"Branding Strategy of Manchester United - DOC - DOC"
SOCCER CLUB COACHES NEWSLETTER Volume 15, Issue 1, January 2009 A MESSAGE FROM THE HEAD COACH The Boys 18 and 17 Red teams will participate in the Colorado College Let me begin by wishing all of you a friendlies at Dick‟s Park January 24 and 25. great 2009! BC Force is now officially a Nike Although it‟s only January, the business Premier Club, and you can read more on that of soccer does not stop. in this issue. Congratulations to Jenny Jurkowski’s Finally, before we know it, the actual Girls 17 Red II team. They recently spring season will be upon us. Official participated in the Cocoa Cup in Florida outdoor training can begin the week of where they reached the final. February 2nd and the CSYSA season will begin Saturday March 7th. The 3rd Annual Soccer Coaching Symposium took place this past January 3 Please mark your calendar for the following: and 4 at the Boulder Indoor Soccer Center and this was a great weekend of soccer BCF Pre-Season Coaches Meeting education. Tuesday January 20 7:00 PM Several of our teams have already started East Boulder Rec Center pre-season training at the YMCA field in Senior Wing Lafayette in preparation for some of the early pre-season events coming up. The preliminary league alignment will be announced on January 14th so I should have The Boys 14 Red team will travel to all that information for you at the coaches‟ Phoenix, AZ to participate in the Sereno meeting. Actual league schedules will be Classic. posted no later than February 20th. Click on csysa.org, click on spring 2009 league, click Several members of the BCF staff will on your age group, division, then click on travel to St Louis, MO to attend the NSCAA your team. convention, the world‟s largest soccer gathering. Just a heads up, the BCF tryouts will take place May 26th through May 29th. Specific Players and teams have been active all days and times for each age group will be winter long playing indoor soccer and futsal. announced shortly. We have been running the winter I want to wish all of you a great start of coaching clinics (December 11, 18, January the season. 8 and 22) with the idea of giving our coaches some new coaching material for the upcoming season. BCF Calendar of Events BCF-CSYSA Coach of the Year Nominations February 20 – League schedules posted February 27 – State Cup registration due Girls Recreational Coach of the Year: March 7 – Start of League games Kelli Frykholm March 13 – start of PCL games March 14, 15, 21 – League games Boys Recreational Coach of the Year: March 28 – bye weekend Michael Hall April 4, 18, 25, 26 – League games April 5 – Start of State Cup Girls Competitive Coach of the Year: April 5, 11, 19, 26 – State Cup Kurt McCormick April – BCF Open House May 2, 9, 16 – League games Boys Competitive Coach of the Year: May 3 – State Cup quarters Chris Honkamp May 10 – State Cup semis May 17 – State Cup finals Congratulations to our nominees! May – BCF Juggle-a-thon June 1-4 – BCF Tryouts BCF Coaching Staff – Spring 2009 June 4-7 – Rocky Mountain Cup – Girls June 11-14 – Rocky Mountain Cup – Boys Boys 18 Red - Welsch TBD – 2nd Annual Golf Classic Boys 18 Barca - Brad Pellman Boys 17 Red - Hardy Kalisher BCF Referee Update Boys 17 Barca - Keith Malang Boys 16 Red - Jeff Frykholm For the spring 2009 season, BC Force Boys 16 Barca - Doug Klingemann will use the company Play the whistle for its Boys 15 Red - Adam Hayes referee assignments. Boys 15 Barca - Myles Lumb Boys 14 Red - Welsch If you are an official and would like to Boys 14 Barca - Mark Mayfield get assigned, please do the following: Boys 13 Red - Hardy Kalisher Boys 13 Barca - Jeff Frykholm 1. Go to playthewhistle.com Boys 13 Man U - Mark Horridge 2. Click on assignments Boys 12 Red - Chris Honkamp 3. Click on on-line availability form Boys 12 Red II - Keith Malang Boys 12 Barca - Justin Leach Play the whistle will assign our Friday Boys 11 Red - Chris Honkamp night developmental games, our Saturday Boys 11 Barca - Dan Schewe/Myles Lumb competitive games, as well as the Sunday Boys 11 Man U - Tony Packer City of Boulder adult league games. So there Boys 11 Juve - Milo Woodson are plenty of opportunities to get games in and earn some extra money. Girls 14 Red - Ryan Henkel Girls 14 Tar Heels - Carlos Real Pre-Season Tournament Girls 14 Pilots - Azita Zeyghami Girls 13 Red - Ryan Henkel Those of you who want to get a few Girls 13 Red II - Heather Solar games in prior to the start of the season; the Girls 13 Tar Heels - Sarah Salky Colorado Storm will hold its Spring Cup on Girls 12 Red - Ryan Henkel February 27, 28 and March 1. Deadline for Girls 12 Tar Heels - Brenna Hindman registration is February 2. Girls 11 Red - David Napior Girls 11 Tar Heels - Amy Gross BC Force Super 20 League Women’s 2009 BCF Super 20 Team Formation Team Logistics For 2009, the BCF Super 20 League team The BC Force has been invited to join the will be formed with an open tryout, scouting inaugural season of the Rocky Mountain and invitation. The team staff includes Head Division of the Women‟s Super 20 League. Coach Ryan Henkel, Assistant Coach Heather Solar, USL Relations Hardy This is an exceptional opportunity for the Kalisher and Administrator Gretchen BC Force to participate in the most elite U20 Coffman. Any interested player should League available in the US. “We are excited contact Ryan Henkel at 720-422-9542 or at to field a team in the USL Super 20 League firstname.lastname@example.org This will provide an excellent opportunity for the club to participate in the Similar to ODP, players can play for their development of top-flight women‟s soccer own club team and also the BCF Super 20 and provide on the field role models for our team. youth players,” says BCF Director of Operations Hardy Kalisher. The league is Fees open to players 17-20 years old and will Super 20 player fees are offset by player feature Colorado‟s top college and high participation in a special summer clinic for school players. BCF youth players. Player travel expenses are not included in the SYL player fees. What is the Super 20 League? The only U20 men‟s and women‟s North Practices and Training American Amateur League lives in the USL Training schedules will be announced in Super-20 League. Created in 2006, the April 2009. league provides the opportunity for the top 17-20 year olds to compete in high-level Tryout dates: competition in a national league structure. Thursday May 14 and Sunday May 17 The 2009 campaign features teams 6:00 – 8:00 PM competing in regional conferences, Pleasant View Soccer Complex throughout the summer months. Boulder, CO. What is the United Soccer League? ……………………………………….. As USL starts its third decade of operations, it operates elite level soccer: the USL First There are still openings for all age groups Division and Second Division, the USL (except the U12 boys) for the second session PDL, the USL W-League, the USL Super-20 of winter training at Boulder Indoor Soccer. League and the USL Super Y-League. The second session starts the week of League Logistics January 12th and will run through the week The Super 20 League Rocky Mountain of February 9th. Division will start out with four Colorado women‟s teams in 2009. The focus is on Please contact Gretchen at the office at quality not quantity of games. Games are 303-443-8877, xt 5. played during the summer months to allow collegiate players to compete in the league. The champion of each division would complete the season at the North American Finals in Virginia Beach, VA in august 2009. Boulder County Force Named NIKE Nike assets include, US Soccer; the PREMIER CLUB world‟s top professional soccer clubs such as Manchester United, Barcelona, Juventus, BCF joins a prestigious group of Nike's and a network of the top NCAA collegiate top soccer clubs in the US soccer programs. In addition, Nike will continue its sponsorship of the Boulder The Boulder County Force soccer club County Force‟s Rocky Mountain Cup & has been chosen to join the prestigious ranks College Showcase tournament. of the NIKE PREMIER CLUB program. As one of Nike‟s top clubs in the entire United In 2003, the Boulder County Force States, the Boulder County Force now has entered into a sponsorship relationship with expanded access to exclusive Nike assets, Nike. During the past five years, the Boulder programs, showcases, clinics, symposiums County Force‟s commitment to a co- and events. The Boulder County Force has branding strategy with Nike Soccer has clearly developed a reputation for excellence played an important role in the Club‟s in Colorado, Region IV, and the throughout significant growth, development of it‟s the United States. The partnership provides players and attraction and retention of some a number of benefits, including national of Colorado‟s top coaches. Nike has directed exposure and special opportunities for the youth soccer clubs throughout the US to the Club, its players and its coaches. The Nike Boulder County Force as a club to emulate. Premier Club status gives Boulder County Force deeper credibility and it creates access "Nike recognized the significant growth to a host of opportunities that benefits the and development of the Boulder County entire Club. Force. Our development is evident on game day where our players are learning, having The elevation of the Boulder County fun and experiencing success," said Hardy Force to Nike Premier Club status Kalisher, BCF Director of Operations. "We immediately puts the Boulder County Force are a club of dedicated players, parents, in an exclusive group of the top soccer clubs coaches, administrators and volunteers who in the USA. all play a valued part in our organization. Most of the credit goes to our players who Nike has expanded its sponsorship demonstrate a passion for soccer. We are support to assure that all BCF coaches, enthusiastic about our relationship with trainers, staff and teams are all well Nike. Clearly, we have a committed partner equipped with Nike gear and equipment. As in helping the Boulder County Force achieve a Nike Premier Club, the Boulder County its mission. In the end that means a better Force will receive tournament entry support experience for our players." to the top tournaments in US including the Manchester United Premier Cup, Surf Cup and Jefferson Cup. The Boulder County Force will have access to exclusive Nike product testing and promotion programs. The Boulder County Force will have the opportunity to utilize Nike resources such as Nike sponsored coaches, camps and player development programs. 3rd Annual Boulder Soccer Coaching University of Denver Men‟s Coach Ryan Symposium Pflugrad came in to work with the BCF Boys 16 Red team. His session on attacking The 3rd Annual Coaching Symposium play and „springing‟ the player behind the this past January 3 and 4 kicked off the 2009 defense was very good. season with a busy weekend of soccer clinics. Finally, Regis University Head Coach JB We were fortunate to have a great group Belzer, working with the BCF Girls 15/17 of clinicians come in and present us with a Red team, ran a session on fitness through wide array of topics. interval based competitive small-sided games. University of Colorado Head Coach Bill Hempen, working with the BCF Girls 14 This was a great weekend for all in Red team, ran a session on passing and attendance. It‟s always very interesting and moving in which he challenged the girls educational to see the different type of technically and mentally. coaching styles and various coaching points made. CSYSA Technical Director Nate Shotts, took the BCF Boys 14 Red team through a A big thank you to all our teams who session on „Defending‟. made themselves available to demonstrate during the various coaching sessions. It‟s Metro State Head Coach Adrianne always a little nerve wrecking to try to Almarez worked with the BCF Girls 17 Red perform in front of a large group of coaches, II team with a lot of enthusiasm and showed but you did great! us different ways to work on combination play. Thanks to Caffe Sole (Ashkan Angha) and Salvaggio‟s (Steve) for the well-needed Colorado Rapids Goalkeeper Coach coffee and sandwiches. David Kramer ran two sessions with several of our top goalkeepers. Thanks to Peter Ambrose and Boulder Indoor Soccer for his continued support of Colorado Rapids Academy Director this event. Brian Crookham worked with the BCF Boys 13 Red team on the building blocks of Finally, thanks to all the coaches in defending, and used the BCF Boys 18 Red attendance. I appreciate you took the time to team to demonstrate combination play. participate in this. I hope the symposium was helpful. I hope you got some great new Hardy Kalisher ran a great session with ideas and I wish you all the best for the the BCF Boys 17 Red team on dynamic upcoming spring season. training using the Nike SPARQ equipment. John Welsch worked with the BCF Boys 12 Red team showing the coaches different exercises to improve technique, first touch and creativity. University of Northern Colorado‟s Tim Barrera, working with the BCF Girls 14 Red team, ran a session on first touch to improve possession, creativity and overall competence on the ball. Creating Competitors inculcate it, to make female players By Jay Martin, NSCAA Soccer Journal understand that competing against each other should not jeopardize friendships. After my last essay, many of you wanted to know what to do in training to encourage Champions League: This is something competition. Here are a few ideas: we do every Monday during the season at Ohio Wesleyan University. The idea is to The Competitive Cauldron: Anson play the game each week. By the end of the Dorrance identified the “competitive season you will be able to identify the most problem” years ago with his North Carolina competitive/toughest players on the team. women‟s teams. He decided the answer was At OWU we set up two small-sided fields to introduce competition into every phase of and create five teams. The teams play 5 vs 5 his training. He hired managers to chart each with a keeper. One field is designated the and every activity during training. Here are „championship field‟. There are always four Anson‟s words: teams playing and one sitting out. When the “There are some aspects of coaching game ends, the winners on the championship leadership that are expressed in more field stay, the winners from the other field concrete terms. They are connected to the move to the championship field; the losers nature of our sport. For one thing, soccer from the championship field move down a has a very large physical contact field to play the team that was sitting out. If component. However, there are certain you lose on the first field you sit out a game. general truths to all sports, and competition Each game is 7 minutes long. We play 7 is one. What probably defines our program games each Monday. Each player earns his above all else is our belief that despite the own points and they accumulate for the enormous gains in women‟s athletics, there whole season. Each Monday the teams are still exists a deeply entrenched sociological different so the players play with every drawback. It is women‟s lack of support to teammate over the course of a season. Points wholeheartedly compete. And competition is are earned by: at the heart of the game (and, many would A win or a tie argue, in life). The number of goals that are scored “While men have been schooled to „beat A shutout each other up‟ in the spirit of the game (or The players really get into this game and in life), women have not completely it is extremely competitive. We give a embraced it yet. They can do it under trophy each year for the Champions League conditions – against an opponent, for Champ! example. But in our experience, until that intense, no holds barred level of competition The NHL: Several NHL teams have also is a total part of their being, they will always attempted to address this problem. They‟ve be holding something back, especially in developed a program to increase player‟s practice against teammates and friends. confidence. They feel a confident player will “Early in my career, I was inspired by compete at a higher level. Here are steps for the legendary UNC basketball coach Dean a more confident player: Smith. He used to let me come to watch his Let go of fear. Focus on effort and practices. They were a marvel of process instead of results. organization, efficiency and accountability. Play freely instead of holding back. “We adopted this method for our Focus on yourself, not others – program, „soccerized‟ it and took it to a new make no comparisons. level. We call it the competitive cauldron. Play for yourself, not others: Stop It‟s a system in which we track, record and worrying about what others think. post everything. The competitive Play functionally without trying to environment we foster is our attempt to be perfect. Let it happen. endurance performance of an athlete but also Effects of Aerobic Training on Soccer the ability to repeatedly perform maximal Performance exercise bouts. This alone outside of tactical By Taylor Tollison, or ball work could contribute to more wins. Elite Soccer Conditioning To improve your team‟s ability to win When planning an effective training games you need to reduce team fatigue. program for soccer it is important to Studies have shown a significant drop in consider aerobic fitness level, repeat sprint distance covered from the first half to the ability (RSA), speed, strength, power, agility second half, but this decrement should be and playing ability. In this article I will only minimized. Studies have shown an inverse focus on the aerobic aspect of soccer. relation between aerobic fitness and Trainers and coaches from all over the world decrement in work rate. The players with the seem to have varying opinions on the topic higher aerobic fitness level did not show a of conditioning for soccer. Many believe significant decrease in work rate. that continuous running is a detriment to the speed of a soccer athlete. Others believe that It has also been shown that the higher the it is best to do continuous running for aerobic power the more distance can be soccer. Whatever your philosophy, the key covered in a game. component to making your conditioning program effective is specificity. Victory may actually depend on your aerobic fitness levels. Research has Soccer is an intermittent sport consisting demonstrated that an improvement in VO2 of sprints followed by periods of walking or max is followed by: jogging. Does specificity of training apply 1. 1500-2000 meters more covered in a only to movement or also to the energy game. systems that contributes to the movement? 2. Doubled the number of sprints. The answer is that it applies to movement, 3. 30% more involvements with the muscles and energy systems. This means ball. that if we do 3 mile continuous runs, which focus on the aerobic part of the equation, we Plan your aerobic training regimen so that are missing a couple key components, you improve your aerobic fitness while movement and muscles specific to soccer. maintaining or improving your speed. Doing countless number of hours a week running mile after mile will affect negatively your athlete‟s As mentioned previously, trainers might speed. The body adapts to the stimulus put on it. spend day after day having their athletes do So if you do long slow running your players countless number of sprints to condition muscles will adapt to long slow running. their athletes. Although there is a place and time for doing anaerobic work, we can‟t As you put together your fitness program for ignore the aerobic system in training. your soccer athletes remember the goal is not aerobic power or increased VO2 max. The goal The Science of Soccer mentions 3 is to improve performance on the field. objectives of aerobic training: Performance on the field can be equated to your 1. Improve the capacity of the aerobic athletes‟ ability to be at the right place at the system. right time. 2. Improve the ability of the muscles to Aerobic fitness levels could be the difference utilize fats during exercise. between winning and losing if trained right. 3. Improve the ability to recover after a Never let conditioning be the reason you loose a period of high intensity exercise. game. Sometimes conditioning can actually be an extra tool to give that extra point needed to Aerobic training not only influences the win the championship. not sure – they look bigger than us” Psychological Analysis of the Game - Confidence: “there is no reason we By Bill Beswick should not win – we have our best Bill is a Sports Psychologist involved with team out today – they are not so EPL teams and coaches. good” - Complacency: “this will be easy just I have mentored Steve McClaren for ten like the last few games – it‟s only a years from a U17 youth coach to Assistant question of how many – we won‟t Manager at Manchester United, England need much effort” Coach and Manager at Middlesbrough. Coaches must find strategies to spot the Four key themes have dominated our signals that tell them where their team is on discussions on trying to produce a winning the continuum – and take action if team: necessary. Talent Preparation Coaches must also understand the impact Attitude on the team‟s pre-game state of mind of: Game day coaching - Their preparation strategies - The context of the game Today I am going to focus on game day coaching – but get talent, preparation and We identify four key factors that shape attitude wrong and game day will be an attitude as a team prepares to play: unhappy experience. 1. Task Cohesion We prepare three game plans – physical, - Proper preparation tactical and mental – to try to help our - Clarity of the game plan players prepare for all eventualities. - Injuries and selection In the mental game plan I focus on: 2. Social Cohesion - Building a winning state of mind - Togetherness – we not me - Recovery from setbacks. - Senior leadership - Emotional control. - Inspirational coaching This presentation is to share with you my 3. Environmental Resonance attempts to understand mental game - Home or away/weather/field planning and the effects of a game‟s - Loss of routine unfolding sequence of events that cannot be - Distraction control scripted. 4. Psychological Stability Pre-game – Let‟s begin by looking at pre- - Overall record, especially last 3 game: games A team arrives at the kick-off with a - Significance of the game collective state of mind. - Mindset of the coach - Inspirational players I take a view that there are four key states of mind that a coach might find their team in Any or all of these factors can act in at kick off: positive or negative ways to affect - Fear: “we have not won for a while individuals or the team‟s attitude. and we won‟t win today – I wish I was somewhere else” Coaches I have surveyed believe attitude - Anxiety: “we have a chance but I‟m is 50% of winning – so the game may be won or lost before it has started. Lack of team spirit So coaches must: Changing weather – playing surface Understand the impact of Loss of emotional control preparation strategies Distractions – crowd Have ways of assessing the collective mental state of their team Half-time as game time nears. All coaches understand the importance of Be able to adjust any discrepancies half-time but not all are equipped toward the „optimum performance intellectually or emotionally to make the zone‟ break work in their favor. Generally the optimum performance zone As a sports psychologist I see a is regarded as being between confidence and wonderful opportunity to reprogram my anxiety – probably slightly more toward team‟s software and move them toward the confidence. optimum performance zone. The value of a sound basis of confidence Half-time – Reprogramming a Team‟s is easy to understand but coaches will also Mental State: appreciate the „energizing‟ and „focusing‟ impact of a little anxiety – many champions Look forward, not back admit that a fear of failure and nervous Accept responsibility for situation anxiety was key to them reaching a „warrior‟ Keep what is working mentality. Change what is not working „Sell‟ the new game plan Kick-Off Rebuild belief We have reached kick-off in a positive Rebuild enthusiasm state of mind but now we are at the mercy of Appeal to senior leaders events – and events which will affect the mental state of your team positively or Challenge team to win second half negatively. Don‟t forget though that that Demand they stay in the game also applies to your opponents. One of the things I do is watch the other team go in at Second half half-time and ask myself the question – Recognize if the rhythm of the game where are they mentally and what might changes. Also, observe the mental states of their coach do? both teams. If need to be can you affect the game by changing tactics, or substituting So coaching a game will mean personnel, however, in the end, the game understanding and dealing with changing will be decided on the mental strength and mental states – yours and your opponents. good habits of the players. Factors within the game that can change the In conclusion I have tried to show, I mental state: admit a little simplistically, how a coach‟s Change of score mind would work during a game in Missed chances assessing their team‟s ongoing mental state. Mistakes I have also tried to show some of the Injury strategies you can adopt in influencing your Substitutions team‟s mental state and especially the Referee decisions importance of an emotionally controlled, Fatigue well prepared, and positive half-time, and Choking on a lead always being prepared for anything to happen.