Consumer Buying Behaviour of Soft Drink Brochure More information

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More information from http://www.researchandmarkets.com/reports/605014/




Soft Drinks (Carbonated & Concentrated) Market Report 2008

Description:    Carbonated and concentrated soft drinks, known colloquially in the UK as `fizzy drinks' and
                `squash', account for more than half of the soft drinks market (in terms of both value and volume.
                These are long-established drinks, usually sold to the consumer under famous brand names, either
                international or British, such as Coca-Cola, Pepsi, Lucozade, Irn-Bru and Ribena.

                Sales of carbonates and concentrates were worth £7.58bn in 2007, representing 56.1% of the
                £13.5bn soft drinks sector. Their market value has declined since 2003 (by 3.5%). The main cause
                of this shift has been the trend towards simple bottled water, fresh fruit juice and fashionable
                `smoothies': products that appeal to health-conscious consumers avoiding sugary food products.

                Health awareness has driven demand since 2000, both from consumers and at governmental level
                (e.g. legislation on the sale of unhealthy drinks in schools, and on their advertising on television
                during children's programmes). New products tend to have a low-sugar or healthy, natural
                message, examples including Coca-Cola Zero and the latest version of Pepsi, branded as Pepsi
                Raw.

                Coca-Cola and Pepsi are the largest brands, and their manufacturers also produce many other
                types of drink, giving them more than half of the UK soft drinks market by retail sales value. Pepsi
                is made for the UK market by Britvic, a quoted British company, which also owns the leading
                squash brand, Robinsons, and Tango fruit carbonates. Coca-Cola Enterprises also has a wide range
                of brands, including Fanta, Sprite and Lilt.

                Whereas squash is sold mainly through grocers, particularly for families, carbonates are very widely
                distributed in both `take-home' stores and the catering trades (public houses, restaurants, etc.),
                where profit margins are much higher than in grocers.

                The future holds challenges for these drinks but the multinational operators behind them have the
                resources to invest appropriately in areas including: added-value, premium products; innovative
                drinks and packaging; and healthy, natural drinks, produced and packaged with environmental
                sustainability taken into consideration. Value growth of 19.5% is predicted for the total market for
                carbonated and concentrated soft drinks between 2008 and 2012.



Contents:       Executive Summary

                1. Market Definition
                REPORT COVERAGE
                MARKET SECTORS
                Carbonated Soft Drinks
                Concentrated Soft Drinks
                MARKET TRENDS
                Healthy Drinking
                Energy and Functional Drinks
                Stable Supply Structure
                Weather Factors
                Trends by Distribution Channel
                ECONOMIC TRENDS
                Population
                Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2003-2007
                Gross Domestic Product
                Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2003-2007
                Inflation
                Table 3: UK Rate of Inflation (%), 2003-2007
                Unemployment
                Table 4: Actual Number of Unemployed Persons in the UK (million), 2003-2007
Household Disposable Income
Table 5: UK Household Disposable Income Per Capita (£), 2003-2007
MARKET POSITION
The UK
Overseas

2. Market Size
THE TOTAL SOFT DRINKS MARKET
Table 6: The Total UK Soft Drinks Market by Value and by Volume (£m at rsp, million litres and
litres per capita), 2003-2007
Figure 1: The Total UK Soft Drinks Market by Value and by Volume (£m at rsp and million litres),
2003-2007
the market for CARBONATED AND CONCENTRATED Soft Drinks
Table 7: The Total UK Market for Carbonated and Concentrated Soft Drinks by Sector by Value and
Volume (£m at rsp and million litres), 2003-2007
Figure 2: The Total UK Market for Carbonated and Concentrated Soft Drinks by Value and by
Volume (£m at rsp and million litres), 2003-2007
BY MARKET SECTOR
Table 8: Major Brands of Carbonated and Concentrated Soft Drinks, 2008
Carbonated Soft Drinks by Segment
Table 9: The UK Carbonated Soft Drinks Sector by Type of Drink by Value (£m at rsp and %), 2007
Concentrated Soft Drinks by Segment
OVERSEAS TRADE

3. Industry Background
Recent History
Number of Companies
Table 10: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Mineral Waters and
Soft Drinks by Turnover Sizeband (number and %), 2000, 2003, 2005 and 2007
Employment
Table 11: Number of UK VAT-Based Local Units Engaged in the Manufacture of Mineral Waters and
Soft Drinks by Employment Sizeband (number and %), 2000, 2003, 2005 and 2007
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
KEY TRADE ASSOCIATION

4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Table 12: Major Soft Drinks Companies in the UK, by Turnover and Pre-Tax Profit (£m), Latest
Reported Financial Years
Coca-Cola Enterprises Ltd
Company Structure
Current and Future Developments
Financial Results
Britvic PLC
Company Structure
Current and Future Developments
Financial Results
Other Companies
GlaxoSmithKline PLC
Cott Retail Brands Ltd
Red Bull Company Ltd
AG Barr PLC
Nichols PLC
Princes Soft Drinks Ltd
OUTSIDE SUPPLIERS
Ingredients
Packaging
MARKETING ACTIVITY
Main Media Advertising Expenditure
Table 13: Main Media Advertising Expenditure on Soft Drinks by Type (£000), Years Ending
December 2004 and 2007
Carbonates
Table 14: Main Media Advertising Expenditure on Carbonated Soft Drinks, Sports/Energy Drinks
and Mixers by Brand (£000), Year Ending December 2007
Concentrated Soft Drinks
Table 15: Main Media Advertising Expenditure on Concentrated Soft Drinks and Fruit Juices/Still
Drinks (£000), Year Ending December 2007
Other Marketing Activity

5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

6. Buying Behaviour
CONSUMER PENETRATION
Table 16: Penetration of Soft Drinks by Type (% of adults), 2001, 2003, 2006 and 2007
Table 17: Penetration of Colas and Other Carbonates by Sex, Age, Social Grade, Region and
Household competition (% of adults), 2007
Table 18: Penetration of Concentrates and Other Soft Drinks by Sex, Age, Social Grade, Region and
Household Size (% of adults), 2007
FAVOURITE DRINKS
Table 19: Favourite Drinks of Adults (% of adults), January 2008
POPULAR DRINKS BRANDS
Table 20: Drinks Brands Consumed At Least Once a Month (% of adults), 2004 and October 2007

7. Current Issues
Introduction
LEGISLATION AND REGULATION
HEALTHY DRINKING TRENDS AND PRODUCTS

8. The Global Market
global Market Size
NATIONAL PREFERENCES
THE COLA GIANTS
The Coca-Cola Company
PepsiCo
Other Multinationals

9. Forecasts
Introduction
The Economy
Population
Table 21: Forecast UK Resident Population by Sex (000), Mid-Years 2008-2012
Gross Domestic Product
Table 22: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2008-2012
Inflation
Table 23: Forecast UK Rate of Inflation (%), 2008-2012
Unemployment
Table 24: Forecast Actual Number of Unemployed Persons in the UK (million), 2008-2012
FORECASTS 2008 to 2012
Table 25: The Forecast Total UK Market for Carbonated and Concentrated Soft Drinks by Value (£m
at rsp), 2008-2012
Figure 3: The Forecast Total UK Market for Carbonated and Concentrated Soft Drinks by Value (£m
at rsp), 2008-2012
Market Growth
Figure 4: The Total UK Market for Carbonated and Concentrated Soft Drinks by Sector by Value
(£m at rsp), 2003-2012
FUTURE TRENDS
Alternative Drinks
The Health Issue
            Higher Barriers to Entry
            Key Future Trends

            10. Company Profiles
            Ag Barr Plc
            Britvic Soft Drinks LTd
            Coca-cola Enterprises LTd
            Cott Retail Brands Ltd
            Glaxosmithkline Plc
            Red Bull Company Ltd

            11. Further Sources
            Associations
            General Sources
            Government Publications
            Other Sources
            Bisnode Sources



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