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					Instructor Certification Training
              Training Objectives

1.   Certify you to teach
2.   Increase your confidence
3.   Introduce teaching tools
4.   Show you the NxLeveL system
5.   Offer you a business model
6.   Enjoy our time together!
               Day One Agenda

1.   Welcome & Introductions
2.   About NxLeveL
3.   NxLeveL Course Overview
4.   The Art of Teaching Adults
5.   In-Depth Course Analysis
6.   CoLTs
7.   NxLeveL Website Resources
8.   Q&A, Day One Wrap Up
                   Day Two Agenda

• Each new instructor will make a 5-10 minute
  presentation using the NxLeveL materials.
   Find out how easy it is to use the NxLeveL Instructor’s
   Demonstrate presentation and facilitation skills.
   Demonstrate how to teach adult learners.
   Demonstrate tips and techniques.
   Receive feedback from other instructors and Master
                   Class Procedures

•   Please silence your cell phones.
•   Treat text messages like phone calls.
•   We’ll break every couple of hours or so.
•   This is a collaborative effort.
     Student-Lead Discussions
     Reflection and Experience
• Immediate gratification.
1. Introductions
                   About you…

•   name
•   Organization
•   Education
•   Experience
•   Teaching
      NxLeveL Instructors should be…

•   People who value education
•   Business counselors/consultants
•   Experienced instructors
•   Experienced entrepreneurs
•   People who enjoy teaching adult
                  About me…

•   B.S. Finance, MBA, MED
•   Small Business Owner
•   SBDC Regional and State Director
•   ASBDC Accreditation Committee Member
•   Certified NxLeveL® Instructor
•   NxLeveL® Master Trainer
•   Publisher, Managing Editor and Author
•   President and CEO of NxLeveL®
  The Importance of what we’re doing!

“The dreams we build and the life we lead
  sometimes differ by staggering amounts.
  This need not be. We can reduce that gap
  and build a life which accords quite closely
  to our dreams.”
                             On becoming an educated person
                             By Dr. Virginia Voeks
          NxLeveL Opportunities…

•   Educational tools
•   a proven business Model
•   Distinction in the Market
•   Successful marketing strategies
•   National Affiliation
2. About NxLeveL…
             History of NxLeveL

•   Founded in 1993
•   University of Colorado (WEN)
•   Sponsored by the US West Foundation
•   Originally 14 western states
•   18 curriculum writers
•   Tested and updated from the NxLeveL
    Training Network (NTN)
          NxLeveL Training Network

•   48 states, Alaska, Hawaii, American
    Samoa, Virgin Islands, Puerto Rico,
    Canada, Mexico
•   Hundreds of communities
•   Numerous host organization
•   Thousands of Certified Instructors
•   Master Trainers
•   State Administrators
•   NxLeveL Belongs to you!
NxLeveL Partnerships
            Vision Statement

“To help people better their lives through
entrepreneurial education and small
business ownership.”
                 Michael C. Finnerty
What’s going on in your region?

Diagnostic Assessment
                 Participant Profile

•   Age
•   Gender
•   Income
•   Education
•   Pre-Venture, Start-
    Up, Existing
•   Start-Up Capital
•   The Next American
                         Economic Outlook!

•       Housing
    •     Home Sales
    •     Housing Starts
    •     Vacancies
•       Business
    •     Retail/Wholesale/Mfg.
    •     Small vs. Large
•       Employment
    •     Major Employers
    •     Unemployment Rates
•       Jobs
    •     Job Market
    •     Job Creation
    •     Layoffs

“As part of the 30th-anniversary issue, Inc.
asked Jim Collins, author of Good to Great
and Built to Last, what we might expect in the
next 30 years. His answer: uncertainty,
chaos, turbulence, and risk. In other words,
it’s not a bad time to be an entrepreneur.”
Small business will lead the way!
3. NxLeveL Course Overview!
NxLeveL Training Products
               “Get the Buzz on Biz”

1.  Being an Entrepreneur
2.  Mind Your Own
3. Be a Legal Eagle
4. E-Commerce
5. Researching Your Idea
6. Big Time Marketing
7. Building Your Business
8. Accounting
9. Managing Your Cash
10. Show Me the Money
11. Ready, Set, Charge!
                 “Business Plan Basics”

1.    Keys to Your Business Success
2.    Assessing Your Business Idea
3.    Business Planning
4.    The Marketing Plan
5.    Government Regulations
6.    Management
7.    Market Analysis
8.    Product and Price
9.    Placement and Promotion
10.   E-Commerce
11.   Selling Success
12.   Where’s the Cash
13.   Managing the Money
14.   Financial Tips and Tools
15.   Bringing it All Together
                         Start-Up Sessions

1.    Intro-Are You Entrepreneurial
2.    Developing Your Business
3.    Business Start-up Options (1)
4.    Business Start-up Options (2)
5.    Business Fundamentals
6.    Testing the Idea: Market
      Research & Analysis
7.    Getting to the Market:
      Marketing Strategies
8.    Understanding Budgets &
9.    Raising Money
10.   Getting Started & Managing the
                     Entrepreneur Sessions

1.    Introduction, Overview &
2.    Planning and Research
3.    Organizational Matters
4.    Marketing Analysis
5.    Marketing Strategies
6.    Financial Overview – Books and
7.    Managing Your Money - Budgets
      and Assumptions
8.    Managing Your Money - Cash
      Flow Projections
9.    Managing Your Money -
      Understanding and Using
      Financial Statements
10.   Financing Your Business -
      Alternative Sources of Money
11.   Green Business
      Opportunities Environmental
12.   Your Business Future - Managing
                         “Tilling the Soil”

1.    Take Stock in Your
2.    Basic Equipment
3.    The Legal Terrain
4.    Manage from the Ground Up
5.    Plant It, Grow It, Market It
6.    Reap the Benefits
7.    Get Your Budget in Line
8.    Analyze These: Cash Flow
      and Financial Statements
9.    Cultivate Your Money
10.   Harvest Your Future
               The Science of Signage

1.   The Effectiveness of
2.   Signage, Laws, and
     Community Standards
3.   Elements of Design
4.   Working with Designers
     and Manufacturers
                           Going Green

1.    Why Go Green?
2.    Is It Feasible?
3.    Saving Money, Saving
4.    Pollution Prevention
5.    Product Design and
6.    Green Branding and
7.    Exporting Green Products
8.    Finding Money, Getting Help
9.    Staying Green
10.   Your NxLeveL Green Action
                          Money Matters

1.   Don’t Wait – Start Now!
2.   Setting Financial Goals.
3.   Personal Financial
4.   Understanding Credit~
     Your Past, Your Future.
5.   Debt ~ Is It Right for You?
6.   Linking Personal Money
     Mgt. w/ Your Business
7.   Need to Borrow for Your
     Business? What to Expect
8.   Take Action Today!
NxLeveL in Spanish
Digital Books Available
                          NxLeveL On-Line

1.    Introduction, Overview &
2.    Planning and Research
3.    Organizational Matters
4.    Marketing Analysis
5.    Marketing Strategies
6.    Financial Overview – Books and
7.    Managing Your Money - Budgets
      and Assumptions
8.    Managing Your Money - Cash
      Flow Projections
9.    Understanding and Using
10.   Financing Your Business -
      Money Sources
11.   The Deal Making Process –
12.   Your Business Future - Managing
Which Product Works Best for You?
Here’s what we’re working on for 2010!

        Green            SEO
     Certification   Supplements

       NxLeveL         On-Line
     Mktg & Grant    Certification
Why Write a Business Plan?
          Business Plan Articles

“Do Start-Ups Really Need Formal
Business Plans?”
“Research Roundup: Writing a Plan.”
The rationale for writing a Business
The rationale for writing a Business
How long does it take to write a Business
4. The Art of Teaching Adults!
        Adult Learning Theories

“It is unlikely that there will ever be a
single theory of adult education. Instead,
there will be many theories useful in
improving our understanding of adults as
                      Adults as Learners
                      by K. Patricia Cross
Adult Learning Theories
Adults are an interesting Bunch!
         As an adult learner…

1. Why are you here today?
         As an adult learner…

1. Why are you here today?
2. What are your expectations?
         As an adult learner…

1. Why are you here today?
2. What are your expectations?
3. What better not happen?
                            Andragogy Theory
                           by Malcolm Knowles

As we mature:

1) our self-concept moves from one of being a dependent personality toward
    one of being a self-directed human being,

2) we accumulate a growing reservoir of experience that becomes an
   increasing resource for learning,

3) our readiness to learn becomes oriented increasingly to the developmental
    tasks of our social roles,

4) our time perspective changes from one of postponed application of
    knowledge to immediacy of application, and accordingly our orientation
    toward learning shifts from one of subject centeredness to one of problem

5) our most potent motivations are internal rather than external, and

6) we need to know why we need to learn something.
                      Three-way Typology Theory
                            by Cyril Houle

Motivations of adult learners:

1) Goal-oriented learners, use learning to gain specific objectives, such as
   learning to speak before an audience, learning to deal with particular family
   problems, learning better business practices, and similar concrete
   objectives. Such learners do not restrict their learning activities. They’ll
   take a course, join a group, read a book, take a trip, etc.

2) Activity-oriented learners, participate primarily for the sake of the activity
   itself rather than to develop a skill or learn subject matter. They take the
   course or join a group to escape loneliness or boredom or an unhappy
   home or job situation, to find a husband or a wife, to amass credits or
   degrees, or to uphold family tradition. They do almost no reading.

3) Learning-oriented learners, pursue learning for its own sake. They seem to
   possess a fundamental desire to know and grow through learning, and their
   activities are constant and lifelong. Most are avid readers; they join groups,
   and even choose jobs, for the learning potential offered; they watch serious
   programs on television and make extensive background preparations when
   traveling in order to appreciate what they see.
   The Pyramid of Learners!
     by K. Patricia Cross




Top Ten List!
       Top Ten Characteristics of NxLeveL

• 10. Adults try to avoid failure
  1. Adults are much less open to the trial-and-error approach than
     children are. Adult learners will resist something new if it
     involves the risk of making an error and feeling foolish as a
• 9. Adults will learn only what they feel they
  need to learn
  1. In the work world, adults are expected to evaluate the relative
     importance of information, to exercise personal judgment in
     setting priorities and allocating their time. This behavior carries
     over into the adult learning environment.
• 8. Adults want their learning to be practical
   Adults are willing to learn theories, but only if they can see how
    those theories apply in real life. Adult interest soars when
    training is built around a clearly defined challenge or demand,
    rather than hypothetical problems and solutions.
        Top Ten Characteristics of NxLeveL

• 7. Adults are problem-centered
   Adults must feel that the material they are learning is relevant,
    and that it will have immediate effect. They want to see how the
    objectives of the learning relate to authentic situations and real
    solutions to problems.
• 6. Adults learn by comparing past experience
  with new experience
   Every adult learner has a lifetime collection of previous
    knowledge and experience. When learning something new,
    most adults need to see how it fits in with (or is different from)
    what they already know.
• 5. Adults Can Be skeptical
   Adults will filter new information through their years of
    experience and knowledge. They become skeptical when
    information conflicts sharply with what they already hold to be
    true or if the instructor appears inexperienced or unqualified.
       Top Ten Characteristics of NxLeveL

• 4. Adults need immediate feedback concerning
  their progress
   Adults want to know how they are doing all along the way. They
    are not content to continue plugging away at course material
    without knowing whether they are on the right track.
• 3. do not all learn the same way (personal
  learning styles)
   By the time people reach adulthood, they have settled into a
    learning style that has worked well for them in the past. One
    person may prefer reading, while another does best trying out a
    practical exercise, for example.
• 2. Adults are goal-oriented
   Adults want to know what the specific goals and objectives are of
    a course, how they are measured, and what determines their
    individual success.
      Top Ten Characteristics of NxLeveL

• 1. Adults are motivated to learn
   Adults learn most effectively when they have
    an inner motivation to develop a new skill or
    gain new knowledge. Adults participate in
    self-directed learning almost universally. The
    typical adult spends 500 hours every year in
    self-directed learning.
          Take this simple test

Thinking back over your whole life, what were the
most significant learning experiences you ever had?
That is, list the moments (or events) in which
you discovered something of lasting significance to
your life.
     Ask yourself the following questions
                 about each…

1. Did it take place in the classroom?
2. Did it take place in a school?
3. Was a professional teacher instrumental in making the
   learning experience happen?
4. Was a teacher-like figure (e.g., coach, minister, school
   counselor, theater director) instrumental in making the
   learning happen?
5. In general, what factors were instrumental in bringing
   about the learning?
  Good teaching leads to significant

Your job is to shape the environment in a
manner that is conducive to significant
learning in others!
                    What does a significant learning
                       environment look like?

                            Self              Sounding
                                                                 Self Directed
                                               Board                             Experienced       Leader
      Actor                                                                                          To
                                         Takes                                                    Discovery
                                       Ownership          Visual
                                                                         Application      Problem
                            From                                                          Centered
       Feedback           Each Other


               Environmental                                                       Auditory

                                                                            Activity           Goal
                              Need                                                            Oriented
             Skeptical                                                      Oriented
                              Learn                Kinesthetic

                                                                     Avoid             Learning      Instructor
                                                                     Failure           Oriented
                  Lecturer               Practical
                        The Art of Teaching Adults!

                                           Sounding         Declaring
                  Autobiography             Board           Objectives      Setting up
  Processing                                                                The Room        Contracting
   Feedback                          Tests
                                    Quizzes                          Getting
                                                                     Packed        Icebreakers
                        Using                       Planning a
     Assigning         Journals                      Session
                                  Overheads                      Showing
                                                                  Videos       Lectures
Outside       Environmental                     Flipping
Learning                                         Charts

                                                                      Asking              Learning
            Inviting                                                 Questions             Styles
            Experts    Participation
 Together                                                                       Learning          Group
                                                            Brainstorming        Circles         Behavior
5. In-Depth Course Analysis!
           Formula for Success!

•    Our Approach:
     “Learn it tonight… use it
•    Competency-based learning
•    Built on a foundation of
•    Knowledgeable Instructors
•    Expert Guest Speakers
•    Networking Opportunities
•    One-on-One Counseling
            NxLeveL® Intellectual Property

• NxLeveL® Trademarks
    Marks can be words, slogans, logos, sounds, three dimensional
     symbols or even scents. They do not expire! The longer they
     are used, the more valuable they become.
• NxLeveL® Copyrights
    Copyright is a form of protection provided to authors of “original
     works of authorship.” The 1976 Copyright Act generally gives
     ownership of copyright the exclusive right to reproduce the
     copyrighted work, to prepare derivative works, to distribute
     copies or to perform the copyrighted work publicly, or to display
     the copyrighted work publicly.
• Bottom Line
    The question to ask is whether your use of NxLeveL® IP is likely
     to generate a suit. Either get permission or be sure that none
     is needed!
                 NxLeveL Materials

• NxLeveL Guide (Textbook)
    Helps the student gain an understanding of
     how to run, own, and operate a small
     business (Successful Business Owner).
• Student Workbook
    Designed to help the student develop a
     comprehensive business plan (Strategic
• Instructor’s Manual
    Assists the instructor in helping the students
     through the learning process.
               NxLeveL Materials

• NxLeveL Guide (Textbook)
   Over 2400 business topics
   Over 600 assessment questions
   Extensive Case Studies
   NxLeveL® Tech Tips
   NxLeveL® Green Tips
   Excellent Glossary of Terms and Index
   Wide Margins for Note Taking
   Long-Term Ready Reference
                 NxLeveL Terms

• What do these terms mean?
   COGS
   IPO
   Estoppel
   PEST Analysis
   SIC Code
• Where can you find the answer?
Collaborative Learning
  Collaborative Learning

   Collaborative Learning

 •Group Size
 •Time on Task
 •Duration of Groups
 •Online Transferability
                      Collaborative Learning

                                 Techniques for

  Techniques for                                             Techniques for
Focusing on Writing                                        Reciprocal Teaching

                              Collaborative Learning
                               By Barkley, Cross,

       Techniques for Using
        Graphic Information                            Techniques for
            Organizers                                 Problem Solving
        Collaborative Learning

            Techniques for

   Student interaction and exchange is
achieved primarily through spoken word.
          Collaborative Learning

              Techniques for
            Reciprocal Teaching

 Students purposefully help each other
master subject matter content and develop
         discipline-based skills.
           Collaborative Learning

               Techniques for
               Problem Solving

Students focus on practicing problem-solving
         Collaborative Learning

          Techniques for Using
           Graphic Information

Groups use visual tools to organize and
         display information.
          Collaborative Learning

              Techniques for
            Focusing on Writing

Students write in order to learn important
        course content and skills.
                                    Collaborative Learning

                                                                                   CoLT 1:
                                                CoLT 29:                          Thnik-Pair-
                                                                                    Share                          CoLT 3:
                                                                                                                 Buzz Groups

                   CoLT 27:
                  Peer Editing                                                                                                                         CoLT 5:
                                                                 CoLT 30:                         CoLT 2:
                                                               Paper Seminar                    Round Robin
                                           CoLT 28:
                                                                                                                           CoLT 4:
                                                                                                                         Talking Chips

 CoLT 25:                                                                                                                                                          CoLT 7:
Round Table                 CoLT 26:                                                                                                                              Note Taking
                          Dyadic Essays                                                                                               CoLT 6:                        Pairs
                                                                                                                                  Critical Debate

                                                                 Collaborative Learning
                     CoLT 24:
                     Dialogue                                         Techniques                                                              CoLT 8:
                     Journals                                                                                                              Learning Cells
 CoLT 23:                                                         By Barkley, Cross,                                                                                    CoLT 9:
Word Webs
                                                                         Major                                                                                          Fishbowl

                            CoLT 22:
                                                                                                                                         CoLT 10:
                                                                                                                                         Role Play

     CoLT 21:
    Team Matrix                                                                                                                                                    Colt 11:
                                           CoLT 19:                                                                        CoLT 12:                                Jigsaw
                                            Affinity                                                                      Test-Taking
                                           Grouping                                                                         Teams
                                                                 CoLT 17:
                                                                 Analytical                      CoLT 14:
                                                                  Teams                          Send-A-
                   CoLT 20:
                  Group Grid                                                                                                                    CoLT 13:
                                                                                                                                               Thnik Aloud
                                                 CoLT 18:
                                                  Group                       CoLT 16:
                                               Investigation                                              CoLT 15:
                                                                              Structured                 Case Study

                   Techniques for

           Techniques for
         Reciprocal Teaching
Case Study

             Techniques for
             Problem Solving
                                   Group Grid

Sales                       Total Current Assets    Net Income
Retained Earnings           Cash                    Total Debt
Interest Revenue            Wages Expense           Income Taxes
Credit Line                 Fixed Assets            Accounts Payables
Utilities Expense           Payroll Tax Expense     Advertising Expense
Gross Profit                Accounts Receivables    Common Stock
Inventory                   Balance Sheet           Assets
Insurance Expense           Depreciation Expense    COGS
Equity                      Net Operating           Debt
Total Current Liabilities                           Income Statement
                            Total Debt and Equity
Long Term Debt                                      NIBT
                            Total Assets
Interest Expense                                    Rent Expense
                            Operating Expenses
Other Gains and Losses
                                                                       Techniques for Using
                                                                        Graphic Information
                                 Group Grid

Income Statement                            Balance Sheet
Sales                              Assets
Less: COGS                                  Cash
Gross Profit                                Accounts Receivables
Less: Operating Expenses                    Inventory
       Wages expense                        Total Current Assets
       Payroll tax expense                  Fixed Assets
       Insurance expense                    Total Assets
       Rent expense                Debt
       Advertising expense                  Accounts Payables
       Utilities expense                    Credit Line
       Depreciation expense                 Total Current Liabilities
Net Operating Profit or Loss                Long Term Debt
Other gains and losses:            Equity
       Interest revenue                     Common Stock
       Interest expense                     Retained Earnings
Net Income Before Taxes (NIBT)                        Total Debt and Equity
Less: Income Taxes
Net Income

                                                                        Techniques for Using
                                                                         Graphic Information
Round Table

                Techniques for
              Focusing on Writing
            Sustainable Growth

• Formula: Growth = PRAT
   P = Profit Margin
   R = Retention Rate (Earnings Retained)
   A = Asset Turnover
   T = Asset to Equity Ratio
   P and A = Operating Performance
   R and T = Financial Policies
            Sustainable Growth

• Sustainable Growth Made Simple
• Assumptions:
   The company wants to grow as rapidly as the
    market will permit
   Management is unable or unwilling to sell new
   The company has a target financial policy
   All parts expand in strict proportion
Sustainable Growth
Sustainable Growth
Sustainable Growth
Sustainable Growth
Sustainable Growth
7. Business Model for Success!
NxLeveL = Opportunity!!!
                          Opportunity Knocked!

Year            WEN               Zions          WellsFargo        DCED

1997        $   50,000        $    50,000         $        -   $    20,000

1998            50,000             50,000             35,000        20,000

1999            45,000                    -           35,000        20,000

2000            21,000                    -           35,000        20,000

2001                  -                   -           35,000        20,000

2002                  -            75,000                  -        20,000

2003                  -            65,000             25,000        25,000

            $ 166,000         $ 240,000           $ 165,000    $ 145,000

       Total Sponsorship                      $ 716,000
    The NxLeveL Business Model

• The Competition
• Pricing Structure
• Sponsorships
• Marketing Tools
              The Competition

•   Who is the competition?
•   What is the competition offering?
•   What is the competition charging?
•   Are you working with your
                  Pricing Structure

• Define value for you!
    Low cost provider
    Consistent with the competition
    Perceived value to the client
    Supplemental Income

• How are you determining the price of the training?
    Based on the cost of the training (Breakeven)
    Compared to other offerings
    Compared to higher ed credit hours
    Compared to private sector consulting
    Compared to the cost of paying for a business plan
    Based on what you think you’re worth
             Pricing Structure

• …$1,200-$9,900

•   Who are they?
•   What are their needs?
•   How will you meet their needs?
•   What do you need from them?
•   How many do you need?
               Marketing Tools

•   Unified Front
•   Standardized promotional materials
•   Centralized media/marketing campaign
•   Offer a variety of sponsorships
•   Co-brand with sponsors and NxLeveL®
•   Hold an annual event
•   Offer courses throughout the year
•   Video Production
Had Enough?
8. Questions and Answers!

•   Congratulations! You’re now a
    Certified NxLeveL Instructor!

•   Thank You for Participating!

•   All the Best to You!
             Contact Information

 NxLeveL Education Foundation
   Michael Finnerty:
   Connie Fenley:
   1-800-873-9372 or (801) 446-6162