South Texas Community College
Division of Business, Math, Science & Technology
Business Administration Department
Section Outline: BUSI 1301 – Introduction to Business
Instructor Information: Name: Anne Hernandez
Office Location: PCNG 259
Telephone: (956) 688-6414
Fax: (956) 683-2762
Office Hours: MWF: 11:00-12:00,
T & TR: 2:30 – 3:30
Course Information: Course Name: Introduction to Business
Course Number: BUSI 1301. P02
Class Meeting Time: MWF 10:00 – 10:50 PCNC 101A
Catalogue Course Description : This course surveys the elements of business and industry such as production
and distribution systems, finance, accounting, statistics, capital, labor,
marketing, taxes, and governmental regulations. It includes the history
structure, function, and contribution of business and industry to our society.
Departmental Course Goal: Upon successful completion of this course, students will be able to
understand the U.S. business system, its organization, management, ethics
and social responsibility, and the global context of business.
Departmental Course Competencies Learning Objectives
Understand the contemporary business Explain the U. S. business system
environment. Analyze types of business organization
Understand the global context of business
Develop awareness of conduction business ethically and responsibly
Study the various concepts of managing a Learn how to set goals and formulate business strategy
business. Discuss various organizational structures and the decision-making
Discuss the role of small business in the U. S. economy
Identify trends in small business startups
Understand people in organizations. Learn foundations of human resource management
Understand employee motivation and leadership
Identify new challenges in the changing workplace
Discuss labor and management relations
Understand principles of marketing. Explain marketing processes and human behavior
Discuss the role of market research
Understand product development, pricing, and the product life cycle
Explain the various means of product promotion
Explore the product distribution process
Learn about managing operations and Discuss the differences between service and manufacturing
Analyze operations planning, scheduling and control
Focus on quality considerations
Identify various tools for total quality management
Learn about management information systems and communication
Understand principles of accounting
Understand financial issues affecting a Explain money and banking
business. Understand securities and investments
Analyze financial and risk management
Discuss financial management for small business
Departmental Course Requirements, Tests 35%
Evaluation Methods, & Grading Policy Three tests will be given during the semester. The lowest grade will be
dropped. No make up tests.
100 – 90 A
80 - 89 B Paper 20%
70 – 79 C Students will submit a four-page report, properly formatted, dealing with a
60 – 69 D business topic. See Topic List for suggestions.
0 – 59 F
Pop Quizzes 10%
Pop quizzes will be given periodically at the discretion of the instructor.
Class Participation 20%
Students will present sections of each chapter in teams of 3 or 4 students.
Credit will be given each time a student participates.
Final Exam 15%
A comprehensive final exam will be give at the end of the semester.
Students may obtain extra credit by bringing a guest speaker (business
person) from the community to speak to the class. Approval and scheduling
must be obtained from the instructor.
Students may also bring current event topics dealing with business from
newspapers, periodicals, internet, etc., to share with the class for extra credit.
Attendance policy: According to STCC Catalog
Required Textbook & Resources: Introduction to Business, Jeff Madura, 3E Edition, southwestern
1. Basic Skills:
Reading The student is required to read assignments from the course textbook and
Writing outside sources. The student is also required to submit several written
Mathematics reports and projects. The student is required to participate in class
Arithmetic discussions and present an oral report to the class. Basic mathematical
Speaking and analytical skills are developed through defining accounting problems,
Listening analyzing alternatives, and using accepted accounting formulas to solve
2. Thinking Skills:
Seeing things in the mind’s eye In-class discussions and out-side projects require students to analyze
Knowing how to learn accounting and business trends, recognize current and potential problems,
Reasoning and develop possible solutions and scenarios useful in making business
3. Personal Qualities:
Responsibility Individual and group projects will require students to set goals, practice
Sociability self-management, and monitor progress. All students are required to act
Self-management in a courteous and ethical manner.
Integrity and honesty
4. Resources: These workplace competencies are accomplished through
Time, money, materials, facilities and human student participation in group project and the library
resources. assignments. These assignments will provide the opportunity
to student to allocate time and other resources to accomplish
5. Interpersonal: These workplace competencies are accomplished through
Participate as a member of a team student participation in groups and other cooperative learning
Teaches other new skills activities and completing assignments on a timely manner.
Works with diversity
6. Information: These workplace competencies are accomplished through
Acquires and evaluates information student participation in-group presentation. The student is
Organizes and maintains information required to research an accounting related issue. Analyze,
Interprets and communicates information interpret the information and communicate their findings to
Uses computers to process information the class in an oral presentation.
7. Systems: The student will understand systems by investigating
Understanding systems accounting issues and recognizing that there is a close
association with various systems including social, political,
organizational and technological.
8. Technology: Students may use e-mail to correspond with instructor, use
Works with a variety of technologies internet to search for information to complete projects and
reports. Students may use word processing, power point
and/or spreadsheet software to produce reports and
presentations. Students may access course syllabus, course
outline and lecture notes via the web.
Developmental Studies Policy Statement:
Failure to remain in at least one Developmental Studies course for students who have not met the passing
standard on an approved assessment instrument in reading, writing, and/or mathematics may result in the
student's withdrawal from ALL college courses.
All developmental courses including the College Success course will be included in the Semester Grade Point
Average (GPA) for all students at STCC.
Students in Developmental Studies will be limited to a maximum of 13 credit hours of course work per semester
and 7 credit hours per summer session.
Students taking 12 or more credit hours per semester who have not met the passing standard on an approved
assessment instrument will be required to take two or more developmental courses every semester if they are
deficient in more than one academic skill (reading, writing, and mathematics).
ADA Students with Disabilities Statement:
Reasonable accommodations may be made that allow disabled students to be successful at STCC.
Accommodations may be provided for those students who submit the appropriate documentation by an
outside/independent professional evaluator or agency. Contact an STCC ADA/DSS Counselor in the Annex
(Pecan) or call (956) 688-2006. Students may volunteer to inform the Instructor about their disability and
associated classroom limitations, if applicable.