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									                                     CURRICULUM VITAE

                                  Gwendolyn S. O’Neal, Ph.D.
                                       Professor and Chair
                       Department of Consumer, Apparel, and Retail Studies
                           University of North Carolina at Greensboro
                                       209 Stone Building
                                  Greensboro, NC 27402-6170
                                        oneal@uncg.edu

PERSONAL DATA

Address:                      2108 Beech Grove Drive
                              Greensboro, NC 27455

Telephone Number:             Work (336) 256-1372
                              Home (336) 638-2368

Marital Status:               Married to Carlton O'Neal, Ph.D.

Children:                     Two daughters

EDUCATION

B. S. Degree:                 Clothing & Related Arts            Bennett College
  1970                               Minor: Art                         Greensboro, N.C.

M.Ed. Degree:                 Textiles and Clothing       University of
 1971                                                                     N.C. at Greensboro

1972 (Summer)                        Fashion Design                       New York University

Ph.D. Degree:                 Textiles and Clothing       The Ohio State
  1977                                  Minors: Marketing &              University
                                     Communication

TRAINING IN LEADERSHIP AND ADMINISTRATION

       Kansas State University designee for the 2002 Harvard University Management Development
        Program

        The OSU 1995-1996 CIC Academic Fellow. (Fellows are chosen for intense training in

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        academic administration)

       OSU Kellogg Foundation Leadership Learning Community, 1998-1999.

       Emerging Administrators Workshop - Leadership for the 21st Century - The University of
        Georgia, Athens, Georgia, July 10-15, 1994.

RECENT HONORS

    ·       Elected president, International Textiles and Apparel Association, 2004-2005.

    ·       International Textiles and Apparel Association (ITAA) Fellow, 2003. (Highest honor
            bestowed by the organization.

    ·       Foundation Trustee, Center for Kitchen and Bath Education and Research, National
            Kitchen and Bath Association

PROFESSIONAL EXPERIENCE

Professor              Chair, Department of Consumer, Apparel, and Retail Studies

Professor                      Head, Department of Apparel, Textiles, and Interior Design
1999 – 2005                    Kansas State University, Manhattan, KS

Associate Professor

The Ohio State University
1993 - 1999                    Responsibilities: Graduate courses: Fashion Theory, Semiotics of
                               Apparel and Related Products, Qualitative Research Methods.
                               Undergraduate courses: Merchandise Buying, Fashion
                               Analysis/Forecasting, Strategic Merchandise Management. Directing
                               Student Research and conducting research in focused area.

Assistant Professor
The Ohio State University
1986-1993                      Responsibilities: Graduate level courses: Fashion Theory, Semiotics
                               of Apparel and Related Products. Undergraduate level courses:
                               Merchandise Buying, Fashion Analysis, Fashion and the Apparel
                               Industry, New York Study Tour, Visual Merchandising. Directing
                               Student Research and conducting research in focused area.




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Associate Professor

Alabama A&M University
1979-1986                   Responsibilities: Taught Clothing, Textiles and Related Arts courses
                            and conducted research. Courses: Fashion Merchandising, Fashion
                            Fundamentals, Visual Merchandising, Directed Field Experience,
                            Basic Clothing Construction, Tailoring, Family Clothing. Cultural
                            Aspect of Clothing. Marketing Department: Principles of Marketing,
                            Retail Management, Merchandising Techniques, Marketing
                            Management, Consumer Behavior and Marketing Communications.

Assistant Professor
Bennett College             Responsibilities: Teaching Clothing Selection and Construction,
1977-1979                   Tailoring, Fashion Retailing, Family Clothing, Costume Design,
                            Interior Design, Home Furnishing and Socio-Psychological Aspects
                            of Clothing, Internship

Graduate Studies
The Ohio State University
1975 - 1977

Instructor

Bennett College
1971 - 1975                 Taught same courses as above.

BUSINESS AND SUPERVISORY EXPERIENCE:

6/96 - 1998                 Coordinator, The Limited, Inc./OSU Consumer and Textile Sciences
                            Partnership

Sept. - Dec. 1994           The Limited Inc. Faculty Internship

Summer 1989                 Directed New Ventures in Affirmative Action
                            Research Initiative, The Ohio State University


1979 -1983                  Director Family Center, Alabama A&M University. Organized
                            Family Center and conducted workshops and conferences related to
                            family issues and concerns. Organized advisory board and engaged in
                            research on local issues affecting the family.

1973 - 1974                 Opened a small boutique in which fashion retailing students managed

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                              and operated for intern experience. Bennett College

1970 - 1972                   Supervisor of Home Management Residence, Bennett College

1969                          Internship in Fashion Merchandising.
                              Belk Department Store, Greensboro, North Carolina

RESEARCH FOCUS

Meanings assigned to apparel products and their impact on preferences and
behavior. Three streams of research have developed out of this focus: Meanings of apparel quality
from the consumer‟s perspective; clothing related violence; and African American aesthetic of
dress.

PUBLICATIONS

* Invited/Edited

       *O‟Neal, G. S. (In Press) . Weaving a global tapestry: The profession, people, and polity.
Proceedings of the International Textiles and Apparel Association Annual Meeting, Portland
Oregon,

        *O‟Neal, G. S. (2004). Impacting cultural globalization through costume and apparel
related professions. Proceedings of the 2004 Costume Culture Association International
conference. Seoul, Korea: The Costume Culture Association. Pp. 3-8.

        *O‟Neal, G. S. (2004) Forward. In Life Passages: Women, Dress, and Culture exhibition
catalog. Department of Apparel, Textiles, and Interior Design, Kansas State University.

     *O’Neal, G. S. (2001). Costumes, Commodities, and Culture: On Shaping
Knowledge. Proceedings of the 2001 Costume Culture Association, Seoul, Korea. pp. 3-
7.

       Lazorchak, S. A. & O‟Neal, G. S. (2001). Relationships among environmental
characteristics, environmental uncertainty, boundary spanning activities, managerial discretion and
power. Clothing and Textiles Research Journal, 19 (1), 11-21.

      *O‟Neal, G. S. (2000). Am I a feminist?: Reflections on feminism in teaching and research.
Clothing and Textiles Research Journal, 18 (3), 195 -198.

       O‟Neal, G. S. (1999). The African American church, it‟s sacred cosmos, and dress. In L. B.
Arthur (Ed.) Religion and Dress. (117-134). Oxford: Berg Publishing (Refereed book chapter)

       O‟Neal, G. S. (1999) The power of style: On rejection of the accepted. In K.P. Johnson and

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S. Lennon (Eds.) Appearance and Power (127-139). Oxford: Berg Publishing (Refereed book
chapter)

     Buckland, S. S. & O‟Neal, G. S. (1998). “We publish fashions because they are news:” The
New York times 1940 through 1945. Dress, 25, 33-41.

       O‟Neal, G. S. (1998). Adolescent‟s Dress and Risk Taking. Family Science Review
Journal, 11 (3) 190-204.

       O'Neal, G. S. (1998). African-American Aesthetic of Dress: Current Manifestations.
Clothing and Textiles Research Journal, 16 (2), 167-175.

       O'Neal, G. S. (1998). African-American Women's Professional Dress as Expression of
Ethnicity. Journal of Family and Consumer Sciences, 90 (1), 28-33.

      Burdette-Williamson, P. & O‟Neal, G. S. (1998). Why African Americans Choose a Family
and Consumer Sciences Major. Journal of Family and Consumer Sciences, 90 (2). 60-64.

       Shim, S., O'Neal, G. S. & Rabolt, N. (1998) Research Attitude and Productivity Among
Faculty at Four-Year U.S. Institutions: A Socialization Perspective. Clothing and Textiles Research
Journal. 16 (3), 134-144.

      O'Neal, G. S. (1997). Clothes to Kill For: An Analysis of Primary and Secondary Claims-
Making in Print Media. Sociological Inquiry. 67 (3), 336-349.

        O'Neal, G. S. (1997). African American Aesthetic of Dress: Subcultural Meaning and
Significance. In I. Rauch (Ed.) Semiotics Around the World: Synthesis in Diversity. Proceedings
of the Fifth International Congress of the IASS. Mouton de Gruyter.

      *O'Neal, G. S. ( 1997). Dress and Violence Among Adolescents. Angels Across America
Resource Guidebook. Sigma Gamma Rho Sorority, Inc., National Education Fund, Inc. Project.

        *O'Neal, G. (1997). African American Aesthetic of Dress. In Fiore, A.M. & Kimle, P.S.
(Eds.), Introduction to Aesthetics and Design for the Apparel Professional: From Theory to
Practice. New York: Fairchild

       *O'Neal, G.S. (1996). Fashioning Future Fashions. In the catalog of the exhibition
Fashioning the Future: Our Future from our Past. (pp. 25-30). Department of Consumer and Textile
Sciences, The Ohio State University, Columbus, OH.

      O'Neal, G. S. & Burdette, P.A. (1995). Managing Change: The Key to Empowerment.
Kappa Omicron Nu Forum 8, (1) (72-82).

       Hines, J., & O'Neal, G. (1995). Underlying Determinants of Clothing Quality: The

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Consumers' Perspective. Clothing and Textiles Research Journal 13 (3) 227-233.

       O'Neal, G.S. (1994). African-American Aesthetic of Dress: Symmetry Through Diversity.
In M.R. DeLong and A.M. Fiore (Eds.) Aesthetics of Textiles and Clothing: Advancing Multi-
Disciplinary Perspectives. ITAA Special Publication #7. (212-223). Monument, CO: International
Textiles and Apparel Association, Inc.

       Jackson, H. J., & O'Neal, G. (1994). Dress and Appearance Responses to Perception of
Aging. Clothing and Textiles Research Journal, 12, (4), 8-15.

       Lyon, L.K., & O'Neal, G.S. (1993). A theoretical framework for clothing awareness.
Clothing and Textiles Research Journal, 12, (2), 32-37.

      O'Neal, G.S.(1992-93). A Conceptual Model of Consumer Perception of Apparel Quality.
Themis: The Journal of Theory in Home Economics, 2, (1), 1-25.

      Griffin, M.L. & O'Neal, G.S. (1992).`Critical Characteristics' of Fabric Quality. Home
Economics Research Journal, 21,(2), 173-191.

        O'Neal, G.S. & Lapitsky, M. (1991). Effects of clothing as nonverbal Communication on
credibility of the message source. Clothing and Textiles Research Journal, 9,(3), 28-34.

       O'Neal, G.S. 1988. The Study of Clothing as Nonverbal Communication: An Interactive
Behavior Approach. Proceedings of the 10th International Home Economics Research Conference,
Bath, U.K. pp. 125-135.

       *O'Neal, G. S. (1984, Fall). "Working Together," North Alabama's Child Abuse and
Neglect Information Network, 2 (1),

      Smith, C. M. & G. S. O'Neal. (1983). Garment Fit: Problems and Solutions. Research
Annual Report 1982-83. 12th Ed. The School of Agriculture, Environmental Science and Home
Economics, Alabama A&M University, Normal, Alabama. pp. 85-90 (Juried).

                                       Published Leaflets

O'Neal, G. S. "So You Want to Make Money." Alabama Cooperative Extension Service, 1984.

O'Neal, G. S. "Are You the Business Type?" Alabama Cooperative Extension Service, 1984.

O'Neal, G. S. "Will Your Product Sell?" Alabama Cooperative Extension Service, 1984.

O'Neal, G. S. "Determining the Price of Your Handcrafted Items." Alabama Cooperative Extension
       Service, 1984.


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                                Refereed Abstracts (Published)

        Park, J. H. & O‟Neal, G. S. (2000). Post purchase evaluation of apparel impulse buying.
International Textiles and Apparel Association Proceedings. Annual Meeting.
        O‟Neal, G. S. (1999). West African roots of the African American Aesthetic of dress.
International Textiles and Apparel Association Proceedings. Annual Meeting.
        Buckland, S. & O‟Neal, G. S. (1997). Promoting American Fashion 1940 Through 1945:
changes in the Editorial Policies of the New York Times. International Textiles and Apparel
Association Proceedings. Annual Meeting
        Hancock, J. & O'Neal, G. S. (1997). Strike a Pose: The Deconstruction of a Postmodern
Ad. International Textiles and Apparel Association Proceedings, Annual Meeting
        O‟Neal, G. S. (1997). The Power of Style: On Rejection of the Accepted. Proceedings,
Confluences: Fashioning Intercultural Understandings, Lyon France
        O‟Neal, G. S. (1997) African American Professional Women‟s Dress as Political Statement.
 Proceedings of the Popular Cultural Association.
        O'Neal, G. S. (1995). The Dynamic Interweaving of Global Change and ITAA.
International Textiles and Apparel Association Proceedings: National Meeting
        Shim, S., O'Neal, G. & Rabolt, N. (1995). Research Needs and Productivity Among ITAA
Faculty Members from Four-Year Institutions - A Socialization Perspective. International Textiles
and Apparel Association Proceedings: National Meeting.
        O'Neal, G. S. (1994). The High Cost of Cool: Dressing to be Killed in the Inner City.
Midwest Sociological Society.
        Harden, A. & O'Neal, G. (1993). On-Line In-Home Shopping for Apparel Information
Search and Purchase. ITAA Proceedings: National Meeting.
        O'Neal, G. S. (1991). Perception of Apparel Quality: A Conceptual Model. International
Textiles and Apparel Association Proceedings: Annual Meeting. p. 111.
        Francis, N. & O'Neal, G. S. (1991). Measuring the Dimensions of Clothing Quality,
International Textiles and Apparel Association Proceedings: Annual Meeting. p. 115
        O'Neal, G. S., Hines, J. & Jackson, H.J. (1990). Interpreting the meaning of consumer
perceptions of clothing Quality. ACPTC Proceedings: National Meeting. p. 88.
        Miller, C. & O'Neal, G. (1990). Masculine aesthetic: Semiotic preferences of image
consultants for gender appropriateness, power, and prestige perceived in corporate garment design.
ACPTC Proceedings: National Meeting. p. 69.
        Jackson, H. & O'Neal, G. (1990). Dress and Appearance responses to perception of aging.
ACPTC Proceedings: Annual Meeting.
        Jackson, H. & O'Neal, G. (1990). Factors Contributing to Apparel Expenditures Among
Elderly Groups. AHEA Abstracts of Research Presentations. American Home Economics
Association. p. 70.
        O'Neal, G. S. (1989). A Schematic Interpretation of Clothing as Nonverbal Communication.
 Abstracts and Biographical Notes, International Institute on Marketing Meaning: Towards a Better
Understanding of Business Signs and Symbols. p. 24.
        Griffin, M.L. & O'Neal, G. (1989). Fabric Attributes Which Influence Quality Judgments
in Home Sewing Consumers. Abstracts of Research Presentations, American Home Economics
Association. p. 163.

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       O'Neal, G. S. (1988). Toward a Definition of Clothing Quality: The Consumer's
Perspective. ACPTC Proceedings: Combined Central, Eastern and Western Regions. p.25.
       O'Neal, G. S. & Kyle, M. W. (1987). Functional Distance and The Attitude of Home
Economics Teachers in Higher Education Toward Computers. Annual Meeting Research
Abstracts, American Home Economics Association. p.34.
       Smith, C. & O'Neal, G. S. (1982). Garment Fit: Problems and Solutions. Abstracts of
Papers Presented at the Fourth Biennial Research Symposium, The Association of Research
Directors, Orlando, Fl.

                           Invited Presentations/Lectures/Seminars

        O‟Neal, G. S. (2004, January). Reclaiming the Vision. Keynote address, MLK Holiday
Community Celebration, Hays, Kansas
        O‟Neal, G. S. (2004, January). If Thou Be a Great People. Keynote address, MLK Holiday
Community Celebration, Manhattan, Kansas
        O‟Neal, G. S. (2003, August). Equality Day Without Equality. Keynote address, Women‟s
Equality Day. Fort Riley, Kansas
        O‟Neal, G. S. (2003, August) Leave a Legacy. National Black Women‟s Network, Topeka,
KS.
        O‟Neal, G. S. (2002, April). Different But Not Deficient - Dress as Cultural Expression.
Five-State Multicultural Conference, Garden City, Kansas.
        O‟Neal, G. S. (2001, October). Costumes, Commodities, and Culture: On Shaping
Knowledge. Keynote address, Costume and Culture Society of Korea, Seoul, Korea.
        O‟Neal, G. S. (2001, April). Apparel Choices for Physical, Social, and Psychological
Safety: A Qualitative Study on Youth and Violence. “Coming Together for Kansas Families”-- Joint
Association Meeting 2001. Wichita, KS.
        O‟Neal, G. S. (2001, May). Fashions, Functions, Future: Apparel and Textile Update.
FACS Spring Enhancement Meeting, Olathe, KS.
        O‟Neal, G. S. (2000, February). Cool clothes and Killings: Adolescent dress and Violence.
The University of Kentucky‟s Celebration of 50 Years of the African-American Legacy.
Lexington, Kentucky.
        O‟Neal, G. S. (April, 2000). “Uniform Dress, Violence and Academic Achievement: What is
the Real Issue?” MAFCS/KAFCS meeting, Kansas City, MO.
        O‟Neal, G. S. (April, 2000). “Impacting Present and Emerging Challenges: Research
Issues.” Alabama A&M University, Fifteenth Annual School of Agricultural and Environmental
Sciences Week speaker, Huntsville, AL.
        O‟Neal, G. S. (June, 2000). “Apparel Choices for Physical or Psychological Safety: A
Qualitative Study on Youth, Violence and the Apparel Factor.”AAFCS Annual Meeting, Chicago,
IL
        O‟Neal, G. S. (November, 2000). “African American Aesthetic of Dress.” International
Student Center, K-State.
        O‟Neal, G. S. (1998, August). The African Roots of an African American Aesthetic of
Dress. Cultural Arts Center, Columbus, OH.
        O‟Neal, G. S. (1998, July). Africa: One Continent, Many Worlds--Dress. Center of Science

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and Industry, Columbus, OH.
        O‟Neal, G. S. ( 1998, March). African Influences in American Fashion. Columbus
Museum of Art. Columbus, OH.
        O'Neal, G. S. (1997, March). Fashioning Future Fashions. Museum Lecture Series. The
Ohio State University.
        O‟Neal, G.S. (1997, May). Dangerous Dress of Adolescents. National Symposium on
Risky Behaviors of Adolescents. Columbus, OH.
        O'Neal, G.S. (1996, October). Roots of an African-American Aesthetic of Dress. Graduate
Colloquium, Northern Illinois University. Two lectures.
        O'Neal, G.S. (1995, October). Violence and Clothing. Ohio Clothing and Interiors and
Multi-Area Family and Consumer Sciences Secondary School State In-Service Training Program.
Columbus, Ohio
        O'Neal, G.S. (1994, April). Hearth, Earth: Cherishing our Environment - A Textiles and
cothing Perspective. Keynote speaker, Alabama A & M University, Environmental Sciences Week.
        O'Neal, G. S. (1992, June). Consumer perception of apparel quality: Application of
Research Results. AHEA, Denver, CO.
        O'Neal, G.S. (1990, October). Careers for the 21st Century. Oakwood College, Home
Economics Week.
        O'Neal, G.S. (1990, June). On Making a difference. Challenge address to the National
Coalition for Black Development in Home Economics. San Antonio, Texas.
        O'Neal, G.S. (1990). The Challenge of choosing and living with your choices.
Commencement Address, Franklinton High School, Franklinton, North Carolina.
        O'Neal, G.S. (1988). The Importance of conducting research in non-academic units. Annual
conference of the Women of Color Consortium, OSU, Columbus.
        O'Neal, G.S. (1987). What I wish I had known upon employment at the OSU. New Faculty
Orientation Conference, OSU, Columbus.
        O'Neal, G.S. (1984). Marketing: How to Sell Your Product. Conference on Starting and
Operating a Home Based Business. Sponsored by the Small Business Development Center and the
Cooperative Extension Service.
        O'Neal, G.S. (1983). So You Want to Start a Home Business. The Extension Agents' In-
service Training, Alabama A&M University.
        O'Neal, G.S. (1982). Children's Clothing: Fun, Functional and Attractive. Monthly meeting
of the Alabama A&M Nursery PTA.
        O'Neal, G.S.(1982, October). Women in the Work Force. AAUW Families and Work
Symposium, Huntsville, AL.
        O'Neal, G.S. (1981, June). The Black Family: Myths and Realities. Meeting of the North
Alabama Kiwanis Organizations.
        O'Neal, G.S. (1981). Fighting Inflation Through Selective Buying. Community
Development Conference, Alabama A&M University.
        O'Neal, G.S. (1981). Status of the Black Family in America. Meeting of the Society of
Professional Women.
        O'Neal, G.S. (1981). Clothing as a Protective Environment. Extension Agents' In-service
Training, Alabama A&M University.


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FUNDED PROJECTS

Wrote proposal and received Lectra software to support the apparel and textile curriculum.
Received software valued at $1,366,055.00. 2004

Received software to support the interior design curriculum valued at $91,885.00. 2004

Wrote proposal entitled, Life Passages: Women, Dress, and Culture, to support historic costume
exhibition. Funded by the Kansas Humanities Foundation, Topeka, KS. 2003. $3,000.,

Developed proposal entitled, Infusing inter-cultural competencies in the apparel and textiles
curriculum. Funded by the Office of the Provost, Kansas State University, 2003 ($15,000).

Social responsibility in the textile and apparel complex (a proposal to fund a new honors course)
OSU Honors Program Competition. Lennon, S., Dickson, M., Jakes, K., O‟Neal, G., Rudd, N.
1999 ($12,000 funded).

Co-authored proposal to assess professional development needs of four year college and university
faculty members of ITAA, with Dr. Soyeon Shim, University of Arizona and Dr. Nancy Rabolt, San
Francisco State University, 1994-1995. ($1,500 funded)

Co-authored Multicultural Education Proposal, College of Human Ecology. Submitted to Office of
Higher Education Programs, U.S. Department of Agriculture, with J. Shultz, S. Reddick, P.
Burdette, and A. Saddam, 1994 ($60,000 funded).

Author and principal investigator, The High Cost of "Cool": Dressing to be killed in the inner city,
research project. Sponsored by the Urban Affairs Committee, Office or Research and Graduate
Studies, The OSU, 1994. ($17,000 funded).

Developed proposal for travel funds for professional meetings. Submitted to the Critical Difference
for Women Professional Development Grant Program, 1994 ($400 funded).

Multicultural teaching enhancement competitive grant to develop modules, case studies, and visual
aids, and to compile references to incorporate into two classes in the Fashion Merchandising option,
1993-1994. ($500.00 funded)

Small Grant proposal to pay subject to participate in research to validate instrument to measure
consumer perception of clothing quality, 1992. ($1,000 funded)

Developed proposal for Continuing Education funds for compact course in visual merchandising to
help small business owners in Central Ohio enhance sales through proper visual merchandising and


                                                10
store presentation techniques. Summer 1993. ( 1,195 funded).

Developed proposal entitled, "New Venture in affirmative action research initiative," for the
College of Human Ecology. Funds for the pilot project were received from the OSU office of
Academic Affairs, Research and Graduate Studies Office, and the Programs Fund of the College of
Human Ecology, Summer, 1989. ($32,000 funded)

Principal Investigator, "Consumer Perception of Clothing Quality," Research grant, College of
Home Economics Programs Fund, July 1987 - June 1989. ($4,000 funded).

Principal Investigator, "Consumer Perception of Clothing Quality," research grant, New Ventures in
Affirmative Action Research Initiative, June 1989 - July 1990. ($2,000 funded).

Principal Investigator, "The Assessment of a Perception of Apparel Quality Scale," University
Small Grant, Research and Graduate Studies, July, 1991. ($1,000 funded).

Developed proposal for Continuing Education Funds to support graduate level Group Studies
course on Textiles and Apparel in the International Market, 1987. (3,300 funded).

Principal Investigator, "Functional Distance and the Attitude of Home Economics Teachers in
Higher Education Toward Use of Computers." 1985-86 Kappa Omicron Phi project Grant,
January, 1985 - June, 1986. ($1,500 funded).

Principal Investigator, "Clothing Quality as a Correlate of Clothing Purchase Decisions," Science
Education Administration/Cooperative Research (SEA/CR), 1984-1987. ($117,000 funded).

Developed proposal and received funding from the Alabama Children's Trust Fund to be used for
child abuse prevention programs by SCAN (Stop Child Abuse and Neglect) while serving as
president of the board of directors ($12,000 funded).

Principal Investigator, "Enhancing the Performance of Students in Fashion Merchandising Through
the Use of Computer Assisted Instruction," the Alabama A&M REAP Program. September 1984 -
December 1985. ($1,500 funded).

Wrote proposal and received funds from the Parent/Early Childhood Office, U.S. Office of
Education, for the Alabama A&M Family Center, 1980-1981. ($3,500 funded).

                                    Other Research Activities

Conducted research entitled "The Status of Foster Care in Madison County, Alabama," for the
Harris Home for Children. Presented at the South Eastern Regional Meeting in Winston Salem,
North Carolina, May, 1981.

Developed resource list of agencies and individuals in North Alabama who handles sex abuse cases,

                                               11
for the Coalition to Stop Child Abuse and Neglect. Resource list was used at a regional workshop
on Sexual Abuse in Huntsville, Alabama, 1981.

"Clothing Effects as Nonverbal Communication on Credibility of the Message Source in
Advertising." Ph.D. dissertation, The Ohio State University, 1977.

PRESENTATIONS AND OTHER PROFESSIONAL CONTRIBUTIONS

                                   International Conferences

        O‟Neal, G. S. & Rhodes, E. (2002, August). Preparing ITAA members to lead and manage
in higher education. International Textiles and Apparel Association Annual Meeting, New York
City.
        O‟Neal, G. S. (2001, October). Costumes, commodities, and culture: On shaping
knowledge. Keynote address for the Costume and Culture Society of Korea, Seoul, Korea.
Park, J. H. & O‟Neal, G. S. (2000, November). Post purchase evaluation of apparel impulse buying.
        International Textiles and Apparel Association Annual Meeting. Cincinnati, OH.
        O‟Neal, G. S. (1999, November). West African roots of the African American Aesthetic of
dress. International Textiles and Apparel Association Annual Meeting. Santa Fe, NM.
        Lee, J. & O‟Neal, G. S. (1998, November). Advertising as a mirror of reality in postmodern
consumer culture. International Textiles and Apparel Association Annual Meeting. Dallas, Texas.
        Buckland, S. S. & O'Neal G. S. (1997, November) Promoting American Fashion 1940
through 1945: Changes in Editorial Policies. International Textiles and Apparel Association
Annual Meeting. Knoxville, TN.
        Hancock, J. & O'Neal, G. S. (1997, November). Strike a Pose: The Deconstruction of a
Postmodern Ad. International Textiles and Apparel Association Annual Meeting. Knoxville, TN.
        O‟Neal, G.S. (1997, July). The Power of Style: On Rejection of the Accepted. Presented at
the conference entitled, Confluences: Fashioning Intercultural Understandings, Lyon, France
        O'Neal, G.S. (1996, August). Teaching a Culturally Diverse Class. International Textiles
and Apparel Annual Meeting, Banff, Canada.
        O'Neal, G.S. (1995, October). The Dynamic Interweaving of Global Change and ITAA.
International Textiles and Apparel Association. Pasadena, CA.
        Shim, S., O'Neal, G. & Rabolt, N. (1995, October). Research Needs and Productivity
Among ITAA Faculty Members from Four-Year Institutions - A Socialization Perspective.
Pasadena, CA.
        O'Neal, G.S. (1994, June). African-American Aesthetic of Dress: Subcultural Meanings
and significance. Fifth Congress of the International Association for Semiotic Studies. Berkeley,
CA.
        Harden, A. & O'Neal, G. (1993, October). On-Line In-Home Shopping for Apparel
Information Search and Purchase. International Textiles and Apparel Association Annual Meeting.
White Sulphur Springs, WV.
        O'Neal, G. S. (1991, October). Perception of Apparel Quality: A Conceptual Model.
International Textiles and Apparel Association Annual Meeting, San Francisco, CA.
        Francis, N. M. & O'Neal, G. S. (1991, October). Measuring the dimensions of clothing

                                              12
quality. International Textiles and Apparel Association Annual Meeting, San Francisco, CA.
        O'Neal, G. S. (1989, July). A Schematic Interpretation of Clothing as Nonverbal
Communication. International Institute on Marketing Meaning: Towards A Better Understanding
of Business Signs and Symbols. Indianapolis, IN.
        O'Neal, G.S. (1988, October). The Study of Clothing as Nonverbal Communication: An
Interactive Behavioral Approach. 10th International Home Economics Research Conference, Bath,
U.K.

                                     National Conferences

       Lee, J. & O‟Neal, G. S. (1998, April). Reconstructed Calvin Klein advertising Paper
presented at the American Culture Association/Popular Culture Association National Meeting,
Orlando, Fl.
       Hancock, J., Lee, J., & O‟Neal, G. S. (1998, April). Using “New Genders” in Postmodern
Advertising. Paper presented at the American Culture Association/Popular Culture Association
National Meeting, Orlando, FL.
       O‟Neal, G. S. (1998, June). Use of the narrative in interpretive Inquiry. American
Association of Family and Consumer Sciences Annual Meeting, Atlanta, GA
       O‟Neal, G.S. (1997, March) African-American Professional Women‟s Dress as Political
Statement. Popular Cultural Association , New Orleans, LA.
       O'Neal, G.S. (1996, March). African-American Aesthetic of Dress: Model, Meanings, and
Manifestations. African Heritage Studies Association 28th Annual Conference, Columbus, OH.
       O'Neal, G.S. (1995, June) Shoes for the Next Generation. Annual Meeting and Exposition
of American Association of Family and Consumer Sciences. New Orleans, LA.
       O'Neal, G.S. (1994, June). African-American Teen Violance: Myths and Realities. AHEA
Annual Meeting and Exposition, San Deigo, California.
       O'Neal, G.S. (1994, March). The High Cost of Cool: Dressing to be Killed in the Inner City.
 Midwest Sociological Society. St. Louis, MO.
       Crawford, L. & O'Neal, G. (1992, March). A Semiotic analysis of Thelma and Louise.
American Culture Association, Louisville, KY.
       O'Neal, G. , Hines, J. & Jackson, H. (1990, November). Interpreting the meaning of
consumer perceptions of clothing quality. ACPTC National Meeting, Denver, Co.
       Miller, C. & O'Neal, G. (1990, November). Masculine aesthetic:semiotic preferences of
image consultants for gender appropriateness, power, and prestige perceived in corporate garment
design. ACPTC National Meeting, Denver, Co., November, 1990.
       Jackson, H. & O'Neal, G. (1990, November). Factors contributing to apparel expenditures
among elderly groups. ACPTC National Meeting, Denver, Co.
       Jackson, H. & O'Neal, G. (1990, June). Dress and appearance responses to perception of
aging. AHEA Annual Meeting, San Antonio, Texas.
       Griffin, M.L. & G.S. O'Neal.(1989, June). Fabric Attributes which Influence Quality
Judgments in Home Sewing Consumers. AHEA Annual Meeting, Cincinnati, OH.
       O'Neal, G. S. (1988, October). Toward a Definition of Clothing Quality: The Consumer's
Perspective. Association of College Professors of Textiles and Clothing, Kansas City, MO.
       O'Neal, G.S. & M. W. Kyle. (1987, June). Functional Distance and The Attitude of Home

                                              13
Economics Teachers in Higher Education Toward Computers. AHEA Annual Meeting,
Indianapolis, IN.
       O'Neal, G.S. (1985, June). Student Assessment: A DRE Approach. Value Added
Consortium, Pre-AHEA Workshop, Philadelphia, PA.
       O'Neal, G.S, Smith, C. M. & Richardson, B. (1985, June). State Association and Public
Policy: A Working Model. AHEA 76th Annual Meeting and Exposition, Philadelphia, PA.
       O'Neal, G. S. (1985, March). Functional Distance and The Attitude of Alabama Home
Economics Teachers in Higher Education Toward Computers. Annual Meeting Alabama Home
Economics Association, Birmingham, Alabama.


                                   Other Conference Presentations

Panelist for Special Topic Session: Rapid Program Growth: Trials, Tribulations–And Thrills International
Textiles and Apparel Association, (November, 2003). Savannah, GA.

Panelist for Special Topic Session: The Feminist Issue of CTRJ: Where do we go from here?
International Textiles and Apparel Association, (November, 2000). Cincinnati, OH

Panelist for Special Topic Session: Research Agenda 2000: Developing, Activating, and Funding
Team Research. International Textiles and Apparel Association, (November, 2000). Cincinnati,
OH

Panelist for Special Topic Session: Mapping Knowledge: Taking Action. International Textiles and
Apparel Association, (November, 2000). Cincinnati, OH

Panelist for Special Topic Session: Creating cultures: Dress code and uniform policies in U.S.
public schools. International Textiles and Apparel Association, (November, 1999). Santa Fe, NM.

Panelist for Special Topic Session: Bridging academic cultures and business: Faculty internships.
International Textiles and Apparel Association, (November, 1999). Santa Fe, NM.

Served as discussant for the research session entitled Clothing, Crime, and Victimization,
International Textiles and Apparel Association, (October, 1996). Pasadena, CA

Invited participant in the American Association of Family and Consumer Sciences National
Research and Policy Agenda Conference: Investment in Youth. (June, 1994). Roanoke, Virginia.

Panelist for Special Topic Session: Advancing Aesthetics, International Textiles and Apparel
Association, (October 1994), Minneapolis, Minnesota.


TEACHING AREAS OF SPECIALIZATION


                                                   14
Fashion Buying and Merchandising, Strategic Merchandise Management, Fashion Analysis and
Forecasting, Fashion Theory, Semiotics of Apparel and Related Consumer Products, Qualitative
Research Methods.

Student’s class work (non thesis or dissertation) chosen for presentation at national and
international conferences and other competition.

Student‟s class work has been accepted for presentation at the following national and international
meetings: International Textile and Apparel Association, Popular Culture Association, American
Association of Family and Consumer Sciences, Confluences: Fashioning Intercultural
Understandings, Lyon, France.

Student‟s papers from my classes have also been chosen for the Graduate Student Research Forum,
a university wide competition in which papers are judged by external evaluators. One student won
1st place in her division.

THESES AND DISSERTATION WORK

Directed to completion five doctoral dissertations and seven masters theses. Have served (to
completion) on twelve additional dissertation committees and seven additional masters thesis
committees.

Served as Graduate School representative for four Candidacy Examinations and five dissertation
defenses.

Dissertations Directed

                      Year
Name                  Completed                             Topic

Lee, J.               2000           Symbolic Meanings, Consumers‟ Responses and
                                     Interpretation of Postmodern Advertisements

Buckland, S.          1996           Promoting American Fashion 1940 Through 1945: From
                                     Understudy to Star

Lazorchak, S          1996           Department Store Apparel buyers: Relationships Among
                                     Perceived Environmental Characteristics

Harden, A.            1992           Examination of Women‟s Attitudes Toward Electronic On-
                                     Line In-Home Shopping for Apparel Information Search and
                                     Purchase

Hines, J.             1990           Cognitive Structures of Consumers‟ Perceptions of Perceived

                                               15
                                     Clothing Quality: A Means-End Chain Analysis

Masters Theses Directed

DeLong, K.            1998           Effect of School Uniforms on Academic Performance and
                                     Disciplinary Behavior

Generette, L.         1998           The Role of Dress and Appearance in Depictions of Status in
                                     African American Films

Bunce, J.             1991           Fabric Sourcing: A Survey of Practices and Practicalities
                                     Among Catalogue Retailers

Francis, N.           1991           The Development of A Scale for Measuring Perceived
                                     Clothing Quality

Lyon, L.              1990           Clothing Awareness as a Conscious Thought Process

Miller, C.            1990           Masculine Aesthetics: Semiotic Preferences of Image
                                     Consultants for Gender Appropriateness, Power, and Prestige
                                     Perceived in Corporate Garment Design

Griffin, M.           1988           Fabric Attributes Which Influence Quality Judgements in
                                     Home Sewing Consumers

                      Consulting Activity

The Ohio State University Office of Minority Affairs, April, 2002.

Various Ohio public school systems (e.g., Olentangy Schools, Columbus City Schools, New Albany
Public Schools) concerning adopting school uniforms or uniform dress codes, 1999

Consultant on apparel fit and quality for Abercrombie & Fitch, Columbus, OH. 1998

Served as consultant to the Department of Textiles and Clothing at Iowa State University on
incorporating fashion forecasting in T&C curriculum (September, 1994).

Consultant for the Textiles and Clothing component of the Home Economics curriculum at
Oakwood college (October, 1990).




PROFESSIONAL MEMBERSHIPS AND ACTIVITIES

                                               16
 Professional Associations

       International Textiles and Apparel Association (ITAA) (Formally, Association of
       College Professors of Textiles and Clothing)
       National Coalition for Black Development in Home Economics
       American Collegiate Retailing Association
       American Association of Family and Consumer Sciences (Formally the American
       Home Economics Association
       Popular Culture Association
       Society for the Study of Symbolic Interaction
       International Association for Semiotic Studies

 Honor Societies

       Phi Kappa Phi Honor Society
       Omicron Nu Honor Society
       Kappa Omicron Phi Honor Society
       Phi Upsilon Omicron Honor Society

Offices or Responsibilities Held

2004 - 2005   President, International Textiles and Apparel Association
2003 - 2004   President-elect, International Textiles and Apparel Association
1995 - 1997   President National Coalition for Black Development Home Economics
1997 - 1999    Re-elected Vice Present for Planning International Textiles and Apparel
              Association
1995 -1997    Vice President for Planning International Textiles and Apparel
              Association
1997-1998     Resolutions Committee, American Association of Family and
              Consumer Sciences; Chairperson, 1998-1999
1993 -1994    Member Research and Theory Development Committee ITAA
1993          Chairperson, Subcommittee for Abstract Review and Research
                     Reporting, ITAA
1993 -1995    President Elect and Program Chair, National Coalition for Black Development in
              Home Economics
1989-1993     Parliamentarian and Chairperson By-Laws committee, National Coalition for Black
              Development in Home Economics, 1989-1993; Member by-laws committee, 1985-
              1989.
1986-1987     Chairperson, logistics committee, National Home Economics Test Development
              Consortium.
1985-1987     Member National Home Economics Test Development Consortium.
1984-1985     Member Legislative Committee, Alabama Home Economics Association.
1973-1975     Member, Executive Board, North Carolina Home Economics Association.

                                             17
1973-1975     State Advisor, Student North Carolina Home Economics Association.

Other Professional Services

2003 + Trustee, Center for Kitchen and Bath Research and Education Foundation
2000+         Advisory Board Johnson County Community College Interior Design Program
1999+         Editorial Advisory Board, Academic Leader Newsletter
1999-03       Editorial Board, Clothing and Textile Research Journal
1998          Ad Hoc reviewer for Financial Counseling and Planning Journal
1997          Peer reviewer for articles submitted for book entitled Appearance and Power.
1997          Peer reviewer for articles submitted for book entitled Dress and Religion
1997          Ad hoc reviewer Journal of Family and Consumer Sciences
1996          Peer reviewer for abstracts for educational sessions, AAFCS.
1995-98       Ad hoc reviewer for the Clothing and Textiles Research Journal
1994          Reviewer for the Journal of Family Economic Review
1994          Research Abstract Reviewer for the NCR-65 Rural Retailing
                              conference
1994          Juror for the 1994 New Achievers Award competition, AHEA
1993          Reviewer for the ITAA Special Publication on Aesthetics
1993          Juror for the 1993 Commemorative Lecturer Series, AHEA
1993          Program Management Committee ITAA Annual Meeting
1987-1989     Invited to serve on the Youth Motivation Task Force, Fayetteville State University,
              Fayetteville, NC.
1988          Served as reviewer for manuscript of text book for MacMillian
              Publishing Company.
1990          Served as reviewer of research proposal for Department of Home Economics,
              Miami University, Oxford, Ohio.
1981, 1983    Served on the Southern Association of Colleges and Schools Reaffirmation Team,
              1981, 1983 and 1984.

UNIVERSITY SERVICE (Kansas State University)

2004 - 05     Compensation Task Force
2003 - 04     Provost Search Committee
2003 - 05     Steering Committee First Tuesday Breakfast Roundtable
2001 -04      Steering Committee New Department Heads
2000 -02      Kansas Regents Academic Chairs Committee
2000 -02      Diversity Advisory Committee – KSU Foundation
2000 -02      Advisor College of Human Ecology Diversity Committee
2000 -01      Chairperson, College of Human Ecology Visioning Committee


HONORS AND AWARDS (Selected)


                                              18
·   2003 ITAA Fellow, honor bestowed at the 2003 ITAA Annual Meeting, Savannah,
    GA
·   Kansas State University representative to the Harvard University MDP Program,
    2002.
·   Outstanding Contribution s to the Home Economics Profession, National Coalition
    for Black Development in Home Economics, 2000
·   Distinguished Service 1998, American Association of Family and Consumer
    Sciences
·   Ohio State University CIC Academic Fellow, 1995-1996
·   Selected as the 1st faculty intern for The Limited Incorporation, 1994
·   Selected by the National Home Economics Administrative Leadership Council to
    participate in the Emerging Administrators in Higher Education Workshop, 1994.
·   Nominated for the 1989 Distinguished Affirmative Action Award.
·   Nominated for the College of Human Ecology Alumni Award, 1987.
·   Honored as Outstanding Division of Science Graduate, February, 1985, Bennett
    College, Greensboro, North Carolina.
·   Selected as participant for the Research Educational Advancement Program.
·    The School of Graduate Studies, Alabama A&M University, October, 1984 -
    September, 1985.
·   United Way Presidential Recognition Award for Outstanding Community Service,
    1984.
·   Mental Health Association Outstanding Service Award, l986.
·   Madison County Alabama, Mental Health Association Medal and Certificate of
    Commendation for Volunteer Service, 1984.
·   Certificate of Appreciation for Outstanding Volunteer Service by Bryce Hospital,
    1983 - 1984.
·   Certificate of Appreciation for Outstanding Service to SCAN (Stop Child Abuse and
    Neglect), 1981 and 1984.
·   Selected as participant in the Summer Institute on Research, The School of Graduate
    Studies, Alabama A&M University, 1984.
·   Dana Faculty Improvement Fellowship, United Negro College Fund, 1975 - 1977.
·   IBM Faculty Improvement Fellowship, United Negro College Fund, 1975 -1977.
·   Listed in Outstanding Young Women of America, 1972.
·   Received the United Methodist Fellowship for Faculty Improvement, 1971, 1972,
    and 1974.



                                                       Revised Summer „05




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