses.	The	rise	of	social	media	in	Gulf	has	been	‘staggering’	
and	will	continue	to	grow.	With	hotels	&	airlines	topping	the	social	media	circuit,	every	sector	needs	to	get	a	grip	on	the	same.	
The	barriers	to	enter	into	the	social	media	world	are	many	as	there’s	so	much	to	learn	and	understand.	The	world	of	social	
media	is	being	shaped	and	reshaped	every	day,	every	minute.	There	are	no	perfect	solutions	to	advertise	within	social	media.	
So	the	key	thing	is	to	just	try	it	-	start	small,	make	mistakes	and	learn	from	them.	If	you	want	to	improve	your	customer	service,	
sales,	increase	market	positioning,	brand	promotion,	etc	Social	Media	is	the	unsurpassed	way!

Course outline                                                                         key benefits of attending this Workshop
• Introduction & Expectations                                                          • Get to know social media & all about the marketable world
• Overview of Social Media & its current landscape                                       from an expert’s eye
• Evolution of the social media & challenges faced by businesses                       • Discover how social media has changed the marketing scenario
                                                                                       • Learn Real Time & practical ideas you can apply to your business
Social	Media	Marketing,	Channels	&	Tools                                               • Broaden your business network from interaction with
• Evaluate the 4P’s of Marketing Mix                                                     likeminded individuals
• Analyzing revenue generating models via various channels like                        • Discussing various famous case studies - their strategies on
   (Facebook, LinkedIn, Twitter, Blogs etc)                                              different platforms
• Strategies on boosting the penetration of social media in local &                    • Avail yourself to info graphics, articles & reports via email
   regional markets
• The Big four apps : Youtube, Blogs ,Twitter & Facebook
• Rise of Social networking, blogs & tweet ups
• Practical session: Individual action plans – measurement
• Evaluating Case Studies: National & International

              Conducted by Workshop leader
              Rajiv Dingra, ceo, Watmedia Private Limited
              Rajiv Dingra, Owner and CEO of WATMedia, leads a team of 30 young social media enthusiasts. Rajiv is a prolific tech blogger and has been extremely well
              known face in the digital media and telecom space in India. He is on the jury of the Bees Awards (San Francisco) granting recognition to the best social media
              practices of the year. WATBlog under Rajiv’s guidance was awarded the best blog of the year 2009 by exchange4media. Rajiv has spoken at many social media
              events and is the chief lecturer for the social media course as well.



      tel: +65 6376 3178 •                 Fax : +65 6271 9029 •                    email: sales@tun.sg •                            Online: www.tun.sg
                                                                                                                                                                        3S
                                                                                                                                                                Po
                                                                                                                                                                   stc bo ePa
                                                                                                                                                                      on o R
    wOrkShOP     criSiS cOmmunicaTiOnS                                                                                                                                  fe K a
                                                                                                                                                                          re a t
                                                                                                                                                                            nc b e
                                                                                                                                                                              e W L Ly
       c         wOrkShOP                                                                                                                                                        or e
                                                                                                                                                                                       ks
                                                                                                                                                                                          h  op
                                                                                                                                                                                               s
                 2 february 2011, 2.15pm-6pm
                   nd
                 Registration start at 1.45pm • Include Afternoon Coffee Refreshments

In	this	fully	interactive	workshop,	one	of	the	UK’s	leading	reputation	and	crisis	managers	draws	on	his	experience	at	the	
BBC	to	define	the	fundamental	rules	of	crisis	communications	and	the	importance	of	the	“Golden	Hour”	in	a	crisis.		Then,	
armed	 with	 the	 rules,	 delegates	 are	 invited	 to	 work	 in	 teams	 in	 this	 fully	 interactive	 afternoon	 workshop	 to	 decide	 the	
internal	and	external	communications	in	a	fictitious,	very	challenging	but	enjoyable	scenario.			As	the	crisis	develops,	what	
decisions	will	you	make	to	avoid	lasting	damage	to	the	company’s	reputation?		How	will	you	respond	to	the	overwhelming	
demand	from	the	media	for	answers?	No	previous	crisis	experience	is	necessary,	but	those	with	experience	are	invited	to	
share	ideas	and	learnings.

Course outline                                                                           Workshop activities
•    The 10 basic rules of crisis communication                                          You’ll be working in small groups of delegates and each group will
•    The speed at which a crisis breaks                                                  represent the communications team of the fictitious company. At
•    How should companies organize themselves in an emergency?                           key stages of this fast moving exercise, we’ll pause and hear your
•    Preparing your team for a crisis                                                    decisions and learn from each other. As the crisis gains momentum,
                                                                                         will the decisions you make have the results you hope for?
•    When to make a statement
•    Avoid the pitfalls of a crisis
•    Be alert to the dangers and possibilities of social media in crisis
     communications

key benefits of attending this Workshop
• Learn the fundamental principles of crisis communications
• Increase self confidence in handling crisis and major issues
• Learn how your company can prepare for a crisis and protect its
  reputation
• Improve your strategic thinking in how you manage fast moving
  and complex communications issues


                 Conducted by Workshop leader
                 Donald Steel, chief communications adviser, bbc
                 Donald Steel was appointed the BBC’s Chief Communications Adviser in 2010. For the previous 11 years he was the BBC’s chief media spokesman and has
                 handled some of the most challenging media stories of the last decade for the global broadcaster, from the murder of the BBC television presenter Jill Dando,
                 an Irish terrorist bomb attack on the Corporation’s Television Centre in West London, the Hutton Inquiry over the death of the government scientist Dr David
                 Kelly – which led to the resignations of the BBC’s Chairman and Director-General to kidnappings and serious accidents. He is in demand as a speaker on
                 reputation issues, in particular crisis management - recent and forthcoming engagements include the London School of Economics, Dubai, Singapore, Hong
                 Kong, Skopje and Belgrade. He is a former radio presenter and producer and has held a wide variety of communications roles in the BBC. Last year, the newly
                 created BBC Academy made him their first Associate Fellow. He was elected a Fellow of the Royal Society of Arts in 2009.




invitation to solution Providers to sponsor/ exhibit                                                                              About the orgAnizer
Social Media Marketing is fast becoming an integral part of marketing aside from the traditional                                  T.U.N International was formed with the objective
channels.                                                                                                                         of truly understanding the needs of each individual
                                                                                                                                  organization’s training requirements. Our strength
                                                                                                                                  lies in our ability to listen to our clients, understand
With a rapid adoption of Social Media, marketing practitioners are addressing the following to                                    their unique business issues and assisting them
                                                                                                                                  to deliver the appropriate training solution based
measure the effectiveness of their Social Media Campaigns:                                                                        on the business challenges in the current market
• Keeping abreast of the latest social media analytic tools;                                                                      situation.

• Customizing Social Media brand exposure                                                                                         Our vision is to be the No. 1 preferred training
• Adopting the latest in social media platforms for faster customer tracking                                                      provider for all corporate companies by providing an
                                                                                                                                  innovative approach to your training requirements.
                                                                                                                                  We facilitate a training solution that is not only cost
If your company provides relevant solutions and you would like to engage with the operators                                       effective, but tailored to yield maximum benefits.

to influence their decision making processes, please contact our sponsorship team about this                                      We deeply value our working relationship with our
platform and what you can do in these areas:                                                                                      clients and constantly dedicate ourselves to exceed
                                                                                                                                  your expectations of us. Besides customizing in-
• Making your business case and matching the needs of marketing practitioners;                                                    house training solutions for corporate companies,
• Securing critical face-time for your key BD representatives with the respective stakeholders in                                 we also offer public courses and conferences in
                                                                                                                                  various industries.
   each business function;
• Promoting & positioning your company in a targeted and focused setting.                                                         t.u.n in-house training Solutions
                                                                                                                                  Save up to 40% when you use T.U.N In house Training
                                                                                                                                  Solutions to customize in-house training programmes
Get heard above the noises and contact Ms. Linda Teo for options to participate.                                                  for your organization. Tailor-made training courses, at
tel: +65 6376 3178 • HP: +65 9743 4606 • fax: +65 6271 9029 • email: linda@tun.sg                                                 a venue of your choice and a time convenient to you
                                                                                                                                  and at a fraction of the cost. For more information
                                                                                                                                  on T.U.N In-house Training Solutions, please contact
                                                                                                                                  Ms. Linda Teo at +65 6376 3178 or email: linda@tun.sg




         tel: +65 6376 3178 •                 Fax : +65 6271 9029 •                    email: sales@tun.sg •                           Online: www.tun.sg
   T.U.N International
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                                                                                                                                                                                              Register for
                                                                                                                                                                                        goLD PacKage and attend
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                                                                                                                                                                            sOcial Media enterprise 2011
                                                                                                                                                                            DUbaI, UaE
                                                                                                                                                                            31 JaN- 2 FEb 2011

                                                                                                                                                                            Event Code: SME11

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