Beyond the Theater: Moviegoers and Other Media

Document Sample
Beyond the Theater: Moviegoers and Other Media Powered By Docstoc
					 ii Me i nepeai
   a          o
Dgtl daItrrtt n

 e o d h h a e : ve o r n t e
B y n t eT e t r Mo ig e sa dO h r
  da
Me i


 t p a i u t n nepe L a n l
S e h neS to Itrrt e dA ayts
  CE   R 00
DE M BE 2 1


 e o d h h a e : ve o r n
B y n t eT e t r Mo ig e sa d
 t e Me i
O h r da

 tp a i ut n rrt ed n l t
          o t
Se h neS t nI epe La A a s
                        y


   AL
CAT YST
n al 0 0 A aa b cme h h h sgos g v n ioy h sre f D v
    y                  g     i     e  s .
I er 2 1 , vtr ea te i et rsn moii h tr T e ug o 3 moi  e
e ae, l g i eeah h nip e e u l p t 0 0 n h t k o eo n
  e    o
rl ssa n wt svrl i la ti tdsq e , u 2 1 o te rc t b cmi a
            h      g y ca        s           a         g
eodbek g o ofe ert u h t vnu l fl h r. e wt sa t g i e
         n     i
rcr-rai b x fc ya ( o g iee tay e sot Yt i ecl i tkt
                     h          l l   )    h    an c
 re a d o s t vln o tetreh o g, icnu rs t b n o i
  c        a y vg                o   l        a       n
pi s n cntnleo i h me h ae tcn l ywl o smes tra a d n g
h tetr
te h ae?


          I
CORE QUEST ONS                           AT
                                      REL ED REPORTS
 ) o a moi o g h n e o ae o
           e n
1 H w h s v g i ca g dcmp rdt a G tn Mo t teMoi ,uy 0 0
                                   i
                                 et g m o h    e
                                              v sJl2 1
  er g ?
  ya a o
                                       i t e u R l s: a
                                       mu a      e        v td s f
                                                           e    o
                                      S l n o s e ae C nMoiSu i O fre
 ) r moi o ra o t g te men o
       e         n
2 Ae v g es d pi oh r a s f           Fms c s Ds i t nC a n la te a
                                       i A r s ir ui h n e th Sme
                                       l    o   tb o        s
     e
    v o smpi ?
  moicnu t n
           o                           i
                                       me t u C n i li u i cs,
                                            h      b in     e
                                      T Wi o t a n az gA d ne?
                                       oe e 2 0
                                      N vmb r 0 9
 ) t h t te me i o v g es
    h          a    e
3 Wi w a oh r d d moi o r
  egg?
  n ae                                   a               o e     i
                                       oi N t ok: h N x F t r f nn
                                      S c l ew rsT e et rni o O le
                                        v rmoi , oe e 2 0
                                         e      o
                                      MoiPo t n N vmb r 0 9




 e rd co y n meh d r n uh re iu t n s tcy rh i . trrt yd ae eer e ot r i n e o
       i                     z r ao   rt
R po ut nb a y to o u a toi dccl i is ilpo itd I epe’sn i tdrsac rp r aene d dfr
                                            be n     s   c       h    s   t
h sl s o ce t l io a d rj t n ae ae n n rrt u me t th t
    e       i . onn           ei
te o ue f lnsAl p i s n po co s r b sdo I epe’j g n a te i o p bct na dae u j to
                                         t   s d                i o         e
                                                         me f u lai n r sb c t
h n e P bse ee e 2 1 . 2 1 n rrtLC
         i                     t
ca g . u lh dD cmb r 0 0 © 0 0I epe,L
Digital Media Interpretation: Beyond the Theater: Moviegoers and Other Media

 
Interpret Insight

Though moviegoers are consuming fewer movies in the theater than they did a year ago, they are still
consuming movie content. They are expanding their home theater systems (HDTV ownership has gone up
12% from a year ago), increasing their DVD and Blu-ray Disc rentals, as well as streaming more movies
online—all activities that cost less than seeing a movie in a theater. Moviegoers’ increasing time spent with
other media, like video games and social networking, offer new ways for movie studios and marketers to
connect with a strong group of consumers.



In early 2010, Avatar made history by becoming the highest grossing movie of all time. A few months after
Avatar’s release, Tim Burton’s re-imagination of Alice in Wonderland also had a successful run in the box
office, earning over $134 million. 1 The summer brought us Toy Story 3, which holds the spot as the highest
grossing movie of the year. The success of these movies, along with others released in the first half of the
year, were believed to make 2010 the highest box office grossing year domestically. Though the box office
revenue declined only 0.3%, movie tickets sold declined 5.9%. The average movie theater ticket price in
2010 was $7.95, up 6% from 2009’s average of $7.50. This is the highest increase in average ticket prices
seen in the past ten years.


     Moviegoers and average number of movies seen in the
     theater have declined over the past year


                                                                 Male          Female        Male               Female
                   2010                    All 
                                                               Moviegoers    Moviegoers    Moviegoers          Moviegoers 
                   2009                 Moviegoers
                                                                Under 25      Under 25        25+                 25+
        Watched 3+ movies in               66.9M                 12.8M         12.2M         21.6M                 20.2M
        the theater in past 6 
        months                             75.1M                 13.9M         13.5M         25.5M                 22.2M

                            Change          ‐11%                 ‐8.1%         ‐9.2%         ‐15%                  ‐8.9%
        Mean number of                      6.29                  6.47          6.27          6.50                  5.97
        movies seen in the 
        theater                             6.51                  6.82          6.75          6.62                  6.05

                            Change         ‐3.3%                 ‐5.1%         ‐7.1%    
				
DOCUMENT INFO
Shared By:
Stats:
views:509
posted:1/12/2011
language:English
pages:6
Description: In early 2010, Avatar became the highest grossing movie in history. The surge of 3D movie releases, along with several highly anticipated sequels, put 2010 on the track to becoming a record-breaking box office year (though it eventually fell short). Yet with escalating ticket prices and constantly evolving home theater technology, will consumers start abandoning the theater?
BUY THIS DOCUMENT NOW PRICE: $250 100% MONEY BACK GUARANTEED
PARTNER Interpret LLC
Interpret is the leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret's innovative focus on evaluating and measuring the intersections of content, technology, advertising and consumer behavior has attracted significant players across the media and entertainment landscape, including leaders in the home entertainment, consumer electronics, video game, digital media, mobile content, theatrical and advertising industries. Interpret's unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age. Based in Los Angeles, New York and Dallas, with partners worldwide, Interpret's "on the ground" staff, strategic partnerships and strong vendor relationships give the company global reach throughout North America, Europe, Latin America and Asia Pacific.