2008 Report on China's E-Learning Market Aarkstore Enterprise
After years of development, e-learning, education on the Internet or online education has
entered its "growth stage" in China. Its market scale reached RMB17.5bn in 2007, 20.7%
higher than the RMB14.5bn reached in 2006. As to users, there were about 12.2 million
people using online education in 2007, 25.1% higher than in 2006.
There have already been professional organizations providing e-learning services in
almost every niche market, such as pre-school, primary- and middle-school, adult, senior-
citizen, vocational, diploma and corporate education, and some fields have even entered
their "fast-growing stage".
Pre-school E-Learning is just Begining in China
Since the government doesn't spend so much on pre-school education as a whole in China,
most of the service providers in the field are private organizations. That's why their
standards of running schools are so different from each other. Against that background,
some innovative organizations or individuals enter the pre-school field in the form of
online education. Participation of so many players would bring China's pre-school online
education into a market-brewing stage in the next few years, during which new business
and profit-making models would present themselves.
Traditional schools dominate in the field of primary- and middle-school education online
Primary- and middle-school education online became active in China in 2005, and the
market scale reached RMB1.54bn in 2007, up by 18.5% from 2006, with the number of
users increasing too. Our research shows that traditional primary and middle schools will
continue to dominate in this field, and there will not be so much consolidation because of
China's special educational models.
Online higher education expands fast, yet old problems still plague the industry
There will be more experimental organizations and existing institutions of online higher
education will keep improving themselves in the next few years. As a result, services
would be increasingly diversified. But although service quality has been improved, old
problems still exist and continue to cause major problems. Our research data at the end of
2007 showed that the biggest problem responsible for the public to doubt online higher
education is the acceptability of the online school diplomas among the society. The doubt
was shared by 68.7% of the responders to the survey.
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