Consumer Behaviour in Soft Drink Industry - PDF by axi35748


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Taiwan Food and Drink Report 2010

Description:    Taiwan Food and Drink Report provides industry professionals and strategists, corporate analysts,
                food and drink associations, government departments and regulatory bodies with independent
                forecasts and competitive intelligence on Taiwan's food and drink industry.

                2009 has been a difficult year for the Taiwanese food and beverage industry. A trade-dependent
                economy, it has been hit hard by the global economic crisis and in 2009 the authors expect real
                GDP growth of -4.5%. This has inevitably had a knock-on effect on local consumer confidence and
                in turn domestic spending behaviour. Although industry growth has by no means been spectacular
                in recent years, due to the country’s small size and maturity, sales increases were at least steady.

                However, 2009 interrupted this sequence with per capita food consumption dropping by 0.7%,
                alcoholic drink sales falling by 0.8%, soft drink sales declining by 1.7% and mass grocery retail
                sales falling by 2.9%. Concerns over employment led consumers to cut back on many non-essential
                purchases and while most subsectors of the local market are well-established enough to ensure
                that consumer behaviour did not completely retrench, the trend towards premiumisation was
                certainly put on hold.

                Not a recession-related phenomenon, but an ongoing concern, is the level of investment being
                directed towards mainland China. With its vast population and stronger growth potential, China has
                long captured the lion’s share of regional investment and this has included investments by
                Taiwanese companies. This trend has continued unabated with Want Want Holdings pursuing a
                secondary listing on its domestic stock exchange in order to raise funds for Chinese expansion and
                Uni-President confirming four shortterm and potentially two longer-term mainland industry

                Commitment to the mainland has not historically greatly troubled Taiwanese food producers, with
                the domestic industry having enjoyed healthy growth rates in recent years. However, of more
                concern will be the departure of existing food companies, a move that suggests that high domestic
                consumption levels can no longer offset the lack of growth prospects. Canada’s McCain Foods is the
                latest such firm to choose to no longer have a self-owned manufacturing presence in Taiwan.

                The challenges food and beverage producers face in Taiwan are encapsulated by the country’s
                continued slide down the Asia Pacific Food & Drink Business Environment Ratings. Having
                traditionally placed in the top half of the 14-strong table thanks to its existing high consumption
                levels and economic stability, Taiwan has slid to ninth place; a result of its growing food import
                dependency, intense market competition and weak consumption growth prospects.

                This summary might suggest that the latest Taiwan Food & Drink Report for 2010 is bleak reading.
                However, we would note that the local market remains dynamic in places, particularly in those
                sectors where competition is fierce and in which premiumisation is relentlessly pursued by leading
                players. The soft drinks and mass grocery retail industries are two such examples, with the authors
                forecasting five-year sales growth of an impressive 24.7% and 21.7% in each industry respectively
                to 2014.

Contents:       Executive Summary
                SWOT Analysis
                Taiwan Food Industry SWOT
                Taiwan Drink Industry SWOT
                Taiwan Mass Grocery Retail Industry SWOT

                Business Environment
                Core Global Industry Views
                Core Views For The Food & Drink Industry
                Asia Pacific Food & Drink Business Environment Ratings
Table: Regional Food & Drink Business Environment Ratings Q1 2010
Taiwan’s Food & Drink Business Environment Rating
Macroeconomic Outlook
Taiwan – Economic Activity

Industry Forecast Scenario
Food Consumption
Table: Food Consumption Indicators - Historical Data & Forecasts
Canned Food
Table: Value/Volume Sales of Selected Food Sub-sectors – Historical Data & Forecasts
Food Production
Table: Taiwan Food Production (US$mn) – Historical Data & Forecasts
Table: Food, drink and tobacco trade - Historical Data & Forecasts
Industry Developments
Market Overview
Food Processing
Leading Players

Industry Forecast Scenario
Alcoholic Drinks
Table: Alcoholic Drinks Value & Volume Sales – Historical Data & Forecasts
Soft Drinks
Table: Soft Drink Value Sales – Historical Data & Forecasts
Hot Drinks
Table: Hot Drink Value Sales – Historical Data & Forecasts
Industry Developments
Market Overview
Alcoholic Drinks
Soft Drinks

Mass Grocery Retail
Industry Forecast Scenario
Table: Taiwan Retail Indicators - Sales Value by Format - Historical Data & Forecasts
Table: Sales Breakdown by Retail Format Type
Industry Developments
Market Overview
Structure of Taiwan's Mass Grocery Retail Market by Estimated Number of Outlets
Structure of Taiwan's Mass Grocery Retail – Sales Value by Format (TWDbn)
Structure of Taiwan's Mass Grocery Retail – Sales Value by Format (US$bn)
Average Sales per Outlet by Format – 2009

Competitive Landscape
Key Players
Key Players in Taiwan's Food & Drink Sector
Key Players in Taiwan's Mass Grocery Retail Sector
Company Analysis
Uni-President Enterprises
I-Mei Foods Co Ltd
Want Want Holdings
Hey Song Corp
Swire Coca-Cola Taiwan
Taiwan Tobacco & Liquor Corp – Beverage Arm
Mass Grocery Retail
Taiwan FamilyMart Co

            Country Snapshot: Taiwan Demographic Data
            Section 1: Population
            Table: Demographic Indicators, 2000-2030
            Section 2: Labour Market And Spending Power
            Table: Employment Indicators, 2000-2005
            Table: Consumer Expenditure, 2000-2005 (US$)
            Table: Average Annual Manufacturing Wages, 2005-2012

            Food & Drink Business Environment Ratings
            Ratings Methodology
            Ratings Overview
            Ratings System
            Limits Of Potential Returns
            Risks To Realisation Of Potential Returns
            Food & Drink Industry Glossary
            Food & Drink
            Mass Grocery Retail
            Food & Drink Forecasting & Sourcing
            How We Generate Our Industry Forecasts

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