How much does SEO cost? In one respect this is like asking how much does a new car cost? Obviously, the price of a car depends on the manufacturer, model and other customizable options that greatly affect the bottom line. An SEO project also involves a menu of optional tactics. The costs to launch an SEO project are all over the board. There are USA-based firms that demand yearly contracts for SEO that exceed six figures, and yes, you could hire your brother-in-law’s nephew’s best friend who will SEO your website for $50. The point is that you are usually at the mercy of the person from whom you are seeking advice, and unless they can point to a portfolio of happy customers, buyer beware. Take a look at this review from ‘real‘ people who have bought the book. As Cathy Frazier, owner of BizSource Marketing said… “Purchasing this book has saved me thousands of dollars already. It is amazing all the hype of Social Media consultants who advise outrageous recommendations to totally redo a website when with a little intelligence, patience, self motivation and following what this book advises, a person can literally achieve their goals themselves…” (You can read other reviews here). At the risk of being accused of shameless self-promotion, It is really recommended that you buy this book, the SEO & Social Media Marketing Guide, even if you intend to hire a company to optimize your website or manage your social media project. Why? Because you will learn about what you are paying for and be able to ask insightful questions and verify that what you are paying for is actually getting done. On the other hand, if you want to save thousands of dollars and know that your site is optimized correctly, do it yourself. This book will lead you step-by-step and show you everything you need to do to make your website search engine friendly and start attracting targeted visitors. Learn more about doing your own SEO here.